Biker16 Posted August 29 Share Posted August 29 (edited) GM moves BrightDrop electric vans to Chevrolet brand to expand customer base General Motors Co. is bringing its BrightDrop electric commercial vans under the Chevrolet brand in an effort to expand sales beyond delivery companies. Since commercial customers pay close attention to the overall cost of ownership over the life of the vehicle, EV commercial sales have consistently been seen as a growth opportunity by automakers, who argue that EV products come with lower fuel and maintenance costs. GM introduced BrightDrop in 2021 at the Consumer Electronics Show as a startup that would bring the company millions in revenue with products focused on servicing delivery companies, including electric vans. https://www.detroitnews.com/story/business/autos/general-motors/2024/08/29/chevrolet-dealers-will-soon-offer-brightdrop-electric-vans/74994416007/ https://www.gmenvolve.com/fleet/electric-vehicles/brightdrop-zevo Edited August 29 by Biker16 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 29 Share Posted August 29 They should’ve never been a separate brand to begin with, IMO 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted August 30 Share Posted August 30 What does this say about the future of GMC? You know...the division that SHOULD be the one taking in BrightDrop? Quote Link to comment Share on other sites More sharing options...
sullynd Posted August 30 Share Posted August 30 59 minutes ago, twintornados said: What does this say about the future of GMC? You know...the division that SHOULD be the one taking in BrightDrop? GMC has been premium to Chevy for some time. Its Cadillac with less bling. I’ve been wondering if an RV company would use the Brightdrop platform. Seems like it could make a good RV chassis. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 30 Share Posted August 30 2 hours ago, twintornados said: What does this say about the future of GMC? You know...the division that SHOULD be the one taking in BrightDrop? why? Because of their slogan? Quote Link to comment Share on other sites More sharing options...
twintornados Posted August 30 Share Posted August 30 7 hours ago, sullynd said: GMC has been premium to Chevy for some time. Its Cadillac with less bling. I’ve been wondering if an RV company would use the Brightdrop platform. Seems like it could make a good RV chassis. 6 hours ago, rmc523 said: why? Because of their slogan? GMC has always been the truck division for General Motors....apparently that has changed. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 30 Share Posted August 30 3 hours ago, twintornados said: GMC has always been the truck division for General Motors....apparently that has changed. I dunno about that-it seems like its nothing more then just marketing at this point. It might have been 50 years ago. 1 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted August 30 Author Share Posted August 30 (edited) These Vans look very competitive. It's nice to see GM leveraging its Ultium manufacturing base to build high-quality EVs. Edited August 30 by Biker16 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 30 Share Posted August 30 12 hours ago, sullynd said: GMC has been premium to Chevy for some time. Its Cadillac with less bling It’s a Chevy with a different grille and nicer interior. 1 Quote Link to comment Share on other sites More sharing options...
ice-capades Posted August 30 Share Posted August 30 I find it more surprising that GM didn't do this long ago. Moving BrightDrop under the Chevrolet banner can only increase the marketing and sales potential for increased sales along with the support of the Chevrolet dealership network. Quote Link to comment Share on other sites More sharing options...
sullynd Posted August 30 Share Posted August 30 48 minutes ago, akirby said: It’s a Chevy with a different grille and nicer interior. Depends on the model, but yes. It’s essentially Mercury. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 30 Share Posted August 30 1 hour ago, Biker16 said: These Vans look very competitive. It's nice to see GM leveraging its Ultium manufacturing base to build high-quality EVs. And how many of these "high quality, very competitive" EVs have GM sold so far this year? Quote Link to comment Share on other sites More sharing options...
morgan20 Posted August 30 Share Posted August 30 (edited) 2 hours ago, Harley Lover said: And how many of these "high quality, very competitive" EVs have GM sold so far this year? Not enough. GM idled the plant that assembles the vans for 7 months because they couldn't get enough batteries for them. They're now in catch up mode, filling the order backlog. I know FedEx has a fleet of Brightdrop vans and is waiting for more units to be built by GM Edited August 30 by morgan20 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted August 30 Author Share Posted August 30 4 hours ago, Harley Lover said: And how many of these "high quality, very competitive" EVs have GM sold so far this year? General Motors Sold A Record Number Of EVs In Q2 2024 (insideevs.com) Feb 22, 2024: GM Promised An Electric Car Revolution. Here's Why It's Stalling (insideevs.com) Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 31 Share Posted August 31 16 hours ago, Biker16 said: General Motors Sold A Record Number Of EVs In Q2 2024 (insideevs.com) Feb 22, 2024: GM Promised An Electric Car Revolution. Here's Why It's Stalling (insideevs.com) LOL The conversation is about the Brightdrop vans. Stay on topic. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 31 Share Posted August 31 Here, I'll answer the question you're dodging. From your own link: Quote For the first half of the year, BrightDrop posted 746 sales Again, LOL. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted August 31 Share Posted August 31 Also from the linked article: Quote Specifically with respect to its all-electric commercial van, the E-Transit, Ford sold 7,129 of them through July in the United States Let's see, 7,129 versus 746. Not so great for something "high quality, very competitive" . Again, LOL. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted August 31 Share Posted August 31 1 hour ago, Harley Lover said: Again, LOL. Again, the plant that assembles Brightdrop vans was idled due to shortage of batteries until April or May of this year Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 1 Share Posted September 1 On 8/30/2024 at 10:15 AM, twintornados said: GMC has always been the truck division for General Motors....apparently that has changed. when is the last time GMC outsold Silverado/Chevy (if ever)? Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 1 Share Posted September 1 3 hours ago, rmc523 said: when is the last time GMC outsold Silverado/Chevy (if ever)? I just think the GMC is living on borrowed time with BrightDrop getting a bowtie.... Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted September 3 Share Posted September 3 On 9/1/2024 at 2:56 PM, twintornados said: I just think the GMC is living on borrowed time with BrightDrop getting a bowtie.... GMC sold 563,000 units in 2023, all trucks and CUVs which are the most profitable things American automakers sell. GM would never end this brand. 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 3 Share Posted September 3 8 hours ago, atomcat68 said: GMC sold 563,000 units in 2023, all trucks and CUVs which are the most profitable things American automakers sell. GM would never end this brand. That is all well and good, but wouldn't they still sell if they had a bowtie on them as well?? GMC is to GM what Mercury was to Ford. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 3 Share Posted September 3 On 9/1/2024 at 7:56 PM, twintornados said: I just think the GMC is living on borrowed time with BrightDrop getting a bowtie.... that makes no sense 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 3 Share Posted September 3 9 hours ago, rmc523 said: that makes no sense Ok Quote Link to comment Share on other sites More sharing options...
morgan20 Posted September 4 Share Posted September 4 14 hours ago, twintornados said: That is all well and good, but wouldn't they still sell if they had a bowtie on them as well?? Maybe, maybe not. One of the marketing big shots for GMC & Buick said, "At GMC we are really the only premium truck and SUV brand. We saw an opportunity we found within the market with more people with active lifestyles, getting out and doing stuff and making the most of things. They need a great vehicle to be able to do that, but what we found is there are some rugged, tough models out there and brands that sell in that space, but no one does it in a premium way and gives you all the creature comforts" Quote Link to comment Share on other sites More sharing options...
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