Toyota Century Coupe Concept Teaser

[rmc523]

Toyota's Super-Luxury Century Brand Shows Stately Coupe

 

[rmc523]

Toyota Officially Launches New Super-Luxury Century Brand to Rival Bentley and Rolls-Royce - Autoblog

 

Toyota's New Century Brand Debuts Extravagant Coupe

 

 

Mind you, this is not a Toyota. It’s a Century, full stop. Now established as a standalone brand positioned at the very top of Toyota’s hierarchy, Century distances itself from its parent company. It also sits well above Lexus, aiming to take on the likes of Rolls-Royce. Much like BMW’s ultra-luxury sub-brand, the newly founded marque strives to deliver a fully bespoke, “One of One” experience.

 

The precise launch date for the Century brand has yet to be confirmed. As for pricing, if Century falls into line with its two key British competitors, that would suggest a starting price of more than $30 million yen, or $200,000 at current exchange rates, about what the latest version of the Bentley Continental GT goes for.

For the moment, Toyota officials indicate Century will exclusively target Japan. But they indicate the automaker could consider expanding to China and even the U.S. if the new brand proves successful in the home market.

[akirby]

Such a small market - hardly seems worth the effort.

[rmc523]

24 minutes ago, akirby said:

Such a small market - hardly seems worth the effort.

 

Well, it's initially targeted at only the Japanese market, where Toyota obviously has a stronger foothold, so it makes some sense there.  I'd agree that ROW, it'd be a tougher sell.

[mackinaw]

Toyota's version of the Cadillac Celistiq.  Ultra-high price image car.  

[sullynd]

Century, as a high end brand in Japan, is nothing new. 
 

https://en.wikipedia.org/wiki/Toyota_Century

[T-dubz]

Either the car is huge or he is tiny. 🤣 I like it. The plastic front looks a bit cheap for a $200k car though.

[akirby]

2 hours ago, rmc523 said:

 

Well, it's initially targeted at only the Japanese market, where Toyota obviously has a stronger foothold, so it makes some sense there.  I'd agree that ROW, it'd be a tougher sell.

Bentley sold 13k vehicles in 2023.  Globally.   Asia Pacific which includes Japan was 2K.  And half those sales were the SUV not the coupe.

[Rick73]

20 hours ago, T-dubz said:

Either the car is huge or he is tiny. 🤣 I like it. The plastic front looks a bit cheap for a $200k car though.

I think it’s more that the car is huge, though he’s reported just under average height for a man if that’s who I think it is — which may not be accurate anyway.  In other pictures following reveal the car doesn’t seem quite as tall compared to other men, though camera angle can influence height significantly.  It appears to me that car’s wheelbase is over 120 inches making it fairly large, which is subjective.  Tire diameter and ground clearance seem a bit unusual too.

 

i know it’s only a concept, but how the front doors open is really interesting.  They appear to slide forward much like a minivan but in reverse direction.  I can’t tell how door is fully supported though.  Rear doors slide back a little.

 

 

[Rick73]

More pictures from Motor Trend:

 

https://www.motortrend.com/news/toyota-says-century-brand-will-take-on-bentley-rolls-royce