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The World’s Best Selling Car Is No Longer a Tesla


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The World's Best Selling Car Is No Longer a Tesla

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The Model Y fell to second place on the global sales chart after a brief production pause to roll out a new facelift.

The Tesla Model Y disrupted everything by becoming the world’s best-selling car in 2023. It did so with an 11% jump in volume, up to 1,223,000 units—nearly 150,000 more than the Toyota RAV4. It was the first EV to sit atop the global sales chart, and through 2024, it looked like it might retain its spot. Data shows, however, that the RAV4 pulled ahead and closed out last year as the world’s best-selling car with 1,187,000 units.

JATO Dynamics automotive analyst Felipe Munoz tallied up the totals, pulling from national statistics offices, dealer associations, and various contacts in the industry. The Model Y still came extremely close to the RAV4, as it lost out by an estimated 2,000 units. That’s impressive considering that Model Y production slowed down when a facelift was rolled out mid-year. Sales of Tesla’s crossover dropped 3% and the brief manufacturing halt likely had something to do with it.

Munoz’s research shows that not only did Toyota regain its sales title, but it also claimed five of the top 10 spots. After the Model Y, in third place was the Corolla Cross (AKA the Frontlander in some markets). The Corolla sedan took fifth, while the Hilux pickup was in sixth and the Camry, in eighth.

 

 

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Model Y will likely lose additional ground in 2025, given lower sales numbers for Tesla through first half of this year.  Toyota no doubt deserves credit for various models doing great, but IMO Model Y losing top honor is largely on Musk.  If nothing else, corporations should have learned by now that CEOs should be discouraged or prohibited from engaging in partisan politics, at least beyond their own company’s business.

 

It’s also interesting IMO that top sellers are better known for value and substance than flashiness and exciting designs.  Not saying vehicles should be boring and ugly, just that emphasizing excessive power, performance, great looks, etc. may not lead to additional sales as much as we often discuss and or expect, particularly if it adds significant costs.

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