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Ford Universal Electric Platform


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2 hours ago, akirby said:


I don’t expect it to be earth shattering but I do think it will be very popular similar to the Maverick launch.  If they can truly keep the price to $30k with decent range and equipment they’ll sell a lot of them.


Maverick quickly went up in price.  Even if this truck starts at $30k will it be profitable at that MSRP, or will it soon be $40k when equipped with range and options buyers actually want, need, or will buy?  I hope it can deliver and succeed but IMO numbers don't add up favorably, making it much more challenging than Maverick ever was.

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2 hours ago, pictor said:

Depending on range and towing I would trade in my ICE-Mav for a theoretical E-Mav.  I don't need something the size of Lightning but the Mav is just right for me.  Today's standard size truck is just too big. The guy across the street from me drives is  V8 powered F-150  3 miles back and forth to work and never seen him do anything but pick up coffee at Dunks in the morning.  From what I understand it more about who has the the biggest truck among his coworkers.  

 

 

F-150 and the like are today's Crown Vic/large sedan.  They just replaced the trunk with a bed.

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2 hours ago, pictor said:

Depending on range and towing I would trade in my ICE-Mav for a theoretical E-Mav.  I don't need something the size of Lightning but the Mav is just right for me.  Today's standard size truck is just too big. The guy across the street from me drives is  V8 powered F-150  3 miles back and forth to work and never seen him do anything but pick up coffee at Dunks in the morning.  From what I understand it more about who has the the biggest truck among his coworkers.  

 

 

Maybe he just likes the F150?  That's what's great about this country...you can drive whatever you can afford (to make payments on).

 

I drive an F350 because I need it.  I would probably buy a Ranger if I didn't need a Super Duty, but since our next RV may be a truck camper, I'll probably be moving up to an F450.

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4 hours ago, pictor said:

From what I understand it more about who has the the biggest truck among his coworkers.


That is probably true amongst the jacked up suspension crowd but it is 100% not true about your average F150 buyer.

 

How about we stop preaching to others about what they should buy.

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1 hour ago, fordmantpw said:

 

Maybe he just likes the F150?  That's what's great about this country...you can drive whatever you can afford (to make payments on).

 

I drive an F350 because I need it.  I would probably buy a Ranger if I didn't need a Super Duty, but since our next RV may be a truck camper, I'll probably be moving up to an F450.

 

How dare you!  You don't need more than a Smart car!

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2 minutes ago, rmc523 said:

 

How dare you!  You don't need more than a Smart car!

 

To haul around in the back of the F450 when the camper is not on board?  :)

 

I have seen people pull big gigantic fifth wheels with a HD truck with a Smart car on the back in front of the fifth wheel hitch.  Pretty cool, but waaaay too big for me!

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45 minutes ago, fordmantpw said:

 

To haul around in the back of the F450 when the camper is not on board?  :)

 

I have seen people pull big gigantic fifth wheels with a HD truck with a Smart car on the back in front of the fifth wheel hitch.  Pretty cool, but waaaay too big for me!

 

Haha, that's crazy!

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3 hours ago, rmc523 said:

 

F-150 and the like are today's Crown Vic/large sedan.  They just replaced the trunk with a bed.

Kinda like how the navigator is the new Continental. It's the reason why it's so hard to make a business case for large passenger cars these days, there's just no need. 

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20 minutes ago, bzcat said:

$30k for the E-Maverick is really optimistic since the ICE one is more expensive than that. 

 

But I'm waiting for Ford to surprise me. Farley made a big promise so he better keep it 😃

 

I'm guessing the actual price is more like $35K then 30K.

 

But in the grand scheme of things, that is "affordable" with the 50K mark being the average cost of a new car. 

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57 minutes ago, bzcat said:

$30k for the E-Maverick is really optimistic since the ICE one is more expensive than that. 

 

But I'm waiting for Ford to surprise me. Farley made a big promise so he better keep it 😃

To be fair, while batteries are very expensive, the rest of an EV seems cheaper and easier to build than an

ICE product. It was only a matter of time once battery prices started to come down until EVs started to uncut ICE products on price. 

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1 hour ago, DeluxeStang said:

It was only a matter of time once battery prices started to come down until EVs started to uncut ICE products on price. 


Yea, the head honcho at Ford seems to be confident that the combination of declining prices of batteries and new manufacturing techniques developed at the skunkworks for its Universal Electric Vehicle Platform will enable Ford to achieve a $30k price point for its new small EV pickup truck. As rmc523 stated, I’m cautiously optimistic.

 

Wouldn’t it be somethin’ if in a couple years the company best known for bringing affordable EV to the masses is Ford? Not Tesla, not GM, not BYD?

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3 hours ago, morgan20 said:

Wouldn’t it be somethin’ if in a couple years the company best known for bringing affordable EV to the masses is Ford? Not Tesla, not GM, not BYD?

I've actually said the same thing for years. The growing market share on non-tesla EVs, the market souring on Tesla in general, and Ford beating Tesla to the most important types of EVs, that being affordable ones for the masses, it's all very promising. I fully believe if ford nails these products, the specs are decent, they stay affordable, the styling is great, the reliable is class leading, then there's a real opportunity that they start to become an EV leader. 

 

Decades from now as Tesla spirals down and Ford ramps up, I wouldn't be surprised if Ford outsold Tesla in terms of EVs. That's like a 20 year long term outlook and a bold theory but I stand behind it. 

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37 minutes ago, DeluxeStang said:

I've actually said the same thing for years. The growing market share on non-tesla EVs, the market souring on Tesla in general, and Ford beating Tesla to the most important types of EVs, that being affordable ones for the masses, it's all very promising. I fully believe if ford nails these products, the specs are decent, they stay affordable, the styling is great, the reliable is class leading, then there's a real opportunity that they start to become an EV leader. 


GM and Nissan will beat Tesla on affordable price much before Ford does. Not that timing on who’s first is as important as having the best product.  IMO offering the most for the money will win long term.

 

On that subject, it has been reported lately that Tesla may manufacture the lower-cost Cybercab with a steering wheel and pedals.  Safety regulations may force Tesla to add steering wheel and pedals for human control.  Car may get a small back seat too.  If sold retail it could come in under $30K.

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8 hours ago, Rick73 said:


GM and Nissan will beat Tesla on affordable price much before Ford does. Not that timing on who’s first is as important as having the best product.  IMO offering the most for the money will win long term.

 

On that subject, it has been reported lately that Tesla may manufacture the lower-cost Cybercab with a steering wheel and pedals.  Safety regulations may force Tesla to add steering wheel and pedals for human control.  Car may get a small back seat too.  If sold retail it could come in under $30K.

 

Being "cheap" doesn't always equate with being good or profitable. The Bolt doesn't move the needle much in being an inspirational product

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1 hour ago, Sherminator98 said:

 

Being "cheap" doesn't always equate with being good or profitable. The Bolt doesn't move the needle much in being an inspirational product


Obviously Bolt does not inspire you.  😀

 

Don't be so quick in dismissing how it inspires others though.  As covered previously, Bolt was best selling EV behind Tesla Models Y and 3 when discontinued a few years ago, and that was with super-slow 55 kW charging and history of battery fires.  The new one could surprise where it counts, in sales, whether some people look down on it or not.

 

 

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17 hours ago, fordmantpw said:

 

Here are a couple.

 

4e6eebc608f0ac1c032446ff2075213f.jpgcustom-fifth-wheel-orion-is-what-downsiz

 

Oh, I thought you were saying somehow put one in the back of an F-450.  But that's still funny!

 

31 minutes ago, Rick73 said:


Obviously Bolt does not inspire you.  😀

 

Don't be so quick in dismissing how it inspires others though.  As covered previously, Bolt was best selling EV behind Tesla Models Y and 3 when discontinued a few years ago, and that was with super-slow 55 kW charging and history of battery fires.  The new one could surprise where it counts, in sales, whether some people look down on it or not.

 

 

 

"Inspires" and "sells a lot" aren't necessarily hand in hand.

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3 minutes ago, rmc523 said:

"Inspires" and "sells a lot" aren't necessarily hand in hand.

 

True.  Businesses exist to make money.  Inspiration helps sell products, but without actual sales it’s hard to make money or stay in business.  “Inspirational” is a marketing slogan but sales numbers reflect effectiveness more directly.  Isn’t sales volume the quantitative measure of whether you inspired enough buyers enough to part with their money?

 

I know perfectly well that some of you use the word “inspirational” in a different context, almost like it’s a marketing religion, but I believe that approach is mostly gibberish.  IMO what matters is that you inspire people to buy your product at a profit, regardless of what drives the decision.  One person’s aesthetics can be someone else’s warm-and-fuzzy or another’s value.  I realize some here disagree with my opinion, but if Bolt sold well for whatever reason (most likely being affordable) then it inspired those buyers enough to buy.  In my world being inspired by value is no less inspirational. 😀

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On 11/6/2025 at 8:56 AM, Rick73 said:


Obviously Bolt does not inspire you.  😀

 

Don't be so quick in dismissing how it inspires others though.  As covered previously, Bolt was best selling EV behind Tesla Models Y and 3 when discontinued a few years ago, and that was with super-slow 55 kW charging and history of battery fires.  The new one could surprise where it counts, in sales, whether some people look down on it or not.

 

 


Yea, Chevy Bolt customers are “inspired” enough to have the highest customer loyalty rating of any small car (EV, hybrid, or ICE), and GM was “inspired” to resurrect the car for the 2027 model year 
 

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28 minutes ago, rmc523 said:

Not sure about the feature this article is highlighting, BUT, the front end design with a fold down "front gate" (front tailgate) and hood may hint at the CE1 truck look?

 

Future Ford EVs Could Move To Give People Better Access To Frunk

 

Ford-Patent-Vehicle-Cargo-Space-Access-Providing-Method-For-EVs-002-720x421.jpg

Ford-Patent-Vehicle-Cargo-Space-Access-Providing-Method-For-EVs-003-720x774.jpg

 

It's possible, the issue is this sort of look has been used to describe t3 as well. So IDK if this patent hints more at the general shape of t3, or CE1. Maybe they'll both look like this, who knows. 

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3 hours ago, DeluxeStang said:

It's possible, the issue is this sort of look has been used to describe t3 as well. So IDK if this patent hints more at the general shape of t3, or CE1. Maybe they'll both look like this, who knows. 

 

That's true!

Though I'd also say that big featureless panel the guy was polishing could've been the front gate (but again it could apply to one, the other, or both, so who knows....). 

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2 hours ago, rmc523 said:

 

That's true!

Though I'd also say that big featureless panel the guy was polishing could've been the front gate (but again it could apply to one, the other, or both, so who knows....). 

It might also not even be the truck, but another model entirely. Time will tell. It didn't have lights, so I'm skeptical about that being a finished design. 

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15 hours ago, DeluxeStang said:

It might also not even be the truck, but another model entirely. Time will tell. It didn't have lights, so I'm skeptical about that being a finished design. 

 

Just because we couldn't see the lights in the photo means it doesn't have lights?

 

The sketch above shows lights on the extreme corners.....could've been because of that?

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