rperez817 Posted November 4, 2022 Share Posted November 4, 2022 This is from Interbrand's 2022 Global Brands Report released this week. Ford increased its brand value by 12% and its ranking by 2 spots. It is now 9th highest among automotive brands. Interbrand releases Best Global Brands 2022 - Interbrand Quote Link to comment Share on other sites More sharing options...
Chrisgb Posted November 5, 2022 Share Posted November 5, 2022 On 11/4/2022 at 9:53 AM, rperez817 said: This is from Interbrand's 2022 Global Brands Report released this week. Ford increased its brand value by 12% and its ranking by 2 spots. It is now 9th highest among automotive brands. Interbrand releases Best Global Brands 2022 - Interbrand I understand this is not about brand recognition but, "Brands as acts of leadership," -Interbrand. So I find it interesting that Toyota ranks 6th overall, while having zero BEV presence at the time the rankings were conducted.and reading elsewhere are jerky-jerky rethinking their paradigms. Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted November 7, 2022 Share Posted November 7, 2022 As far as market capitalization? Ford behind McDonald's, Disney and Chanel? Shame on capitalism! Quote Link to comment Share on other sites More sharing options...
rperez817 Posted November 7, 2022 Author Share Posted November 7, 2022 2 hours ago, Joe771476 said: As far as market capitalization? Ford behind McDonald's, Disney and Chanel? Shame on capitalism! The Interbrand study isn't a measure of market capitalization. It is a composite measure incorporating financial analysis (economic profit), role of brand in purchase decisions, and brand strength. Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted November 9, 2022 Share Posted November 9, 2022 I don't care what anybody says, the blue Ford oval is one of the most recognized and iconic logos in the world! Quote Link to comment Share on other sites More sharing options...
rperez817 Posted November 11, 2022 Author Share Posted November 11, 2022 On 11/9/2022 at 6:19 AM, Joe771476 said: I don't care what anybody says, the blue Ford oval is one of the most recognized and iconic logos in the world! The Interbrand study isn't about corporate logos either. Quote Link to comment Share on other sites More sharing options...
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