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2026 Subaru Outback Debuts....yikes


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Subaru's designs used to look decent, but they've been getting hit more and more with the ugly stick, and this new Outback might be the worst yet, IMO.......and if that weren't bad enough, the Wilderness edition amps the ugly up to a 12.....

 

 

New Subaru Outback Finally Admits It’s An SUV And Not A Wagon | Carscoops

 

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Wilderness edition.....my eyes are burning....how do you look at this and say "yeah, that's what we're going with!"

It looks like they went into the AutoZone parts catalog and started slapping a bunch of random pieces on.

 

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2 hours ago, Sherminator98 said:

Seems like over the past 5 years or so we either get over/too busy styling or soap bar type styling on vehicles. 

 

Car design have been suffering the past couple of years because of this. 

Ford and Mazda are doing a pretty good job, almost everyone else on the other hand...

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Ugly is relative I suppose; though it doesn’t look that bad to me compared to many other SUVs.  The ones that don’t even try looking somewhat aerodynamic often do look a bit overdone.  It’s as if designers who give up on efficiency go straight to boxy and or ugly.  The more-rugged Wilderness Edition especially is hard to look at IMO.  Admittedly I’m biased towards smooth aero lines, which the Wilderness definitely isn’t.

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1 hour ago, rmc523 said:

I guess Subaru buyers are different....maybe they'll like this?

 

Subaru has a lot of brand loyalty, so I can see current owners trading for this. It's not as though the current ones are selling because of their handsome looks. 

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On 4/17/2025 at 6:35 AM, rmc523 said:

I guess Subaru buyers are different....maybe they'll like this?

They are trying to gain mainstream market share with this redesign. I think it’s more likely to alienate their core customers as it is no longer a wagon. It’s essentially a highlander with more ground clearance. 

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1 hour ago, blazerdude20 said:

They are trying to gain mainstream market share with this redesign. I think it’s more likely to alienate their core customers as it is no longer a wagon. It’s essentially a highlander with more ground clearance. 


Not sure if a 2-inch taller roofline or a little extra ground clearance will discourage many loyal repeat customers.  Many may see it as a plus.  You raise a valid question though because the lower wagon-like height was kind of unique in that class and price IIRC.  Regardless, the Outback still retains some of the uniqueness that make it a Subaru to core customers; like Boxer 4-cylinder engine, symmetrical all-wheel-drive with some off-road capability, naturally aspirated 2.5L engine, fairly safe, etc.  Specs and price seem decent to me except for use of a CVT transmission, so overall may sell well in spite of different appearance.

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8 hours ago, blazerdude20 said:

They are trying to gain mainstream market share with this redesign. I think it’s more likely to alienate their core customers as it is no longer a wagon. It’s essentially a highlander with more ground clearance. 


I have a hard time believing mainstream buyers would find this vehicle attractive.  

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Posted (edited)
On 4/19/2025 at 2:29 PM, blazerdude20 said:

They are trying to gain mainstream market share with this redesign. I think it’s more likely to alienate their core customers as it is no longer a wagon. It’s essentially a highlander with more ground clearance. 

 

Still looks wagonesque to me....just because they call it a crossover doesn't necessarily mean anything.

 

Maybe they've partnered with local eye doctors to include free eye exams with a purchase?

Edited by rmc523
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1 hour ago, AGR said:

We won't be able to fully judge the new Outback's appearance until we see one with Coexist and rainbow bumper stickers.

 

One of my friends has a Subaru and is a bit more esoteric-they have a Nakajima sticker on theirs...but he is a bit of a WW2 nut too :)

 

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