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Why is it so hard for Ford to Catch up with F150 Orders


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Good quote from the article.

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Darren Palmer (executive at Ford Model e) thinks the Lightning will go down in history as the vehicle that brought EVs into the mainstream in the US

Mr. Palmer is correct. F-150 Lightning is not only the most significant new product introduction by Ford in the 21st century so far, it's one of the most important in the history of the automotive industry. Hopefully Ford can accelerate the pace of reservation to sold order conversions on F-150 Lightning.

Edited by rperez817
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9 hours ago, ANTAUS said:

Because I can only fit so much on the title, so it doesn't take up a 2-liner on the heading.  Not the first time I've done it.

 

If you're going to do that, it's important to take extra care not to change the meaning. :)

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