Ford cancels Bronco-based pickup

[blksn8k2]

Had the Bronco pickup been produced I would definitely have been interested. My guess was that if we did get the Bronco pickup, we would not have gotten the Ranger Raptor and it would have remained a ROW only product. Depending on what drivetrain they use in the Ranger Raptor I might be just as happy with that anyway, assuming it will actually be sold in NA. 

[akirby]

46 minutes ago, Justdatdude said:

So why are they considering standalone stores for 2 models and their variants?

Because they’ll also sell accessories and some may even have a test drive area.  And they get more units to sell.

[DeluxeStang]

1 hour ago, T-dubz said:

Lights seem to be different on the production version. In the pic above, the headlights appear to be below the bars running through the grille and are horizontal, but spy shots show them vertical outside the bars.

Wait, they're doing a 2 door ranger? 

[FordBuyer]

10 minutes ago, DeluxeStang said:

Wait, they're doing a 2 door ranger? 

 

They probably should do a single cab for fleet only. After all, Terminix and Nappa loved those single cab Rangers. 

[akirby]

1 hour ago, FordBuyer said:

 

They probably should do a single cab for fleet only. After all, Terminix and Nappa loved those single cab Rangers. 

I think it will come down to how much plant capacity exists relative to Bronco production.  If they need more Ranger volume they should go after those fleet sales.  If not they’ll just maximize retail sales.

[fuzzymoomoo]

1 hour ago, DeluxeStang said:

Wait, they're doing a 2 door ranger? 

Likely for ROW only, just like now if I had to guess. 

[jpd80]

Correct, ROW models also do testing in North Ameica

[2005Explorer]

So my 3 year lease on my 2019 Ranger is up in April 2022. I know Ford Credit can extend leases up to 6 months and have been quite a bit lately, but do you think I would have a chance of getting one of those 2023 Rangers by October 2022? When is Job 1? Anyone know? I'm afraid it'll probably be calendar 2023 by the time we see them, but one can be hopeful.

[K270]

20 hours ago, Harley Lover said:

 

It's supposed to look like this:

 

 

I've seen that picture floating around. I don't believe it will look like that. Reminds me of a different company, like Chevy. 

[Alex D.]

I can see Maverick vibes in the front end styling, so it may not be completely out to lunch assuming Ford's going with a consistent design theme.

[PREMiERdrum]

4 hours ago, K270 said:

 

 

I've seen that picture floating around. I don't believe it will look like that. Reminds me of a different company, like Chevy. 

It will look like that. 

[Gurgeh]

6 hours ago, 2005Explorer said:

So my 3 year lease on my 2019 Ranger is up in April 2022. I know Ford Credit can extend leases up to 6 months and have been quite a bit lately, but do you think I would have a chance of getting one of those 2023 Rangers by October 2022? When is Job 1? Anyone know? I'm afraid it'll probably be calendar 2023 by the time we see them, but one can be hopeful.

Depending on how long the chip shortage and excess used car inflation continues, you might actually come out ahead buying out your lease and then selling or trading in your 2019 at its higher inflated used car value when the new Ranger becomes available.

[fuzzymoomoo]

1 hour ago, Gurgeh said:

Depending on how long the chip shortage and excess used car inflation continues, you might actually come out ahead buying out your lease and then selling or trading in your 2019 at its higher inflated used car value when the new Ranger becomes available.

I might do this with my Fusion even though I just got it in February. 

[2005Explorer]

2 hours ago, Gurgeh said:

Depending on how long the chip shortage and excess used car inflation continues, you might actually come out ahead buying out your lease and then selling or trading in your 2019 at its higher inflated used car value when the new Ranger becomes available.

Not a bad idea. Thanks!

[Chrisgb]

21 hours ago, Justdatdude said:

So why are they considering standalone stores for 2 models and their variants?

The program is completely optional. https://fordauthority.com/2021/08/ford-bronco-standalone-store-program-designed-for-flexibility/

[Chrisgb]

20 hours ago, DeluxeStang said:

Wait, they're doing a 2 door ranger? 

There has been one all along in other markets. Personally, I was a little surprised that a regular cab wasn't offered here initially. The one in the photo ultimately  may not be in the NA lineup, either.

[2005Explorer]

So can we assume Job 1 sometime in late 2022 and availability first half 2023? It seems like the new Ranger has been pushed back about a year.

[DeluxeStang]

9 hours ago, K270 said:

 

 

I've seen that picture floating around. I don't believe it will look like that. Reminds me of a different company, like Chevy. 

No, that's definitely a ford, Ford's lawyers contacted news sites that shared that image and told them to take it down.

[DeluxeStang]

1 hour ago, Chrisgb said:

There has been one all along in other markets. Personally, I was a little surprised that a regular cab wasn't offered here initially. The one in the photo ultimately  may not be in the NA lineup, either.

The more you know lol.

[fuzzymoomoo]

Nevermind. I need to keep my mouth shut here. 

Edited August 27, 2021 by fuzzymoomoo

[NLPRacing]

I'm disappointed that it's been canceled. I would buy a Bronco PU (or Gladiator) before I'd buy a Ranger.

[70 Stang]

2 hours ago, fuzzymoomoo said:

Nevermind. I need to keep my mouth shut here. 

Please don't......keep your mouth shut that is!

[CurtisH]

3 hours ago, fuzzymoomoo said:

Nevermind. I need to keep my mouth shut here. 

Don’t say anything that might get you in trouble. 

[akirby]

1 hour ago, CurtisH said:

Don’t say anything that might get you in trouble again

FTFY ?

[jpd80]

Things are never quite as they seem , next Gen Ranger has a big job in going after more mid sized buyers.

No way is Ford pleased about Tacoma still getting +20,000 sales a month, a better Ranger will see Ford

carving into that sales lead, especially without the distraction of a Bronco pickup.

Edited August 27, 2021 by jpd80