Ford CEO Jim Farley Says Large EVs Over $50K Aren’t Viable

[Sherminator98]

16 hours ago, sullynd said:

So in other words a Mach-E? 

 

Its a start, but it doesn't quite meet the criteria I set out. 

It needs to look more like an CUV/SUV, even though I do like the Mach E and wouldn't mind getting one, one day. I'm not gonna need a new car for a while, I still haven't even cracked 30K on my Bronco yet and it will be 4 years old next May!

The other issue is the battery range and cost. I think the CE1 will hit those two metrics better. 

[rmc523]

On 11/7/2025 at 9:56 AM, DeluxeStang said:

Where it makes sense yes. I'll also add badge engineering is usually frowned upon when it's going from an affordable car to a luxury one. Going the other way, I see no reason why intelligent people would have an issue with that. 

 

Like what would they complain about lol? That the latest edge was too nice because it has a lot in common with a Lincoln?

On 11/7/2025 at 10:01 AM, DeluxeStang said:

I mean, what I'm proposing isn't super far off what Ford does with the expedition/navigator. The side metal is basically identical between the two, just with unique front and rear clips, and it literally prints ford money. 

 

The styling of the nautilus has been very well received, it's about the same size an edge would be if Ford kept it around, and using the same side metal castings would literally save tens if not hundreds of millions of dollars. 

 

The alternative would be to either walk away from the edge, or spend more money to come up with a design that will almost certainly be worse looking that what they already have. Why not just use what works? 

On 11/7/2025 at 11:31 AM, akirby said:

What he described isn’t badge engineering though.  Aviator and Navigator and the previous Nautilus all shared side profiles and doors.  But everything else was different.

 

The full size BOF SUV segment is one of the few where rebadge efforts are accepted.

 

Other segments aren't, and will undo all the work Lincoln/Ford have done to separate/differentiate the two.  Advocating reverting to the rebadge approach makes zero sense to me, regardless of which comes first.

 

On 11/7/2025 at 3:51 PM, NLPRacing said:

 

As an owner of a 2021 Ford Edge ST, I would love to have seen the next gen Edge based on a shortened Explorer platform with a fastback styled rear with short overhangs. There's nothing Ford currently offers or that has shown to be coming that I would replace my current Edge with. The current Explorer is too big and the Mach E is looking dated. If they come out with a 4 door Mustang with a V8, I would seriously consider one of those. 

 

This is what they were working on, and apparently the proportions were terrible and they canned it.

 

16 hours ago, Sherminator98 said:

 

Its a start, but it doesn't quite meet the criteria I set out. 

It needs to look more like an CUV/SUV, even though I do like the Mach E and wouldn't mind getting one, one day. I'm not gonna need a new car for a while, I still haven't even cracked 30K on my Bronco yet and it will be 4 years old next May!

The other issue is the battery range and cost. I think the CE1 will hit those two metrics better. 

 

 

So you want a more traditional SUV profile, not the fastback type like Mach E.

[akirby]

45 minutes ago, rmc523 said:

The full size BOF SUV segment is one of the few where rebadge efforts are accepted.

 

Other segments aren't, and will undo all the work Lincoln/Ford have done to separate/differentiate the two.  Advocating reverting to the rebadge approach makes zero sense to me, regardless of which comes first.

I don’t think you understand rebadging.   Navi/Expy are not even close to rebadges.  

[rmc523]

1 minute ago, akirby said:

I don’t think you understand rebadging.   Navi/Expy are not even close to rebadges.  

 

The share all body panels except the front/rear clip.

 

Reverting to this approach in all the other segments would be a step backward.

[Rick73]

55 minutes ago, rmc523 said:

So you want a more traditional SUV profile, not the fastback type like Mach E.

Is that not part of the problem though?  The vehicle he wants is not available for under $40k yet, as far as I know anyway.  Combination of 300 miles of range, “well equipped” and not too small leads to a vehicle with higher price.  Mach E is not the best in aerodynamics already, but if made into more of a traditional SUV its added drag would reduce highway driving range even more.  The standard Mach E already falls well below the requested 300-mile wishlist, and we want to make it even worse?  IMO it comes down to good things cost a lot, and while engineers can continue to make things more affordable, we also need to reset expectations so they align closer with reality. 😀

[rmc523]

1 hour ago, Rick73 said:

Is that not part of the problem though?  The vehicle he wants is not available for under $40k yet, as far as I know anyway.  Combination of 300 miles of range, “well equipped” and not too small leads to a vehicle with higher price.  Mach E is not the best in aerodynamics already, but if made into more of a traditional SUV its added drag would reduce highway driving range even more.  The standard Mach E already falls well below the requested 300-mile wishlist, and we want to make it even worse?  IMO it comes down to good things cost a lot, and while engineers can continue to make things more affordable, we also need to reset expectations so they align closer with reality. 😀

 

He stated he won't be in the market for at least a few years.  Something meeting his criteria may come out by then.

 

Not everyone is dead set on your aerodynamics thing.

[Rick73]

5 minutes ago, rmc523 said:

 

He stated he won't be in the market for at least a few years.  Something meeting his criteria may come out by then.

 

Not everyone is dead set on your aerodynamics thing.

You can not possibly be that goddamn clueless, which makes your response even worse.  I wrote my post in simple English and you know that’s not what I said or implied regarding aerodynamics.  If you can’t understand simple physics that affects what can and can not be done or accomplished then I suggest you ask for help instead of becoming aggressive.  I’m done with your fucking rudeness and bullshit.  Enough.

[rmc523]

15 minutes ago, Rick73 said:

You can not possibly be that goddamn clueless, which makes your response even worse.  I wrote my post in simple English and you know that’s not what I said or implied regarding aerodynamics.  If you can’t understand simple physics that affects what can and can not be done or accomplished then I suggest you ask for help instead of becoming aggressive.  I’m done with your fucking rudeness and bullshit.  Enough.

 

This is your quote.....

 

Mach E is not the best in aerodynamics already, but if made into more of a traditional SUV its added drag would reduce highway driving range even more.  The standard Mach E already falls well below the requested 300-mile wishlist, and we want to make it even worse?

 

 

He's stated the form factor he wants, and your response effectively says "forget what you want, that can't be done without this silhouette".

 

 

Kia EV9 already matches Mach E's drag coefficient in a more traditional SUV profile that he's looking for.  Yes, that's a more expensive vehicle, but the aerodynamics can be overcome in a more traditional silhouette.  I'd have to imagine that Ford will be looking at something more similar in profile to the EV9 for the CE1 SUV version after going way too far the other way with the ultra sleek/weird looking 3-rows that were canned.

 

Edited November 10, 2025 by rmc523

[Rick73]

6 minutes ago, rmc523 said:

He's stated the form factor he wants, and your response effectively says "forget what you want, that can't be done without this silhouette".

That’s not what I said and you know it.  I did say that if Mach E can’t make 300 miles now at the price point with its given battery capacity, and that making it even less aerodynamic will make range even less, and further from 300 miles.

 

I don’t mind anyone disagreeing with me, but having my words twisted around and intentionally misrepresented is a different matter.

 

Contrary to your viewpoint, I am not obsessed with aerodynamics per se; I just happen to understand the effects better than most.  I’m suppose to given my education so it’s not surprising I often have a much different view on that subject.

[akirby]

1 hour ago, Rick73 said:

 

I don’t mind anyone disagreeing with me, but having my words twisted around and intentionally misrepresented is a different matter.

You do mind because you can’t imagine anyone who doesn’t obsess about aero and efficiency and value as if everybody uses excel spreadsheets to buy vehicles.

 

Try reading more and posting less because you just keep spouting the same BS over and over and arguing with everybody.

[Biker16]

On 11/8/2025 at 8:32 PM, Joe771476 said:

What are the facts? That every mfr. is dumping EV's including Ford?

 

BTW, this isn't true, and what is happening is limited to the US. 

I can foresee Chinese brands getting a foothold in Canada soon, which will put more pressure on US Makers in the EV space, and may force further retrenchment from EV Sector. 

 

 

On 11/9/2025 at 12:19 AM, Rick73 said:

Can you give us a few examples of BEVs that meet those standards and that you would buy?

Here's one

https://www.byd.com/mx/car/yuan-plus