Lincoln Lineup Will Expand By One Nameplate Soon: Report

[Sherminator98]

48 minutes ago, rmc523 said:

 

You want a rebodied Everest.

 

Regarding the lincoln Bronco, while BMW is reportedly considering a G-Wagen competitor, I question the business case because of how much differentiation would need to happen over Bronco.

It'd be nice to see Lincoln get additional product, though, to help grow the brand.

 

The most pressing need is to figure out how to keep the Nautilus coming to the US without huge tariffs and what will replace the Corsair in the short term.

[rmc523]

44 minutes ago, Sherminator98 said:

 

The most pressing need is to figure out how to keep the Nautilus coming to the US without huge tariffs and what will replace the Corsair in the short term.

 

Absolutely.

 

Importing the Chinese Corsair temporarily while they figure it out seems like a smart choice to keep sales momentum......which means Ford will just leave things be and let the sales disappear for 2+ years.

[akirby]

Only having one C2 plant in North America is insane.  They have 3 vehicles planned for Hermosillo and they could easily sell 3 more (Edge, Nautilus, Corsair) along with a larger Bronco Sport (or boxier Escape).

[rmc523]

15 minutes ago, akirby said:

Only having one C2 plant in North America is insane.  They have 3 vehicles planned for Hermosillo and they could easily sell 3 more (Edge, Nautilus, Corsair) along with a larger Bronco Sport (or boxier Escape).

 

Yeah, they've really screwed the pooch having only one C2 plant, especially considering how flexible the platform is.  It's too late now, but Oakville should've become a C2 plant/kept on the same path it was on before once they moved on from the 3-row EV production.

[joseodiaga4]

1 hour ago, Sherminator98 said:

 

The most pressing need is to figure out how to keep the Nautilus coming to the US without huge tariffs and what will replace the Corsair in the short term.

Agre…..IMO thry should not exit any current segment. The idea is to complement the lineup, not set it on fire.

Other vehicle option could be a Nautilus coupe, I mean almost everyone has one suv-coupe even Genesis 

[Andrew L]

Long winded rant coming up...

 

I definitely think Ford messed up not having a C2 plant here in the US.

 

Lincoln's lineup is in rough shape with only 4 models.  1 of which may leave all together we still don't have a solid answer if the Corsair will continue or not but IMO it's a bad move to drop it since it sells decent enough.  Last time Lincoln only had 3 models was back in the 90s with the Mark VIII, Continental, and Town Car.  Granted sales were a lot more than they are now but they were on top of their game then and competitive.  They are competitive now but there's so much more competition and they are missing the mark with buyers.  Hell Genesis is a much younger brand and they have 7 models 8 if you count the Electric GV70 separately.  They sold 75k vehicles in the US last year vs 104k for Lincoln.  I know Genesis gets help from other countries but Lincoln does have 1 extra model sold only in China and no where else with the Z (formerly Zephyr) they sold 12,400 of them last year in China.  For what it's worth Lincoln sold 12,518 MKZs in 2020.  Even if they were to match China's numbers couldn't that help spread costs?

 

I know Borg has hinted the Aviator is going to move to C2 and if that's the case it will be pretty disappointing that it will lose the RWD proportions.  IMO the Aviator is the best looking model in the lineup.  That being said I have suggested it before but I really wonder if they could add something else to CD6 to help that platform out since currently it's only the Explorer and Aviator.  I know many have been beating their chest saying CD6 is dead and not worth investing in but the platform is only 5 years old.  Surely they could put something else on it like a hatch/coupe version of the Aviator or an extended Aviator/Explorer for someone who wants more storage room without upgrading to the Expedition/Navigator?  Jeep currently does this with the Grand Cherokee and Grand Cherokee L.  I even suggested an Explorer Sport Trac return but that was shot down here saying there would be way too much overlap with the Ranger but what if they were to re-introduce a hybrid Explorer it could be like a bigger brother to the Maverick for someone who wants a truck without it being a real truck.  Just spit balling.  I hate to think CD6 is a dead platform only 5 years into it and I feel like there IS something else they could build on this platform to help spread the cost.

 

I have seen people in car groups and forums elsewhere asking when Lincoln will bring back a pickup but I am 100% sold on the idea that ship sailed a long time ago and will never happen again.  I have seen people make AI versions of the new Navigator with a pickup bed and people commenting that they really should re-enter this market but personally I just don't see it.  No other luxury brand is attempting this and I think F-150 Platinum covers this.

 

The only other thing I could think of that they could do quickly would be a model below the Corsair I am not sure if Ford wants Lincoln to reach down that low but Lexus has had success with the NX and BMW with the X1.  The only way I think this can work though is if the Corsair is staying if they cut that, there would be a gap in the lineup and I don't think it would work because there would be a huge jump in price from this sub-compact to the Nautilus. I think if they were to look at this a plugin hybrid would be key for it.

 

I do like the idea of a Lincoln based on the Bronco or Everest with a fixed roof.  Lexus does fairly well with the GX and I think that they could target that market.  Where the Aviator can go after the TX.

 

My suggestion for new Lincoln Models they could get out quickly would be the following:

 

1. Z (Zephyr) 

2. Aviator Hatch/Coupe

3. Lincoln SUV based on T6

4. Compact model below the Corsair, if the Corsair is staying

 

Now the reality of it is, as stated above, Lincoln is just really not on the radar for Ford management.  Jim Farley has talked in the past few years about important brands to Ford which, lets be honest, is 1. F-Series 2. Mustang 3. Bronco... everything else then Lincoln.  It sucks when they get serious about Lincoln the brand gets serious movement then they hang it out to dry.  It makes it very frustrating as a fan of the brand and as someone who has owned multiple.  I wish things would change but it probably won't be any time soon.

 

Anyway just my 2 cents.

[ExplorerDude]

9 hours ago, rmc523 said:

 

Absolutely.

 

Importing the Chinese Corsair temporarily while they figure it out seems like a smart choice to keep sales momentum......which means Ford will just leave things be and let the sales disappear for 2+ years.

The plan was and I believe still is to begin importing the Corsair from China starting with MY27. This was/is only supposed to last 3 MYs or until the end of the decade. 
 

Tariffs have definitely changed things but I believe they are still moving forward with importing the Corsair from China. There hasn’t been much noise about this because it’s probably the most unpopular decision that’s been made since importing the Nautilus from China.

 

Lincoln’s future is definitely very fuzzy right now but a new product roadmap is being mapped out. The brand is not going anywhere.

[rmc523]

9 hours ago, ExplorerDude said:

The plan was and I believe still is to begin importing the Corsair from China starting with MY27. This was/is only supposed to last 3 MYs or until the end of the decade. 
 

Tariffs have definitely changed things but I believe they are still moving forward with importing the Corsair from China. There hasn’t been much noise about this because it’s probably the most unpopular decision that’s been made since importing the Nautilus from China.

 

Lincoln’s future is definitely very fuzzy right now but a new product roadmap is being mapped out. The brand is not going anywhere.

 

That's good news to hear, even if it's not the ideal scenario.  The brand can't go without the model for that long.  Hopefully this is still the plan until they can come up with something better.

 

The good thing too is that with the more thorough refresh the Chinese model got, even if we get that same model, it'll be more updated than our model too.

[tbone]

On 9/24/2025 at 10:40 AM, bzcat said:

 

No one is asking for a Lincoln Bronco. 

 

I'm suggesting a midsize SUV using T6 platform. It doesn't need to have any Bronco branding. Lincoln already has a deep well of SUV heritage with Navigator. Lincoln invented the modern luxury 4x4 for god sakes with the original Navigator. 

 

The problem with Blackwood is no one actually wanted to buy a Lincoln pickup. We have already demonstrated plenty of people would buy a Lincoln SUV. In fact, the entire brand is only selling SUVs now. 

 

If you want to see how this is done, just look at Lexus. The LX and GX do not have any Landcruiser branding but it is a "if you know, you know" kind of situation. They don't need to rely on the Landcruiser badge but they have all the hardware and capability that oozes authenticity. Existence of LX and GX also doesn't cannibalize sales of RX or TX. They are targeting different buyers. 

 

SUVs accounts for 75% of the market now and every brand needs multiple entries in the same size. If you don't have 2 or 3 in each size, you are doing it wrong. Back when cars accounted for 75% of the market, would anyone question why Ford was selling Mustang, Falcon, Fairlane, and Torino all at the same time? OMG they are cars of roughly same size! Think of the children... the horror.

 

i don’t think anyone is suggesting slapping a Lincoln badge on the Bronco.  More of a fixed roof with boxy styling, using its chassis to underpin it.  The Everest shape doesn’t lend itself to that type of style IMO.  

[tbone]

On 9/24/2025 at 6:12 PM, Andrew L said:

 Jim Farley 

 

…they get serious about Lincoln the brand gets serious movement then they hang it out to dry.

This is the problem with Lincoln.  

[twintornados]

My unqualified guess would be a 4 door "coupe" style SUV-ish vehicle in the vein of...

 Cadillac Lyric

BMW M6

 

 

 

  

Buick Envista

Mercedes GLC Coupe

 

My humble opinion...

Edited September 27 by twintornados

[jpd80]

Manufacturers are confounded by tariffs, steel and aluminum attracts up to 50%, vehicle imports from China are I think 30%……if that is true, then customers are probably going to wear higher prices on import Lincolns over manufacturing returning to the US.

Being Lincoln’s, it’s probably better to import higher trims and eat some of the cost while offering a complete product.

[rmc523]

So take it with a grain of salt, because it flies in the face of his comments just a few weeks ago of next to no future plans, but here's some Borg info.....

 

 

FWIW, Lincoln does indeed have a CE1 SUV planned, along with an SUV based on Bronco. So that joins the planned Navigator EREV. I don't really see signs of the 3-Row EREV at Lincoln so I'm not sure what the status is on that. Just to speculate, it could indicate that it's Ford only and the Explorer/Aviator duo will remain as rumored.

 

Whelp....like everything else at Lincoln, stick a pin in it. But if they are planning a new model name, a Lincoln G-Wagon sure would be one. I kinda get it, but man that's going to be a big swing for them. Might be a sign of things to come with the new management team.

I think a more appropriate analog for Lincoln would be a Lincoln Defender....since they like Land Rover style so much (funny how they never adopted Land Rover off-roading). But a Bronco Lincoln would seemingly require a significantly re-worked top-hat to enclose the cab...unless they don't? And what about the whole "Quiet Flight" mantra...not going to get that from this.

This might explain why Ford bailed on the Bronco Ultra they were working on.

Anyway, Lincoln might have a fun future after all, although as a Lincoln customer I really want a sleek EV crossover, not...the opposite. Hopefully that CE1 EV is a decent size like Nautilus, but I suspect it will have a true SUV profile instead to move Lincoln away from the boring crossovers Farley hates.

 

----

 

Interesting that they are apparently considering a Lincoln Bronco......as you point out, they're going to have to do a fair amount of work to differentiate it properly from Bronco - namely a fully enclosed body.....I find it hard to believe that they'd keep the removable roof for it, though I'd have to imagine that that would significantly reduce development costs by keeping the existing roll cage setup?

Edited October 10 by rmc523

[JTL2017]

14 minutes ago, rmc523 said:

So take it with a grain of salt, because it flies in the face of his comments just a few weeks ago of next to no future plans, but here's some Borg info.....

 

 

FWIW, Lincoln does indeed have a CE1 SUV planned, along with an SUV based on Bronco. So that joins the planned Navigator EREV. I don't really see signs of the 3-Row EREV at Lincoln so I'm not sure what the status is on that. Just to speculate, it could indicate that it's Ford only and the Explorer/Aviator duo will remain as rumored.

 

Whelp....like everything else at Lincoln, stick a pin in it. But if they are planning a new model name, a Lincoln G-Wagon sure would be one. I kinda get it, but man that's going to be a big swing for them. Might be a sign of things to come with the new management team.

I think a more appropriate analog for Lincoln would be a Lincoln Defender....since they like Land Rover style so much (funny how they never adopted Land Rover off-roading). But a Bronco Lincoln would seemingly require a significantly re-worked top-hat to enclose the cab...unless they don't? And what about the whole "Quiet Flight" mantra...not going to get that from this.

This might explain why Ford bailed on the Bronco Ultra they were working on.

Anyway, Lincoln might have a fun future after all, although as a Lincoln customer I really want a sleek EV crossover, not...the opposite. Hopefully that CE1 EV is a decent size like Nautilus, but I suspect it will have a true SUV profile instead to move Lincoln away from the boring crossovers Farley hates.

 

----

 

Interesting that they are apparently considering a Lincoln Bronco......as you point out, they're going to have to do a fair amount of work to differentiate it properly from Bronco - namely a fully enclosed body.....I find it hard to believe that they'd keep the removable roof for it, though I'd have to imagine that that would significantly reduce development costs by keeping the existing roll cage setup?

They have to be careful with pricing but having an enclosed body  definitely feels necessary for this type of vehicle. They just can't price it like a G-wagon or anything like that. 70-90 grand seems like the price range that makes the most sense. Anything more than that from an unknown off-roader seems…bold to say the least.I do think, if done correctly, it will sell really well. There is definitely a demand for off-roaders.

Edited October 10 by JTL2017

[rmc523]

2 minutes ago, JTL2017 said:

They have to be careful with pricing but having an enclosed body  definitely feels necessary for this type of vehicle. They just can't price it like a G-wagon or anything like that. 70-90 grand seems like the price range that makes the most sense. Anything more than that from an unknown off-roader seems…bold to say the least.I do think, if done correctly, it will sell really well. There is definitely a demand for off-roaders.

 

I see it selling maybe around 1,000 units a month.

[Sherminator98]

2 hours ago, rmc523 said:

Interesting that they are apparently considering a Lincoln Bronco......as you point out, they're going to have to do a fair amount of work to differentiate it properly from Bronco - namely a fully enclosed body.....I find it hard to believe that they'd keep the removable roof for it, though I'd have to imagine that that would significantly reduce development costs by keeping the existing roll cage setup?

 

One thought would be they could have a hard top enclosure that goes over the roll cage setup on the Bronco. 

 

Not sure how that would work with a production line, but I wouldn't make it removable-like a shell that can get added to the Bronco with fixed windows and Lincoln style greenhouse in the rear and maybe some way of permanently attaching it to the rear fenders? The front end would be easier-just new fenders, hood and front Facia  

[Dequindre]

A Bronco-based Lincoln (budget G-Class) sounds like an excellent idea. It might be a niche vehicle to start, but like the Maverick, it could help to create a new market segment. 

[twintornados]

3 hours ago, Dequindre said:

A Bronco-based Lincoln (budget G-Class) sounds like an excellent idea. It might be a niche vehicle to start, but like the Maverick, it could help to create a new market segment. 

 

It will tank much in the same way the Mark LT and Blackwood did.....Ford would do well bringing out a steel bodied non-removable top version and call it Bronco Platinum and King Ranch edition...it would do much better. 

[sullynd]

51 minutes ago, twintornados said:

 

It will tank much in the same way the Mark LT and Blackwood did.....Ford would do well bringing out a steel bodied non-removable top version and call it Bronco Platinum and King Ranch edition...it would do much better. 

Agreed. It will not add volume, which is what Lincoln needs

[Motorpsychology]

It seems there might have been some development in this regard. Certain factions are yearning for a new Lincoln sedan, while others wish for a true off-road capable car This test mule, code named Lincoln Field Car, was captured testing in the ultra top secret area of Area 51 called 4S

[Andrew L]

Take this with a grain of salt but I follow this guy on Instagram he has a Lincoln dealership in PA. He announced recently that the Corsair was going away and apparently got a call from Detroit telling him a new one is coming and they have enough to limp through next year.

 

https://www.instagram.com/reel/DPrMnCyDVdn/?igsh=MWUzcGVocGswcXNsMQ==

 

If you follow him hes also making a one off Lincoln Bronco based on a Bronco Raptor in those clips hes stated other dealerships have been begging Ford for one. So take that for what its worth.

[joseodiaga4]

20 hours ago, Dequindre said:

A Bronco-based Lincoln (budget G-Class) sounds like an excellent idea. It might be a niche vehicle to start, but like the Maverick, it could help to create a new market segment. 

Yeah but I think the Maverick is a completely differente segment, more on the budged side so I dont know if a Bronco-based Lincoln could do that, it has to be a GX or Defender competitor

16 hours ago, twintornados said:

 

It will tank much in the same way the Mark LT and Blackwood did.....Ford would do well bringing out a steel bodied non-removable top version and call it Bronco Platinum and King Ranch edition...it would do much better. 

 

15 hours ago, sullynd said:

Agreed. It will not add volume, which is what Lincoln needs

Agree, I think it will not add volume and Lincoln needs it both in the US and China

[joseodiaga4]

56 minutes ago, Andrew L said:

Take this with a grain of salt but I follow this guy on Instagram he has a Lincoln dealership in PA. He announced recently that the Corsair was going away and apparently got a call from Detroit telling him a new one is coming and they have enough to limp through next year.

 

https://www.instagram.com/reel/DPrMnCyDVdn/?igsh=MWUzcGVocGswcXNsMQ==

 

If you follow him hes also making a one off Lincoln Bronco based on a Bronco Raptor in those clips hes stated other dealerships have been begging Ford for one. So take that for what its worth.

Yeah, I saw that haha he did a video saying that the Corsair was going away and that the people at Detroit were not so smart because of this decision, but it is nice that the Corsair is here to stay

[Dequindre]

17 hours ago, twintornados said:

 

It will tank much in the same way the Mark LT and Blackwood did.....Ford would do well bringing out a steel bodied non-removable top version and call it Bronco Platinum and King Ranch edition...it would do much better. 

I am sure that is what people said in 1997 when the Navigator debuted too...

 

The Blackwood was a flop because they took a truck and stripped everything away that is attractive about a truck. The Mark LT flopped because it was sold in the Great Recession era when people were moving to smaller, more fuel efficient vehicles. 

[twintornados]

6 minutes ago, Dequindre said:

I am sure that is what people said in 1997 when the Navigator debuted too...

 

The Blackwood was a flop because they took a truck and stripped everything away that is attractive about a truck. The Mark LT flopped because it was sold in the Great Recession era when people were moving to smaller, more fuel efficient vehicles. 

Except Ford came out with F150 Platinum and King Ranch which are every bit "luxury" and "County Chic" as Mark LT tried to be and sells like gangbusters. Navigator appeals to a different customer altogether.