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Ford warns of $2.5B hit from Trump tariffs, suspends annual earnings forecast


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Ford Q1 2025 Earnings: $500 Million Profit On $40.7 Billion In Revenue

 

Ford Q1 2025 earnings were headlined by $500 million in net income on $40.7 billion in revenue. Compared to the first quarter of 2024, the results represent a 61.5 percent or $0.9 billion drop in net income and a 4.9 percent or $2.1 billion decrease in revenue.

The performance represents a net income margin of 1.2 percent, down 2 percentage points from 3.1 percent in Q1 2024. Earnings per share (EPS) diluted was $0.12, down $0.21 or 63.6 percent from $0.33 in Q1 2024. Cash flow from operating activities was $3.7 billion, up 164.3 percent or $2.3 billion from the $1.4 billion in Q1 2024.

 

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20 minutes ago, akirby said:

And you guys wonder why Ford is so heavily invested in Ford Pro.


Pro earnings and margin are both significant down which are the scary part.  I have to admit I’m not a fan of that business model to start with which may make me somewhat bias.  Having admitted that, my long-term fear is that Pro could cause some unintended damage to Ford Blue and Model E divisions.

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2 hours ago, akirby said:

And you guys wonder why Ford is so heavily invested in Ford Pro.

I think most of us get it. It's not a glamorous, or exciting part of the business, the products aren't particularly lust worthy or aspirational. But they generate profit through the nose. 

 

Selling transits and super duty chassis cabs is what enables Ford to sustainably keep things like the mustang around. Gotta prioritize what keeps the lights on first, and the fun stuff later down the line. 

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2 hours ago, Rick73 said:


Pro earnings and margin are both significant down which are the scary part.  I have to admit I’m not a fan of that business model to start with which may make me somewhat bias.  Having admitted that, my long-term fear is that Pro could cause some unintended damage to Ford Blue and Model E divisions.


That might be the most ridiculous thing you’ve said here.  Fleet sales are intermittent and one slightly down quarter means nothing.  It’s still on track for over $5B profit for the year .

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2 hours ago, akirby said:


That might be the most ridiculous thing you’ve said here.  Fleet sales are intermittent and one slightly down quarter means nothing.  It’s still on track for over $5B profit for the year .


Ridiculous?  It’s not one quarter and I’m not the only one that sees a concerning trend.  

 

2024 Q1 EBIT — $3,006M with 15.6% Margin

2024 Q2 EBIT — $2,564M with 15.1% Margin

2024 Q3 EBIT — $1,814M with 11.6% Margin

2024 Q4 EBIT — $1,629M with 10.0% Margin

2025 Q1 EBIT — $1,309M with 8.6% Margin

 

The $9 billion in 2024 was great, but for now even the estimated $5 billion in 2025 may be difficult to achieve.  Obviously you have a different opinion that is more optimistic.

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2 hours ago, Rick73 said:


Ridiculous?  It’s not one quarter and I’m not the only one that sees a concerning trend.  

 

2024 Q1 EBIT — $3,006M with 15.6% Margin

2024 Q2 EBIT — $2,564M with 15.1% Margin

2024 Q3 EBIT — $1,814M with 11.6% Margin

2024 Q4 EBIT — $1,629M with 10.0% Margin

2025 Q1 EBIT — $1,309M with 8.6% Margin

 

The $9 billion in 2024 was great, but for now even the estimated $5 billion in 2025 may be difficult to achieve.  Obviously you have a different opinion that is more optimistic.


Ok I’ll give you that one but isn’t it possible that 2024 was an outlier for some reason.  

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1 hour ago, akirby said:

Ok I’ll give you that one but isn’t it possible that 2024 was an outlier for some reason.  

 

Or we are just sliding into a real recession (not COVID related) that we are long over due for-they've been talking about that happening since Trump first came into office in 2016.

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12 hours ago, akirby said:


Ok I’ll give you that one but isn’t it possible that 2024 was an outlier for some reason.  


Yes, it’s possible, and there’s always hope trend reverses.  The steady decline quarter after quarter was what concerned me most, not the Q1 year over year taken as a single data point.  Volatility in data is normal, but this looks different to me.  Would be good to know what has changed but I doubt we will know for sure unless decline continues a few more quarters.

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28 minutes ago, Rick73 said:


Yes, it’s possible, and there’s always hope trend reverses.  The steady decline quarter after quarter was what concerned me most, not the Q1 year over year taken as a single data point.  Volatility in data is normal, but this looks different to me.  Would be good to know what has changed but I doubt we will know for sure unless decline continues a few more quarters.

 

I wonder if costs for changing over Oakville get assigned to Ford Pro or Ford Blue, since it's Super Duty production?

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1 hour ago, rmc523 said:

 

I wonder if costs for changing over Oakville get assigned to Ford Pro or Ford Blue, since it's Super Duty production?

 

That is a good accounting question, I'm going to assume Model E will eat it since it was already earmarked for it? 

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1 hour ago, Sherminator98 said:

 

That is a good accounting question, I'm going to assume Model E will eat it since it was already earmarked for it? 

 

Right...what I was getting at is I wonder if increasing costs of the plant revamp are potentially eating into Pro profits.  Who knows...

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https://finance.yahoo.com/news/ford-hiking-prices-cars-blaming-165639321.html

 

Here come the price increases

 

Reuters, citing a notice sent to dealers, reports that purchasing a Mustang Mach-E electric SUV, Maverick pickup, or Bronco Sport will now cost consumers up to $2,000 more. The revised prices went into effect May 2 and will affect models arriving in dealer lots from late June.

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39 minutes ago, rmc523 said:

https://finance.yahoo.com/news/ford-hiking-prices-cars-blaming-165639321.html

 

Here come the price increases

 

Reuters, citing a notice sent to dealers, reports that purchasing a Mustang Mach-E electric SUV, Maverick pickup, or Bronco Sport will now cost consumers up to $2,000 more. The revised prices went into effect May 2 and will affect models arriving in dealer lots from late June.


Two things about that. 2k isn’t as much as it probably could be and at least it isn’t a blanket increase across the board like some companies are doing. 

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12 minutes ago, fuzzymoomoo said:


Two things about that. 2k isn’t as much as it probably could be and at least it isn’t a blanket increase across the board like some companies are doing. 

 

Just doing some quick math, that adds about 40 bucks to a monthly payment on a 32k vs 34K price on a car with 10K down at 5% interest. 

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