Sherminator98 Posted August 6, 2025 Share Posted August 6, 2025 https://www.autoweek.com/news/a65189606/sony-honda-afeela-1-in-pre-production Quote The Afeela 1 from Sony Honda Mobility was announced earlier this year at CES in Las Vegas. Reservations ($200, refundable) are open now, with the first cars, in two trims at $89,900 (Origin) and $102,900 (Signature), getting delivered in mid-2026. Yikes-90K for a non sports car Honda?! Quote Link to comment Share on other sites More sharing options...
rmc523 Posted August 7, 2025 Share Posted August 7, 2025 #nothanks It's a very generic looking vehicle too. Quote Link to comment Share on other sites More sharing options...
Rick73 Posted August 7, 2025 Share Posted August 7, 2025 Hard to believe Honda is going in that direction. Passengers watching movies in surround sound when average trip is way too short, not to mention most cars only have drivers in them? No doubt a way for a wealthy buyer to state they have more money than they need, but I’m not sure that’s the right message for Honda to be associated with. Just doesn’t seem the right type of marketing for a company based on value for common people. 1 Quote Link to comment Share on other sites More sharing options...
Dequindre Posted August 7, 2025 Share Posted August 7, 2025 What is Honda getting out of this partnership? Quote Link to comment Share on other sites More sharing options...
morgan20 Posted August 8, 2025 Share Posted August 8, 2025 1 hour ago, Dequindre said: What is Honda getting out of this partnership? The head honcho at Sony Honda Mobility is suggesting that Honda's East Liberty plant is learning how to do contract manufacturing: Leveraging Honda’s expertise as our contract manufacturing partner, combined with Sony Honda Mobility’s additional quality standards and inspections based on our standards, we are committed to delivering AFEELA 1’s design with exceptional precision and refined quality. The journey toward this vision has already begun in Ohio. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted November 30, 2025 Share Posted November 30, 2025 SHM made it very clear who they were rootin' for at the USC-UCLA game yesterday. 😄 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted December 1, 2025 Share Posted December 1, 2025 16 hours ago, morgan20 said: SHM made it very clear who they were rootin' for at the USC-UCLA game yesterday. 😄 Funny, it looks like generic "insert car in this commercial" vehicle. Quote Link to comment Share on other sites More sharing options...
Dequindre Posted December 2, 2025 Share Posted December 2, 2025 Someone PLEASE let Sony and Honda know that they still have time to rename this thing. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted December 2, 2025 Share Posted December 2, 2025 11 hours ago, Dequindre said: Someone PLEASE let Sony and Honda know that they still have time to rename this thing. To "Aflop 1"? 😄 2 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted December 2, 2025 Share Posted December 2, 2025 On 8/7/2025 at 7:44 AM, rmc523 said: #nothanks It's a very generic looking vehicle too. Looks like a 3D asset you'd see in the background of a mid-tier video game. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted December 2, 2025 Share Posted December 2, 2025 10 minutes ago, DeluxeStang said: Looks like a 3D asset you'd see in the background of a mid-tier video game. Which may be intentional as Afeela 1 has a built-in PS5, and is one of the cars gamers can choose in Gran Turismo 7: Quote Link to comment Share on other sites More sharing options...
Biker16 Posted January 6 Share Posted January 6 Sony Honda Mobility World-Premieres AFEELA Prototype 2026 at CES Quote Sony Honda Mobility World-Premieres AFEELA Prototype 2026 at CES® 2026 Advancing the Vision of “Mobility as a Creative Entertainment Space,” with Updates on AFEELA 1 and Key Partner Collaborations Las Vegas, NV, January 5, 2026 – Ahead of the opening of CES® 2026 in Las Vegas, NV, Sony Honda Mobility (SHM) held a press conference on January 5 (local time) to outline its evolving vision for the future of mobility and to debut the next chapter of AFEELA. Under the theme “Mobility as a Creative Entertainment Space,” the company presented AFEELA 1 as a pre-production model, which is the first production model scheduled to begin customer deliveries in the US late this year. They also reaffirmed its long-term technology vision of how partnerships across technology, entertainment, and creation are shaping the company’s roadmap. At the conference, SHM also world-debuted a new prototype, the AFEELA Prototype 2026. A production model based on this prototype is planned for launch in the US as early as 2028. Key Announcements AFEELA 1 deliveries in California are scheduled to begin within 2026 Expansion planned to Arizona in 2027 AFEELA Prototype 2026 world premiere; U.S. market launch of a production model based on this prototype expected as early as 2028 Future adoption of solutions from Qualcomm Technologies’ Snapdragon Digital Chassis within SHM’s next-generation electrical/electronic(E/E) architecture Implementation of the “AFEELA Co-Creation Program” to provide creators with access to development documentation for AFEELA in-vehicle entertainment contents Development of a new open, on-chain mobility service platform leveraging a token-based incentive model Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 6 Share Posted January 6 Still DOA, IMO. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 6 Share Posted January 6 It's so generic looking inside and out. I'm not "afeeling" this. And yes, Afeela is a cringeworthy name. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 6 Share Posted January 6 2 hours ago, rmc523 said: Still DOA, IMO. Agree, this will be Honda's Edsel. 1 Quote Link to comment Share on other sites More sharing options...
Motorpsychology Posted January 7 Share Posted January 7 (edited) 1 hour ago, atomcat68 said: Agree, this will be Honda's Edsel. Might sell neck and neck with the Fiat Topolino Edited January 7 by Motorpsychology Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted January 7 Author Share Posted January 7 How are you supposed to say the name? A-feel-a? LOL Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 7 Share Posted January 7 10 hours ago, Sherminator98 said: How are you supposed to say the name? A-feel-a? LOL That's how I've been saying it in my head lol. I only think of the song "I feel it coming" by the Weeknd when I see it. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 7 Share Posted January 7 The fate of afeela? (for the taylor swift fans) Quote Link to comment Share on other sites More sharing options...
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