Jump to content

The Ford Order Tracking System Is No Longer Available.  THANKS Cyberdman For Making Available All Of These Past Years.  More Here.

ice-capades

Ford Brochure Program Decommissioned

Recommended Posts

Ford Brochure Program Decommissioned

 

ACTION REQUESTED
•Order MY22 Brochures by 6/30, if needed.
 

SUMMARY
Due to the microchip shortage and related budget constraints, the Ford Brochure Program will be discontinued after Q2 2022. Both digital and printed brochures will no longer be available after June 30th. Ford Motor Company is committed to finding the best long term sales tool solution whether it be a brochure or alternative method. Thank you for your patience as we evaluate new opportunities for future dealer and retail customer information.
 

22MY vehicle sales brochure orders will be taken through June 30 and delivered by the end of July. 

 

Alternative Vehicle Sales Resources:

  • Ford.com – For all vehicle information, and build & price needs
  • Ford E-Source Book – Provides product information, videos and images to help Ford dealership professionals be successful. Remember the content is confidential and not to be posted on other sites or shared.

Share this post


Link to post
Share on other sites

Ford used to supply Dealers with a small allocation of brochures at no cost at the beginning of each Model Years. Afterwards, Dealers paid $2.00 or $2.25 per brochure for all additional brochures ordered. I handled the brochure orders for my dealership for 35 years and on average we spent at least $2,500 to $4,000 annually just to make sure we always had brochures in stock for customers. For years, we'd have customers come in and be shocked when they saw all the brochures that we had in display racks in the showroom. Then they'd tell us that they'd been to other dealerships, had been told that Ford no longer produced printed brochures, and then realized that those other dealerships just didn't want to bother spending the money to make them available.   

Share this post


Link to post
Share on other sites
46 minutes ago, Chrisgb said:

The passing of an era... 

I used to go to the regional auto show and collect brochures from many of the brands.

 

Same here, in fact when I took my sons to the Dallas and Fort Worth auto shows when they were young, one ritual for them was to get a brochure for each and every brand with an exhibit at the show. :)

 

I won't miss automobile sales brochures, though. Like printed owner manuals, they are obsolete and unnecessary nowadays. A good online build and price tool is far better than any printed or PDF brochure.

Share this post


Link to post
Share on other sites

When I was at the dealership in Feb ordering my truck, salesman gave me a brochure. Hadn't seen these for years. Nice to have, but so much more info is on the web. The time has come for that printed media.

Edited by lcseds
Spelling....argh.

Share this post


Link to post
Share on other sites
4 hours ago, Chrisgb said:

The passing of an era... 

I used to go to the regional auto show and collect brochures from many of the brands.

 

 

Me too! I have probably every year of Ford, Lincoln and Mercury brochures of every model from the early 1980’s to late 1990’s in storage that I guess I should pass on! It was exciting to go to a dealer and grab them, and read them when I was younger. 

Share this post


Link to post
Share on other sites

I can certainly see discontinuing printed brochures (have not seen any at a dealership in years), but digital as well?   

Share this post


Link to post
Share on other sites
50 minutes ago, 7Mary3 said:

I can certainly see discontinuing printed brochures (have not seen any at a dealership in years), but digital as well?   


Everything in the brochure is already online at Ford.com

Share this post


Link to post
Share on other sites
1 hour ago, akirby said:


Everything in the brochure is already online at Ford.com

 

True but some people would still like to download actual pdf files for off-line viewing. Some prospective customers may want to have some off-line files while doing their comparison shopping research of different vehicles. The advantage of brochure pdfs is that once downloaded, they can provide info of what was once offered for each vehicle of a given year, as versus a website that changes vehicle line-up info annually and previous info deleted.

Like some others here, I also collected physical brochures over the years since I was a teen in mid-90s until the late 2000s. The local Ford dealership here still offers printed brochures, but I don't collect them much anymore since I know they're expensive to print for them to buy, and I let their actual customers pick them up. Occasionally, I'll go in there and pick up one or two. But only for unique ones like first-year Bronco and Maverick and final year Taurus, Flex, for example.

I started downloading the pdfs of brochures since around 2007, from Ford and many other automakers, over the years and kept them in folders. I was so thrilled to see the even older brochures archived on the Ford Heritage Vault website that are also downloadable, though some are in larger file sizes. I do think that Ford will still offer downloadable guides, like the annual 'RV & Trailer Towing Guide', for example, with all the important info organized in one file that includes payload and towing capacities for the towable vehicles, plus other important info regarding towing.

Share this post


Link to post
Share on other sites

 

  I do agree but it`s nice to be able to sit down & read about each thing & go over it again

 when you have the time. Printing or saving PDF is good but I find the print hard too read

unless it can be enlarged so it`s much easier to read & make out. It`s nice to have the last

years & compared them side by side on what is added & or changed & what you would like

& see how it would look. 

Share this post


Link to post
Share on other sites
11 hours ago, sd350 said:
13 hours ago, pffan1990 said:

 

True but some people would still like to download actual pdf files for off-line viewing. Some prospective customers may want to have some off-line files while doing their comparison shopping research of different vehicles. The advantage of brochure pdfs is that once downloaded, they can provide info of what was once offered for each vehicle of a given year, as versus a website that changes vehicle line-up info annually and previous info deleted.
 

The Dealer Order Guides are invaluable .pdf's for accurate build info, and can be archived. Not very pretty, but official.As far as colors for interiors or exteriors, most of the time you can Google that and get several shots e.g. Pacific Green 1997 Ford Escort

Share this post


Link to post
Share on other sites
4 hours ago, Chrisgb said:

The Dealer Order Guides are invaluable .pdf's for accurate build info, and can be archived. Not very pretty, but official.As far as colors for interiors or exteriors, most of the time you can Google that and get several shots e.g. Pacific Green 1997 Ford Escort

 

Yes, I download those as well and archived them in my folders. I have two separate folders, the 'brochures' and 'order guides' and then further folders within for the separate years. I do like the order guides with the color spots, wheel styles, and charts for trims and options. I especially like the front (main) page with a summary of what's new and deleted to the new model year compared to last year as well. I am sure Ford will keep doing order guides type of info for the dealerships which would be posted here for members to download. I didn't even think of order guides when I posted yesterday so I thank you for mentioning those. It just happens that I had already been downloading most of them annually for some time now. So I suppose I can make sure to keep doing that from now on as well as going back since they're archived here.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×