Jump to content

Report - Bronco won't get a refresh; redesign coming for 2029 or 2030


Recommended Posts

13 hours ago, Sherminator98 said:

 

I'm guessing that money went into EV development?

 

 

I have to imagine that hybridization was probably on the table at some point.  I wonder if it was dropped to hit launch dates, especially as covid began happening.

 

And with Bronco sales being what they are (selling well), plus the EV pivot/siphoning of funds, they likely pushed it off to a refresh or redesign.

Link to comment
Share on other sites

20 hours ago, Sherminator98 said:

 

I'm guessing that money went into EV development?

 

 

Ford spent the money already which is why there is a Ranger PHEV production in Thailand. They just didn't put it into production plan for the US. 

Link to comment
Share on other sites

16 hours ago, bzcat said:

 

Ford spent the money already which is why there is a Ranger PHEV production in Thailand. They just didn't put it into production plan for the US. 

 

On the same hand Ford apparently didn't have enough battery production capacity either for P/HEVs, but you'd think with all the production changes with EVs, that issue would be one-unless these plants aren't making cells but something else?

Link to comment
Share on other sites

44 minutes ago, Sherminator98 said:

 

On the same hand Ford apparently didn't have enough battery production capacity either for P/HEVs, but you'd think with all the production changes with EVs, that issue would be one-unless these plants aren't making cells but something else?

 

It always amazes me how Ford has had battery production capacity for 20 years while everyone else has found a way to improve it.

Link to comment
Share on other sites

2 hours ago, Sherminator98 said:

 

On the same hand Ford apparently didn't have enough battery production capacity either for P/HEVs, but you'd think with all the production changes with EVs, that issue would be one-unless these plants aren't making cells but something else?

 

Ford changes strategy every 5 mins as we know so hard to know why T6 hybrid was killed for North America. Ford had great success with Fusion, C-Max, and Escape hybrid but never really tried to sell Explorer and F-150 hybrids. As if they were too afraid that it will be successful and they can't meet demand. It's this loser mentality that really holding this company back. If you can't meet demand for PIU hybrid that you had to not market the civilian version or limit dealers ability to order it, maybe that is a problem to solve rather than ignore. 

Link to comment
Share on other sites

1 hour ago, bzcat said:

 

Ford changes strategy every 5 mins as we know so hard to know why T6 hybrid was killed for North America. Ford had great success with Fusion, C-Max, and Escape hybrid but never really tried to sell Explorer and F-150 hybrids. As if they were too afraid that it will be successful and they can't meet demand. It's this loser mentality that really holding this company back. If you can't meet demand for PIU hybrid that you had to not market the civilian version or limit dealers ability to order it, maybe that is a problem to solve rather than ignore. 

 

Especially now with excess BEV battery capacity sitting around

Link to comment
Share on other sites

1 hour ago, bzcat said:

 

Ford changes strategy every 5 mins as we know so hard to know why T6 hybrid was killed for North America. Ford had great success with Fusion, C-Max, and Escape hybrid but never really tried to sell Explorer and F-150 hybrids. As if they were too afraid that it will be successful and they can't meet demand. It's this loser mentality that really holding this company back. If you can't meet demand for PIU hybrid that you had to not market the civilian version or limit dealers ability to order it, maybe that is a problem to solve rather than ignore. 


Im sure it was never ignored - most likely the ROI just wasn’t worth the investment compared to other opportunities.  As for large hybrids you just don’t get a big mileage improvement like you do with smaller vehicles.  PIU is a special use case.

Link to comment
Share on other sites

On 9/24/2025 at 6:31 AM, bzcat said:

 

Ford spent the money already which is why there is a Ranger PHEV production in Thailand. They just didn't put it into production plan for the US. 

PHEV Ranger is produced in South Africa along with T6.2 version of VW Amorok

  • Like 1
Link to comment
Share on other sites

On 9/25/2025 at 2:03 AM, bzcat said:

 

Ford changes strategy every 5 mins as we know so hard to know why T6 hybrid was killed for North America. Ford had great success with Fusion, C-Max, and Escape hybrid but never really tried to sell Explorer and F-150 hybrids. As if they were too afraid that it will be successful and they can't meet demand. It's this loser mentality that really holding this company back. If you can't meet demand for PIU hybrid that you had to not market the civilian version or limit dealers ability to order it, maybe that is a problem to solve rather than ignore. 

Originally developed with all other Ranger options, the PHEV did not proceed at launch because the business case didn’t hold up. It was brought back in as a diesel replacement for wider global markets but particularly Europe where anti-diesel legislation is strongest (Ford drought proofing Ranger sales?)

Link to comment
Share on other sites

Comparatively cheaper gasoline prices in USA make selling hybrids harder than Europe/ROW where costs can be more quickly amortised. PHEV and EREV show huge potential in mid sized and larger vehicles, so Ism hoping that Ford redoubles efforts on existing vehicles to show people how much fuel savings can be made by hybrids without changing driving style.

 

Also in ROW, people driving diesels relatively short distances without sufficient regen is becoming a big issue, gasoline hybrid costs less to produce and runs better in those situations.

Edited by jpd80
Link to comment
Share on other sites

If they decided to refresh the bronco before releasing a new gen, I'd really like to see these headlights incorporated into the refresh from the Chinese bronco. It has a similar vibe and shape to what the bronco currently has, so it doesn't rock the boat. But it's just that little bit more chiselled and modern looking. 

IMG_20250928_212038.jpg

Link to comment
Share on other sites

On 9/22/2025 at 9:45 PM, Sherminator98 said:

 

The Cruze is smaller then the Escape 

 

 

The 2nd gen Trax is just a bit bigger than the last Cruze hatchback and it seems to be doing well in the US market. I guess bigger is not always better if it's expensive.

It's odd that in North America, something like the Bronco Sport is considered too small (for the mainstream market), but the similar-sized 1st gen Escape was considered a right-sized compact SUV two decades ago.

Edited by AM222
Link to comment
Share on other sites

22 minutes ago, AM222 said:



It's odd that in North America, something like the Bronco Sport is considered too small (for the mainstream market), but the similar-sized 1st gen Escape was considered a right-sized compact SUV two decades ago.


People used to buy 2 door coupes and 2 door pickups too.

  • Like 1
Link to comment
Share on other sites

5 hours ago, AM222 said:

The 2nd gen Trax is just a bit bigger than the last Cruze hatchback and it seems to be doing well in the US market. I guess bigger is not always better if it's expensive.

It's odd that in North America, something like the Bronco Sport is considered too small (for the mainstream market), but the similar-sized 1st gen Escape was considered a right-sized compact SUV two decades ago.

 

Everything has gotten bigger since then. A Honda Fit looks gigantic vs a 1990s Civic hatchback and they filled the same slot in Hondas lineup.

 

The Bronco Sport isn't too small...its just that the C CUV market has grown a bit and is almost nipping at the mid sized CUV aka Edge market now in Overall length. 

Link to comment
Share on other sites

  • 2 weeks later...

https://fordauthority.com/2025/10/2026-ford-bronco-badlands-drops-standard-stabilizer-bar-disconnect/

 

While the stabilizer bar disconnect feature still comes as standard equipment when one opts for the Sasquatch Package, it’s now an option for the 2026 Ford Bronco Badlands if that box isn’t ticked. The cost to add it is a cool $1,305, which we imagine will give folks pause when it comes time to spec out their new SUV – particularly if they don’t plan on doing any serious off-roading or rock climbing, which is precisely when that feature really comes in handy.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...