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Lincoln Dominus AWD


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I was scrolling through social media this morning and saw a clip from Doug DeMuro regarding this. The point was brought up that the G-Class is a significant seller for Mercedes and a lot of it is because of its retro styling built around capability, essentially what the Bronco already is. Seems like it could be easy for Lincoln to make a luxury version without coming across as phony. 
 

 

Edited by fuzzymoomoo
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This is an actual sketch for the bronco. But if they gave it slightly softer, more elegant surfacing like that sketch has, a fixed roof with a much nicer interior and vastly improved NVH, this thing would be awesome. A Lincoln g-wagon rival that started at like 70-80 grand instead of the 130 or whatever the g starts at would make a killing on the market. 

2020080702_FordBronco-600x332.jpg

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Conceptually I like this idea. How difficult would it be to make a permanent roof on the bronco in order to make this design work? A design like this would be competitive with the new Toyota Land Cruiser/Gx and Land Rover Defender 110/130.  

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4 minutes ago, tbone said:

Conceptually I like this idea. How difficult would it be to make a permanent roof on the bronco in order to make this design work? A design like this would be competitive with the new Toyota Land Cruiser/Gx and Land Rover Defender 110/130.  

 

It would be far easier just to use the Everest with a new front end to make it a Lincoln

 

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10 minutes ago, Sherminator98 said:

 

It would be far easier just to use the Everest with a new front end to make it a Lincoln

 

I wish they’d give T6 the Lightning treatment. BEV Everest, Bronco, Ranger, and a BEV Lincoln Everest would be awesome. 

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54 minutes ago, twintornados said:

 

That would cannibalize Aviator and possibly Navigator sales.  

Agreed, that’s why I mentioned BEV in my post above. That’s also why we don’t need Everest here (again, unless it were a BEV).

 

I would like a fixed top Bronco though. 

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13 minutes ago, sullynd said:

Agreed, that’s why I mentioned BEV in my post above. That’s also why we don’t need Everest here (again, unless it were a BEV).

 

I would like a fixed top Bronco though. 

 

I would like a fixed-top Bronco also.  My only complaint about ours is the wind noise from the removable top, that we'll likely only take off a couple times a year.  I could see us trading the Mach E in on a Lincoln or fixed-top version in a few years.  My wife wants a 4 door as she loves the seating position of the Bronco much better than the Mach E.  I don't see our 2 door going anywhere for a long time, so the Mach E would be the unlucky one out.  Make it a BEV and the decision to trade is much much easier.

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5 hours ago, Sherminator98 said:

 

It would be far easier just to use the Everest with a new front end to make it a Lincoln

 


As mentioned above, the body shape of the Everest doesn’t lend itself from being different than the current Lincoln offerings.  If you want something similar to the G Wagon it needs to be Bronco based. I’m personally indifferent about the G Wagon but my kids think they are awesome. A Lincoln version of the G would be a lot more attainable to the average person and  I think it could sell well if done appropriately. 
 

The “Dominus” image is a strong start IMO. I don’t love that name but perhaps they could draw from some old Lincoln models/concepts.  Some examples:

 

Lincoln Maharaja (1953)

Lincoln XL-500 (1953)

Lincoln Machete (1988)

Lincoln Navicross (2003)

Lincoln Mark X (2004)

Lincoln Model L100 (2022)

L Series

Blackwood

Marauder (stolen from Mercury)

 

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On 4/19/2025 at 11:36 AM, DeluxeStang said:

This is an actual sketch for the bronco. But if they gave it slightly softer, more elegant surfacing like that sketch has, a fixed roof with a much nicer interior and vastly improved NVH, this thing would be awesome. A Lincoln g-wagon rival that started at like 70-80 grand instead of the 130 or whatever the g starts at would make a killing on the market. 

2020080702_FordBronco-600x332.jpg

This looks pretty good. Bronco meets the personal luxury car. I think using some 60s Continental cues would look very appropriate. Also a retractable glass roof is a must. It needs to be seen as something other than a budget G wagon though. 

Edited by The Handler
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3 hours ago, ANTAUS said:

Autoblog

 

For what's it's worth, their take...who knows, might be AI generated article.

Apparently, they read my post above, lol. 
 

Do you think it’s fair to say that manufacturers surreptitiously throw out photoshops/ideas for vehicles to gauge public reaction?   

Edited by tbone
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5 hours ago, tbone said:

Do you think it’s fair to say that manufacturers surreptitiously throw out photoshops/ideas for vehicles to gauge public reaction?   

 

Nah-there is money to be made by people clicking on AI generated articles and its not the Auto manufactures doing it. 

 

Contrary to popular belief, most styling testing is done internally with focus groups with NDAs. Most concepts are upcoming products with their styling turned up to 12-13. Do keep in mind that a concept shown off 2-3 years prior to a product release was most likely done around the same time the styling was locked in for a product.

 

Case in point, this was leaked in December 2019
 

image.jpeg.6d82c175b602b991aa5c92d6f014da1f.jpeg

 

This Ranger didn't go on sale till late 22 in Australia and 2023 in USA

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1 hour ago, Andrew L said:

I posted on here a few months ago about a fixed roof version of a Bronco for Lincoln to compete with Land Rover and the G Class and was told it was a stupid idea and would never sell.

 

Who said that?? I haven't seen anyone disagree with a fixed steel roof option.

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19 hours ago, twintornados said:

 

Who said that?? I haven't seen anyone disagree with a fixed steel roof option.

 

I do...I don't see the point with spending extra money on stampings to make a fixed roof. Not to mention all the changes with the greenhouse to make it look different then the Bronco would add cost. Using the Everest with new front end clip and maybe some massaging of the the greenhouse to make it look different would work for a Lincoln Variant

 

To counter what Fuzzy was saying about the doors-the frameless doors on the Bronco are a slight PIA to deal with-the auto down works most of the time but screws up enough to be annoying

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1 minute ago, Sherminator98 said:

To counter what Fuzzy was saying about the doors-the frameless doors on the Bronco are a slight PIA to deal with-the auto down works most of the time but screws up enough to be annoying


Which is annoying as hell, the Mustang has had that for 20 years and I’ve rarely ever heard complaints about it. 

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1 minute ago, fuzzymoomoo said:


Which is annoying as hell, the Mustang has had that for 20 years and I’ve rarely ever heard complaints about it. 

 

I had my 2006 Mustang GT for 11 years and my Bronco doors have screwed up more in the past 3 years (even not driving it everyday to boot) then Mustang windows did. I think I had it happen maybe a half a dozen times in 11 years. 

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On 4/23/2025 at 2:52 PM, Sherminator98 said:

 

I do...I don't see the point with spending extra money on stampings to make a fixed roof. Not to mention all the changes with the greenhouse to make it look different then the Bronco would add cost. Using the Everest with new front end clip and maybe some massaging of the the greenhouse to make it look different would work for a Lincoln Variant

 

To counter what Fuzzy was saying about the doors-the frameless doors on the Bronco are a slight PIA to deal with-the auto down works most of the time but screws up enough to be annoying

 

The Everest is not coming here. Period.

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