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Ford Performance becoming Ford Racing


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On 9/5/2025 at 12:10 PM, fordmantpw said:

SVT is just another few letters to plaster on it.  It doesn't matter.

Well "plaster" in any case is the right word.  Not exactly a thought central to this thread but I have been meaning to say something about how GM designates a vehicle with a distinctive 3d chrome badge-like "Z-71" and Ford "plasters" a decal instead. My son has his second "new" Bronco-first was a manual, another story 🤔- and this new one had a sticker over 60g....same sticker- "proudly" displayed.

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1 hour ago, Bob Rosadini said:

Well "plaster" in any case is the right word.  Not exactly a thought central to this thread but I have been meaning to say something about how GM designates a vehicle with a distinctive 3d chrome badge-like "Z-71" and Ford "plasters" a decal instead. My son has his second "new" Bronco-first was a manual, another story 🤔- and this new one had a sticker over 60g....same sticker- "proudly" displayed.

 

Really? We need to find better things to complain about. 

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9 hours ago, Sherminator98 said:

 

Really? We need to find better things to complain about. 

Your opinion..it is the little things that catch someones eye..am I wrong?..a $60,000 vehicle and it merits a decal?  I call it attention to detail..sometimes it is the little things that create an impression.  And it is not a "complaint", it is an observation.

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9 hours ago, Bob Rosadini said:

Your opinion..it is the little things that catch someones eye..am I wrong?..a $60,000 vehicle and it merits a decal?  I call it attention to detail..sometimes it is the little things that create an impression.  And it is not a "complaint", it is an observation.

 

You might have a point if that was the only thing visually different about the vehicle. Every trim has a unique look to it, different grills, color matched handles, etc-its just not limited to a sticker on the side, that most likely will be removed if the owner wanted to, which is far easier to do then removing a chrome badge.  

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On 9/5/2025 at 10:04 PM, T-dubz said:

I see what you are saying, but when I was growing up, SVT was on all the cool vehicles, so I probably like it more for nostalgia reasons more than anything else.

 

it reminds me of the performance trims of other brands:

dodge SRT

bmw M

mercedes AMG

Toyota GR

Hyundai N

 

 

I thought about this as well.

 

Ford does have ST, but that only applies to some models these days, and Ford doesn't have an overall encompassing performance moniker now.  Sure, they're all "ford Performance Racing" but it's not an across the board brand like the ones mentioned above.

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On 9/8/2025 at 7:36 AM, Sherminator98 said:

 

You might have a point if that was the only thing visually different about the vehicle. Every trim has a unique look to it, different grills, color matched handles, etc-its just not limited to a sticker on the side, that most likely will be removed if the owner wanted to, which is far easier to do then removing a chrome badge.  

Well my bad, seems like I failed to make my point, as I was not talking about the distinguishing appearance of  one model from another-like grills, I was talking about the choice of badging   Ford uses.  And judging by the responses I received to my post I guess not many think a decal is a poor choice to accentuate the model you are looking at. 

And I recognize some use of decals is appropriate ..like the bed decals that may  indicate an option such as the FX option. I just think a decal conjures up the word "cheap" to designate level of a vehicle in the product line up.

 

And by  the way, why did I buy an XL-STX versus an XLT?  I wanted power seats, not offered in an XL!  But I chose the clean -IMO- uncluttered look of the XL-STX versus the look of the XLT grill.  (And I got a kit with what I  would call bushings that allow you to raise the seat height of a manual seat😎)

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