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Lincoln Lineup Will Expand By One Nameplate Soon: Report


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4 hours ago, DeluxeStang said:

What's wrong with doing a new Continental? They could charge significantly more for a Continental over a zephyr. 


Because larger cars are in even less demand than midsized cars and those sketches are terrible.

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4 hours ago, sullynd said:


Lincoln version of the Everest?

 

Will it be nice enough to interest the kind of buyers that are currently buying Rivian R1 or Land Rover Defender? 

 

Everest itself would be a good 4Runner competitor though.

 

3 hours ago, Sherminator98 said:

 

How about this-why not the Chinese Bronco EV/EREV reskinned as a Lincoln? 

 

The only problem is where do you build it, so I don't think that will happen, unless that product gets moved into another plant in North America. 

 

That's the problem... Ford's production planning is totally disjointed so they cannot shift products around the world easily like Toyota. The Chinese Bronco EREV is similar to what I had in mind for Lincoln but more lux inside. Like it should rival G-Wagen for the material and color selections but obviously at a more reasonable price point (like $60-100K range). Very few brands can pull off the authentic luxury offroader niche... Lincoln being Ford adjacent can do it. 

 

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2 hours ago, akirby said:


Because larger cars are in even less demand than midsized cars and those sketches are terrible.

True, sales volume would be lower, but it would command a higher price than something like a zephyr. If they're able to repurpose a lot of the components of a mustang sedan for a new Continental, it would keep development costs down. It wouldn't move in high sales volumes, but it could still generate a decent profit, while offering a product that boosts Lincoln's reputation in the luxury market. 

 

I just feel like if you're gonna make a mustang sedan, and come to the conclusion that you want to bring back a Lincoln sedan, offering a proper high end RWD product isn't the worst idea. 

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Ford and Lincoln, please don't consider using an old, tired, "retread" name such as "Zephyr" for a potential new and exciting sedan vehicle such as what is being discussed here.

 

I would think, that with the myriad of the words in the English language, they can do much better than "Zephyr."

 

"Zephyr" rhymes with "heifer."

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3 hours ago, DeluxeStang said:

True, sales volume would be lower, but it would command a higher price than something like a zephyr. If they're able to repurpose a lot of the components of a mustang sedan for a new Continental, it would keep development costs down. It wouldn't move in high sales volumes, but it could still generate a decent profit, while offering a product that boosts Lincoln's reputation in the luxury market. 

 

I just feel like if you're gonna make a mustang sedan, and come to the conclusion that you want to bring back a Lincoln sedan, offering a proper high end RWD product isn't the worst idea. 


Midsized is far better for a performance sedan.  Think BMW M5 vs a 750i.

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1 hour ago, SpiritualGuy62 said:

Ford and Lincoln, please don't consider using an old, tired, "retread" name such as "Zephyr" for a potential new and exciting sedan vehicle such as what is being discussed here.

 

I would think, that with the myriad of the words in the English language, they can do much better than "Zephyr."

 

"Zephyr" rhymes with "heifer."

 

The first Lincoln Zephyr was introduced 89 years ago.  Heritage and legacy mean something.  

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13 hours ago, bzcat said:

I would do a Bronco based Lincoln with fixed roof and full lux interior. Like the Navigator but smaller, full BOF and 4x4 capability. Comparable size to Lexus GX, Land Rover Defender, and Mercedes G Wagen. It will print money. 


This is my vote if there is only one new model.   Disappointing there is only one since they have platforms to work with.  Seemed like a no brainer to do a Mach E based model.  I’m preparing to be underwhelmed, but I’m hoping to be pleasantly surprised.

 

I’m resurrecting this photo because I like the vibe of it. 
 

IMG_5707.jpeg

Edited by tbone
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13 hours ago, bzcat said:

 

Will it be nice enough to interest the kind of buyers that are currently buying Rivian R1 or Land Rover Defender? 

 

Everest itself would be a good 4Runner competitor though.

 


If Everest would be a legitimate 4Runner/Landcruiser competitor then a Lincoln version would be a legitimate GX competitor. 
 

A four door Mustang would be cool. A Lincoln version would also be cool. It would sell in MkT numbers, and wouldn’t compete well with, for example, the CT5-Blackwing.  That thing is a beast, but I have no idea how GM justifies it.

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11 hours ago, SpiritualGuy62 said:

Ford and Lincoln, please don't consider using an old, tired, "retread" name such as "Zephyr" for a potential new and exciting sedan vehicle such as what is being discussed here.

 

I would think, that with the myriad of the words in the English language, they can do much better than "Zephyr."

 

"Zephyr" rhymes with "heifer."

Few except for entymology geeks know what zephyr means: 

zephyr | ˈzefər |
noun
1 literary a soft, gentle breeze: "sweet zephyrs just stirred the woods with their breath."
• (Zephyr) a personification of the west wind.

 

Loosely fits with Lincoln's "Quiet Flight" mantra, but the name got tarnished when Mercury slapped it on the Fairmont clone; no going back. Lincoln tried it again on the CD-3 variant for a couple years before going with MK-Z. Ford, and domestic carmakers in general, have tarnished originally cool car names by recycling them or shifting them to a completely wrong car; think Cougar,Thunderbird, Capri, the aforementioned Zephyr, or even to different company e.g. Edsel and Chevrolet Citation 

 

Edited by Motorpsychology
coreck speling
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3 hours ago, twintornados said:

AI generated Lincoln EV ....call it Lincoln Futura....

 

image.jpeg.830dac6adb3d866376574c6738d9f96a.jpeg

 

Or, this one....

 

image.jpeg.9e335a4a5b69891c10dcb67a6f61ea17.jpeg

IDK man, I'm not feeling either of these. The issue with AI is it's pretty terrible at creating a new design language or even going off the latest design language. I've tried to create futuristic mustang renderings and it just spits tweaked s550s at me. Both of these renderings are working with outdated design language from like 2018. 

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23 hours ago, CurtisH said:

A 4 door Mustang should have a longer wheelbase.  That would help with the interior space. 

 

yes a wheelbase extension is a given.  My point was jus that they need to make sure that they stretch it enough to give the back seat plenty of room.
 

4 hours ago, twintornados said:

AI generated Lincoln EV ....call it Lincoln Futura....

 

image.jpeg.830dac6adb3d866376574c6738d9f96a.jpeg

 

Or, this one....

 

image.jpeg.9e335a4a5b69891c10dcb67a6f61ea17.jpeg

Those both look terrible, imo.

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7 hours ago, sullynd said:


If Everest would be a legitimate 4Runner/Landcruiser competitor then a Lincoln version would be a legitimate GX competitor. 
 

A four door Mustang would be cool. A Lincoln version would also be cool. It would sell in MkT numbers, and wouldn’t compete well with, for example, the CT5-Blackwing.  That thing is a beast, but I have no idea how GM justifies it.

D07A0A70-7DBB-471E-9BCD-E24CAA007EA9.thumb.png.fc4fc35a45f83f3f5d96c26edee7b6d2.png2F3D63D3-1A8C-4F70-8A45-065AB238477D.thumb.png.0fedc859098720e055a12cd1830b157d.png
 

I did these a while ago with ChatGPT. 

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3 hours ago, jpd80 said:

 

Already being produced in China and Lincoln’s sales don’t have to support a North American plant 

image.jpeg

 

 

I’ve long said importing would be the easiest but that was before the whole tariff situation.

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