Jump to content

Customer Wait Times to Shrink as F-150 Lightning XLT Production Scales


Recommended Posts

Customer Wait Times to Shrink as F-150 Lightning XLT Production Scales - No Reservation Needed For Retail Orders

https://media.ford.com/content/fordmedia/fna/us/en/news/2023/06/08/customer-wait-times-to-shrink-as-f-150-lightning-xlt-production-.html#

 

2023 F-150 Lightning_Ford Media.jpg

 

DEARBORN, Mich, June 8, 2023 – Ford is on track to increase production of the F-150 Lightning® at the Rouge Electric Vehicle Center this fall to reduce customer wait times. The high-demand F-150 Lightning XLT model gains the largest initial production increase with new retail orders made today estimated to deliver as early as September.  

 

Ford also continues to accept retail customer orders for the Lariat® and Platinum models.

 

“Customer interest for XLT has considerably outstripped supply since the F-150 Lightning launch and we’ve worked with our suppliers to help address that,” said Marin Gjaja, chief customer officer, Ford Model e. “We heard loud and clear from our customers that they want their truck deliveries as close as possible to their orders. As we scale production, we are making this possible.”  

 

You can order exactly the F-150 Lightning you want from your local Ford dealer online at ford.com or in-store. The F-150 Lightning XLT, with a starting MSRP1 of $64,474, delivers an EPA-estimated range of 2402 miles. The available extended-range battery has an EPA-estimated range of 3203 miles and 580 horsepower4 starting at $78,874.

 

The F-150 Lightning XLT – with standard range battery and most configurations for extended range battery – is eligible for $7,500 in potential federal tax credits.

 

When equipped with the extended range battery and Max Trailer Tow Package, F-150 Lightning offers a maximum towing capacity of 10,000 pounds6. Pro Trailer Hitch AssistTM, an industry first, automatically controls steering, throttle and brake inputs to help make hitching trailers easier. Pro Trailer Hitch Assist is standard with the Tow Technology Package available on XLT. 

 

The production increase for the F-150 Lightning is part of Ford’s plan to scale electric vehicles and make them more accessible to customers. Ford is on track to triple F-150 Lightning production by the end of this year to an annual rate of approximately 150,000 units, to help meet customer demand for the high-tech truck.

 

The 2023 MotorTrend Truck of the Year winner, F-150 Lightning is the smartest, most innovative F-150 that Ford has ever built, with the freedom of an available 9.6-kilowatt smart power plant on wheels with Pro Power Onboard, software updates that help make it even better over time and Built Ford Tough capability.

 

F-150 Lightning drivers can access the BlueOval Charge Network, one of North America’s largest public charging network7 with over 84,000 chargers. Starting next year, F-150 Lightning drivers will also have access to more than 12,000 Tesla Superchargers, making it the largest integrated fast-charge network across the U.S. and Canada. Additionally, Ford dealers are adding roughly 1,800 public-facing fast-chargers and locations to the BlueOval Charge Network by early 2024. 

 

Customers can order their F-150 Lightning from their local dealer here or in-store.

Edited by ice-capades
  • Like 2
Link to comment
Share on other sites

20 hours ago, tbone said:

$79k for an XLT with a good battery range…no thanks.  That is the same price as my Raptor. 

Don’t forget about incentives from states and  guessing it still qualifies for Federal ones. 
 

I’ve seen a few at work (military base/federal workers) then I have seen of F-150 raptors. 

Link to comment
Share on other sites

This is great news. The production ramp-up addresses the biggest problem with F-150 Lightning up until now, which Motor Trend summarized as follows.

At this point, Americans aren't waiting for EV technology to mature or the price to come down. They're simply waiting for the EVs they want to be built.

 

Hopefully Ford simultaneously cuts back on ICE powered F-150 production. Over the past few months, those trucks have been piling up on dealer lots. Cox Automotive reported that F-150 (non Lightning) has had about a 90 day supply in March, April, and May of 2023. Automakers Are Piling Up Full-Size Truck Supply. Will Incentives Return? - Kelley Blue Book (kbb.com) 

Link to comment
Share on other sites

1 hour ago, rperez817 said:

Hopefully Ford simultaneously cuts back on ICE powered F-150 production. Over the past few months, those trucks have been piling up on dealer lots. Cox Automotive reported that F-150 (non Lightning) has had about a 90 day supply in March, April, and May of 2023. Automakers Are Piling Up Full-Size Truck Supply. Will Incentives Return? - Kelley Blue Book (kbb.com) 

 

The stock inventory for ICE F-Series has always been higher than the traditional (pre-pandemic) target of a 60-day supply for other vehicle lines. It's a direct reflection of the vast number of models, trims, powertrains, appearance packages and options available resulting in tens or hundreds of thousands of build configurations to meet customer demands. I'd be more concerned if inventory of other vehicle lines starts heading back to the pre-pandemic levels. The industry has the opportunity to maintain the recent retail pricing model and profits but only if Ford and its competitors exercise discipline regarding inventory management. If they go back to high levels of stock inventory, they'll be forced back into offering high rebates again to move the inventory and the market will dictate lower, acceptable transaction prices. 

  • Like 4
Link to comment
Share on other sites

18 hours ago, ice-capades said:

 

The stock inventory for ICE F-Series has always been higher than the traditional (pre-pandemic) target of a 60-day supply for other vehicle lines. It's a direct reflection of the vast number of models, trims, powertrains, appearance packages and options available resulting in tens or hundreds of thousands of build configurations to meet customer demands. I'd be more concerned if inventory of other vehicle lines starts heading back to the pre-pandemic levels. The industry has the opportunity to maintain the recent retail pricing model and profits but only if Ford and its competitors exercise discipline regarding inventory management. If they go back to high levels of stock inventory, they'll be forced back into offering high rebates again to move the inventory and the market will dictate lower, acceptable transaction prices. 

It’s interesting that Ford speaks out of both sides of its mouth, espousing more customer orders yet knowing how that disrupts forward parts ordering, so now going back to more dealer stock builds because that default is much easier to do.
 

Ford really is addicted to F Series sales, they know that +70k/month sales guarantees a good quarterly profit, so it’s hard to see them keeping total inventory below 200k and filling sales quotas, gotta have those walk in sales for dealers and Ford to do well…

 

Edited by jpd80
Link to comment
Share on other sites

3 hours ago, jpd80 said:

It’s interesting that Ford speaks out of both sides of its mouth, espousing more customer orders yet knowing how that disrupts forward parts ordering, so now going back to more dealer stock builds because that default is much easier to do.


I think it’s more a case of they just can’t get the parts for all the customer orders so building more less equipped stock trucks is the only way to keep the factory running at full capacity.

  • Like 1
Link to comment
Share on other sites

1 hour ago, akirby said:


I think it’s more a case of they just can’t get the parts for all the customer orders so building more less equipped stock trucks is the only way to keep the factory running at full capacity.

 

Several years ago, Ford started the "Inventory Reframing" program which dramatically reduced the packages and options available for Dealer stock orders. The plan was implemented to simplify the stock inventory, based on the most common and best-selling configurations, with the benefit of easier stock inventory management and quicker turnover rates for stock inventory. 

 

I don't know what changes have been made to the Inventory Reframing program since it was introduced, but I've attached a sample from January 2022. 

Inventory Reframing_Stock Order Guide Addendum_New York Region_2022-01_Page_07.jpg

Inventory Reframing_Stock Order Guide Addendum_New York Region_2022-01_Page_08.jpg

  • Thanks 1
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...