fuzzymoomoo Posted October 25, 2022 Share Posted October 25, 2022 26 minutes ago, akirby said: It just got some minor styling changes and new trim names. Nothing earth shattering or worthy of a big production. No but it should warrant more than just a tweet saying oh by the way here’s this thing we still have with only a days notice 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 25, 2022 Share Posted October 25, 2022 More photos. 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 25, 2022 Share Posted October 25, 2022 32 minutes ago, fuzzymoomoo said: a tweet saying oh by the way here’s this thing we still have with only a days notice That's an appropriate response for a product whose sales in the U.S. market has declined about 50% in the past 5 years, and which gets lost in a sea of boring compact crossovers. Ford is wise to focus its promotional efforts on more distinctive products like Bronco Sport and Maverick, along with its BEV. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted October 25, 2022 Share Posted October 25, 2022 Autoblog.com Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 25, 2022 Share Posted October 25, 2022 Nice update, but the unveiling has to be one of the worst I’ve even seen from Ford. 4 Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted October 25, 2022 Share Posted October 25, 2022 40 minutes ago, rperez817 said: More photos. Why are they using photos with the check engine and battery lights on, and a battery that is showing 98% charged and 1 Mile range. They really don't care about details and subliminal messaging. 3 Quote Link to comment Share on other sites More sharing options...
Rick73 Posted October 25, 2022 Share Posted October 25, 2022 33 minutes ago, jasonj80 said: Why are they using photos with the check engine and battery lights on, and a battery that is showing 98% charged and 1 Mile range. They really don't care about details and subliminal messaging. Had same question regarding other picture showing 3.6 MPG. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 25, 2022 Author Share Posted October 25, 2022 3 hours ago, T-dubz said: 2020 escape reveal was probably one of the dumbest reveals I’ve ever seen and I’m sure it cost a lot of money. If you don’t remember it, they made a whole fake town called escapeville, and had tons of actors singing and dancing as the escape drove through the town. I’m glad Ford isn’t spending that kind of money because that was truly wasteful, but you gotta push your product a bit more then a tweet. Well then you’ll probably love this one too (at least it was cheap to film) Quote Link to comment Share on other sites More sharing options...
T-dubz Posted October 25, 2022 Share Posted October 25, 2022 (edited) 31 minutes ago, akirby said: Well then you’ll probably love this one too (at least it was cheap to film) That was pretty bad too lol, but at least they actually made a commercial for it. Edited October 25, 2022 by T-dubz Quote Link to comment Share on other sites More sharing options...
T-dubz Posted October 25, 2022 Share Posted October 25, 2022 Build and price is up. I know we talked about this before but the trims just seem weird to me. Why is there even a base trim? It’s only 1k cheaper than the active which looks almost identical minus a very small amount of trim pieces. then there are the 3 different ST Line trims. 3 different packages on the ST Line trim would make more sense, but if there are 3 different trims, ST Line becomes redundant. Might as well come up with a new name for the other trims. 1 Quote Link to comment Share on other sites More sharing options...
LoveTaurus Posted October 25, 2022 Share Posted October 25, 2022 It does look handsome. When I saw the first revealed photos back then, I didn't like it. Quote Link to comment Share on other sites More sharing options...
j2sys Posted October 25, 2022 Share Posted October 25, 2022 2 hours ago, T-dubz said: That was pretty bad too lol, but at least they actually made a commercial for it. They'd be better off if they hadn't made that atrocity, IMHO... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 25, 2022 Share Posted October 25, 2022 I still think it looks much better than the outgoing version. They did also redo the door cards, as those were an area of complaint too. Whether these changes will do much for sales remains to be seen. I think the damage has been done for this model, though. Quote Link to comment Share on other sites More sharing options...
92merc Posted October 25, 2022 Share Posted October 25, 2022 The new seat stitching on the higher trims looks a lot more like the Vignale line of Europe. I like it. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 25, 2022 Share Posted October 25, 2022 3 hours ago, T-dubz said: Build and price is up. I know we talked about this before but the trims just seem weird to me. Why is there even a base trim? It’s only 1k cheaper than the active which looks almost identical minus a very small amount of trim pieces. Most likely for fleet sales, though you’d think they would just break that out someplace else. Quote Link to comment Share on other sites More sharing options...
j2sys Posted October 25, 2022 Share Posted October 25, 2022 24 minutes ago, silvrsvt said: Most likely for fleet sales, though you’d think they would just break that out someplace else. As it is, even Active Hybrid is for fleet sales only - you can't order one otherwise. Either have to get one of the ST-Line options or Platinum, unless you go PHEV (which somehow needs to be its own trim). Though, they did say they're looking to push ST-Line to 50% of sales, didn't they? Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted October 25, 2022 Share Posted October 25, 2022 4 hours ago, jasonj80 said: Why are they using photos with the check engine and battery lights on, and a battery that is showing 98% charged and 1 Mile range. They really don't care about details and subliminal messaging. To be fair, all cars do this when you put the key in the ignition, but don't start it. My guess is the marketing team wanted some shots of the new displays lit up under studio lighting, but didn't want to have to choke down fumes in an indoor setting. Quote Link to comment Share on other sites More sharing options...
j2sys Posted October 25, 2022 Share Posted October 25, 2022 (edited) 26 minutes ago, DeluxeStang said: To be fair, all cars do this when you put the key in the ignition, but don't start it. My guess is the marketing team wanted some shots of the new displays lit up under studio lighting, but didn't want to have to choke down fumes in an indoor setting. It's a Plug-In Hybrid, that's plugged in, in a big, open studio space. Ventilation shouldn't be a problem. Source for those photos: https://www.motortrend.com/news/2023-ford-escape-first-look-review Edited October 25, 2022 by j2sys 1 Quote Link to comment Share on other sites More sharing options...
Alex D. Posted October 25, 2022 Share Posted October 25, 2022 This does appear to be an improvement from a cosmetic standpoint -- both inside and out. I do wonder if the materials quality will improve. Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted October 25, 2022 Share Posted October 25, 2022 51 minutes ago, DeluxeStang said: To be fair, all cars do this when you put the key in the ignition, but don't start it. My guess is the marketing team wanted some shots of the new displays lit up under studio lighting, but didn't want to have to choke down fumes in an indoor setting. Then you photoshop it out, the fact these are official photos with that error showing is almost fire able. Their marketing team is a disaster, and the whatever this launch is horrid. Maybe they need to bring people back into the office on a more regular basis to make sure these things don't get missed. 1 Quote Link to comment Share on other sites More sharing options...
j2sys Posted October 25, 2022 Share Posted October 25, 2022 30 minutes ago, jasonj80 said: Then you photoshop it out, the fact these are official photos with that error showing is almost fire able. Their marketing team is a disaster, and the whatever this launch is horrid. Maybe they need to bring people back into the office on a more regular basis to make sure these things don't get missed. The MotorTrend article (see my previous post) credits their own photographer. The Escapes - at least one PHEV and one ST-Line - were sitting there for hours while various members of the media climbed all over them and photographed them. These aren't (all) from a press release, from Ford Marketing. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 25, 2022 Share Posted October 25, 2022 To Ford’s credit, it managed to make 19,665 Escapes last month along with 3,940 Corsairs, that shows us that when supplies are available, Ford intends to make plenty of Escapes, whether they were back orders or no is not known. Escape’s low inventory is driving demand but plenty of people still want them. 2 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 25, 2022 Share Posted October 25, 2022 ST-line to make up 50% of Escape sales due to Bronco Sport https://www.theautopian.com/half-of-all-new-2023-ford-escapes-will-be-st-line-models-and-you-can-thank-the-ford-bronco-sport-for-that-heres-why/ 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 25, 2022 Share Posted October 25, 2022 26 minutes ago, silvrsvt said: ST-line to make up 50% of Escape sales due to Bronco Sport https://www.theautopian.com/half-of-all-new-2023-ford-escapes-will-be-st-line-models-and-you-can-thank-the-ford-bronco-sport-for-that-heres-why/ That's a very smart image-oriented marketing strategy on Ford's part. 1 Quote Link to comment Share on other sites More sharing options...
92merc Posted October 25, 2022 Share Posted October 25, 2022 Someone had made remarks that Ford was going back to a shifter lever instead of the dial wheel. I see that didn't happen. I drove a company fleet Explorer last week with the dial. I didn't mind it. I adapted quickly. Doesn't take up as much space, so I like it. 1 Quote Link to comment Share on other sites More sharing options...
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