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Ford Built a Very Gay Raptor


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8 hours ago, blott93 said:

Love it. Wish more brands would take on internet trolls like that

 

Yes sir blott93. Not only did Ford Europe use social media very well with "Very Gay Raptor", Ford Motor Company has the advantage of being one of the earliest businesses in any industry to actively market to the LGBTQ+ community. As mentioned in the Autoblog article, Ford also benefits from a very active, officially supported LGBTQ+ employee resource group called GLOBE that was one of the first of its kind in the corporate world.

 

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On 9/3/2021 at 11:44 PM, rperez817 said:

 

Yes sir blott93. Not only did Ford Europe use social media very well with "Very Gay Raptor", Ford Motor Company has the advantage of being one of the earliest businesses in any industry to actively market to the LGBTQ+ community. As mentioned in the Autoblog article, Ford also benefits from a very active, officially supported LGBTQ+ employee resource group called GLOBE that was one of the first of its kind in the corporate world.

 

1994.jpg

 

 

That's awesome. I feel like some companies only pander to the LBGTQ+ community during June but it seems like they are different. 

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8 hours ago, blott93 said:

That's awesome. I feel like some companies only pander to the LBGTQ+ community during June but it seems like they are different. 

 

Indeed, Ford's consistent and sincere efforts to support LGBTQ+ employees and customers alike over the past 30 years have been rewarded. Ford won several honors from Human Rights Campaign, and Ford vehicles are notably popular with LGBTQ+ car buyers throughout the world, especially in North America and Europe.

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