Compact Ford Bronco PHEV Will Hit European Streets In 2027

[ausrutherford]

6 hours ago, AM222 said:

Ford invested on new models that are doing much worse (VW-based Explorer EV and Capri EV) than the models they killed off like the Fiesta and Focus. 

Kia did a smart move by merging two similar sized models. Ford's problem is it is reverting back to its pre-One Ford self. Developing regional models even if they belong to segments common globally.

The Bronco Sport could have been a hit in Asia-Pacific if Ford utilized its plants in Thailand, but it didn't.
The Ford Puma belongs to the subcompact CUV segment that is common globally, particularly in rest of the world markets outside of the USA and Canada, but it chooses to mainly build it and sell it in Europe (with attempts to export it to a few markets where it ended up being overpriced because it was imported from Europe.)

Ford probably spent as much as Toyota when they developed the current Escape and the outgoing Rav4. In 2024 Toyota's RAV4 outsold the Escape+Kuga around 3.6 to 1. Basically, Toyota maximizes its profits through global economies of scale with its global Rav4 compared to Ford which relies heavily on USA, Canada, UK, Germany, and Denmark for Escape and Kuga sales.

 

Explorer and Capri were the right segments to invest in...just not executed well at all. 

 

If a next gen Focus does arrive, I would imagine it would be like the latest Renault Megane that is lifted hatch. 

 

I too wish the BS and Puma were global products, but that doesn't mean not investing in the Focus was not the right decision. 

 

All companies have resorted back to market-area niche products outside of a handful of products that are global.  

 

Yes, Toyota does have one global Rav4 and one global Corolla...however, the Hilux and Tacoma never merged. Yet, Ford has one global Ranger. Toyota has not merged the 4Runner and Fortuner. 

 

Toyota has two different Yaris Crosses - one for established markets, and one for emerging. Same goes for the Yaris.

 

Toyota has about 8 subcompact crossovers globally when you include the Suzuki rebadges in India and Africa. Hyundai is not far behind in such regards. Hyundai even invested in Indonesia-specific MPVs, which have not been successful. 

[AM222]

2 hours ago, ausrutherford said:

 

Explorer and Capri were the right segments to invest in...just not executed well at all. 

 

If a next gen Focus does arrive, I would imagine it would be like the latest Renault Megane that is lifted hatch. 

 

I too wish the BS and Puma were global products, but that doesn't mean not investing in the Focus was not the right decision. 

 

All companies have resorted back to market-area niche products outside of a handful of products that are global.  

 

Yes, Toyota does have one global Rav4 and one global Corolla...however, the Hilux and Tacoma never merged. Yet, Ford has one global Ranger. Toyota has not merged the 4Runner and Fortuner. 

 

Toyota has two different Yaris Crosses - one for established markets, and one for emerging. Same goes for the Yaris.

 

Toyota has about 8 subcompact crossovers globally when you include the Suzuki rebadges in India and Africa. Hyundai is not far behind in such regards. Hyundai even invested in Indonesia-specific MPVs, which have not been successful. 

The larger Tacoma and the smaller Hilux didn't merge but both outsell the Ranger in majority of their key markets. The new Ranger did overtake the outgoing Hilux in Australia when it was launched. Toyota chose to use its larger and wider TNGA-F architecture for the Tacoma. In South Africa, Toyota sells rebadged small Maruti Suzuki models because there is a trade agreement between South Africa and India. Toyota has a 4.94% stake in Suzuki. Compared to Ford which has only 1 true global model the Ranger, followed by the Mustang. Looking at Toyota, they have more global models stretching from the Corolla Cross to the Land Cruiser. Hilux is almost global since it is Toyota's midsize pickup outside the USA and Canada.

 

I mentioned this before, Ford killed ICE models for VW-based EVs, now they announce plans for Renault-based EVs. Ford still has no direct replacement for its discontinued small models in Asia-Pacific and South America.

Edited December 22, 2025 by AM222

[Sherminator98]

7 hours ago, AM222 said:

Ford still has no direct replacement for its discontinued small models in Asia-Pacific and South America.

 

Maybe that is more telling about the conditions of the market that they can't make money on them, so no investment. There was a render floating around of a next gen Ecosport, but that hasn't come to pass yet.