Ford Everest Tremor

[rmc523]

On 8/23/2024 at 5:02 PM, T-dubz said:

This right here. Removable top is the main thing for most bronco buyers. I’ve suggested a fixed roof over on 6g and basically got laughed at lol.

 

That was one of the main features I wanted in it.....basically allows for a convertible SUV (even if having the removable hardtop is more difficult to remove).  That said, I can understand others wanting a fixed roof.

 

On 8/24/2024 at 9:16 PM, jpd80 said:

Absolutely and perhaps at the extreme off roading, the Wrangle probably pips the Bronco but as

a day to day on road vehicle, Bronco smokes Wrangler hands down, the Ecoboost engines are a joy.

 

The fact that Wrangler sales are struggling probably shows that like Bronco, it’s not immune to a slow down

but maybe Bronco can endure and actually strengthen sales when the economy turns around…

 

Bronco's sales have also been down the last few months, which isn't good either.

[jpd80]

7 hours ago, rmc523 said:

 

Bronco's sales have also been down the last few months, which isn't good either.

Yes, there's two things happening at the one time, Bronco has been eating into Jeep sales but now

 we’ve reached a point where buyers are prepared to walk away from premium priced vehicles.

 

It’s a problem for all manufacturers, how long can they hang tough on prices before discounts come..

 

[rmc523]

34 minutes ago, jpd80 said:

Yes, there's two things happening at the one time, Bronco has been eating into Jeep sales but now

 we’ve reached a point where buyers are prepared to walk away from premium priced vehicles.

 

It’s a problem for all manufacturers, how long can they hang tough on prices before discounts come..

 

 

I revert to them jacking up prices too much+ $8k for equivalent models in a year or 2 is way too much of an increase.

[Sherminator98]

33 minutes ago, rmc523 said:

 

I revert to them jacking up prices too much+ $8k for equivalent models in a year or 2 is way too much of an increase.

In Fords defense-dealerships where marking them up that much and pocketing the profit vs Ford. 
 

im just hoping pricing stays flat-The sport has only gone up $500 for the 2025MY Big Bend vs the 2024MY for the same options. 

[fuzzymoomoo]

On 8/23/2024 at 10:16 AM, akirby said:

With Ford not pushing Ranger volumes and Edge dead it would be nice to see Everest added to MAP.  Won’t happen though.

That would be a HUGE investment into MAP. The body shop would probably have to expand. 

[sullynd]

On 8/23/2024 at 9:16 AM, akirby said:

With Ford not pushing Ranger volumes and Edge dead it would be nice to see Everest added to MAP.  Won’t happen though.

I’d rather see a fixed top Bronco. Everest is too much overlap with existing vehicles, and looks like it’s a decade old with a modern front clip. 

[The Handler]

14 hours ago, rmc523 said:

 

That was one of the main features I wanted in it.....basically allows for a convertible SUV (even if having the removable hardtop is more difficult to remove).  That said, I can understand others wanting a fixed roof.

 

The disadvantages of a removable top aren't worth it for me considering the few nice weather days we get here. 

[jpd80]

6 hours ago, fuzzymoomoo said:

That would be a HUGE investment into MAP. The body shop would probably have to expand. 

 

5 hours ago, sullynd said:

I’d rather see a fixed top Bronco. Everest is too much overlap with existing vehicles, and looks like it’s a decade old with a modern front clip. 

It would be much easier to do an adjustment on Bronco.

 

Everest works better globally because benchmarked against Toyota Prado or Landcruiser 200, it doesn’t have the US history of being compared to Durango which was probably some inspiration when American, Jim Baumbrik was running that T6 project

 

Im not against it but Ford probably knows that market pretty well and a fixed roof good knockabout Bronco probably fits the bill better with intended buyers.

 

 

Edited August 27, 2024 by jpd80

[tbone]

8 hours ago, rmc523 said:

 

I revert to them jacking up prices too much+ $8k for equivalent models in a year or 2 is way too much of an increase.

 

8 hours ago, silvrsvt said:

In Fords defense-dealerships where marking them up that much and pocketing the profit vs Ford. 
 

im just hoping pricing stays flat-The sport has only gone up $500 for the 2025MY Big Bend vs the 2024MY for the same options. 

I really think it’s the substantial price increases that have affected Bronco sales. By the time you add options, such as adaptive cruise, advanced 4x4, and a hard top you are in the top packages and over $60k.  My daughter’s $30k Escape has adaptive cruise, which I view as a pretty common option nowadays. 
 

I don’t think what the dealers are doing is a good justification for raising the prices that high, especially when not all dealers were doing that. The only reason dealers were able to do that was because of a supply problem, which is no longer the case.  Now you’re stuck between a rock and a hard place because of an economic downturn.  Either you add incentives or you actually lower the price to move the metal. I personally think they should bite the bullet and lower the prices more in line of where they should have been, because in my opinion, the value proposition isn’t there.

[bzcat]

1 hour ago, jpd80 said:

 

It would be much easier to do an adjustment on Bronco.

 

Everest works better globally because benchmarked against Toyota Prado or Landcruiser 200, it doesn’t have the US history of being compared to Durango which was probably some inspiration when American, Jim Baumbrik was running that T6 project

 

Im not against it but Ford probably knows that market pretty well and a fixed roof good knockabout Bronco probably fits the bill better with intended buyers.

 

 

 

 

I think the issue is volume. Ford won't sell enough Everest in the US to justify a 2nd assembly location but it will sell enough to really overwhelm Everest production in Thailand which is already restricted as the plant is devoted largely to global supply base for Ranger. 

 

And don't forget, even if Ford decided to roll the dice to build Everest in Michigan, it comes with real downsides. The cost is not just the investment in tooling but also the opportunity costs to sell another Bronco. The plant in Michigan does not have infinite capacity without adding extra shifts so it has to allocate production volume between Ranger and Bronco to achieve optimum mix. Adding Everest may not product a sales lift because output is constrained... you have to reduce Ranger or Bronco volume. The math on having all 3 products in the mix probably doesn't pencil out vs. just having Ranger and Bronco.

 

So Ford has to watch Toyota continue to rack in the money selling 4Runner and Prado in the US without any serious competition. 

 

I happen to think that this product will actually be pretty successful in the US if Ford can somehow manage to squeeze out another 50K volume from Thailand. But that doesn't seem possible. There is a real void in the market here for something a bit more rugged than typical CUV but not quite extreme as Wrangler or Bronco. At higher prices, you have some options (e.g. Discovery, G-wagen) but lower on the price range, Toyota 4Runner is the only game in town. 

Edited August 27, 2024 by bzcat

[rmc523]

14 hours ago, silvrsvt said:

In Fords defense-dealerships where marking them up that much and pocketing the profit vs Ford. 
 

im just hoping pricing stays flat-The sport has only gone up $500 for the 2025MY Big Bend vs the 2024MY for the same options. 

 

I get why they did it.  Just saying, i think it's negatively affecting sales now that supplies have opened up more, coupled with costs of everything else.

[sullynd]

It’s too bad they didn’t look at doing to T6 what they did for the Lightning. A BEV Everest, with a Lincoln version, could have been a good competitor to the R1S. 

[akirby]

5 minutes ago, rmc523 said:

 

I get why they did it.  Just saying, i think it's negatively affecting sales now that supplies have opened up more, coupled with costs of everything else.

And they’ll adjust that over time.  They know how lowering prices will affect sales and profits so they’re just trying to ride the crest of the wave as long as possible before lowering prices.

[rmc523]

12 minutes ago, akirby said:

And they’ll adjust that over time.  They know how lowering prices will affect sales and profits so they’re just trying to ride the crest of the wave as long as possible before lowering prices.

 

Well, sales have been down for months now.

[AM222]

On 8/26/2024 at 8:25 PM, rmc523 said:

 

Bronco's sales have also been down the last few months, which isn't good either.

Probably the reason Ford has been exporting the Bronco to more (left-hand drive) markets.

I think Cambodia and the Philippines are some of the latest markets to get the Bronco. Badlands with Sasquatch Package for Cambodia, Outer Banks with Sasquatch Package for the Philippines.
 

Edited August 27, 2024 by AM222

[rmc523]

ON a different note, Ford Authority is saying Ford will be adding Tremor to Explorer and Expy....not sure if it'll replace Timberline, but maybe Timberline wasn't gaining traction?

 

The irony, though, is that they went through the effort to realign the trim names to move away from the Truck designations (XLT, etc), and now they go and add a truck one back lol.

 

Ford Explorer And Expedition To Gain Tremor Off-Road Variant (fordauthority.com)

[T-dubz]

I agree with the bronco prices being part of the problem. The cheapest bronco you can get now is a 2 dr big bend for 40k. Even with the new standard equipment for 2024, $35-37k seems like a much more reasonable price. A similar price cut across the board could help sales. 
 

1 hour ago, rmc523 said:

ON a different note, Ford Authority is saying Ford will be adding Tremor to Explorer and Expy....not sure if it'll replace Timberline, but maybe Timberline wasn't gaining traction?

 

The irony, though, is that they went through the effort to realign the trim names to move away from the Truck designations (XLT, etc), and now they go and add a truck one back lol.

 

Ford Explorer And Expedition To Gain Tremor Off-Road Variant (fordauthority.com)

I like both. Timberline gave some good styling updates with some light off-road ability. Tremor focused on better off road upgrades with less styling changes. If they get rid of timberline, it would be nice to see the SUVs still get some dramatic styling changes as well as the off road upgrades.

[rmc523]

Right on cue....tremor expy:

 

[tbone]

3 hours ago, rmc523 said:

ON a different note, Ford Authority is saying Ford will be adding Tremor to Explorer and Expy....not sure if it'll replace Timberline, but maybe Timberline wasn't gaining traction?

 

The irony, though, is that they went through the effort to realign the trim names to move away from the Truck designations (XLT, etc), and now they go and add a truck one back lol.

 

Ford Explorer And Expedition To Gain Tremor Off-Road Variant (fordauthority.com)

That was an unnecessary exercise to change the names.  

[T-dubz]

23 minutes ago, rmc523 said:

Right on cue....tremor expy:

 

When I see that, the first thing I think of is this.
 

it might be ok on a black expy, but it looks like it got in a wreck and you picked up a different color bumper from the junkyard.

[tbone]

15 minutes ago, rmc523 said:

Right on cue....tremor expy:

 

Based on the other thread, it does appear this is likely the tremor variant. In my opinion, it looks like another phone in job on this particular variation. Slap some orange on it and some beefier tires and call it good. I mean come on, look at the approach angle on that thing.  At least they are consistent.  Perhaps this mule isn’t representative of the final product.  Here’s a photo of a 2025 GMC AT4 for comparison:

 

Ford has continued to disappoint me on their FS SUV makeovers.  

[tbone]

2 minutes ago, T-dubz said:

When I see that, the first thing I think of is this.
 

it might be ok on a black expy, but it looks like it got in a wreck and you picked up a different color bumper from the junkyard.

it looks like somebody has a dip of chew in their lip. 

[jpd80]

17 hours ago, bzcat said:

 

 

I think the issue is volume. Ford won't sell enough Everest in the US to justify a 2nd assembly location but it will sell enough to really overwhelm Everest production in Thailand which is already restricted as the plant is devoted largely to global supply base for Ranger. 

 

And don't forget, even if Ford decided to roll the dice to build Everest in Michigan, it comes with real downsides. The cost is not just the investment in tooling but also the opportunity costs to sell another Bronco. The plant in Michigan does not have infinite capacity without adding extra shifts so it has to allocate production volume between Ranger and Bronco to achieve optimum mix. Adding Everest may not product a sales lift because output is constrained... you have to reduce Ranger or Bronco volume. The math on having all 3 products in the mix probably doesn't pencil out vs. just having Ranger and Bronco.

 

So Ford has to watch Toyota continue to rack in the money selling 4Runner and Prado in the US without any serious competition. 

 

I happen to think that this product will actually be pretty successful in the US if Ford can somehow manage to squeeze out another 50K volume from Thailand. But that doesn't seem possible. There is a real void in the market here for something a bit more rugged than typical CUV but not quite extreme as Wrangler or Bronco. At higher prices, you have some options (e.g. Discovery, G-wagen) but lower on the price range, Toyota 4Runner is the only game in town. 

I’m told that Ford actually has two production plants in Thailand and completed a production volume upgrade last year 

[tbone]

34 minutes ago, jpd80 said:

I’m told that Ford actually has two production plants in Thailand and completed a production volume upgrade last year 

Though I prefer domestic manufacturing, I’m a firm believer that Ford needs some more options to sell, and I think this one has potential, assuming it’s priced correctly.  So let’s ramp up that production.

[rmc523]

18 hours ago, tbone said:

Based on the other thread, it does appear this is likely the tremor variant. In my opinion, it looks like another phone in job on this particular variation. Slap some orange on it and some beefier tires and call it good. I mean come on, look at the approach angle on that thing.  At least they are consistent.  Perhaps this mule isn’t representative of the final product.  Here’s a photo of a 2025 GMC AT4 for comparison:

 

Ford has continued to disappoint me on their FS SUV makeovers.  

 

uh?  So they added some beefier tires and splattered more black paint on the bumper?