rmc523 Posted September 9 Share Posted September 9 Lincoln Aviator Redesign Won't Arrive Until Next Decade A recent report indicates that the Ford Explorer will be receiving its next redesign in 2029, but it seems like the new Lincoln Aviator won’t follow until slightly later. According to Automotive News, the Lincoln Aviator is expected to receive a redesign in early 2030, shortly after the next-generation Explorer arrives. It’s slightly unusual timing given the fact that these two models share much in common and typically follow the same cadence, but things do tend to change over time. In fact, the Explorer was previously tabbed for a redesign in 2027 as recently as last year, but now, that now apparently won’t happen until a couple of years later. Another day, another delayed redesign timeline..........Aviator is a great product, but pushing the same model out for 10 years with minimal changes is crazy, IMO. 6 Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted September 9 Share Posted September 9 Wonder if China gets a redo before that... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 9 Author Share Posted September 9 22 minutes ago, ANTAUS said: Wonder if China gets a redo before that... Probably, on top of the already more thorough refresh it got. 1 Quote Link to comment Share on other sites More sharing options...
Bellanca Posted September 9 Share Posted September 9 (edited) Why do we see this roller coaster of a ride with Lincoln all the time; make impressive cars and then just let them rot away… Edited September 9 by Bellanca 3 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 9 Author Share Posted September 9 10 minutes ago, Bellanca said: Why do we see this roller coaster of a ride with Lincoln all the time; make impressive cars and then just let them rot away… It really makes no sense at all. 1 Quote Link to comment Share on other sites More sharing options...
Bellanca Posted September 9 Share Posted September 9 7 minutes ago, rmc523 said: It really makes no sense at all. I get so excited and then you see this happen. Corsair is on the way out, which leaves 3 vehicles. I wish they would just for once be serious about Lincoln being a priority. I’ve loved all my Lincolns but it’s hard to keep them on your radar when they do the bare minimum. 3 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted September 9 Share Posted September 9 19 minutes ago, Bellanca said: Why do we see this roller coaster of a ride with Lincoln all the time; make impressive cars and then just let them rot away… It's not just Lincoln, it's Ford too. Right now, I think a lot has to do with the switch toward BEVs and back again. They got out of the schedule because they committed so many resources to BEVs, now they're behind and trying to catch back up on ICEs. Also, now they're adding in EREVs to many models. Quote Link to comment Share on other sites More sharing options...
Bellanca Posted September 9 Share Posted September 9 1 minute ago, fordmantpw said: It's not just Lincoln, it's Ford too. Right now, I think a lot has to do with the switch toward BEVs and back again. They got out of the schedule because they committed so many resources to BEVs, now they're behind and trying to catch back up on ICEs. Also, now they're adding in EREVs to many models. Fair point; and I think we’ve seen that with Ford over the years, they have this knee jerk reaction and devote most of their money towards that and forget about the current situation, or don’t realize that these changes won’t happen over night and can’t put all of your eggs in one basket. Quote Link to comment Share on other sites More sharing options...
FordVictim2023 Posted September 9 Share Posted September 9 Made the next choice a lot easier ... the redesigned Acura MDX or the upcoming redesigned BMW X5. Can't justify that kind of money for what is now a dated interior, and when they required an annual subscription for navigation on my 2024 F350, it left a bad taste in my mouth. My 2012 F150 had free navigation, and you could pay to refresh the maps if you wanted. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 9 Author Share Posted September 9 18 minutes ago, FordVictim2023 said: Made the next choice a lot easier ... the redesigned Acura MDX or the upcoming redesigned BMW X5. Can't justify that kind of money for what is now a dated interior, and when they required an annual subscription for navigation on my 2024 F350, it left a bad taste in my mouth. My 2012 F150 had free navigation, and you could pay to refresh the maps if you wanted. Ford has 2 systems - built-in Navigation, and connected navigation. built-in stays with the vehicle forever. "connected" is the one you pay extra to have traffic data, weather, etc. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted September 9 Share Posted September 9 If Corsair is leaving, and we get half assed Aviator touch-ups, they can't possibly expect that Navi and Nauti are going to hold down the Fort till '30, like at least at the minimum, send in a Zephyr for a bit for product... 3 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 9 Share Posted September 9 Because Ford has never fully committed to Lincoln from a resource standpoint. Everything is done on the barest budget possible with shared platforms and factory space. Now they did commit to unique sheet metal and interiors a decade ago and the vehicles themselves are great now but it’s just not high on the list of priorities. Part of it is due to BEV investments (some of which were complete wastes) but the success and profitability of F series and Ford Pro demands the lions share of investment. 2 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 10 Share Posted September 10 9 hours ago, ANTAUS said: If Corsair is leaving, and we get half assed Aviator touch-ups, they can't possibly expect that Navi and Nauti are going to hold down the Fort till '30, like at least at the minimum, send in a Zephyr for a bit for product... Hasn’t Ford also ended importation of Nautilis from China? Quote Link to comment Share on other sites More sharing options...
akirby Posted September 10 Share Posted September 10 7 hours ago, jpd80 said: Hasn’t Ford also ended importation of Nautilis from China? Nope Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted September 10 Share Posted September 10 (edited) 20 hours ago, Bellanca said: Why do we see this roller coaster of a ride with Lincoln all the time; make impressive cars and then just let them rot away… No sense at all, it appears that they cannot manage two brands at once. a couple of years of focus, then others of bare minimum Edited September 10 by joseodiaga4 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 10 Share Posted September 10 37 minutes ago, joseodiaga4 said: No sense at all, it appears that they cannot manage two brands at once. a couple of years of focus, then others of bare minimum It makes perfect sense if you understand corporate finance. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted September 10 Share Posted September 10 (edited) 16 minutes ago, akirby said: It makes perfect sense if you understand corporate finance. If the only sense or reason is corporate finance, then why keep Lincoln and not kill it? It is mostly the bare minimum, and with that you cannot really compete in any market. Edited September 10 by joseodiaga4 Quote Link to comment Share on other sites More sharing options...
akirby Posted September 10 Share Posted September 10 1 hour ago, joseodiaga4 said: If the only sense or reason is corporate finance, then why keep Lincoln and not kill it? It is mostly the bare minimum, and with that you cannot really compete in any market. 1 - existing dealer network 2 - amortization of shared Ford platforms 1 Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted September 10 Share Posted September 10 4 hours ago, joseodiaga4 said: If the only sense or reason is corporate finance, then why keep Lincoln and not kill it? It is mostly the bare minimum, and with that you cannot really compete in any market. Look at Lincoln’s ATPs compared to Ford models. It would be financially stupid to kill it. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted September 10 Share Posted September 10 7 hours ago, akirby said: Nope OK With the tariffs on again off again, Ford imported a big inventory so it could watch what eventuated, the higher price of Nautilus makes viable but the plan to consider other China built Ford is definitely off the table now. Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted September 10 Share Posted September 10 2 hours ago, Trader 10 said: Look at Lincoln’s ATPs compared to Ford models. It would be financially stupid to kill it. But then why do they handle it this way and there is no real and continuous strategy? 1 Quote Link to comment Share on other sites More sharing options...
joseodiaga4 Posted September 10 Share Posted September 10 5 hours ago, akirby said: 1 - existing dealer network 2 - amortization of shared Ford platforms But they also went after standalone dealers so your first point is not 100% valid. The amortization can be done with other ford products or a higher production, also in this particular point, they do optimize the cost but you dont create a brand value in the long term. The problem is that other luxury brands not only share platforms but also invest a lot in technology and other areas. Quote Link to comment Share on other sites More sharing options...
akirby Posted September 10 Share Posted September 10 1 hour ago, joseodiaga4 said: But they also went after standalone dealers so your first point is not 100% valid. The amortization can be done with other ford products or a higher production, also in this particular point, they do optimize the cost but you dont create a brand value in the long term. The problem is that other luxury brands not only share platforms but also invest a lot in technology and other areas. Standalone dealers are why they can’t kill it without huge expense and bad PR. They want to keep Lincoln and make it great but when you put those projects up against other things like F series, Ford Pro or BEVs it’s just not as important so it’s the one that gets cut first. Quote Link to comment Share on other sites More sharing options...
tbone Posted September 11 Share Posted September 11 4 hours ago, akirby said: Standalone dealers are why they can’t kill it without huge expense and bad PR. They want to keep Lincoln and make it great but when you put those projects up against other things like F series, Ford Pro or BEVs it’s just not as important so it’s the one that gets cut first. So just starve the dealerships of product and hope they go bankrupt or just give up. Seems like a great strategy. This shit is embarrassing. And they wonder why sales tank on Ford/Lincoln products when they do little with them and they are basically 10 years old models. Didn’t they delay the F150 redesign by another year… 2 Quote Link to comment Share on other sites More sharing options...
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