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More exciting colors ( Interior / Exterior)


timsvtgen1

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I'd like to see more exciting colors. The interior and exterior colors are very limited in everything but the highest trims- as well as exterior colors. For example, look at the Bronco vs the Wrangler color palette. It's kind of disappointing when a Chevy spark has a more vibrant color palette that Ford's halo vehicles. Hopefully Ford will consider more interiors for the masses in Red ( Bright and Brick) and (more) blue's, dark green (al la Rivian old Audi Allroad) across their line up and in more trim levels ( not just the halo stuff).

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2 hours ago, timsvtgen1 said:

I'd like to see more exciting colors. The interior and exterior colors are very limited in everything but the highest trims- as well as exterior colors. For example, look at the Bronco vs the Wrangler color palette. It's kind of disappointing when a Chevy spark has a more vibrant color palette that Ford's halo vehicles. Hopefully Ford will consider more interiors for the masses in Red ( Bright and Brick) and (more) blue's, dark green (al la Rivian old Audi Allroad) across their line up and in more trim levels ( not just the halo stuff).

 

Ford exterior paint colors are available based on sales, extensive marketing research indicating future trends, plant constraints and sales/production mix of standard and premium (Tri-Coat) paints. Ford simplified the interior trim choices to black/charcoal and/or light grey a number of years ago with the exception of a few select, premium models that offer a different interior option. I wouldn't expect to see much change with either exterior or interior choices as there are far more important priorities being dealt with to increase overall vehicle production and dealing with commodity restraints, supplier issues, plant constraints, etc.  

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1 hour ago, ice-capades said:

 

Ford exterior paint colors are available based on sales, extensive marketing research indicating future trends, plant constraints and sales/production mix of standard and premium (Tri-Coat) paints. Ford simplified the interior trim choices to black/charcoal and/or light grey a number of years ago with the exception of a few select, premium models that offer a different interior option. I wouldn't expect to see much change with either exterior or interior choices as there are far more important priorities being dealt with to increase overall vehicle production and dealing with commodity restraints, supplier issues, plant constraints, etc.  

Yea, definitely using this as a wish list. In a vacuum it would be nice if they would be less conservative with their offerings.

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1 hour ago, timsvtgen1 said:

Yea, definitely using this as a wish list. In a vacuum it would be nice if they would be less conservative with their offerings.

 

In addition to what I wrote earlier, Ford certainly looks at what the competition offers but the marketing research regarding exterior paints go beyond just the automotive industry. That research includes trends and future forecasts related to fashion, believe it or not, residential and commercial interior designs, graphic design trends, etc. And the automotive paint manufacturers do their own research as part of their product development processes. 

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34 minutes ago, akirby said:

The problem with bold interiors is they’re not in high demand and they have limited application based on exterior color.  

 

Absolutely. Another factor is when they're poorly executed. For a number of years, the Mustang GT Premium equipped with the #401A and Premier Trim with Color Accent Group was available with Midnight Blue w/Grabber Blue Stitch leather. The problem was that the Midnight Blue leather was so dark that anyone would look at it and think that it was black leather, and the Grabber Blue accent didn't add anything to the desired effect or justify the additional cost to the customer. 

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On 8/1/2022 at 1:06 PM, ice-capades said:

 

Absolutely. Another factor is when they're poorly executed. For a number of years, the Mustang GT Premium equipped with the #401A and Premier Trim with Color Accent Group was available with Midnight Blue w/Grabber Blue Stitch leather. The problem was that the Midnight Blue leather was so dark that anyone would look at it and think that it was black leather, and the Grabber Blue accent didn't add anything to the desired effect or justify the additional cost to the customer. 

Agree. Long ago had cars with a blue interior and the effect was immersive. Was interested in the Midnight blue Mustang Interior. When I saw one, was hard to distinguish from black, were it not for the blue stitching. As a retired Paint engineer hard to believe that one got through to production. 

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