Ford Universal Electric Platform

[Sherminator98]

Well those patent drawings could be the CE1 going by the leaked photos

 

 

 

[jpd80]

On 11/7/2025 at 1:18 AM, Rick73 said:

 

True.  Businesses exist to make money.  Inspiration helps sell products, but without actual sales it’s hard to make money or stay in business.  “Inspirational” is a marketing slogan but sales numbers reflect effectiveness more directly.  Isn’t sales volume the quantitative measure of whether you inspired enough buyers enough to part with their money?

 

I know perfectly well that some of you use the word “inspirational” in a different context, almost like it’s a marketing religion, but I believe that approach is mostly gibberish.  IMO what matters is that you inspire people to buy your product at a profit, regardless of what drives the decision.  One person’s aesthetics can be someone else’s warm-and-fuzzy or another’s value.  I realize some here disagree with my opinion, but if Bolt sold well for whatever reason (most likely being affordable) then it inspired those buyers enough to buy.  In my world being inspired by value is no less inspirational. 😀

I think the term people are searching for is aspirational, something you aspire to own one day.
 

GM used to use that term as a way of encouraging buyers from lower GM  brands to own say, a Cadillac. Whatever you say, having desirable/ gotta have vehicles is a big part of the equation but not so exclusive as to make them beyond the reach of most buyers. The quest for profits from least number of buyers can  act against  being able to sell more of those products.

 

Definitly a complex issue but I think Ford needs to get their math right so that

it can grow sales in products it intends to sell in the next few years, all without

killing sales of the more profitable existing models, definitely a tough nut to crack.

Edited November 12, 2025 by jpd80

[rmc523]

Upcoming Ford EV Pickup's Exterior Possibly Teased In New Image

 

 

 

 

Maybe the new truck on the left, new SUV on the right?

 

 

If it is, it's not very groundbreaking looking (which can be good and bad).

[Sherminator98]

6 minutes ago, rmc523 said:

Upcoming Ford EV Pickup's Exterior Possibly Teased In New Image

 

 

 

 

Maybe the new truck on the left, new SUV on the right?

 

 

If it is, it's not very groundbreaking looking (which can be good and bad).

 

I saw that the other day, I thought it might be direction of what the Ranger of F-150 might do...I'd expect something a bit more radical for the EVs styling wise to help with range. 

 

The one on the right might be the Maverick Van? 

[DeluxeStang]

1 minute ago, rmc523 said:

Upcoming Ford EV Pickup's Exterior Possibly Teased In New Image

 

 

 

 

Maybe the new truck on the left, new SUV on the right?

 

 

If it is, it's not very groundbreaking looking (which can be good and bad).

I'm 99% sure that's just an f-150. 

[rmc523]

4 minutes ago, Sherminator98 said:

 

I saw that the other day, I thought it might be direction of what the Ranger of F-150 might do...I'd expect something a bit more radical for the EVs styling wise to help with range. 

 

The one on the right might be the Maverick Van? 

 

I agree that I think it'll be a bit more radical.  I didn't think of the van, though outside of the upright rear, it seems more SUV to me, which is why I guessed that.  I may be getting it mixed up with the CE1 SUV, but was the Maverick SUV back on too now?

 

4 minutes ago, DeluxeStang said:

I'm 99% sure that's just an f-150. 

 

Could be....definitely not taking any styling risks with it either.

[DeluxeStang]

57 minutes ago, rmc523 said:

 

I agree that I think it'll be a bit more radical.  I didn't think of the van, though outside of the upright rear, it seems more SUV to me, which is why I guessed that.  I may be getting it mixed up with the CE1 SUV, but was the Maverick SUV back on too now?

 

 

Could be....definitely not taking any styling risks with it either.

That SUV could be the mav utility. Something about it's proportions also bears resemblance to the Chinese bronco EREV thing imo. 

 

As for the styling direction CE1 is going in, we believe it'll be cab forward, with an aero driven design, apparently so radical that it won't really look like a pickup. 

 

Probably the best idea we have about the look of these affordable EVs so far is in that Ford EV first reaction vid they did with their employees. The truck is too zoomed in to make really anything out, but in the background, you see another EV design under a tarp, probably a sedan/hatchback due to how low it is, maybe a small crossover.

It shows up right after the employees see the truck and they're walking around it, again just a tarped design. 

 

If Fords consistent and applies that a similar form language to this truck, I'll love it. The roofline/front fender looked super sleek imo.

[akirby]

1 hour ago, rmc523 said:

Upcoming Ford EV Pickup's Exterior Possibly Teased In New Image

 

 

 

 

Maybe the new truck on the left, new SUV on the right?

 

 

If it is, it's not very groundbreaking looking (which can be good and bad).

Definitely a F150.

[DeluxeStang]

Maybe this hints at the styling direction of the CE1 truck? The details aren't milled out yet but I don't recognize the overall shape. Plus it was shown by their head of design on his social media which feels more purposeful. 

[Sherminator98]

35 minutes ago, DeluxeStang said:

Maybe this hints at the styling direction of the CE1 truck? The details aren't milled out yet but I don't recognize the overall shape. Plus it was shown by their head of design on his social media which feels more purposeful. 

 

It has that large panel that you saw in the one teaser photo above....I'm wondering if the patent drawings are close to what we are going to get? 

[DeluxeStang]

4 hours ago, Sherminator98 said:

 

It has that large panel that you saw in the one teaser photo above....I'm wondering if the patent drawings are close to what we are going to get? 

I noticed that as well! It reminds me almost of like the Ford airstream, interceptor, and Super Chief era of Ford design where they went with that really bold, large, singular front end graphic, just reimagined for the EV age. I actually kinda like it, it gives the vehicle a commanding presence imo. 

[jpd80]

 

A couple of things hiding in the background….

Don’t see much of the front but I think Maverick is similar.

The F Series drop down feature is there on the front door…

Edit,
RMC for the win, hours earlier, nailed it IMO…

16 hours ago, rmc523 said:

Upcoming Ford EV Pickup's Exterior Possibly Teased In New Image

 

Maybe the new truck on the left, new SUV on the right?

 

 

If it is, it's not very groundbreaking looking (which can be good and bad).

 

 

Initially I was concerned when I saw CE1 a while back but now,

less so and probably acceptance of Maverick went a long way 

breaking the ice with buyers….

Edited November 19, 2025 by jpd80

[Motorpsychology]

Unibody? The box doesn't appear separate.

[Sherminator98]

9 minutes ago, Motorpsychology said:

Unibody? The box doesn't appear separate.

 

Its a clay model-it shows a line where the bed would be separated. 

[rmc523]

 

37 minutes ago, Sherminator98 said:

 

Its a clay model-it shows a line where the bed would be separated. 

 

Honda put a fake bed separation on the Ridgeline, but I'd agree that it's just because it's a clay model.

[rmc523]

18 hours ago, DeluxeStang said:

Maybe this hints at the styling direction of the CE1 truck? The details aren't milled out yet but I don't recognize the overall shape. Plus it was shown by their head of design on his social media which feels more purposeful. 

 

 

This is actually the SUV in the right of the photo above, BUT, I wouldn't be surprised if they share the same front end.....

 

Here's why I think this.....

 

Notice in this photo, the clay cutter is behind the truck (blue), but in front of the SUV (red)?

 

 

Looking at the front end view, you can see the single cutter on the right side (blue, which would be behind the truck in the other angle), and the single one on the left (red, in front of the SUV from the other angle).  They also roughly align with the breaks in the windows on the right.

[Sherminator98]

10 minutes ago, rmc523 said:

 

 

The other thing I just picked up on in that photo-the front end is asymmetrical-the left side is a different shape then the right side, which also indicate the that they are testing different styling ideas on the clay model. I've seen this in other photos of clay models that are more finished up.

 

I still think this isn't really the EV models coming, I'd expect something more radical and from the sides, they look like updated current ICE models already in production. I'd venture to guess maybe next gen Maverick with a CUV based on it?

 

[Sherminator98]

17 minutes ago, rmc523 said:

 

 

This is actually the SUV in the right of the photo above, BUT, I wouldn't be surprised if they share the same front end.....

 

Here's why I think this.....

 

Notice in this photo, the clay cutter is behind the truck (blue), but in front of the SUV (red)?

 

 

The clay model looks proportional to the current Ranger

[rmc523]

7 minutes ago, Sherminator98 said:

 

The other thing I just picked up on in that photo-the front end is asymmetrical-the left side is a different shape then the right side, which also indicate the that they are testing different styling ideas on the clay model. I've seen this in other photos of clay models that are more finished up.

 

I still think this isn't really the EV models coming, I'd expect something more radical and from the sides, they look like updated current ICE models already in production. I'd venture to guess maybe next gen Maverick with a CUV based on it?

 

 

I noticed that as well, and figured it either meant 1) once side was more carved than the other, or 2) like you said, they're taking a look at two different designs.

 

1 minute ago, Sherminator98 said:

 

The clay model looks proportional to the current Ranger

 

Would they be working on next-gen Ranger already, though?  it hasn't even had a refresh......though then again, I guess it did debut in ROW earlier than here....

[fordmantpw]

The clay model has the window drop (F150/Super Duty), the current Ranger does not.

[Sherminator98]

2 minutes ago, rmc523 said:

Would they be working on next-gen Ranger already, though?  it hasn't even had a refresh......though then again, I guess it did debut in ROW earlier than here....

 

I believe Ford is working 3-5 years into the future-given the fact at how flaky the supply chains can be, you'd have to figure at least 24 months or so to stand up completely new things. 

 

Look at the timeline for the Bronco:

2017 Announcement for a 2020 release LOL

Didn't go into production till 2021

 

Also the current Ranger:

This was leaked in December 2019

 

Which was production new gen Ranger that went on sale in 2021 

[Sherminator98]

2 minutes ago, fordmantpw said:

The clay model has the window drop (F150/Super Duty), the current Ranger does not.

 

maybe its getting added to the refresh/redesign?

The F-150, depending on the bed, has a larger gap from the wheel well to the cab also. 

[rmc523]

7 minutes ago, fordmantpw said:

The clay model has the window drop (F150/Super Duty), the current Ranger does not.

 

He was suggesting this is the next-gen model that they might add it to.

 

3 minutes ago, Sherminator98 said:

 

maybe its getting added to the refresh/redesign?

The F-150, depending on the bed, has a larger gap from the wheel well to the cab also. 

 

I don't see it being added to a refresh, as they wouldn't want to spend for a whole new door setup, but I could possibly see it for a redesign.

[rmc523]

Maverick is too small to need the drop down, but I like how they mimicked it in the sheetmetal.

 

[DeluxeStang]

4 hours ago, rmc523 said:

 

 

This is actually the SUV in the right of the photo above, BUT, I wouldn't be surprised if they share the same front end.....

 

Here's why I think this.....

 

Notice in this photo, the clay cutter is behind the truck (blue), but in front of the SUV (red)?

 

 

Looking at the front end view, you can see the single cutter on the right side (blue, which would be behind the truck in the other angle), and the single one on the left (red, in front of the SUV from the other angle).  They also roughly align with the breaks in the windows on the right.

Good eye! I think there's merit to what you're saying. So this is either the suv, or maybe Ford moved the models as they were taking different photos? But I find that hard to believe. 

 

Another possibility is maybe the truck and SUV share some design elements like bumpers, hoods, fenders and so on to save on costs. So this could be how the truck and SUV both look for all we know. 

 

I still believe that original truck is just an f-150, it looks like a raptor before the details are sculpted in and refined, like how a clay model first looks when it comes out of the milling machine. 

 

That being said, this was another image shared and does appear to be a new design. Who knows if it's a next gen maverick, CE1, or even t3 with the design looking a bit smaller because it's further away. But it appears to have a shorter hood, decent sized cab, and ok sized bed. 

 

If this is it, I don't know what Farley is smoking by referring to this think as "A new silhouette instead of a traditional looking truck" because even with a slightly shorter hood, it still very much so looks like a conventional truck.