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Troubles with Maverick launch


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On 9/14/2021 at 4:58 AM, silvrsvt said:


The Bronco Sport is a premium product vs the Escape and Maverick. 
 

I wonder if Ford would do a CUV based on the Maverick, but I’m also not sure how it would make it different enough and more affordable then the Escape/BS either, just seems redundant 

I’m not sure what you mean by premium, but price-wise Escape and BS are very close when you add all wheel drive to Escape. In fact, the Escape S is more expensive than the base BS model as is the Titanium Escape when compared to the premium BS models. 

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1 hour ago, Trader 10 said:

I’m not sure what you mean by premium, but price-wise Escape and BS are very close when you add all wheel drive to Escape. In fact, the Escape S is more expensive than the base BS model as is the Titanium Escape when compared to the premium BS models. 

 

Bronco Sport comes in AWD only so effectively it is premium priced compare to CUV in its size class against Trailblazer, Compass, Corolla Cross, Rogue Sport, CX-30, Seltos, Crosstrek, Taos, Eclipse Cross etc. Escape and Maverick are not premium priced in their class (although to be fair, Maverick currently has only 1 other competitor). 

 

The only one in the class that matches Bronco Sport in starting price is Encore GX. The only one that matches Bronco on the top end is the full kitchen sink version of CX-30 Turbo AWD. 

Edited by bzcat
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