mackinaw Posted June 17 Share Posted June 17 From today's Autoline Daily. Go to the 1:33 mark. https://www.autoline.tv/daily/ad-4078-fewer-buyers-willing-to-go-electric-ferrari-delays-2nd-ev-model-honda-tests-new-electric-hot-hatch/ Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 17 Share Posted June 17 Didn't realize this was news. Without Lightning, there would be no product to put there? Since they refuse to do anything smart like consolidate all BEV production in one spot until further expansion is necessary..... The more interesting note to me was that they're apparently going to bring Transit Connect production to Mexico, which I assume would mean it may re-enter the market here? The big reason it left was the chicken tax/importing issues. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted June 17 Share Posted June 17 2nd gen Lightning is not the same as T3 based on previous AFS articles. This implies both T3 and 2nd gen Lightning will be built side by side in BOC. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 17 Share Posted June 17 17 minutes ago, akirby said: 2nd gen Lightning is not the same as T3 based on previous AFS articles. This implies both T3 and 2nd gen Lightning will be built side by side in BOC. Oh? I thought 2nd gen Lightning and T3 were synonymous.... So does this mean they're doing a more traditional 2nd gen Lightning (i.e. I'm assuming it's conversion of the ICE version), AND a "futuristic" T3 model? Quote Link to comment Share on other sites More sharing options...
akirby Posted June 17 Share Posted June 17 48 minutes ago, rmc523 said: Oh? I thought 2nd gen Lightning and T3 were synonymous.... So does this mean they're doing a more traditional 2nd gen Lightning (i.e. I'm assuming it's conversion of the ICE version), AND a "futuristic" T3 model? That’s what they’re implying but I don’t know if it’s accurate. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted June 17 Share Posted June 17 It also might mean that the facility in Michigan where the current Lightning is built could be repurposed for another product or some less savory outcome. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted June 17 Share Posted June 17 1 hour ago, Harley Lover said: It also might mean that the facility in Michigan where the current Lightning is built could be repurposed for another product or some less savory outcome. Rouge Electric Vehicle "Plant" is more or less just an additional assembly building that got fed from DTP from what I understand. People who work there have first dibs for jobs at BOC from the last UAW contract also. 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted June 17 Share Posted June 17 3 hours ago, akirby said: That’s what they’re implying but I don’t know if it’s accurate. Also throw in the rumor that Louisville assembly will be building a EV pickup that is in-between the Ranger and Maverick also. I have a feeling that Ford isn't showing all their cards here either-or one of these products will be a Bronco branded one, which would help make sense of having 3 different EV pickups, which coincidentally are the worst selling EV products too. Quote Link to comment Share on other sites More sharing options...
tbone Posted June 18 Share Posted June 18 5 hours ago, Sherminator98 said: Also throw in the rumor that Louisville assembly will be building a EV pickup that is in-between the Ranger and Maverick also. I have a feeling that Ford isn't showing all their cards here either-or one of these products will be a Bronco branded one, which would help make sense of having 3 different EV pickups, which coincidentally are the worst selling EV products too. Obviously, Ford has more information than I to be making their decisions, but I don’t have a great feeling about any of this. I live in a truck centric market, and there just does not appear to be significant interest in electric trucks. Not that there aren’t any, but they are a few and far between. This observation is anecdotal, of course, but there is little talk about them and virtually no advertisement for them. It seems like Ford is going to proceed with their move to EVs, regardless of what the market is saying, but they will be doing so at their own peril I suppose. Quote Link to comment Share on other sites More sharing options...
akirby Posted June 18 Share Posted June 18 7 hours ago, tbone said: Obviously, Ford has more information than I to be making their decisions, but I don’t have a great feeling about any of this. I live in a truck centric market, and there just does not appear to be significant interest in electric trucks. Not that there aren’t any, but they are a few and far between. This observation is anecdotal, of course, but there is little talk about them and virtually no advertisement for them. It seems like Ford is going to proceed with their move to EVs, regardless of what the market is saying, but they will be doing so at their own peril I suppose. That’s today where we don’t have a robust fast charging network and prices are still high. Prices will come down and charging will get better and when it does buyers will want EV pickups the same way they want ICE pickups. Given Ford’s truck heritage and profit profile it would be suicide not to go after EV pickups. But it might not pay off for a decade or more. 1 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted June 18 Share Posted June 18 (edited) 20 hours ago, tbone said: It seems like Ford is going to proceed with their move to EVs Yea, the big shots at Ford claim they're "leading the electric revolution" with BOC, but I'll believe it when that plant is operational and crankin' out next generation Lightnings at a much higher rate than REVC is doin' now with the current gen Lightning. It's the usual routine at Ford: lots of talk, not as much action. I bought a 2025 MME GT for my wife last week and while we love the new car (just as I love my 2022 F-150 Lightning), it's disappointing that Ford still hasn't added a built-in NACS charge port for either 2025 MME or 2025 F-150 Lightning. Ford was the first non-Tesla automaker to announce their support for NACS back in 2023, yet Hyundai beat Ford to the punch in terms of actually building NACS equipped EV. Edited June 19 by morgan20 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 18 Share Posted June 18 15 hours ago, Sherminator98 said: Also throw in the rumor that Louisville assembly will be building a EV pickup that is in-between the Ranger and Maverick also. I have a feeling that Ford isn't showing all their cards here either-or one of these products will be a Bronco branded one, which would help make sense of having 3 different EV pickups, which coincidentally are the worst selling EV products too. Yeah, it'll be nice to see Ford actually show something for a change. Seems like they've been talking about things forever now with nothing to show. Constantly cancelling products will do that for ya.... 8 hours ago, tbone said: Obviously, Ford has more information than I to be making their decisions, but I don’t have a great feeling about any of this. I live in a truck centric market, and there just does not appear to be significant interest in electric trucks. Not that there aren’t any, but they are a few and far between. This observation is anecdotal, of course, but there is little talk about them and virtually no advertisement for them. It seems like Ford is going to proceed with their move to EVs, regardless of what the market is saying, but they will be doing so at their own peril I suppose. I think as pointed out above, it's the combo of pricing (too high), capabilities (too low in certain areas), and infrastructure (which plagues any EV form). We'll see if Ford's next-gen EV products can solve some of these issues, but it's the never-ending waiting game... 2 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted June 18 Share Posted June 18 1 hour ago, rmc523 said: Yeah, it'll be nice to see Ford actually show something for a change. Seems like they've been talking about things forever now with nothing to show. Constantly cancelling products will do that for ya.... Since the Bronco and Ranger Launches, we've had no new products released....so yeah there is an issue. 3 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted June 18 Share Posted June 18 39 minutes ago, Sherminator98 said: Since the Bronco and Ranger Launches, we've had no new products released....so yeah there is an issue. Yea, especially on the EV side. Between the time I bought my F-150 Lightning in 2022 and last week when I bought a 2025 MME GT for my wife, Ford has nuthin' new or redesigned for its EV product lineup in the U.S. Lightning and MME are still good products, but Ford is fallin' behind GM and Hyundai with its EV lineup. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted June 18 Share Posted June 18 The competition has managed to keep on 3-4 year refresh timelines and 6-7 year redesigns like clockwork, AND introduce multiple new products at the same time, but Ford seems to struggle with it on anything not F-series (and even that is slipping for the next gen). 2 1 Quote Link to comment Share on other sites More sharing options...
tbone Posted June 18 Share Posted June 18 6 hours ago, Sherminator98 said: Since the Bronco and Ranger Launches, we've had no new products released....so yeah there is an issue. Yes, it’s troubling especially since they have a number of foreign models that could be released here that, IMO, would do quite well. There has been little to be excited about for quite some time. Most of the announcements have been either cutting or delaying products. It’s not a good look. 1 1 Quote Link to comment Share on other sites More sharing options...
tbone Posted June 18 Share Posted June 18 9 hours ago, akirby said: That’s today where we don’t have a robust fast charging network and prices are still high. Prices will come down and charging will get better and when it does buyers will want EV pickups the same way they want ICE pickups. Given Ford’s truck heritage and profit profile it would be suicide not to go after EV pickups. But it might not pay off for a decade or more. It’s an understandable position, but they are running out of models to carry the water. The current lineup is thin, and about to get thinner. 1 Quote Link to comment Share on other sites More sharing options...
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