Ford February 2023 Sales - Up 21.9%

[rmc523]

https://s201.q4cdn.com/693218008/files/doc_news/2023/sales/03/ford-feb.-2023-sales-data.pdf

 

I'll throw these numbers into my green/red charts when I get a chance, but in the meantime here are the Ford PDFs.

 

Nice to see improvements overall, though last February's numbers were pretty bad.

 

 

 

 

[rperez817]

BEV accounted for 2.9% of Ford Motor Company U.S. vehicle sales YTD and 13.2% of the net sales growth in that timeframe. Hopefully the production ramp-ups that Ford announced today for Mustang Mach-E, F-150 Lightning, and E-Transit combined with new product introduction in the next few years will result in BEV comprising at least 15% of Ford U.S. sales by the end of 2023, at least 50% by 2026, and 100% by 2030. 

[silvrsvt]

31 minutes ago, rperez817 said:

BEV accounted for 2.9% of Ford Motor Company U.S. vehicle sales YTD and 13.2% of the net sales growth in that timeframe. Hopefully the production ramp-ups that Ford announced today for Mustang Mach-E, F-150 Lightning, and E-Transit combined with new product introduction in the next few years will result in BEV comprising at least 15% of Ford U.S. sales by the end of 2023, at least 50% by 2026, and 100% by 2030. 

 

Maybe 50% by 2030...lets not get ahead of ourselves now. 

[rmc523]

55 minutes ago, rperez817 said:

BEV accounted for 2.9% of Ford Motor Company U.S. vehicle sales YTD and 13.2% of the net sales growth in that timeframe. Hopefully the production ramp-ups that Ford announced today for Mustang Mach-E, F-150 Lightning, and E-Transit combined with new product introduction in the next few years will result in BEV comprising at least 15% of Ford U.S. sales by the end of 2023, at least 50% by 2026, and 100% by 2030. 

 

 

You can be somewhat realistic, you know.  They are not getting to 15% US sales by the end of 2023 from 3%.

[jpd80]

1 hour ago, rperez817 said:

BEV accounted for 2.9% of Ford Motor Company U.S. vehicle sales YTD and 13.2% of the net sales growth in that timeframe. Hopefully the production ramp-ups that Ford announced today for Mustang Mach-E, F-150 Lightning, and E-Transit combined with new product introduction in the next few years will result in BEV comprising at least 15% of Ford U.S. sales by the end of 2023, at least 50% by 2026, and 100% by 2030. 

I think this will go slower than Ford thinks, reality will sink in as the market cools this year,  lower gas prices are another factor. Should be pushing harder with hybrids but can’t build enough.

Edited March 3, 2023 by jpd80

[fuzzymoomoo]

Who wants to take bets on how long EcoSport will keep showing up on the sales chart? 

[bzcat]

38 minutes ago, fuzzymoomoo said:

Who wants to take bets on how long EcoSport will keep showing up on the sales chart? 

 

Well... Ford sold 624 last month and has 1300 in stock so roughly 2 months worth of sales. It will functionally be sold out by start of summer but I'm sure we will see a couple of random registrations throughout the rest of the year.

 

Huge jump in Transit delivery this month!

 

Edge just keeps on trucking despite one foot in the coffin. Keep waiting for that Mach E production bump to take over from Edge... so far not happening.

 

Escape sales have fallen off the cliff. I thought it was due to the facelift and lack of inventory but seems like Ford is just choosing not to build any. Bronco Sport inventory level is actually higher than Escape now thanks to that extra shift at Hermosillo. 

 

Ranger sales probably hit rock bottom due to end of production and shifting of volume over to Bronco. 2024 launch is right around the corner. 

[ANTAUS]

Autoblog.com

 

Ford responding with production increases....

[mackinaw]

3 hours ago, silvrsvt said:

Maybe 50% by 2030...lets not get ahead of ourselves now. 

 

If that.  The results of this poll surprised me.  Lot of resistance to BEV's in Michigan.  From the Detroit News:  

 

Poll: Michigan voters skeptical of electric vehicle transition.  

Michigan voters are split on the auto industry's transition to electric vehicles, according to statewide survey results released Thursday by the Detroit Regional Chamber and polling firm Glengariff Group.  Around 46% of likely Michigan voters support the industry's shift, while around 44% oppose it. A third of overall respondents said they "strongly oppose" the change.  Around 34% said they would consider buying an EV for their next vehicle, while more than 60% said they would not. 

 

https://www.detroitnews.com/story/business/autos/2023/03/02/poll-michigan-voters-skeptical-of-electric-vehicle-transition-detroit-regional-chamber-survey/69962616007/

[silvrsvt]

30 minutes ago, mackinaw said:

 

If that.  The results of this poll surprised me.  Lot of resistance to BEV's in Michigan.  From the Detroit News:  

 

Poll: Michigan voters skeptical of electric vehicle transition.  

Michigan voters are split on the auto industry's transition to electric vehicles, according to statewide survey results released Thursday by the Detroit Regional Chamber and polling firm Glengariff Group.  Around 46% of likely Michigan voters support the industry's shift, while around 44% oppose it. A third of overall respondents said they "strongly oppose" the change.  Around 34% said they would consider buying an EV for their next vehicle, while more than 60% said they would not. 

 

https://www.detroitnews.com/story/business/autos/2023/03/02/poll-michigan-voters-skeptical-of-electric-vehicle-transition-detroit-regional-chamber-survey/69962616007/

 

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into an good BEV and they'll change their minds. The midwest is a bit more conservative than the rest of the country and not to mention BEVs pose a threat to people's livelihood when it comes to jobs, well you wonder why the feel that way.  

[rperez817]

3 hours ago, rmc523 said:

You can be somewhat realistic, you know.  They are not getting to 15% US sales by the end of 2023 from 3%.

 

Based on the BEV production run rate that Ford planned for by late 2023, and assuming production allocated to the U.S. market is about 70% of the total run rate below, BEV comprising 15% of total Ford U.S. sales is very realistic.

 

Getting BEV production ramped up dramatically should be a very high priority, and today's announcements suggest that Ford is indeed taking this seriously.

 

 

 

[rperez817]

29 minutes ago, silvrsvt said:

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into an good BEV and they'll change their minds. 

 

There's lots of opportunity for Ford and Ford dealerships here. Once someone experiences the superiority of a good BEV firsthand, they're hooked. Ford's current lineup of BEV is excellent, and the 89% increase YTD in Ford BEV sales in the U.S. shows that Americans are clamoring for these vehicles.

 

[jpd80]

1 hour ago, rperez817 said:

 

There's lots of opportunity for Ford and Ford dealerships here. Once someone experiences the superiority of a good BEV firsthand, they're hooked. Ford's current lineup of BEV is excellent, and the 89% increase YTD in Ford BEV sales in the U.S. shows that Americans are clamoring for these vehicles.

 

And there’s the rub, most BEVs are already pre sold so getting “store mannequins” is still rather tricky due to existing demand. So if anything, seeing these new vehicles In neighbour’s yards is probably best form of advertising…..

 

I think a lot of Farley’s ramp up statements are performance art for Wall Street and ratings companies, he knows that the very thing they need to do is just so hard without decent supplies of critical parts that suppliers have been telling him for months that they cannot do just yet, maybe next year or the year after….(notice how Ford spreads blue sky when it can’t actually do stuff like deliver vehicles)

Edited March 3, 2023 by jpd80

[fuzzymoomoo]

2 hours ago, bzcat said:

... Ford sold 624 last month and has 1300 in stock so roughly 2 months worth of sales. It will functionally be sold out by start of summer but I'm sure we will see a couple of random registrations throughout the rest of the year

Not saying it will be that extreme but Dodge did manage to sell a Dart last year…. Just saying. 

[fuzzymoomoo]

2 hours ago, ANTAUS said:

Autoblog.com

 

Ford responding with production increases....

lololololololol

[fuzzymoomoo]

1 hour ago, silvrsvt said:

 

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into an good BEV and they'll change their minds. The midwest is a bit more conservative than the rest of the country and not to mention BEVs pose a threat to people's livelihood when it comes to jobs, well you wonder why the feel that way.  

Or you have the Brokest city in the country (Detroit) who can’t afford the switch and a bunch of rural farmers whom BEVs aren’t a good option for at the moment. 

[jpd80]

1 hour ago, silvrsvt said:

 

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into a good BEV and they'll change their minds. The midwest is a bit more conservative than the rest of the country and not to mention BEVs pose a threat to people's livelihood when it comes to jobs, well you wonder why the feel that way.  

Ford has a line out the door of buyers wanting BEVs, they just can’t build them in the numbers needed now

and probably won’t until later this year or next year. Can’t sell what you can’t build.

[akirby]

It’s been well reported that colder climates have big issues with the big range reduction in cold weather.  

[tarheels23]

from Reuters:

https://www.reuters.com/business/autos-transportation/ford-looking-ways-boost-gas-powered-f-150-production-2023-03-03/

Ford began increasing production of the Mustang Mach-E this week and plans to nearly double its hourly production and bring its annual manufacturing run rate to a targeted 210,000 units by the end of 2023.

[Rangers09]

4 hours ago, fuzzymoomoo said:

Who wants to take bets on how long EcoSport will keep showing up on the sales chart? 

 

Probably keeping it around so the sales charts show the BEV's out sell at least 1 of the ICE models.?

[jpd80]

1 hour ago, akirby said:

It’s been well reported that colder climates have big issues with the big range reduction in cold weather.  

Correct, without adequate battery warming systems, those new BEVs are at a distinct disadvantage to ICE in the snow belt. Many potential BEV buyers are still gun shy about buying until there’s more of everything, still early adopter phase.

 

Edited March 4, 2023 by jpd80

[mackinaw]

2 hours ago, silvrsvt said:

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into an good BEV and they'll change their minds. The midwest is a bit more conservative than the rest of the country and not to mention BEVs pose a threat to people's livelihood when it comes to jobs, well you wonder why the feel that way.  

 

I agree with you, people don't like change, but I admit to be very surprised at what the Michigan poll found.  You have to realize how car-centric Michigan is.  I'd venture that everybody living in the three county Detroit metro area (about four million people) knows somebody who works in the auto industry (OEM or supplier).  They're well aware of the ICE/BEV transformation and are still very skeptical as to its implementation.  

 

To me, all this points out is that BEV advocates have their work cut out for them.  When 1/3rd of the population "strongly opposes" BEV's and 60% won't consider them as their next vehicle.....any manufacturer would consider these numbers troubling.  The road to 100% BEV world will be long and difficult one.

[jpd80]

F Series just under 55,000 sales in February plus the 1,300 odd Lightnings is a reasonable result but you can tell that maxing out F Series production and sales is still a problem as Ford is back to 135,000 inventory which is too tight to achieve +70,000 monthly sales.

Even Escape was crippled with +6,000 sales when normally, 16,000-20,000 in good times. All models are struggling except maybe Explorer with 19,000 sales with 46,000 inventory - maybe there’s more than a few incomplete builds in those numbers?

[Rick73]

3 hours ago, silvrsvt said:

 

What it boils down to is people don't like change...easiest way to make someone believe it put there butt into an good BEV and they'll change their minds. The midwest is a bit more conservative than the rest of the country and not to mention BEVs pose a threat to people's livelihood when it comes to jobs, well you wonder why the feel that way.  

Assuming there is a “good” BEV to consider buying, which is not always the case at the right price, or perhaps any price..  I plan to buy a van this year but can’t consider the E-Transit for long road trips, the main reason for purchase.  At Interstate speeds I won’t stop to charge after an hour or so of driving.  And it’s not a Ford limitation, because I’m not aware of any full-size electric van that’s better.  Just saying there are no “good” options at any price as far as I know. 

[Dequindre]

18 hours ago, fuzzymoomoo said:

Who wants to take bets on how long EcoSport will keep showing up on the sales chart? 

If it's anything like Stellantis, we'll be seeing a few random EcoSports pop up for the next 3 years or so.