Jump to content

F150 Lightning Pro Sub $40K Work Truck


Recommended Posts

17 minutes ago, lfeg said:

Looks like a nice offering. But, most commercial users around here that use half tons use regular cab 8 foot bed units. Hopefully those will come in the future.

 

Maybe down the road they'll develop a 1-wheelbase version, using a SCab 6-1/2' bed, or Regular cab 8' bed options?

 

HRG

Link to comment
Share on other sites

16 minutes ago, HotRunrGuy said:

 

Maybe down the road they'll develop a 1-wheelbase version, using a SCab 6-1/2' bed, or Regular cab 8' bed options?

 

I don't think there is any question we'll see super cab, regular cabs and long beds at some point, but probably not until volume ramps up significantly.   I'm sure there is enough demand for 4 door fleet trucks for the time being.  My city has a fleet of F150s that hardly ever haul anything.

 

These are also available to the public.

Link to comment
Share on other sites

Also noticed this difference. The Pro comes standard with "Ford’s EV telematics system" which will "let fleet managers keep a close eye on their fleet of F-150 Lightnings in the field and over time." That will not only be a real benefit to fleet operators, but could down the road turn into a significant revenue source for FMC.

Edited by Gurgeh
  • Like 1
Link to comment
Share on other sites

3 minutes ago, Gurgeh said:

That will not only be a real benefit to fleet operators, but could down the road turn into a significant revenue source for FMC.

 

Yes sir Gurgeh. Selling fleet data processing services is much more profitable than selling vehicles to fleet customers. Good to see Ford expand its presence in this market.

Link to comment
Share on other sites

$40k base price is really incredible when you think about it. 

 

It is cheaper than the F-150 XL 4WD crew cab even before the $7,500 tax credit.

 

If you go to ford.com and build a XL crew cab 5.5 bed 3.3 V6 with 4WD and nothing else, the MSRP comes up to $42,500. If you add the STX appearance package, copilot 360, and 101A equipment group, which are a closer match to Lightning Pro, you are looking at about $45,000. So Lightning Pro is effectively about $5k cheaper than similarly equipped F-150 XL.

 

Granted no one will pay MSRP for this basic gas XL truck but it illustrates an important point... Ford has achieve not just MSRP parity on EV but actually made it significantly cheaper: Lightning Pro has lower MSRP than the ICE equivalent (XL 4WD) AND more standard equipment, AND more power, AND $7,500 tax credit, AND lower running costs.

Edited by bzcat
  • Like 4
Link to comment
Share on other sites

32 minutes ago, HotRunrGuy said:

Looks like MT needed to clarify that it won't be a commercial/fleet account ONLY truck.

 

https://www.motortrend.com/news/2022-ford-f-150-lightning-pro-commercial-work-truck-regular-buyers/

 

HRG

Some media outlets are reporting that consumers will not be able to order the pro truck with the longer range battery (only the shorter range battery) - is there any clarification out there that both battery versions of the pro truck are available to consumers for purchase?

Link to comment
Share on other sites

26 minutes ago, Harley Lover said:

Some media outlets are reporting that consumers will not be able to order the pro truck with the longer range battery (only the shorter range battery) - is there any clarification out there that both battery versions of the pro truck are available to consumers for purchase?

 

Until Ford issues a statement about it, we won't really know until Ford provides more information on the vehicle specifications or until Ford releases the Lightning order guide. 

  • Thanks 1
Link to comment
Share on other sites

18 minutes ago, ice-capades said:

 

Until Ford issues a statement about it, we won't really know until Ford provides more information on the vehicle specifications or until Ford releases the Lightning order guide. 

 

Thank you sir.  The Lightning order guide might be pretty popular, you should set-up a 25 cents/apiece spiff to yourself for your efforts!

 

Hahaha, HRG

  • Like 1
  • Haha 1
Link to comment
Share on other sites

17 minutes ago, HotRunrGuy said:

 

Thank you sir.  The Lightning order guide might be pretty popular, you should set-up a 25 cents/apiece spiff to yourself for your efforts!

 

Hahaha, HRG

 

Now we'll see how soon members start asking about when the Lightning Order Guide will be available! Answer... not yet!

Link to comment
Share on other sites

3 minutes ago, ice-capades said:

Tesla has over 1 million Cybertruck reservations, unofficial tally says

Per FoxBusiness.com a few minutes ago...

https://www.foxbusiness.com/lifestyle/tesla-has-over-1-million-cybertruck-reservations-unofficial-tally-says

Tesla Cybertruck_2019-11-21.jpg

 

It applies to Ford too, but a reservation =/= a sale.

 

I'm sure many just reserved a Cybertruck to say they reserved one.

  • Like 1
Link to comment
Share on other sites

40 minutes ago, rmc523 said:

 

It applies to Ford too, but a reservation =/= a sale.

 

I'm sure many just reserved a Cybertruck to say they reserved one.


Agreed. (Lightning is now up to 70,000). 
 

Cybertruck reservations are worldwide right?

 

It also will be interesting to see that the actual vehicle looks like. 
 

I know what my Lightning will look like. Someone who has a cybertruck reservation has no idea what it will look like. If the production vehicle is significantly different how many reservations disappear?

Link to comment
Share on other sites

1.     The $40k price is very competitive, even more so when reduced by $7.5k tax credit and becomes $30k if Biden's rebate passes congress. I've seen a comparable XL crew cab 4WD bid for around $28k, so if Ford can pull this off it brings pickups darn near to price equity with gas.

 

2.     How easy will it be to upscale this electric platform to the heavier F series? Given that they all share cab designs, this could easily give Ford electric trucks all the way up in to class 5 or 6.

 

3.     With the front end now a vestigial "frunk" that most commercial vehicles don't need and the drivetrain parts that need servicing no longer under the hood and cab, a fixed cab "short conventional" with a one meter or less long hood/ trunk lid is possible. Meanwhile, Europe is allowing an additional overall length of up to around a meter to improve truck aerodynamics. Could this synergy with electric heavy trucks lead to worldwide standardization on a short hood conventional cab? 

  • Like 1
Link to comment
Share on other sites

26 minutes ago, GearheadGrrrl said:

With the front end now a vestigial "frunk" that most commercial vehicles don't need and the drivetrain parts that need servicing no longer under the hood and cab, a fixed cab "short conventional" with a one meter or less long hood/ trunk lid is possible.


 

image.jpeg

  • Like 1
Link to comment
Share on other sites

3 hours ago, GearheadGrrrl said:

 With the front end now a vestigial "frunk" that most commercial vehicles don't need and the drivetrain parts that need servicing no longer under the hood and cab, a fixed cab "short conventional" with a one meter or less long hood/ trunk lid is possible. Meanwhile, Europe is allowing an additional overall length of up to around a meter to improve truck aerodynamics. Could this synergy with electric heavy trucks lead to worldwide standardization on a short hood conventional cab? 

 

Hmmm, I wonder how long a Crew Cab Transit with a 6-1/2' box would be?

 

HRG

4068_3116209479785.jpg

Link to comment
Share on other sites

5 hours ago, rmc523 said:

It applies to Ford too, but a reservation =/= a sale.

 

Yes sir. Reservations indicate the number of "hand raisers" who are interested in purchasing a vehicle, of course not all will follow through with an actual purchase or lease.

 

Overall, the 70,000 reservations for F-150 Lightning and 1 million plus reservations for Tesla Cybertruck indicate there's a lot of pent up demand for truly capable and technically excellent BEV pickup trucks.

Edited by rperez817
Link to comment
Share on other sites

Supposedly FORD PRO will be a separate business from the rest of Ford and will be commercial and governmental. According to Biden policy, U.S. Government will ONLY buy products built in America. 

 

As for federal tax credits, many prospective customers don't qualify for these credits as they don't itemize. Many retirees for example own their homes free and clear and have lower property taxes to boot if they live in 55+ community with no schools. And many younger people rent.

  • Thanks 1
Link to comment
Share on other sites

On 5/25/2021 at 1:11 PM, bzcat said:

$40k base price is really incredible when you think about it. 

 

It is cheaper than the F-150 XL 4WD crew cab even before the $7,500 tax credit.

 

If you go to ford.com and build a XL crew cab 5.5 bed 3.3 V6 with 4WD and nothing else, the MSRP comes up to $42,500. If you add the STX appearance package, copilot 360, and 101A equipment group, which are a closer match to Lightning Pro, you are looking at about $45,000. So Lightning Pro is effectively about $5k cheaper than similarly equipped F-150 XL.

 

Granted no one will pay MSRP for this basic gas XL truck but it illustrates an important point... Ford has achieve not just MSRP parity on EV but actually made it significantly cheaper: Lightning Pro has lower MSRP than the ICE equivalent (XL 4WD) AND more standard equipment, AND more power, AND $7,500 tax credit, AND lower running costs.


It's absolutely incredible 

Link to comment
Share on other sites

22 minutes ago, FordBuyer said:

Supposedly FORD PRO will be a separate business from the rest of Ford and will be commercial and governmental.

 

That's a smart approach, especially with Ford getting more heavily involved with services and software rather than just vehicles for fleet customers.

 

GM is doing the same thing with BEV for fleets (both government and private industry customers), they named the new business unit BrightDrop.

 

GM-BrightDrop-Ecosystem.jpg

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...