Sherminator98 Posted August 27 Share Posted August 27 https://www.freep.com/story/money/cars/ford/2025/08/26/ford-to-end-two-popular-suvs-heres-what-could-replace-them/85780677007/# Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 27 Share Posted August 27 I still think it's a big mistake to just vacate the segment for 2 years, especially for Lincoln, which would be an absolute disaster for the brand. Ford might be able to get by with Bronco Sport in an adjacent segment, and Maverick, but one has to wonder about plant capacity for those two models if they're projecting those sales growing with Escape leaving. I think we'll wind up seeing Corsair (and maybe Escape) imported from somewhere at least in the short term until the new EVs get going. 4 Quote Link to comment Share on other sites More sharing options...
Motorpsychology Posted August 27 Share Posted August 27 Soon after Ford announced that they were ending production of the Focus, Toyota announced a $170M expansion at TMMMS to increase Corolla production. Car buyers are more attuned to the market nowadays. Upon finding out that they are considering a car that is being discontinued, at least some will look elsewhere based on that alone. The lapse in NA Ranger and GM's midsize twins production is at least partially responsible for Tacoma's absolute dominance in market share still. Taking a time out is risky. If you are absent for a year or less with a "late introduction," you can probably sustain market share. Stay on the sidelines too long and buyers that need a new vehicle now will go elsewhere. A lot of the Edge intenders stayed within the fold and bought other Fords, a lot left to buy competitors' two rows. Those people may stay there and not come back. 1 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 27 Share Posted August 27 28 minutes ago, Motorpsychology said: Soon after Ford announced that they were ending production of the Focus, Toyota announced a $170M expansion at TMMMS to increase Corolla production. Car buyers are more attuned to the market nowadays. Upon finding out that they are considering a car that is being discontinued, at least some will look elsewhere based on that alone. The lapse in NA Ranger and GM's midsize twins production is at least partially responsible for Tacoma's absolute dominance in market share still. Taking a time out is risky. If you are absent for a year or less with a "late introduction," you can probably sustain market share. Stay on the sidelines too long and buyers that need a new vehicle now will go elsewhere. A lot of the Edge intenders stayed within the fold and bought other Fords, a lot left to buy competitors' two rows. Those people may stay there and not come back. The article implies Ford is going to try to produce enough Escapes/Corsairs to cover 2026my too, but even so, a gap is not good, IMO. 1 Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted August 27 Share Posted August 27 13 minutes ago, rmc523 said: The article implies Ford is going to try to produce enough Escapes/Corsairs to cover 2026my too, but even so, a gap is not good, IMO. Neither is thinking that seems to be implies in the article that a BEV Escape will sell at anything greater than a small percentage of the ICE model. Escape buyers will migrate to competitor’s ICE models. 1 Quote Link to comment Share on other sites More sharing options...
92merc Posted August 27 Share Posted August 27 If/when I need to replace my 2020 Escape, it'll either be a Maverick hybrid, or a new Toyota RAV4 hybrid... Quote Link to comment Share on other sites More sharing options...
akirby Posted August 27 Share Posted August 27 3 hours ago, Motorpsychology said: Soon after Ford announced that they were ending production of the Focus, Toyota announced a $170M expansion at TMMMS to increase Corolla production. Car buyers are more attuned to the market nowadays. Upon finding out that they are considering a car that is being discontinued, at least some will look elsewhere based on that alone. The lapse in NA Ranger and GM's midsize twins production is at least partially responsible for Tacoma's absolute dominance in market share still. Taking a time out is risky. If you are absent for a year or less with a "late introduction," you can probably sustain market share. Stay on the sidelines too long and buyers that need a new vehicle now will go elsewhere. A lot of the Edge intenders stayed within the fold and bought other Fords, a lot left to buy competitors' two rows. Those people may stay there and not come back. 2018 was the last year for US Focus sales. Yet Corolla sales declined and continued to decline. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted August 27 Author Share Posted August 27 3 hours ago, Trader 10 said: Neither is thinking that seems to be implies in the article that a BEV Escape will sell at anything greater than a small percentage of the ICE model. Escape buyers will migrate to competitor’s ICE models. If the EV Escape replacement is similar in price and gets decent range, there shouldn't be an issue with it selling. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 27 Share Posted August 27 1 hour ago, akirby said: 2018 was the last year for US Focus sales. Yet Corolla sales declined and continued to decline. What are these numbers for? With the exception of 2021, the left column grows from 2017 on. The right is more up and down though. I'm guessing the left is US, the right global? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 27 Share Posted August 27 (edited) 1 hour ago, Sherminator98 said: If the EV Escape replacement is similar in price and gets decent range, there shouldn't be an issue with it selling. Ford is doing the same thing with Escape as it did with Edge, ending it and hoping those buyers go for Maverick or Bronco Sport. I don’t think that will work so good but maybe I’m dead wrong… An EV Escape replacement is not a thing at the moment… Edited August 27 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 27 Share Posted August 27 5 minutes ago, jpd80 said: Ford is doing the same thing with Escape as it did with Edge, ending it and hoping those buyers go for Maverick or Bronco Sport. I don’t think that will work so good but maybe I’m dead wrong… An EV Escape replacement is not a thing at the moment… I agree - I think they need a parallel track ICE/EV products in the segment until buyers prove they want EVs. A new top hat on C2 would be fine for Escape/Corsair. No need to reinvent the wheel. 2 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted August 27 Author Share Posted August 27 6 minutes ago, jpd80 said: An EV Escape replacement is not a thing at the moment… But it will be by the end 2027. It looks like Ford is going to accept some short term market shrinkage. 2028MY starts summer/fall of 2027. The EV pickup should be launched by spring of that year. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 27 Share Posted August 27 34 minutes ago, rmc523 said: What are these numbers for? With the exception of 2021, the left column grows from 2017 on. The right is more up and down though. I'm guessing the left is US, the right global? Sorry right column is US. Left is Japan. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 27 Share Posted August 27 18 minutes ago, jpd80 said: Ford is doing the same thing with Escape as it did with Edge, ending it and hoping those buyers go for Maverick or Bronco Sport. I don’t think that will work so good but maybe I’m dead wrong… An EV Escape replacement is not a thing at the moment… They’d be happy if some went to Maverick or BS but CE1 is the real replacement. Think production not market segment. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 28 Share Posted August 28 (edited) 5 hours ago, akirby said: They’d be happy if some went to Maverick or BS but CE1 is the real replacement. Think production not market segment. CE1 seems more aimed at mid-sized vehicles like the planned pickup and Utility plus Van. I would be good with provided the price stays affordable. Ford says $30k price but we’ve seen this all before… Edited August 28 by jpd80 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 28 Share Posted August 28 47 minutes ago, jpd80 said: CE1 seems more aimed at mid-sized vehicles like the planned pickup and Utility plus Van. I would be good with provided the price stays affordable. Ford says $30k price but we’ve seen this all before… My point is they’re replacing Escape production with CE1 production. Like they replaced Focus with Ranger and Bronco at MAP. Sales are sales. They don’t have to replace a compact crossover with a compact crossover. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted August 28 Share Posted August 28 9 hours ago, Sherminator98 said: If the EV Escape replacement is similar in price and gets decent range, there shouldn't be an issue with it selling. Agreed. I personally believe if Ford comes out with some sort of ev escape that has a decent price, an acceptable range, more enticing styling, and better long term reliability than something like a rav 4, I can see that being pretty darn successful. 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted August 28 Share Posted August 28 8 hours ago, jpd80 said: Ford is doing the same thing with Escape as it did with Edge, ending it and hoping those buyers go for Maverick or Bronco Sport. I don’t think that will work so good but maybe I’m dead wrong… An EV Escape replacement is not a thing at the moment… The CE1 utility will likely be like an EV bronco sport or some other boxy utility it sounds like. But if CE1 is successful, I wouldn't be surprised if an EV escape or when edge were things Ford thought about offering in the future. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 28 Share Posted August 28 (edited) 4 hours ago, akirby said: My point is they’re replacing Escape production with CE1 production. Like they replaced Focus with Ranger and Bronco at MAP. Sales are sales. They don’t have to replace a compact crossover with a compact crossover. Speaking of replacements, Rumour has it that the update on BS (CY27?) will include longer wheelbase plus hybrid and include global markets. So yeah, maybe CE1 adds a bunch of new sales and customers to the mid size segment. Edited August 28 by jpd80 Quote Link to comment Share on other sites More sharing options...
twintornados Posted August 28 Share Posted August 28 The Escape is produced in other plants around the world already (called Kuga) and can easily be brought into the US to cover any gap...not sure how it would sell in todays tariff heavy import market though... Quote Link to comment Share on other sites More sharing options...
akirby Posted August 28 Share Posted August 28 55 minutes ago, twintornados said: The Escape is produced in other plants around the world already (called Kuga) and can easily be brought into the US to cover any gap...not sure how it would sell in todays tariff heavy import market though... Except they’re killing off Kuga also. 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted August 28 Share Posted August 28 32 minutes ago, akirby said: Except they’re killing off Kuga also. Oh, well....never mind then.... Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted August 28 Share Posted August 28 I'm waiting for the day when they drop Explorer and F-series! What? I'm nuts?! They dropped the Taurus, a model that after its introduction in 1986, Toyota/Japan feared the most. They're dropping the Edge which I see dozens of every day. Now the beloved Escape, again a perennial favorite. The Focus was a hit, wasn't it? They abandoned sedans altogether, now there's a thread in here that says Farley wants to bring them back! These CEO's make me laugh. Some woman CEO at Cracker Barrel restaurants thought it was smart to sterilize the interior decorum so now it looks like a McDonald's with a gift shop. Then she changed the old style logo to a generic one, which now I read has been reversed due to backlash. The interior decorum change has also received bad reviews. Do these people know what they're doing? I give up. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 28 Share Posted August 28 5 hours ago, jpd80 said: Speaking of replacements, Rumour has it that the update on BS (CY27?) will include longer wheelbase plus hybrid and include global markets. Such a no brainer especially with Escape and Edge going away. The only question is whether Hermosillo has enough capacity. Ford will regret not having 2 C2 plants. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 28 Share Posted August 28 6 hours ago, jpd80 said: Speaking of replacements, Rumour has it that the update on BS (CY27?) will include longer wheelbase plus hybrid and include global markets. So yeah, maybe CE1 adds a bunch of new sales and customers to the mid size segment. Makes sense - essentially, it'll pick up where the original Escape left off. 1 hour ago, akirby said: Except they’re killing off Kuga also. I thought I read somewhere that Kuga may live on. 11 minutes ago, akirby said: Such a no brainer especially with Escape and Edge going away. The only question is whether Hermosillo has enough capacity. Ford will regret not having 2 C2 plants. That's why I proposed keeping Louisville as a C2 plant, and putting all new BEV production at BOC until sales warranted further expansion/conversion to other existing plants. Quote Link to comment Share on other sites More sharing options...
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