Ford Universal Electric Platform

[DeluxeStang]

3 hours ago, Sherminator98 said:

 

The other thing I just picked up on in that photo-the front end is asymmetrical-the left side is a different shape then the right side, which also indicate the that they are testing different styling ideas on the clay model. I've seen this in other photos of clay models that are more finished up.

 

I still think this isn't really the EV models coming, I'd expect something more radical and from the sides, they look like updated current ICE models already in production. I'd venture to guess maybe next gen Maverick with a CUV based on it?

 

It's hard to say because we keep getting conflicting information. One minute the truck is this radical new silhouette that's "really not a pickup" and that "won't look anything like people are expecting" as per Farley. But a maverick looking truck with just a slightly shorter hood is literally what all of us are anticipating. So if it looks like that, it's just a generic, conventional looking truck and all the talk about radical design was hot air. 

 

I'm personally hoping for something more radical, not cyber truck levels, but maybe something a little more sporty and muscular looking that would fit the RWD electric sports truck idea they're trying to sell. 

[rmc523]

7 minutes ago, DeluxeStang said:

Good eye! I think there's merit to what you're saying. So this is either the suv, or maybe Ford moved the models as they were taking different photos? But I find that hard to believe. 

 

Another possibility is maybe the truck and SUV share some design elements like bumpers, hoods, fenders and so on to save on costs. So this could be how the truck and SUV both look for all we know. 

 

I still believe that original truck is just an f-150, it looks like a raptor before the details are sculpted in and refined, like how a clay model first looks when it comes out of the milling machine. 

 

That being said, this was another image shared and does appear to be a new design. Who knows if it's a next gen maverick, CE1, or even t3 with the design looking a bit smaller because it's further away. But it appears to have a shorter hood, decent sized cab, and ok sized bed. 

 

If this is it, I don't know what Farley is smoking by referring to this think as "A new silhouette instead of a traditional looking truck" because even with a slightly shorter hood, it still very much so looks like a conventional truck. 

 

I wouldn't be surprised if they shared front ends like the '97 F-150 and Expy did (or current Ranger and Everest for a more recent example).

 

The size/segment would be more open to that, vs. the different looks on the full sizers.

 

Yeah, I'm skeptical of the "new silhouette" comment.  Only so many ways to make a truck and have it still be useful....otherwise you end up with cybertruck.

 

 

The other wild card here is T3........which based on various patent type images over the years also showed a short hood.  Actually.....look at this patent image.  The hood in the photo above is longer, but look at the floating roof shape and cutline of the bed........

 

 

It's possible some T3 elements made their way to regular F-150 or vice-versa....

Edited November 19, 2025 by rmc523

[DeluxeStang]

I wonder what this is, not the 4 door bronco, the other suv on the right.  On one hand, it conveys the sleek, minimalist look I've come to expect for an EV, but it also is giving me strong Lincoln vibes. Whatever that is, I really like it, even if it does look like a range rover lol. 

[DeluxeStang]

1 minute ago, rmc523 said:

 

I wouldn't be surprised if they shared front ends like the '97 F-150 and Expy did (or current Ranger and Everest for a more recent example).

 

The size/segment would be more open to that, vs. the different looks on the full sizers.

 

Yeah, I'm skeptical of the "new silhouette" comment.  Only so many ways to make a truck and have it still be useful....otherwise you end up with cybertruck.

I'm starting to become skeptical of the new silhouette comment myself. It's occured to me maybe Farley is playing 4D chess. He knows these EVs look pretty normal, but have slightly unconventional proportions. So maybe he's hyping up how radical they'll look so that when people actually see them, it doesn't turn as many people off because they're more conventional than what they were expecting. Or Farley is used to playing it safe and his definition of radical is a lot different than ours lol. 

[rmc523]

7 minutes ago, DeluxeStang said:

I wonder what this is, not the 4 door bronco, the other suv on the right.  On one hand, it conveys the sleek, minimalist look I've come to expect for an EV, but it also is giving me strong Lincoln vibes. Whatever that is, I really like it, even if it does look like a range rover lol. 

 

For the left one - perhaps this is the rumored Lincoln Bronco?

 

The hood and dash to axle look roughly the same....

 

 

For the right one, I wonder if that's related to the Star concept.  The rear reminds me of it....

 

 

it's definitely longer in the back than Star, though......maybe the Aviator EREV will take a lot of Star design cues?

Edited November 19, 2025 by rmc523

[DeluxeStang]

2 minutes ago, rmc523 said:

 

For the left one - perhaps this is the rumored Lincoln Bronco?

 

The hood and dash to axle look roughly the same....

 

 

For the right one, I wonder if that's related to the Star concept.  The rear reminds me of it....

 

Then star concept came to my mind as well. But apparently it was like a preview of the Lincoln three row EV that got canceled. Maybe Ford repurposed that design for a next gen aviator. 

[Sherminator98]

27 minutes ago, rmc523 said:

 

For the left one - perhaps this is the rumored Lincoln Bronco?

 

 

it's definitely longer in the back than Star, though......maybe the Aviator EREV will take a lot of Star design cues?

 

The car on the left reminds me of the Flexx or maybe the new Bronco New Energy? 

[rmc523]

50 minutes ago, Sherminator98 said:

 

The car on the left reminds me of the Flexx or maybe the new Bronco New Energy? 

 

I thought Bronco New Energy too, but 1) I think that was designed in China?  and 2) the windshield looks more upright than BNE, though that could be an illusion.

 

[akirby]

Or maybe they’re just F*ing with us with decoys……

[DeluxeStang]

33 minutes ago, akirby said:

Or maybe they’re just F*ing with us with decoys……

These sick bastards 😆

Edited November 19, 2025 by DeluxeStang

[mackinaw]

3 hours ago, akirby said:

Or maybe they’re just F*ing with us with decoys……

 Ding, ding, ding...we have a winner!

[jpd80]

Sometimes things are hiding in plain sight and other times,

 the design team love playing with the internet 

[rmc523]

16 hours ago, akirby said:

Or maybe they’re just F*ing with us with decoys……

 

We all know Ford has cancelled all future products, they're just teasing us lol.

[rmc523]

Ford Scrubs Images Of Clay Models At New HQ From Media Site

 

Ford pulled down all the clay model images lol.....so maybe they did preview more than they were supposed to.....

[joseodiaga4]

13 minutes ago, rmc523 said:

Ford Scrubs Images Of Clay Models At New HQ From Media Site

 

Ford pulled down all the clay model images lol.....so maybe they did preview more than they were supposed to.....

But from the same article 

“Ford has now deleted those images from its site, a move that comes after we reported on this possibility - followed by Road & Track and CarBuzz, the latter of which obtained a statement from the automaker itself. "Do you think we would honestly show future product in our own photos?" Ford spokesman Dan Barbossa said in an emailed statement. "That said, we don’t comment on future product.”

in any case, It doesn’t matter, they will cancel all of them in a year or so 😅

[jpd80]

Grass roots campaign, let people find stuff on the internet and keep talking about it.

[jpd80]

On 11/21/2025 at 12:23 AM, rmc523 said:

 

We all know Ford has cancelled all future products, they're just teasing us lol.

You say that in jest but who can blame Ford 

curbing its enthusiasm in these unsettled times.

BEV is becoming like the Fermi paradox, with such a huge market, where are all the buyers?

[twintornados]

18 minutes ago, jpd80 said:

.....BEV is becoming like the Fermi paradox, with such a huge market, where are all the buyers?

 

Waiting for a product that is decent and not over-priced. Hopefully, CE1 can deliver that promise. 

[Sherminator98]

Ford's $30,000 EV Truck Reveals The Shocking Relationship Between Design And Battery Costs

 

Quote

Field’s team also focused on cutting aerodynamic drag to the absolute minimum, to use battery energy most efficiently. A reduction of “one count [0.01] of Cd [drag coefficient] is worth $25 of battery,” he said. “I’m obsessed by this,” Field told WIRED. Farley added that in the future, Ford's “battery could be so small, so much smaller” than a battery in a comparable BYD model that the lower cost would potentially offset BYD’s advantage from vertical integration. 

 

So IMO I think the biggest issue manufactures are facing with maximing aerodynamics on a vehicle isn't as much shape of it, but the ease of actually manufacting it. You see pretty sigifiant decreases in Cd with people just using cardboard/tape on existing cars...its just getting that to transfer to the manufacturing process on an assembly line or making it practical to do so. 

[rmc523]

On 11/21/2025 at 5:22 PM, joseodiaga4 said:

But from the same article 

“Ford has now deleted those images from its site, a move that comes after we reported on this possibility - followed by Road & Track and CarBuzz, the latter of which obtained a statement from the automaker itself. "Do you think we would honestly show future product in our own photos?" Ford spokesman Dan Barbossa said in an emailed statement. "That said, we don’t comment on future product.”

in any case, It doesn’t matter, they will cancel all of them in a year or so 😅

 

Yes, with how many people are involved in a company as large as Ford, I could see someone not thinking about it and taking pictures, and throwing them up anyway.

 

I'll also laugh if the response was just a decoy, and it really did show stuff...

 

17 hours ago, jpd80 said:

You say that in jest but who can blame Ford 

curbing its enthusiasm in these unsettled times.

BEV is becoming like the Fermi paradox, with such a huge market, where are all the buyers?

 

Push forward with new, compelling product.....

 

I'm still part way through reading American Icon (I don't read often, usually only on trips/planes), but one of the key things Mulally did was to push forward with development of new product.....without new, updated, compelling product, why should customers stick with the brand?

 

Ford can't just stop altogether until "something" comes along.

[DeluxeStang]

This isn't adding up, the clay models don't show anything, yet ford deleted all of them off their site. This feels like they revealed stuff on accident, and are trying to walk it back and pretend like it's nothing. 

[rmc523]

27 minutes ago, DeluxeStang said:

This isn't adding up, the clay models don't show anything, yet ford deleted all of them off their site. This feels like they revealed stuff on accident, and are trying to walk it back and pretend like it's nothing. 

 

Agreed.  I think they're playing it off like "you think we'd be that dumb", when in reality they may have been that dumb lol.

[T-dubz]

3 hours ago, Sherminator98 said:

Ford's $30,000 EV Truck Reveals The Shocking Relationship Between Design And Battery Costs

 

 

So IMO I think the biggest issue manufactures are facing with maximing aerodynamics on a vehicle isn't as much shape of it, but the ease of actually manufacting it. You see pretty sigifiant decreases in Cd with people just using cardboard/tape on existing cars...it’s just getting that to transfer to the manufacturing process on an assembly line or making it practical to do so. 

 

I also think manufacturers have a hard time offering a cool, sporty looking designs at an affordable price. Not because it costs them more, but because they think they can sell it for more.
 

The xiaomi su7 has one of the lowest drags in a production vehicle and starts at roughly $30k in US dollars in China. I doubt an automaker would sell something like this for less than twice that price here.

 

 

[morgan20]

23 hours ago, jpd80 said:

these unsettled times.

In the automotive industry, unsettled times = all the time

[jpd80]

11 hours ago, morgan20 said:

In the automotive industry, unsettled times = all the time

Err no,

until recently most manufacturers could plan up to 10 years in front for major capital expenditure on new infrastructure. We’ve just seen a massive false start with mass rollout of large BEVs, they will be years away but Ford now has a giant plant to fill with little to no government tax credits to support those vehicles.