Nothing really new from Ford!!!

[Fabiano Pires Castagna]

What are Ford's future new products for the US and the world? For the past few years we have seen nothing but new versions, restylings, and purely specific improvements. Where is Ford? What is happening?

[Captainp4]

Busy starting programs to cancel them right before they launch

[DeluxeStang]

It sounds like 26/27 is gonna be a real product blitz, but until then, it's dry as hell. That's one reason why I'm desperate for a concept, a teaser, sketches, anything interesting really to tease what's coming. 

 

A lot of brands have been showing off their 26/27 products for awhile now, so I'm kinda wondering what's taking Ford so long to show off their stuff. 

 

Apparently Ford has like an EV day in August or September, I'm holding out hope we see something then. But watch, it'll be them talking about how revolutionary this skunkworks team is and that's where it'll end. 

[ExplorerDude]

There are things in the pipeline but it does feel like Ford is missing it’s moment….yet again.

 

2027 through 2030 will bring a number of new products. The amount of programs paused or canceled and shelved has been a lot. The change in demand and possible regulation changes has been like whiplash.

 

Ford is stretching some lifecycles in the hopes of nailing down more certainty with where the market is going. It’s a very cautious approach which could be good or bad depending upon what the future brings.

 

I’d say there is definitely more focus on actual Hybrids and Extended Range Electric Vehicles (EREVs) rather than lots of pure EVs at this point.

 

The skunkworks team in California is creating about 3 compact EV variants. 
 

If COVID and falling demand for EVs hadn’t happened there would be a lot more product here by now.

 

 

[Fabiano Pires Castagna]

I agree with your opinions, but I still think it’s weird. Ford has been through other moments of severe crisis in recent decades and one of the alternatives has always been to present new models and new concept cars, precisely to give some hope to the brand's investors and customers. Nowadays we know that the challenges are enormous: transition to hybrid and electric vehicles, constant technological disruptions and cost cuts coming from China, tariff policies, but... NOTHING, not ONE short-term perspective of a new generation of current vehicles, or new and disruptive electric or hybrid vehicles. In the past, the press “caught” the brand's future launches near Dearborn or elsewhere in the world, today not even that, have you noticed?! At the New York Auto Show nothing... at the Shanghai Auto Show... nothing. In fact, I have two thoughts: either they are keeping the company's secrets very well (unfortunately unlikely), or they are indefinitely postponing several projects, lost and without a very clear direction. It's worrying!

[ExplorerDude]

3 hours ago, Fabiano Pires Castagna said:

I agree with your opinions, but I still think it’s weird. Ford has been through other moments of severe crisis in recent decades and one of the alternatives has always been to present new models and new concept cars, precisely to give some hope to the brand's investors and customers. Nowadays we know that the challenges are enormous: transition to hybrid and electric vehicles, constant technological disruptions and cost cuts coming from China, tariff policies, but... NOTHING, not ONE short-term perspective of a new generation of current vehicles, or new and disruptive electric or hybrid vehicles. In the past, the press “caught” the brand's future launches near Dearborn or elsewhere in the world, today not even that, have you noticed?! At the New York Auto Show nothing... at the Shanghai Auto Show... nothing. In fact, I have two thoughts: either they are keeping the company's secrets very well (unfortunately unlikely), or they are indefinitely postponing several projects, lost and without a very clear direction. It's worrying!

You are spot on as well! There is a cause for some concern. I say that because Ford just keeps pruning the lineup with no clear successors in the pipeline.

 

The most shortsighted decisions have been dropping the Edge, and the impending end of the Escape. Many still talk about losing the Fusion and Transit Connect as well.

 

It’s upsetting because those products were loved and had decent reputations. If they were boring it’s because we made them that way. More focused redesigns could improve the product and make them exciting again. Ford gets tired and bored then just abandons them.

 

I’ve also come to determine that there are pockets of great ideas and teams but it’s not universal across the company.

 

 

Edited May 4 by ExplorerDude

[DeluxeStang]

13 hours ago, ExplorerDude said:

There are things in the pipeline but it does feel like Ford is missing it’s moment….yet again.

 

2027 through 2030 will bring a number of new products. The amount of programs paused or canceled and shelved has been a lot. The change in demand and possible regulation changes has been like whiplash.

 

Ford is stretching some lifecycles in the hopes of nailing down more certainty with where the market is going. It’s a very cautious approach which could be good or bad depending upon what the future brings.

 

I’d say there is definitely more focus on actual Hybrids and Extended Range Electric Vehicles (EREVs) rather than lots of pure EVs at this point.

 

The skunkworks team in California is creating about 3 compact EV variants. 
 

If COVID and falling demand for EVs hadn’t happened there would be a lot more product here by now.

 

 

We know a truck, an a utility, likely similar looking to the BS are in development, could you share what the 3rd EV is? I believe it was JPD who said it could be a small van, and some people at a dealer meeting claimed they were shown an electric sedan. I'm just curious if the 3rd EV is one of those two options. 

[jpd80]

9 hours ago, ExplorerDude said:

You are spot on as well! There is a cause for some concern. I say that because Ford just keeps pruning the lineup with no clear successors in the pipeline.

 

The most shortsighted decisions have been dropping the Edge, and the impending end of the Escape. Many still talk about losing the Fusion and Transit Connect as well.

Yes, the most confounding part of that is that China paid for this product cycle for Nautilus and Edge (3-Row)

China also paid for development of a now larger C2 Mondeo, so a new Zephyr is entirely doable

 

9 hours ago, ExplorerDude said:

 

It’s upsetting because those products were loved and had decent reputations. If they were boring it’s because we made them that way. More focused redesigns could improve the product and make them exciting again. Ford gets tired and bored then just abandons them.

 

I’ve also come to determine that there are pockets of great ideas and teams but it’s not universal across the company.

 

 

Indeed, I’ve come to the conclusion that Ford had hoped that many more car buyers would have

switched to its utilities and Maverick than actually did. I think there’s a need for one or two really

efficient cars to break up the pack and wrench a few easy sales back from the import brands.

Chinese Mondeo with Nautilus’ Hybrid 2.0 EB would be a great fit plus a companion Lincoln.

 

[jpd80]

7 hours ago, DeluxeStang said:

We know a truck, an a utility, likely similar looking to the BS are in development, could you share what the 3rd EV is? I believe it was JPD who said it could be a small van, and some people at a dealer meeting claimed they were shown an electric sedan. I'm just curious if the 3rd EV is one of those two options. 

 I wonder if the car shown was Mustang based…

[DeluxeStang]

1 hour ago, jpd80 said:

 I wonder if the car shown was Mustang based…

As the V8 mustang has continued to get larger, and more expensive, I've been saying how the existence of a smaller, more affordable mustang was starting to make more and more sense. Heck, a well optioned Ecoboost is running into the 40s and low 50s these days. There's room for something even more affordable. 

 

CE1 could make it possible to truly reintroduce the original mustang as it was in 1965. Just as the falcon platform was a small, inexpensive chassis, so is CE1. Ford could introduce something that looked great, with fun enough power and driving dynamics, and a ton of accessories to increase profits. Good looking, fun to drive, obtainable for anyone who wants one, the original mustang formula for the EV age. 

 

Who knows, just as slate introduced the idea of a truck that can be converted into an SUV very easily, perhaps Ford could introduce an affordable coupe where the rear sporty hatch could be taken off and replaced with something closer to a hatchback for when people needed something with more utility. 

 

There's no a massive market for it, but there is a market none the less, one no-one else is even trying to get into. Not to mention it would really serve to make CE1 products seem more appealing. 

[ANTAUS]

An affordable coupe... Hmm Probe?  The Irony... Honda is wanting to introduce a new Prelude and Toyota is pondering a Celica.  What took them down in the late 90's was their fully loaded ones sold for just as much as a V8 Mustang.  Now it looks like the Mustang has priced itself much higher where maybe a smaller one might work, but let's look at Miata and Toy86 numbers...around 2,700 a month. I don't see Ford introducing a Probe for just 16-20K sales a year.  Maybe those who play with AI.. "What would a 2026 Ford Probe look like today"....

[DeluxeStang]

4 hours ago, jpd80 said:

 I wonder if the car shown was Mustang based…

Also, in retrospect, I see how you could be referring to the mustang sedan with a V8. But it seems like dealers where shown 2 sedans, the mustang 4 door, and a CE1 sedan. Apologies for any misunderstanding on my end. 

[jpd80]

6 hours ago, DeluxeStang said:

Also, in retrospect, I see how you could be referring to the mustang sedan with a V8. But it seems like dealers where shown 2 sedans, the mustang 4 door, and a CE1 sedan. Apologies for any misunderstanding on my end. 

Those were renderings, not actual vehicles…

[jpd80]

The problem is that Ford knows that the anticipated take up rate of electric vehicles is much slower

so I’m betting that combined with slowing of next Gen BEV F150, Ford also elks out CE1 vehicle types

over say, the next three years while it presses hard with F Series and more hybrid vehicles that allow

more of its buyers  to benefit for. Electrification… also keeping rising CAFE numbers under control.

 

Oh and as to a smaller Mustang, that runs counterintuitive- a larger vehicle footprint allows 

Ford to have a more relaxed CAFE requirements and making track or wheelbase less hurts that.

Edited May 5 by jpd80

[rmc523]

On 5/3/2025 at 6:29 PM, DeluxeStang said:

It sounds like 26/27 is gonna be a real product blitz, but until then, it's dry as hell. That's one reason why I'm desperate for a concept, a teaser, sketches, anything interesting really to tease what's coming. 

 

A lot of brands have been showing off their 26/27 products for awhile now, so I'm kinda wondering what's taking Ford so long to show off their stuff. 

 

Apparently Ford has like an EV day in August or September, I'm holding out hope we see something then. But watch, it'll be them talking about how revolutionary this skunkworks team is and that's where it'll end. 

 

Hopefully we'll see something soon, but I also would hate to see it too early in typical Ford fashion where they show something and then "oh, it won't be out for 2-3 years"......so on that line of thinking, a design concept or two would be better.

 

On 5/3/2025 at 8:30 PM, ExplorerDude said:

There are things in the pipeline but it does feel like Ford is missing it’s moment….yet again.

 

2027 through 2030 will bring a number of new products. The amount of programs paused or canceled and shelved has been a lot. The change in demand and possible regulation changes has been like whiplash.

 

Ford is stretching some lifecycles in the hopes of nailing down more certainty with where the market is going. It’s a very cautious approach which could be good or bad depending upon what the future brings.

 

I’d say there is definitely more focus on actual Hybrids and Extended Range Electric Vehicles (EREVs) rather than lots of pure EVs at this point.

 

The skunkworks team in California is creating about 3 compact EV variants. 
 

If COVID and falling demand for EVs hadn’t happened there would be a lot more product here by now.

 

I've been reading the old book American Icon on Mulally's turnaround of Ford, and they took the exact opposite approach - invested heavily in new product.  It's just a shame that Ford's answer always seems to be pushing out and canceling when they should be pushing forward and maintaining cycles.

 

On 5/4/2025 at 8:31 AM, ExplorerDude said:

You are spot on as well! There is a cause for some concern. I say that because Ford just keeps pruning the lineup with no clear successors in the pipeline.

 

The most shortsighted decisions have been dropping the Edge, and the impending end of the Escape. Many still talk about losing the Fusion and Transit Connect as well.

 

It’s upsetting because those products were loved and had decent reputations. If they were boring it’s because we made them that way. More focused redesigns could improve the product and make them exciting again. Ford gets tired and bored then just abandons them.

 

I’ve also come to determine that there are pockets of great ideas and teams but it’s not universal across the company.

 

Yeah, I think we'd all feel different if the pruning was offset nearly immediately by an adjacent model (i.e. Edge being replaced by an "EdgEV" or something), but they always prune and then nothing and then wonder where the customers go.

 

Maverick has had great success.  I just can't understand why Ford isn't able to translate that success (namely the process) into other segments.

 

On 5/4/2025 at 10:28 AM, DeluxeStang said:

We know a truck, an a utility, likely similar looking to the BS are in development, could you share what the 3rd EV is? I believe it was JPD who said it could be a small van, and some people at a dealer meeting claimed they were shown an electric sedan. I'm just curious if the 3rd EV is one of those two options. 

 

Transit Connect replacement perhaps?

 

16 hours ago, jpd80 said:

Yes, the most confounding part of that is that China paid for this product cycle for Nautilus and Edge (3-Row)

China also paid for development of a now larger C2 Mondeo, so a new Zephyr is entirely doable

 

Indeed, I’ve come to the conclusion that Ford had hoped that many more car buyers would have

switched to its utilities and Maverick than actually did. I think there’s a need for one or two really

efficient cars to break up the pack and wrench a few easy sales back from the import brands.

Chinese Mondeo with Nautilus’ Hybrid 2.0 EB would be a great fit plus a companion Lincoln.

 

 

My thought for some time was to just bring over the Zephyr and Evos and build them in Flat Rock to help with plant utilization to have indirect entrants in the segment.....and with lack of a better alternative, the Chinese Edge could've been imported too (even if I don't think it's the right form factor vs. our historical Edge, at least it'd be something).  Pricing could be kept to middle and upper trims to make ROI work.  Obviously with current international things going on, the importing path is a non-starter, which is where the Mustang 4-door (and Lincoln counterpart) make some sense.

 

Edited May 5 by rmc523

[DeluxeStang]

On 5/4/2025 at 7:22 PM, ANTAUS said:

An affordable coupe... Hmm Probe?  The Irony... Honda is wanting to introduce a new Prelude and Toyota is pondering a Celica.  What took them down in the late 90's was their fully loaded ones sold for just as much as a V8 Mustang.  Now it looks like the Mustang has priced itself much higher where maybe a smaller one might work, but let's look at Miata and Toy86 numbers...around 2,700 a month. I don't see Ford introducing a Probe for just 16-20K sales a year.  Maybe those who play with AI.. "What would a 2026 Ford Probe look like today"....

Here's a design study I saw for a new probe. It's nice, but I'd rather get like a small coupe that takes some styling from an old notchback mustang or something. This is a lancia, but you see what I have in mind. 

[Fabiano Pires Castagna]

A few days have passed and... nothing. Ford still has no news in the US or around the world. No exciting news, no promise of a new generation of any car, no entirely new model. Nothing. Even Nissan, on the verge of bankruptcy, has some news. I'm still very worried, my friends!

[DeluxeStang]

8 minutes ago, Fabiano Pires Castagna said:

A few days have passed and... nothing. Ford still has no news in the US or around the world. No exciting news, no promise of a new generation of any car, no entirely new model. Nothing. Even Nissan, on the verge of bankruptcy, has some news. I'm still very worried, my friends!

They've said they're gonna discuss their EV product roadmap and plans in August. My guess is there's a high likelihood CE1 is revealed at this event seeing as it's coming in late '26/ early '27 and we've already seen other brands products for '27 months ago. 

 

Unless they want to just spring those products on us last minute, we should be seeing them any day now. 

[Sherminator98]

9 hours ago, DeluxeStang said:

They've said they're gonna discuss their EV product roadmap and plans in August. My guess is there's a high likelihood CE1 is revealed at this event seeing as it's coming in late '26/ early '27 and we've already seen other brands products for '27 months ago. 

 

Unless they want to just spring those products on us last minute, we should be seeing them any day now. 

 

You sure about that?

 

Quote

Ford will provide an update on its electrification, technology, profitability and capital requirements in the first half of 2025

https://media.ford.com/content/fordmedia/fna/us/en/news/2024/08/21/ford-broadens-electrification-strategy-to-reach-more-customers--.html

 

 

That isn't to say that the plan hasn't changed since last August when this was put out LOL 

[jpd80]

6 hours ago, Sherminator98 said:

 

You sure about that?

 

https://media.ford.com/content/fordmedia/fna/us/en/news/2024/08/21/ford-broadens-electrification-strategy-to-reach-more-customers--.html

 

 

That isn't to say that the plan hasn't changed since last August when this was put out LOL 

In the August 2024 Ford release, it mentioned the following:

 

• In its fully electric portfolio, Ford plans to introduce an all-new commercial van that will begin production in 2026 in Ohio, closely followed in 2027 by two new pickup trucks – a medium-sized pickup based on the platform designed by Ford’s California skunkworks team and a next-generation truck to be assembled in Tennessee
• Ford’s new affordable electric vehicle platform marks a major step forward in the company’s strategy to bend the cost curve on electric vehicles, allowing the company to introduce multiple vehicle styles for both retail and commercial customers at a faster pace, with more personal digital customization

[rmc523]

I wonder if we'll even see anything this year....

[ANTAUS]

At this point, all Miss Cleo sees is maybe a trim package here and there, and more recalls...

[rmc523]

1 hour ago, ANTAUS said:

At this point, all Miss Cleo sees is maybe a trim package here and there, and more recalls...

 

I guess they did tease a 60th anniversary Bronco package, which I'm sure will be like Mustang's and just be a special paint color and a badge and sticker or two.  How exciting!!

[fuzzymoomoo]

2 hours ago, rmc523 said:

 

I guess they did tease a 60th anniversary Bronco package, which I'm sure will be like Mustang's and just be a special paint color and a badge and sticker or two.  How exciting!!

Special color that’s just more grayscale 

[rmc523]

7 minutes ago, fuzzymoomoo said:

Special color that’s just more grayscale 

 

Yeah, it looked like possibly the same white as the Mustang.

 

Gotta love how a unique product like Bronco that could support a variety of fun colors is offered in 50 shades of gray + blue, green, red.