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Ram Launches 10-Year Warranty to Win Back Truck Buyers


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17 hours ago, rmc523 said:

Ram Adds 10-Year Warranty to Full-Size Trucks and Vans - Autoblog

 

Ram will now offer a 10-year / 100,000 mile warranty.


I saw this earlier today.  I’ll be curious to see if anybody follows suit. This has been a successful model for Hyundai/Kia. Contray to what some auto enthusiast think, I think it says that you stand behind your products and you’re not concerned about the need to repair them. I would love it if Ford followed suit from a consumer’s perspective.  
 

I think this will help Ram along with the return of the V8.  I know a number of people who have Rams, and they have not had any significant problems with them, so the cost of this may not be too bad. it certainly is a selling point when the cost of these vehicles is so high now.  

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1 hour ago, twintornados said:

Powertrain only.....

 

Yea, exactly. For comparison, Nissan offered a 5 year/100,000 mile bumper to bumper warranty a few years ago on Titan and Titan XD. Didn't do any good as Nissan killed those trucks last year.

 

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I think Chrysler Corp was first to introduce a 5yr/50K powertrain warranty across the board in the 60's. Toyota followed soon after with what is now the industry standard 5yr/60K mi powertrain warranty. As @morgan20 alludes to, it's a nice talking point, but won't

result in much of an increase in sales. 

 

I think MSRP reduction is what is needed. Offer a model and/or trim level without all the tech: no Blue Cruise, lane keeping or proximity cruise control, BLIS, 360 cameras, etc. This also would lower insurance premiums. I'm guessing there would be enough demand in the used car market to keep the resale residual percentages viable at trade in.

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With ProMaster vans, RAM compromised reputation by using an old 6-speed transmission from minivans that were not up to the standard required for much heavier 1-Ton commercial vehicles.  Over the years there have been a lot of dissatisfied owners with transmission failures.  That was eventually addressed with switch to ZF 9-speed, but IMO it takes a lot to restore a reputation once tarnished.  Extending powertrain warranty should help, but IMO warranties are often only as good as companies are willing to honor them.

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35 minutes ago, Motorpsychology said:

I think MSRP reduction is what is needed. 

 

Yea, exactly. RAM is the worst offender when it comes to setting MSRP too high and then pilin' on the rebates afterward. That kills resale value. For example, average transaction prices for RAM 1500 and Toyota Tundra when new are not much different, but with used trucks Tundra prices are consistently higher because of the shitty resale values for RAM.

 

Toyota-Tundra-V.s.-Ram-1500-Market-Value 

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23 hours ago, twintornados said:

Powertrain only.....

And??   Engine, trans, differentials, transfer case and more....   that's an extra 40k miles above Ford and many others.  The years really don't matter as most who buy them will hit 100k well before 10yrs.

 

I certainly wouldn't buy a Ram personally but it is a big deal IMO.

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10 minutes ago, blwnsmoke said:

And??   Engine, trans, differentials, transfer case and more....   that's an extra 40k miles above Ford and many others.  The years really don't matter as most who buy them will hit 100k well before 10yrs.

 

I certainly wouldn't buy a Ram personally but it is a big deal IMO.

 

There are enough other systems that will keep the extended warranty companies in biz when it comes to Dod...err, RAM. And I would be willing to bet a cup of coffee that there is exclusionary wording to keep the diffs and transfer cases out of the "powertrain" warranty for the same reason....

 

But you are correct, it is a big deal and will hopefully push other makers to follow suit which isn't a bad thing. 

Edited by twintornados
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4 hours ago, twintornados said:

There are enough other systems that will keep the extended warranty companies in biz when it comes to Dod...err, RAM. And I would be willing to bet a cup of coffee that there is exclusionary wording to keep the diffs and transfer cases out of the "powertrain" warranty for the same reason....

 

Here's what the RAM boys say is covered by the 10 year/100,000 mi. limited powertrain warranty:

 

The Powertrain Limited Warranty covers these parts and components of your vehicle’s powertrain supplied by FCA US LLC

Gasoline Engine: Cylinder Block and all Internal Parts; Cylinder Head Assemblies; Timing Case, Timing Chain, Timing Belt, Gears and Sprockets; Vibration Damper; Oil Pump, Water Pump and Housing; Intake and Exhaust Manifolds; Flywheel with Starter Ring Gear; Core Plugs; Valve Covers; Oil Pan; Turbocharger Housing and Internal Parts; Turbocharger Wastegate Actuator; Supercharger; Serpentine Belt Tensioner; Seals and Gaskets for listed components only.

Diesel Engine: Cylinder block and all internal parts; cylinder head assemblies; core plugs; fuel injection pump and injectors; intake and exhaust manifolds; oil pan; oil pump; timing gear drive belts and/or chains and cover; turbocharger housing and internal parts; valve covers; water pump and housing; seals and gaskets for listed components; and glow plugs and all sensors.

Transmission: Transmission Case and all Internal Parts; Torque Converter; Drive/Flex Plate; Transmission Range Switch; Speed Sensors; Pressure Sensors; Transmission Control Module; Bell Housing; Oil Pan; Seals and Gaskets for listed components only.

NOTE: MANUAL TRANSMISSION CLUTCH PARTS ARE NOT COVERED AT ANY TIME.

Front Wheel Drive: Transaxle Case and all Internal Parts; Axle Shaft Assemblies; Constant Velocity Joints and Boots; Differential Cover; Oil Pan; Transaxle Speed Sensors; Transaxle Solenoid Assembly; PRNDL Position Switch; Transaxle Electronic Controller; Torque Converter; Seals and Gaskets for listed components only.

NOTE: MANUAL TRANSMISSION CLUTCH PARTS ARE NOT COVERED AT ANY TIME.

All-Wheel Drive (AWD): Power Transfer Unit and all Internal Parts; Viscous Coupler; Axle Housing and all Internal Parts; Constant Velocity Joints and Boots; Drive Shaft and Axle Shaft Assemblies; Differential Carrier Assembly and all Internal Parts; Output Ball Bearing; Output Flange; End Cover; Overrunning Clutch; Vacuum Motor; Torque Tube; Pinion Spacer and Shim; Seals and Gaskets for listed components only.

Rear Wheel Drive: Rear Axle Housing and all Internal Parts; Axle Shafts; Axle Shaft Bearings; Drive Shaft Assemblies; Drive Shaft Center Bearings; Universal Joints and Yokes; Seals and Gaskets for listed components only.

Four-Wheel Drive (4x4): Transfer Case and all Internal Parts; transfer case control module and shift mode motor assembly Axle Housing and all Internal Parts; Axles Shafts; Axle Shaft Bearings; Drive Shafts Assemblies (Front and Rear); Drive Shaft Center Bearings; Universal Joints and Yokes; Disconnect Housing Assembly; Seals and Gaskets for the listed components only.

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4 hours ago, twintornados said:

 

There are enough other systems that will keep the extended warranty companies in biz when it comes to Dod...err, RAM. And I would be willing to bet a cup of coffee that there is exclusionary wording to keep the diffs and transfer cases out of the "powertrain" warranty for the same reason....

 

But you are correct, it is a big deal and will hopefully push other makers to follow suit which isn't a bad thing. 


It really just boils down to a $1500 savings (cost of an extended powertrain warranty).  And we don’t know if they raised prices and/or cut incentives to offset it.  Really just a PR move.

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