Ford of Europe to become more American

[jasonj80]

https://europe.autonews.com/automakers/ford-will-be-more-american-europe-it-goes-all-electric

Ford is revamping its marketing with a slogan called "Adventurous Spirit," which it says stands for the American values of "freedom, outdoors and adventure."

Bronco will be sold in some Europe markets starting next year, market share doesn't support European exclusive vehicles. Lightning, Electric Explorer, BS and Maverick will join certain markets in future years.

 

[fuzzymoomoo]

34 minutes ago, jasonj80 said:

Bronco will be sold in some Europe markets starting next year,

And build it where? We can’t even keep up with US demand 

[twintornados]

1 hour ago, fuzzymoomoo said:

And build it where? We can’t even keep up with US demand 

 

I would presume where they build current Ranger production slated for EU purchase.

[passis]

3 hours ago, twintornados said:

 

I would presume where they build current Ranger production slated for EU purchase.

 

I wouldn't mind Argentina building them too. Would be a good replacement for the Troller down here.

[jpd80]

12 hours ago, twintornados said:

 

I would presume where they build current Ranger production slated for EU purchase.

Euro Rangers are built in South Africa where Ranger based VW Amorok will be built starting next year.

There are no plans to build Bronco outside North America.

[ausrutherford]

On 12/9/2022 at 11:15 AM, fuzzymoomoo said:

And build it where? We can’t even keep up with US demand 

 

2nd Shift is still coming at MAP with the next Ranger, right?

[fuzzymoomoo]

2 hours ago, ausrutherford said:

 

2nd Shift is still coming at MAP with the next Ranger, right?

We've been running 2 shifts since the Bronco launched 2 years ago. 

[Harley Lover]

As part of this push in Europe, Bronco will be positioned as a 'halo' vehicle: 

Ford will position the Bronco as a halo model to promote the automaker’s U.S. heritage in building SUV-type vehicles. In a new marketing slogan for Europe called Adventurous Spirit, Ford is promoting American values.

The Bronco is expected to start at 60,000 euros ($63,2700) in Germany, motoring press reports said.

The midsize SUV will compete with the Jeep Wrangler and some versions of the Land Rover Defender in Europe. It will also go up against the new Ineos Grenadier, which is similarly built with body-on-frame chassis and offers retro looks inspired by the original, rugged Land Rover Defender.

I like this monochromatic paint job, will it be available stateside?

Edited December 13, 2022 by Harley Lover
https://europe.autonews.com/cars-concepts/ford-bronco-will-challenge-jeep-land-rover-europe?utm_source=daily&utm_medium=email&utm_campaign=20221213&utm_content=article2-readmore

[fuzzymoomoo]

1 hour ago, Harley Lover said:

I like this monochromatic paint job, will it be available stateside?

If MAP is the only source I don’t see why not. 

[jasonj80]

Don't out

1 hour ago, Harley Lover said:

I like this monochromatic paint job, will it be available stateside?

You can get it on an Outerbanks model now, just lose it if you get the Sasquatch package.

[CurtisH]

42 minutes ago, jasonj80 said:

Don't out

You can get it on an Outerbanks model now, just lose it if you get the Sasquatch package.

My brother has an Outerbanks model.  I like the look of the body colored fender flares.