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Official 2024 Ford Ranger & Ford Ranger Raptor North America


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On 5/8/2023 at 11:45 AM, rmc523 said:

Aside from seeing the exact powertrain options and available features, it'll be a boring debut since we already know what it looks like.

Even then it isn't much of a surprise since the carryover 2.3 EcoBoost with 10 speed is likely to be the engine for most models minus the Raptor. There might be an available V6 on a higher trim level especially if something is offered above the Lariat, but I'd be shocked if a V6 is available in an XL or XLT.

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1 hour ago, Bob Rosadini said:

4 cyl.2.7 turbo

Sorry I was way behind on this thread.  I myself cast my vote for a four banger that puts out the same torque as a more costly V-6.  Yes I know V-6 beats it on HP but I'll take the torque.  Also have to say as a Ford diehard, I'm afraid Yota and GM will have all the excitement  on looks alone as the Ranger by comparison will look dated .

 

I myself planned on parting with my 19 year old Supercab FX 4 Level II when the new Ranger came out but then was resigned to the fact that by the time it is out and and has a significant shake down run, I'll be looking at  June or July 24.   So with RMD money burning a hole in my pocket I  said..I'll look for a 30,000 mile  certified 150 now,  and then a year from now I'll have trade value vs. a 20 year old Ranger.   Started looking for an STX on front grill appearance only and stumble across a '22 STX 5.0 with 8700 miles...Ford Credit apparently lost patience with original owner..and I  did track  him down,  "No issues" ..he is now driving a 2018  Silverrado!  

 

So while this truck was a decision to give me piece of mind on my frequent drives to Cape Cod so  far I am impressed.  3:31 rears so its  amazing how it motors at 1200-1400

Who knows..I may forget about a Ranger a year from now.  And as for 10 speed issues, this  truck was built in Oct 22. 

 

So I'm assuming all the bad press RP 817 alluded to on the 10 spd variants is yesterday's news.  And I would hope the fact the 10 spd. is now in 650/750, supports that fact.

Sorry for getting off topic- related perhaps to what I see as a new Ranger, IMO will be a bland competitor compared to Yota and GM...hope I'm wrong.

Stay tuned for numbers on Coyote/10 speed performance on my first trip to Cape tomorrow.

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9 hours ago, Rick73 said:


I would like to see hybrid also, but if implemented, a powertrain option that maximizes fuel economy might have greater appeal than one that primarily offers great power and torque IMO.  Since Ranger is not ideal for heavy towing, where larger trucks like F-150 can do better, emphasizing fuel economy like Ford did with hybrid Maverick makes more sense to me.  To achieve 28~32 MPG or close to that would likely require an Atkinson cycle engine which would limit towing somewhat.  My thought is that most Rangers don’t tow that often, and when they do, it’s likely small and light trailers like jet skis, motorcycles, or compact camping trailers.  I just don’t see the need for 300+ HP and 400+ lb-ft in a hybrid Ranger.  MPG over 30 would be great though.


 Not necessarily- the electric motor makes up some of the drawback of the Atkinson with the instant torque. They could also run it between Otto and Atkinson depending on load. 

 

 The Ranger is just too tall and wide to hit numbers like the Maverick. If someone wants an ultra fuel efficient truck it’s right on the lot (with AWD soon… hopefully). Ford would rather deliver a beast that gets great PR and commands a higher price structure  (that generates more profit) and  gets 1-2mpg worse combined than something that is middle pack and gets 1-2mpg more. Even Toyota realized that hybrids need performance now to sell even if it sacrifices 1-2mpg on the epa cycle

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4 hours ago, Bob Rosadini said:

Sorry I was way behind on this thread.  I myself cast my vote for a four banger that puts out the same torque as a more costly V-6.  Yes I know V-6 beats it on HP but I'll take the torque.  Also have to say as a Ford diehard, I'm afraid Yota and GM will have all the excitement  on looks alone as the Ranger by comparison will look dated .

 

I myself planned on parting with my 19 year old Supercab FX 4 Level II when the new Ranger came out but then was resigned to the fact that by the time it is out and and has a significant shake down run, I'll be looking at  June or July 24.   So with RMD money burning a hole in my pocket I  said..I'll look for a 30,000 mile  certified 150 now,  and then a year from now I'll have trade value vs. a 20 year old Ranger.   Started looking for an STX on front grill appearance only and stumble across a '22 STX 5.0 with 8700 miles...Ford Credit apparently lost patience with original owner..and I  did track  him down,  "No issues" ..he is now driving a 2018  Silverrado!  

 

So while this truck was a decision to give me piece of mind on my frequent drives to Cape Cod so  far I am impressed.  3:31 rears so its  amazing how it motors at 1200-1400

Who knows..I may forget about a Ranger a year from now.  And as for 10 speed issues, this  truck was built in Oct 22. 

 

So I'm assuming all the bad press RP 817 alluded to on the 10 spd variants is yesterday's news.  And I would hope the fact the 10 spd. is now in 650/750, supports that fact.

Sorry for getting off topic- related perhaps to what I see as a new Ranger, IMO will be a bland competitor compared to Yota and GM...hope I'm wrong.

Stay tuned for numbers on Coyote/10 speed performance on my first trip to Cape tomorrow.


Dated?  Really?  Because it doesn’t have dozens of disjointed body lines and sharp creases?  It looks like a Ford truck should work and that’s why Ford has been #1 forever.

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4 hours ago, Bob Rosadini said:

Sorry I was way behind on this thread.  I myself cast my vote for a four banger that puts out the same torque as a more costly V-6.  Yes I know V-6 beats it on HP but I'll take the torque.  Also have to say as a Ford diehard, I'm afraid Yota and GM will have all the excitement  on looks alone as the Ranger by comparison will look dated .

 

I myself planned on parting with my 19 year old Supercab FX 4 Level II when the new Ranger came out but then was resigned to the fact that by the time it is out and and has a significant shake down run, I'll be looking at  June or July 24.   So with RMD money burning a hole in my pocket I  said..I'll look for a 30,000 mile  certified 150 now,  and then a year from now I'll have trade value vs. a 20 year old Ranger.   Started looking for an STX on front grill appearance only and stumble across a '22 STX 5.0 with 8700 miles...Ford Credit apparently lost patience with original owner..and I  did track  him down,  "No issues" ..he is now driving a 2018  Silverrado!  

 

So while this truck was a decision to give me piece of mind on my frequent drives to Cape Cod so  far I am impressed.  3:31 rears so its  amazing how it motors at 1200-1400

Who knows..I may forget about a Ranger a year from now.  And as for 10 speed issues, this  truck was built in Oct 22. 

 

So I'm assuming all the bad press RP 817 alluded to on the 10 spd variants is yesterday's news.  And I would hope the fact the 10 spd. is now in 650/750, supports that fact.

Sorry for getting off topic- related perhaps to what I see as a new Ranger, IMO will be a bland competitor compared to Yota and GM...hope I'm wrong.

Stay tuned for numbers on Coyote/10 speed performance on my first trip to Cape tomorrow.

I can appreciate your opinion on the styling of the Ranger, but if the Maverick’s sales with its rather conservative styling is indicative of people’s styling preferences, then the new Ranger should do pretty well, as the Maverick crushes the Hyundai Santa Cruz, which clearly has a much less conservative style.  
 

With that said, I'm not suggesting the new GM twins or the Toyota, aren’t decent looking vehicles,  but Ford does know the truck game pretty dang well. 

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Well it's here!

ALL-NEW FORD RANGER IS THE MOST CONNECTED AND CAPABLE RANGER EVER – TOUGH-TESTED GLOBALLY AND PROVEN READY FOR EPIC ADVENTURES

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https://media.ford.com/content/fordmedia/fna/us/en/news/2023/05/10/all-new-ford-ranger-is-the-most-connected-and-capable-ranger-eve.html#

 

DEARBORN, Mich., May 10, 2023 – Proven globally to be ready for adventure, the all-new 2024 Ford Ranger pickup is made to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges. It’s the most connected and capable Ranger ever and the only midsize pickup Built Ford Tough. 

Ford has engineered each aspect of the all-new Ranger to meet the uncompromising demands of its adventure-craving customers, including its frame, suspension, powertrains, connectivity, and advanced driver assist software.

 

The Ford brand sold more than 1 million pickups around the world in 2022 and part of that sales success comes from Ranger. In the last decade Ranger sales have increased 112 percent globally, with over 86,000 sold so far this year.

The previous generation 2023 Ranger was recently recognized by Kelley Blue Book® for having the lowest five-year total cost of ownership in the midsize pickup truck segment when accounting for insurance, maintenance costs, fuel costs, and depreciation.

To meet the evolving needs of its adventure-seeking North American customers, the all-new 2024 Ford Ranger now offers more towing technology than ever in a Ranger, convenient storage features, plus an available 2.7-liter EcoBoost V6* for added power. 

Ranger Ready

The foundation of Ranger backcountry readiness is durability and reliability. To ensure the all-new Ford Ranger is Built Ford Tough, it’s been tested with the equivalent of more than 4.9 million customer miles prior to launch – from broken road surfaces in Australia, to harsh hauling, brutal towing and hot testing in America, and cold testing in New Zealand.

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In designing the backbone of Ranger, Ford engineers improved the truck’s fully boxed high-strength steel frame, with the wheelbase and track both stretched about two inches to provide more bed space and improved stability while remaining easy to navigate on trails.  

The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger also benefit off-road from improved ground clearance and better approach and departure angles.  

From day trips to multi-day journeys, the all-new Ranger is ready to bring gear to wherever the next adventure lies, with a maximum available towing capacity of 7,500 pounds and maximum available payload capacity of 1,805 pounds††

 

To power these adventures, the proven 2.3-liter EcoBoost continues as the standard engine, developing 270 horsepower and 310 lb.-ft. of torque†††, and Ranger will offer the available 2.7-liter EcoBoost V6* shared with F-150® and Bronco®, which produces 315 horsepower and 400 lb.-ft. of torque††† to provide customers more power when towing, passing, and off-roading. All Rangers come with a standard class-exclusive** 10-speed automatic SelectShift® transmission and an available electronic shift-on-the-fly 4x4 system built for on-demand off-road and low traction capability.

More Ranger, More Ready 

The all-new Ranger introduces more clever storage and useful features for owners, like an available wireless charger for mobile devices, a large center console storage bin, big door pockets designed for quick access to frequently used tools and other items, and an available second, upper glovebox to store even more gear. Ranger also has improved second-row storage with under-seat rear cargo bins optimized to make it easy to stash stuff. New fold-flat rear seatbacks help with loading and moving large objects, from coolers to large screen TVs, plus there’s room behind the seats to keep tools and other equipment.  

 

The new interior features upgraded materials and textures, improved fit and finish, and more purposeful technology. The experience starts with a standard 8-inch digital instrument cluster or available full-screen 12.4-inch cluster and is complemented by a standard 10.1-inch or best-in-clas

Devices can be easily charged with two USB ports in the cab and an available wireless charg

s** available 12-inch center touchscreen with Ford’s SYNC®4A system, which puts smart and connected features at your fingertips. Ranger includes a standard embedded 4G LTE modem and the convenience of features built into FordPass® Connect‡‡


With just a touch, drivers can access dedicated screens for drive modes, off-road data, navigation, music, and other vehicle controls. The center screen is also linked to the available 360-degree camera to help make parking a breeze or to assist when negotiating particularly tricky terrain while out exploring. Physical buttons and knobs below the screen simplify controlling commonly accessed features like climate control and radio volume. e pad. Ranger also gets better over time with over-the-air updates adding new features and capabilities to enhance the customer experience.  

At night to help set up a campsite with ease, Ranger now has available Zone Lighting that can be controlled through the in-vehicle touchscreen or FordPass® App‡‡‡, plus available bed lighting helps owners find their gear in dark conditions.  

 

Driving on a trail can be difficult. Driving to it doesn’t have to be. There are 31 standard or available driver assist features for Ranger, the most available driver assist features in its class.** These include BLIS® with Trailer Coverage§ to help alert drivers to vehicles in blind spots and Adaptive Cruise Control with Stop and Go§. A new, intuitive-to-use short-throw E-shifter on Lariat 4x4 enables Ranger to offer driver assist features such as available class-exclusive** Active Park Assist 2.0§, which is a fully-automated system to help customers parallel and perpendicular park in tight spots and class-exclusive** Pro Trailer Backup Assist§ and Trailer Reverse Guidance§, which uses cameras to show angles and monitor conditions surrounding the truck, and provides real-time coaching on how to maneuver the trailer. 

 

The bed gets an available Integrated Box Side Step behind the rear tires, big enough to fit both feet, creating a strong, stable way to access everything in the cargo box. There’s also an available 400-Watt power inverter with an outlet in the bed to make running a grill for tailgating, an air compressor for filling tires, or other tools for the trail a snap. The redesigned tailgate also doubles as a workbench with an integrated ruler and clamp pockets. Two inches of added track width have benefits in the bed as well, with more than four feet of width between the wheel wells, which makes loading bulky cargo like an ATV a lot easier. 

Bolder Design

The design of Ranger is defined by unique grilles and front-end appearances for XL, XLT and Lariat models. A signature Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bolder wheel arches and give Ranger a sure-footed look. The rear end mirrors the front with C-clamp taillamps, and everybody will know what you’re driving with “RANGER” stamped across the tailgate.  

The 2024 Ford Ranger will be proudly assembled at the Michigan Assembly Plant in Wayne, Michigan§§, with orders beginning later this month, and availability beginning late summer, with late fall availability for the 2.7-liter EcoBoost engine. Visit Ford.com/RangerReady for more details. 

*2.7-liter engine available late fall 2023

**Class is Midsize Pickups.

***Based on S&P Global Mobility New Registrations data CYE 2022, which is compiled from government and other sources and captures 95 percent of global new vehicle volumes in more than 80 countries as reported in April 2023. Pickup body group as defined by S&P Global Mobility. 

Class is Midsize Pickups. Based on S&P Global Mobility Sales data.

††Max towing and payload on Ranger® Crew Cab 4x2 with 2.3L EcoBoost® engine and available Trailer Tow Package. When properly equipped. Towing and payload are independent attributes and may not be achieved simultaneously. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. 

†††When properly equipped. Horsepower and torque and independent attributes and may not be achieved simultaneously.

Available QI wireless charging may not be compatible with all phones.

‡‡FordPass Connect (optional on select vehicles), the FordPass App; and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. 

‡‡‡FordPass® App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply. 

§Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the 
vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. 

§§Assembled in the USA with domestic and foreign parts. 

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Edited by JX1
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RANGER RAPTOR

 

COMING TO AMERICA: THE ALL-NEW 2024 FORD RANGER RAPTOR IS READY TO DOMINATE IN THE DIRT 

 

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https://media.ford.com/content/fordmedia/fna/us/en/news/2023/05/10/coming-to-america--the-all-new-2024-ford-ranger-raptor-is-ready-.html#

 

  • The all-new 2024 Ford Ranger Raptor®, the most powerful and high-performance, off-road capable Ranger ever, is designed and engineered by Ford Performance to take off-road capability to the next level among midsize trucks   
  • Built to take on challenging dunes, Raptor’s long travel suspension, including a Watts link rear suspension and class-exclusive 2.5-inch FOX™ Live Valve shocks*, gives you everything you need to chase down the horizon
  • Unique Ranger Raptor 3.0-liter EcoBoost® V6 generates best-in-class 405 horsepower** and 430 pound-feet of torque paired with an advanced four-wheel drive system, a new electronically controlled on-demand two-speed transfer case, and front and rear locking differentials for improved off-road traction  
  • Race-proven in the Baja 1000, Ranger Raptor expands the Raptor family of high-performance vehicles, including F-150 Raptor®, F-150 Raptor R, and Bronco Raptor ®

DEARBORN, Mich., May 10, 2023 – The wait is over; the all-new 2024 Ford Ranger Raptor is coming to North America. Raptor is based on a proven legacy of performance and built with uncompromised suspension design, power, purposeful technology, and rugged styling. Ranger Raptor is fully prepared to take on the most demanding terrain its extreme adventure-seeking customers can find.  

 

Confident Suspension, Purposeful Tech

The heart of every Raptor is its suspension. Ranger Raptor starts with a purpose-built suspension that includes lightweight aluminum upper and lower control arms and a long-travel rear suspension with a Watts linkage and trailing arms for control and confidence in off-road conditions.  

Ranger Raptor’s next-generation FOX™ 2.5-inch Live Valve Internal Bypass shocks are coil-overs at the front and piggyback reservoirs at the rear to reduce heat build-up for uninterrupted performance all day long.  

 

Ranger Raptor is built on a beefy foundation, taking Ranger’s fully boxed frame up a notch by reinforcing the front frame rails, front shock towers, rear shock brackets, suspension mounting points, and other key areas so Ranger Raptor can handle more punishing off-road conditions.*** 

The FOX™ Live Valve Internal Bypass system changes damping performance based on Ranger Raptor’s Drive Modes. The modes include Normal, Tow/Haul, Sport, Slippery, Off-Road, Rock Crawl, and Baja, all developed to provide better on-road comfort, off-road control, capability and ride quality at high and low speeds.  

Each selectable drive mode appropriately adjusts the tuning of the engine, transmission, ABS calibration, traction control, steering, throttle response and even the instrument cluster and touch screen look and information. The active valve exhaust system can also be tuned to several modes including Quiet, Normal, Sport and Baja settings. Ranger Raptor also comes with Trail Control™ so drivers can navigate tricky spots while the truck manages the throttle and brakes.

 

Ranger Raptor is built on a beefy foundation, taking Ranger’s fully boxed frame up a notch by reinforcing the front frame rails, front shock towers, rear shock brackets, suspension mounting points, and other key areas so Ranger Raptor can handle more punishing off-road conditions.*** 

The FOX™ Live Valve Internal Bypass system changes damping performance based on Ranger Raptor’s Drive Modes. The modes include Normal, Tow/Haul, Sport, Slippery, Off-Road, Rock Crawl, and Baja, all developed to provide better on-road comfort, off-road control, capability and ride quality at high and low speeds.  

Each selectable drive mode appropriately adjusts the tuning of the engine, transmission, ABS calibration, traction control, steering, throttle response and even the instrument cluster and touch screen look and information. The active valve exhaust system can also be tuned to several modes including Quiet, Normal, Sport and Baja settings. Ranger Raptor also comes with Trail Control™ so drivers can navigate tricky spots while the truck manages the throttle and brakes.

 

Beginning with a compacted graphite-iron cylinder block, the engine utilizes a race-bred anti turbo-lag system to enable boost on demand in Baja mode. It keeps the turbochargers spinning for up to three seconds after the driver backs off the throttle, so acceleration is there while exiting corners. Bolted to that EcoBoost engine is a class-exclusive 10-speed SelectShift® automatic transmission* mated to an advanced four-wheel drive system with a new electronically controlled on-demand two-speed transfer case combined with front and rear locking differentials.

 

 

Designed for Purpose

Each Ranger Raptor design element has a purpose. Confident, modern styling starts with LED projector headlights to light up the night flanked by C-clamp signature lighting. Bold F-O-R-D lettering on the grille sits above an all-steel bumper with integrated, frame-mounted front and rear tow hooks and LED taillights that provide a signature C-clamp link to the front. Flared fenders with functional fender vents house aggressive 33-inch BFGoodrich® all-terrain KO3® tires on 17-inch wheels that can be mounted to optional beadlock capable wheels with available bead locks for running extra low tire pressures in sand and rocky conditions. Ranger Raptor also sports serious underbody protection. The thick front bash plate is made of high-strength steel and is complemented by dedicated engine, transfer case and fuel tank shields. 

 

The Raptor’s cab is built for performance, with a sport steering wheel including cast magnesium alloy paddle shifters for quick transmission control and a signature Raptor centering mark in a Code Orange color. Six overhead upfitter switches mounted in the overhead console simplify powering off-road hardware. Unique Ford Performance front seats are supportive, with extra bolstering to hold drivers in place during high-speed cornering. The rest of the cab includes premium materials trimmed in Code Orange.  

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Ranger Raptor connects the driver to adventure with features like a 360-Degree Camera and Front View Camera to assist in off-roading, Zone Lighting to light up the night in remote locations, and class-exclusive* Pro Trailer Backup Assist to help back up boats and campers at the kinds of remote locations Raptors are built to reach. Even far out there, drivers want to be informed and connected, so Raptor comes with a high-resolution 12.4-inch digital instrument cluster and 12-inch center touchscreen running SYNC® 4A, Apple CarPlay® and Android Auto™ wireless smartphone connectivity††. Finally, if the active exhaust doesn’t provide enough auditory stimulation, there’s a Bang & Olufsen® sound system to pump out your favorite soundtracks. 

 

The Ford Raptor family spans across its truck and SUV portfolio. F-150 Raptor, F-150 Raptor R, Bronco Raptor, and now Ranger Raptor are all built for the passionate performance enthusiast who wants a truck to tackle their biggest adventures. A pre-production 2023 Ranger Raptor even proved its mettle by winning the stock midclass category of the Baja 1000, completing the course in 26 hours and 21 minutes. And then it drove home, almost 200 miles from the finish line to California. 

The 2024 Ford Ranger Raptor will be proudly assembled at the Michigan Assembly Plant in Wayne, Michigan††† with orders beginning later this month and availability late this summer. Visit Ford.com/RangerReady more details and information. 

*Class is Midsize Pickups

**Max. 405 horsepower based on 3.0L EcoBoost® engine. Class is Midsize Pickups. Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Horsepower and torque are independent attributes and may not be 
achieved simultaneously. 

*** Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. 

†Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. 

††Requires phone with active data service and compatible software. SYNC® 4A does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality. 

†††Assembled in the USA with domestic and foreign parts. 

Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries 

Android Auto is a trademark of Google LLC 

BANG & OLUFSEN® AND B&O™ are trademarks of Bang & Olufsen Group. Licensed by Harman Becker Automotive Systems Manufacturing Kft. All Rights reserved

Edited by JX1
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On 5/8/2023 at 4:02 PM, fuzzymoomoo said:


I, for one, expect something to be confirmed I’ve suspected for a while. I’ll say what it is after the reveal just in case. 


Well, neither thing I was looking for was mentioned so I’ll have to keep it to myself for a while longer 

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I'm not surprised it's automatic only on the 2.3 Ecoboost. I'm actually impressed with the price of the Raptor, even though I'm seeing a lot complaints about it.

 

I don't know what they expect, when no one else has something with this much power in a midsize pickup.

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9 hours ago, jasonj80 said:


 Not necessarily- the electric motor makes up some of the drawback of the Atkinson with the instant torque. They could also run it between Otto and Atkinson depending on load. 

 

 The Ranger is just too tall and wide to hit numbers like the Maverick. If someone wants an ultra fuel efficient truck it’s right on the lot (with AWD soon… hopefully). Ford would rather deliver a beast that gets great PR and commands a higher price structure  (that generates more profit) and  gets 1-2mpg worse combined than something that is middle pack and gets 1-2mpg more. Even Toyota realized that hybrids need performance now to sell even if it sacrifices 1-2mpg on the epa cycle


No hybrid or Pro Power Onboard mentioned, so a significant bump in fuel economy shouldn’t be expected.  Since it’s same powertrain and weight is essentially the same as before, combined fuel economy should still be in low 20s.  It’s not bad for a truck, but much closer to an F-150 than Maverick when it comes to fuel economy.  Some pictures show electric power outlets in bed, but I’ll assume for now that’s limited to 400 Watts.

 

One thing I see as a big improvement is just over 48 inches between wheel wells.  Loading 4X8 sheets in my old Ranger was not easy.

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7 hours ago, tbone said:

I can appreciate your opinion on the styling of the Ranger, but if the Maverick’s sales with its rather conservative styling is indicative of people’s styling preferences, then the new Ranger should do pretty well, as the Maverick crushes the Hyundai Santa Cruz, which clearly has a much less conservative style.  
 

With that said, I'm not suggesting the new GM twins or the Toyota, aren’t decent looking vehicles,  but Ford does know the truck game pretty dang well. 

The Santa Cruz doesn’t look like a truck though so it’s already at a disadvantage. And Maverick has lots of things going for it besides it’s style, like size, price and the fact that it’s a hybrid with good gas mileage. It could have had better styling and probably sold better imo.  Ranger is a different ballgame though and has a ton more competition. Even though ford knows trucks, the ranger hasn’t been at the top for a long long time and I don’t think they will get there with this redesign either. With that said, the xlt looks better then I thought it would. Many of the “lariat” spy photos just didn’t look good at all so I was happy to see the final version look better.
 

this wasnt the greatest reveal in my opinion. I wasn’t expecting much since it’s been out for a year now, but I thought they’d at least give us something that we haven’t seen before like tremor or hybrid. It also starts out 5k more than the Colorado (it probably has some more standard equipment but can’t tell quite yet with out the spec sheets).

Edited by T-dubz
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2 hours ago, T-dubz said:

The Santa Cruz doesn’t look like a truck though so it’s already at a disadvantage. And Maverick has lots of things going for it besides it’s style, like size, price and the fact that it’s a hybrid with good gas mileage. It could have had better styling and probably sold better imo.  Ranger is a different ballgame though and has a ton more competition. Even though ford knows trucks, the ranger hasn’t been at the top for a long long time and I don’t think they will get there with this redesign either. With that said, the xlt looks better then I thought it would. Many of the “lariat” spy photos just didn’t look good at all so I was happy to see the final version look better.
 

this wasnt the greatest reveal in my opinion. I wasn’t expecting much since it’s been out for a year now, but I thought they’d at least give us something that we haven’t seen before like tremor or hybrid. It also starts out 5k more than the Colorado (it probably has some more standard equipment but can’t tell quite yet with out the spec sheets).

Amen..Santa Cruz will not be in same league as the Taco and the Colorado when viewed as Ranger's competition.

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2 hours ago, T-dubz said:

Even though ford knows trucks, the ranger hasn’t been at the top for a long, long time and I don’t think they will get there with this redesign either.

 

I could be mistaken, and fuzzymoomoo would know better, but I think a big part of it was that the current Ranger was a "placeholder" to re-introduce the Ranger back to the North American market until this next-generation model. More importantly, MAP production has been heavily skewed towards Bronco production to meet demand and to fulfill the substantial volume of Bronco retail orders over several Model Years.   

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9 hours ago, akirby said:


Dated?  Really?  Because it doesn’t have dozens of disjointed body lines and sharp creases?  It looks like a Ford truck should work and that’s why Ford has been #1 forever.

AK, Again, put your Kool Aid down for a minute?  You are preaching to the choir!   Did current Ranger knock the shit out of Taco?  NO!  Forget about typical Ford owners. Isn't "conquest sales" the new buzz phrase?  As for Maverick glad it is such a success..,.think its because of its Ford looks??  Sure, think maybe its price and lack of competition has  something to do with that ?

 

PS...why did I buy an STX as my "placeholder" until new Ranger has some "debugging" vs an XLT/Lariat etc?  I like the plain jane Ford look of the STX!

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37 minutes ago, ice-capades said:

 

I could be mistaken, and fuzzymoomoo would know better, but I think a big part of it was that the current Ranger was a "placeholder" to re-introduce the Ranger back to the North American market until this next-generation model. More importantly, MAP production has been heavily skewed towards Bronco production to meet demand and to fulfill the substantial volume of Bronco retail orders over several Model Years.   


Yeah, pretty much. It’s been an open secret since Ranger was first announced. 

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2 hours ago, T-dubz said:

 

this wasnt the greatest reveal in my opinion. I wasn’t expecting much since it’s been out for a year now, but I thought they’d at least give us something that we haven’t seen before like tremor or hybrid.


This is SOP for Ford - trickle out the details and slow roll some of the features like the 2.7L, Tremor, Supercab, etc just to simplify the launch.  

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2 hours ago, T-dubz said:

I wasn’t expecting much since it’s been out for a year now, but I thought they’d at least give us something that we haven’t seen before like tremor or hybrid.


Give it time for Tremor. It’s never been a first year package, historically. As for hybrid I’m not convinced such a thing exists which would be a shame. 

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36 minutes ago, akirby said:


This is SOP for Ford - trickle out the details and slow roll some of the features like the 2.7L, Tremor, Supercab, etc just to simplify the launch.  


I suspect the 2.7 delay isn’t to simplify the launch but rather to allow Lima to gear up. There was a foundry explosion in Bedford, OH a few months ago that feeds that plant which is hurting volume. 

Edited by fuzzymoomoo
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1 hour ago, fuzzymoomoo said:


Give it time for Tremor. It’s never been a first year package, historically. As for hybrid I’m not convinced such a thing exists which would be a shame. 

You are probably right. It would have been a good opportunity to make a splash at the reveal but I guess they gotta save something for later. Hybrid would be a game changer imo. The way I drive, I’d probably get mpg in the mid teens with either engine option. Being able to get mid 20’s to 30’s in a ranger would be nice.

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1 hour ago, ice-capades said:

 

I could be mistaken, and fuzzymoomoo would know better, but I think a big part of it was that the current Ranger was a "placeholder" to re-introduce the Ranger back to the North American market until this next-generation model. More importantly, MAP production has been heavily skewed towards Bronco production to meet demand and to fulfill the substantial volume of Bronco retail orders over several Model Years.   

I think it will be skewed towards bronco for years, which makes me wonder what ford’s intention is for the ranger? Do they intend to sell tons of rangers or is it basically here to supplement the bronco?

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51 minutes ago, T-dubz said:

Being able to get mid 20’s to 30’s in a ranger would be nice.


Talking to my salesman who drives a hybrid f-150, he’s averaging around 23 which is getting close to what I average in my Fusion if I take the freeway to work more often than the back roads. 

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