ANTAUS Posted May 10, 2022 Share Posted May 10, 2022 Maverick Wins! Wardsauto.com 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted May 11, 2022 Share Posted May 11, 2022 The maverick interior is great, especially in xlt trim. That trim works wonders with area 51. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted May 11, 2022 Share Posted May 11, 2022 The Mach E GT should have won. The upper torso wrap around seats are best I've seen. And the rest of the front interior is also something. Shows what Ford can do when it wants to interior wise. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 12, 2022 Share Posted May 12, 2022 3 hours ago, FordBuyer said: Shows what Ford can do when it wants to interior wise. Jim Hackett's "design thinking" as applied to vehicle interiors is really paying off for Ford nowadays, both with Maverick and Mustang Mach-E. Quote Link to comment Share on other sites More sharing options...
ESP08 Posted May 16, 2022 Share Posted May 16, 2022 On 5/11/2022 at 8:05 PM, rperez817 said: Jim Hackett's "design thinking" as applied to vehicle interiors is really paying off for Ford nowadays, both with Maverick and Mustang Mach-E. Yeah, I'm sure the CEO was real hands on with interior design Quote Link to comment Share on other sites More sharing options...
akirby Posted May 16, 2022 Share Posted May 16, 2022 (edited) 31 minutes ago, ESP08 said: Yeah, I'm sure the CEO was real hands on with interior design He absolutely changed how Ford goes about interior design. Quote The goal, Hackett argued, was to look beyond quarterly returns and tackle Ford's long-term challenges. To thrive in an age of artificial intelligence, hyper-connectivity, and driverless electric vehicles, he said, Ford must compete with the likes of Google, Amazon, and Tesla, not just Toyota and General Motors. To those ends, Hackett enlisted the aid design gurus at IDEO, the San Francisco-based consultancy that helped to popularize the idea of "design thinking," and built an entirely new design studio, D-Ford, inside the carmaker. Edited May 16, 2022 by akirby 1 1 Quote Link to comment Share on other sites More sharing options...
ESP08 Posted May 16, 2022 Share Posted May 16, 2022 Is a press release the extent of your evidence of Hackett's amazing influence on Ford's interior design? Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 16, 2022 Share Posted May 16, 2022 1 hour ago, ESP08 said: Yeah, I'm sure the CEO was real hands on with interior design Very much hands on. As mentioned in the quote akirby provided above, Hackett built a new design studio and worked directly with designers, engineers, and marketers involved with vehicle interiors. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted May 16, 2022 Share Posted May 16, 2022 1 hour ago, ESP08 said: Is a press release the extent of your evidence of Hackett's amazing influence on Ford's interior design? Looks like only the Ford Mach E GT and Lincoln high trim models so far. I was looking at a Maverick Lariat interior today, and was not overly impressed. However, Ford does seem to be doing better making high trim Explorers and even the Escape look more attractive with eye popping contrasting stichings and Maverick interior does attract the eye better with more attractive patterns. Now these improvements have come only in the past year or so with Timberline and Stealth option packages. Looks like Ford is listening to critics when Explorer and Escape first came out, not Hackett. Now maybe Hackett gets some credit for BS and Maverick interior, but it didn't carry over to Explore and Escape. 1 Quote Link to comment Share on other sites More sharing options...
MadManMoon Posted May 16, 2022 Share Posted May 16, 2022 40 minutes ago, FordBuyer said: Looks like only the Ford Mach E GT and Lincoln high trim models so far. I was looking at a Maverick Lariat interior today, and was not overly impressed. However, Ford does seem to be doing better making high trim Explorers and even the Escape look more attractive with eye popping contrasting stichings and Maverick interior does attract the eye better with more attractive patterns. Now these improvements have come only in the past year or so with Timberline and Stealth option packages. Looks like Ford is listening to critics when Explorer and Escape first came out, not Hackett. Now maybe Hackett gets some credit for BS and Maverick interior, but it didn't carry over to Explore and Escape. I've gotta say, the interior of my Mach-E GT PE is fantastic, one of the best I've ever seen out of Ford. Since it's in the shop now, I have a 2022 Edge loaner, and even though it's a loaded Titanium, the interior is very dated and cheap. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted May 16, 2022 Share Posted May 16, 2022 1 hour ago, ESP08 said: Is a press release the extent of your evidence of Hackett's amazing influence on Ford's interior design? Id say the complete makeover of the Mach-E and the award winning Maverick speak for themselves. 3 Quote Link to comment Share on other sites More sharing options...
akirby Posted May 16, 2022 Share Posted May 16, 2022 47 minutes ago, FordBuyer said: Looks like only the Ford Mach E GT and Lincoln high trim models so far. I was looking at a Maverick Lariat interior today, and was not overly impressed. However, Ford does seem to be doing better making high trim Explorers and even the Escape look more attractive with eye popping contrasting stichings and Maverick interior does attract the eye better with more attractive patterns. Now these improvements have come only in the past year or so with Timberline and Stealth option packages. Looks like Ford is listening to critics when Explorer and Escape first came out, not Hackett. Now maybe Hackett gets some credit for BS and Maverick interior, but it didn't carry over to Explore and Escape. It’s not about appearance it’s about functionality. Appearance is totally subjective. The new Lincoln interiors are head and shoulders above the old ones in terms of usability and ergonomics. Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted May 16, 2022 Share Posted May 16, 2022 19 minutes ago, akirby said: It’s not about appearance it’s about functionality. Appearance is totally subjective. The new Lincoln interiors are head and shoulders above the old ones in terms of usability and ergonomics. Ford does a good job with intuitive functionality. My Escape controls are much more intuitive than my Crosstrek was. Ditto with ergonomics. Ford really shines with good ergonomics and intuitive infotainment systems. 2 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 16, 2022 Share Posted May 16, 2022 25 minutes ago, akirby said: It’s not about appearance it’s about functionality. 17 minutes ago, FordBuyer said: Ford does a good job with intuitive functionality. My Escape controls are much more intuitive than my Crosstrek was. Ditto with ergonomics. Ford really shines with good ergonomics and intuitive infotainment systems. A well-designed interior is both functional and attractive. FordBuyer, you are correct that Ford does a good job with intuitive functionality. What Jim Hackett's design thinking really moved forward at Ford was making vehicle interiors attractive and stylish. For example, 2020 Escape won a Wards 10 "Best UX" award thanks to its intuitive Sync 3 infotainment system and lots of standard ADAS features. But Escape interior did not win a 10 "Best Interior" award due to its cheap, bland look. 2021 Mustang Mach-E and 2022 Maverick won Wards 10 "Best UX" and "Best Interior" awards. Interiors for both of those Ford products combine good functionality with good looks. 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 16, 2022 Share Posted May 16, 2022 (edited) 58 minutes ago, MadManMoon said: I've gotta say, the interior of my Mach-E GT PE is fantastic, one of the best I've ever seen out of Ford. Completely agree MadManMoon. Interior for the Mustang Mach-E First Edition my wife drives is among the best of any car my family and I have owned over the years. Better than my Tesla Model S, better than the Jaguar XF I had before that. Edited May 16, 2022 by rperez817 Quote Link to comment Share on other sites More sharing options...
ESP08 Posted May 16, 2022 Share Posted May 16, 2022 I'll go ahead an say it, Design Thinking is management gobbledygook. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 16, 2022 Share Posted May 16, 2022 (edited) 27 minutes ago, ESP08 said: Design Thinking is management gobbledygook. How so? Design thinking has been successfully applied in business, education, health care, and other fields for over 50 years. Improved interiors in Ford cars and trucks are certainly good examples of how design thinking can provide benefits, but there are many, many more examples outside Ford and outside the automotive industry as well. Edited May 16, 2022 by rperez817 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted May 16, 2022 Share Posted May 16, 2022 35 minutes ago, ESP08 said: I'll go ahead an say it, Design Thinking is management gobbledygook. Obviously you haven’t read anything Hackett said about it or the things he did. 2 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted May 16, 2022 Share Posted May 16, 2022 2 hours ago, FordBuyer said: Now maybe Hackett gets some credit for BS and Maverick interior, but it didn't carry over to Explore and Escape. Well no of course not, Explorer and Escape were well into prototypes and way too far along to make wholesale changes when Hackett came along. 1 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted May 16, 2022 Share Posted May 16, 2022 1 hour ago, akirby said: Obviously you haven’t read anything Hackett said about it or the things he did. Exactly. I give Hackett a lot of grief for some of the the personnel decisions he made and a lot of the cost cutting measures but the way he changed the way Ford does design and engineering was a very good thing. 4 1 Quote Link to comment Share on other sites More sharing options...
ESP08 Posted May 17, 2022 Share Posted May 17, 2022 16 hours ago, akirby said: Obviously you haven’t read anything Hackett said about it or the things he did. I've read a lot about Design Thinking actually... I'm glad Hackett is gone. Quote Link to comment Share on other sites More sharing options...
akirby Posted May 17, 2022 Share Posted May 17, 2022 2 hours ago, ESP08 said: I've read a lot about Design Thinking actually... I'm glad Hackett is gone. You may hate him but the new designs are far better than the old ones and it sounds like he deserves at least part of the credit. 3 Quote Link to comment Share on other sites More sharing options...
iamweasel Posted May 20, 2022 Share Posted May 20, 2022 On 5/17/2022 at 9:21 AM, akirby said: You may hate him but the new designs are far better than the old ones and it sounds like he deserves at least part of the credit. So I was curious about this and reached out to a couple of my friends still at the company, one who actually works in the design studio. The short answer is Hackett was not very involved in anything with interior design. He was not a car guy and could not really speak the language if you know what I mean. They rarely even saw him in the studio or anywhere in the Product Development buildings for that matter. That does not really surprise me because historically the CEO's have never gotten too big into design details. That's what the Design and Engineering managers are for and there are plenty of them as it is. If the CEO had to be hands on with design that just meant the Design and Engineering managers were not good at their jobs. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted May 20, 2022 Share Posted May 20, 2022 2 hours ago, iamweasel said: So I was curious about this and reached out to a couple of my friends still at the company, one who actually works in the design studio. The short answer is Hackett was not very involved in anything with interior design. He was not a car guy and could not really speak the language if you know what I mean. They rarely even saw him in the studio or anywhere in the Product Development buildings for that matter. That does not really surprise me because historically the CEO's have never gotten too big into design details. That's what the Design and Engineering managers are for and there are plenty of them as it is. If the CEO had to be hands on with design that just meant the Design and Engineering managers were not good at their jobs. Nobody ever said he was hands on with anything. He set a different mindset about how to do designs and set up a new design studio according to the articles. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted May 20, 2022 Share Posted May 20, 2022 34 minutes ago, akirby said: He set a different mindset about how to do designs and set up a new design studio according to the articles. That's being "hands-on" by Ford CEO standards. Quote Link to comment Share on other sites More sharing options...
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