rperez817 Posted August 17, 2021 Author Share Posted August 17, 2021 21 hours ago, rmc523 said: You really think the legal/naming department is the same group that's working on ADAS/autonomous systems? No sir. The issue is that what the 1st group is doing has an impact on the 2nd group. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 17, 2021 Share Posted August 17, 2021 10 minutes ago, rperez817 said: No sir. The issue is that what the 1st group is doing has an impact on the 2nd group. How? They don't stop development work because there's a naming dispute. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 17, 2021 Share Posted August 17, 2021 27 minutes ago, rperez817 said: No sir. The issue is that what the 1st group is doing has an impact on the 2nd group. Horse hockey. Only the lawyers are affected at this point. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted August 17, 2021 Author Share Posted August 17, 2021 1 hour ago, rmc523 said: How? They don't stop development work because there's a naming dispute. Any time there is active litigation involved with a project, timelines, tasks, and resources for that project are modified. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 17, 2021 Share Posted August 17, 2021 27 minutes ago, rperez817 said: Any time there is active litigation involved with a project, timelines, tasks, and resources for that project are modified. Worst case they’re forced to use a different name. Zero effect on product development. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 17, 2021 Share Posted August 17, 2021 58 minutes ago, rperez817 said: Any time there is active litigation involved with a project, timelines, tasks, and resources for that project are modified. Ok.... Quote Link to comment Share on other sites More sharing options...
JayXJ Posted August 18, 2021 Share Posted August 18, 2021 Potential lawsuit from Ford incoming? 2022 GMC Sierra Lineup Gets Pro Trim Months After Lightning Pro Debut Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 18, 2021 Share Posted August 18, 2021 1 hour ago, JayXJ said: Potential lawsuit from Ford incoming? 2022 GMC Sierra Lineup Gets Pro Trim Months After Lightning Pro Debut Eh, brands use the same names for trim levels often - i.e. generic ones like Platinum, Limited, XL, EL, etc. While the timing after the cruise naming issue seems weird, I think "Pro" likely falls under that category of trim levels that seems to be ok to copy. Now if they called it "Sierra Lightning" or "Sierra Lightning Pro", that'd be different, as something like "Lightning" likely falls under a naming trademark. Quote Link to comment Share on other sites More sharing options...
tbone Posted August 18, 2021 Share Posted August 18, 2021 1 hour ago, rmc523 said: Eh, brands use the same names for trim levels often - i.e. generic ones like Platinum, Limited, XL, EL, etc. While the timing after the cruise naming issue seems weird, I think "Pro" likely falls under that category of trim levels that seems to be ok to copy. Now if they called it "Sierra Lightning" or "Sierra Lightning Pro", that'd be different, as something like "Lightning" likely falls under a naming trademark. That’s a distinction without a difference. The term “cruise” has been synonymous with assisted driving for as long I can remember by many different manufacturers , so I can’t understand how GM thinks they can adopt the term as their own. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 18, 2021 Share Posted August 18, 2021 (edited) 1 hour ago, tbone said: That’s a distinction without a difference. The term “cruise” has been synonymous with assisted driving for as long I can remember by many different manufacturers , so I can’t understand how GM thinks they can adopt the term as their own. I agree GM shouldn't be able to use "cruise" on its own as a trademark. "SuperCruise" sure. That is a name. "Cruise" is too generic in my eyes.........even some names/brands become generic i.e. Kleenex, or Xerox, but even if people use those generically, they're still names/brands. It's not as if GM had the "cruise" name trademarked forever. Edited August 18, 2021 by rmc523 Quote Link to comment Share on other sites More sharing options...
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