DeluxeStang Posted February 6 Share Posted February 6 https://www.thedrive.com/news/ford-promises-5-new-cars-under-40k-by-2030-including-midsize-electric-truck We've discussed this before, but we have more info now. Ford's labeling affordable models as sub 40k, the types of vehicles seem pretty varied, with them mentioning cars, trucks, SUVs, and vans will all receive new affordable models. Additionally, these will all be new products, not just stripped down variants of existing models, and they'll have multi-energy powertrains. 2 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted February 6 Share Posted February 6 (edited) Weren’t they originally supposed to be sub 30k? Sub 40k probably means 39,999 and that’s already more expensive than other EVs out there. I thought the new manufacturing process was supposed to save a lot of money, yet they might not even undercut the equinox ev that’s been out for a few years? The rivian r2, which should be a big step up from these vehicles, is supposed to be only 45k. Edited February 6 by T-dubz 1 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 6 Share Posted February 6 A subtle shift of the goalposts as the reality of continued price increases sinks in. 2 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 The average cost of a new car is around $50K in the USA at least Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 7 hours ago, T-dubz said: Weren’t they originally supposed to be sub 30k? Sub 40k probably means 39,999 and that’s already more expensive than other EVs out there. I thought the new manufacturing process was supposed to save a lot of money, yet they might not even undercut the equinox ev that’s been out for a few years? The rivian r2, which should be a big step up from these vehicles, is supposed to be only 45k. No, Ford stated this: https://www.fromtheroad.ford.com/us/en/articles/2025/ford-affordable-electric-vehicle-platform-midsize-electric-truck Quote Breakthrough product: The first will be a midsize four-door electric pickup with a targeted starting price of about $30,000, assembled at Louisville Assembly Plant and reaching customers in 2027. As fast as a Mustang EcoBoost. More passenger space than the latest Toyota RAV4 – with a frunk and a bed. I'm guessing it will be around $35K or so for starting MSRP The sub 40K price point is to fit in the other products that are coming There are five new products coming: One is the CE1 Pickup We can infer the other is going to be the new van going in Ohio, which will be C1 based hybrid replacement for the Transit Connect So that leaves us with three more products- My assumptions: A new Bronco nameplate to replace the Edge/Escape...but might be just an updated Bronco Sport EV CUV on the CE1, which apparently is going to be called the Escape Some sort of sedan, not sure if it will be a hybrid or based on the CE1. 3 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted February 6 Share Posted February 6 10 hours ago, DeluxeStang said: Additionally, these will all be new products, not just stripped down variants of existing models, and they'll have multi-energy powertrains. Hopefully by multi-energy powertrains, the Ford big shots mean that all five of the new products will offer a pure BEV version, plus other combinations of gasoline, diesel, and electric power within the lineup where appropriate, and none of the EREV only bullshit like they're plannin' to do for next gen F-150 Lightning. 1 Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted February 6 Share Posted February 6 1 hour ago, Sherminator98 said: My assumptions: A new Bronco nameplate to replace the Edge/Escape...but might be just an updated Bronco Sport No. It was explicitly stated that all the products will be new nameplates, nothing will be "updated" in this context: "the products will all be new nameplates, not redesigns." Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted February 6 Share Posted February 6 (edited) 2 hours ago, Sherminator98 said: No, Ford stated this: https://www.fromtheroad.ford.com/us/en/articles/2025/ford-affordable-electric-vehicle-platform-midsize-electric-truck I'm guessing it will be around $35K or so for starting MSRP The sub 40K price point is to fit in the other products that are coming There are five new products coming: One is the CE1 Pickup We can infer the other is going to be the new van going in Ohio, which will be C1 based hybrid replacement for the Transit Connect So that leaves us with three more products- My assumptions: A new Bronco nameplate to replace the Edge/Escape...but might be just an updated Bronco Sport EV CUV on the CE1, which apparently is going to be called the Escape Some sort of sedan, not sure if it will be a hybrid or based on the CE1. Ford has seemingly mentioned previously what 4 of the 5 will probably be. CE1 truck The CE1 CUV A small van (CE1?) The affordable pickup that has been discussed on this site. that leaves one model-maybe an Edge sized SUV? As an aside I see Borg mentioned a hybrid 4 door Mustang, but I’m sure it won’t be one of the “affordable models”. Edited February 6 by Trader 10 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 1 hour ago, morgan20 said: Hopefully by multi-energy powertrains, the Ford big shots mean that all five of the new products will offer a pure BEV version, plus other combinations of gasoline, diesel, and electric power within the lineup where appropriate, and none of the EREV only bullshit like they're plannin' to do for next gen F-150 Lightning. I think they're looking at all 5 together, saying that there'll be multi-energy across those models (i.e 2 BEVs, 1 hybrid, 1 ICE, etc etc), not multi-energy on individual models. 2 hours ago, Sherminator98 said: No, Ford stated this: https://www.fromtheroad.ford.com/us/en/articles/2025/ford-affordable-electric-vehicle-platform-midsize-electric-truck I'm guessing it will be around $35K or so for starting MSRP The sub 40K price point is to fit in the other products that are coming There are five new products coming: One is the CE1 Pickup We can infer the other is going to be the new van going in Ohio, which will be C1 based hybrid replacement for the Transit Connect So that leaves us with three more products- My assumptions: A new Bronco nameplate to replace the Edge/Escape...but might be just an updated Bronco Sport EV CUV on the CE1, which apparently is going to be called the Escape Some sort of sedan, not sure if it will be a hybrid or based on the CE1. I'd guess the BEV ones are still targeting that 30k area. This new announcement saying sub-40k doesn't negate the 30k amount........it just means that as a whole, all of these 5 will all be sub 40k. Some are 30k, some could be 35k, some could be 39.999k, etc. And as pointed out, don't forget about the "affordable" truck at TPP.... 7 minutes ago, Trader 10 said: Ford has seemingly mentioned previously what 4 of the 5 will probably be. CE1 truck The CE1 CUV A small van (CE1?) The affordable pickup that has been discussed on this site. that leaves one model-maybe an Edge sized SUV? As an aside I see Borg mentioned a hybrid 4 door Mustang, but I’m sure it won’t be one of the “affordable models”. I mean, Mustang starts at $32,640 for an EcoBoost. It's not outside the realm of possibility that a base 4-door EcoBoost model could start under $40k..........(and going up quickly from there). 2 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 10 hours ago, T-dubz said: Weren’t they originally supposed to be sub 30k? Sub 40k probably means 39,999 and that’s already more expensive than other EVs out there. I thought the new manufacturing process was supposed to save a lot of money, yet they might not even undercut the equinox ev that’s been out for a few years? The rivian r2, which should be a big step up from these vehicles, is supposed to be only 45k. I believe it'll be varied. Ford has said things like the CE1 truck will be about 30k, but other models will probably be more than that, and others less. For instance, it seems like that affordable RWD performance EV sedan is locked in and coming at this point given how Ford is openly talking about bringing back cars now. My guess is that thing will be a little nicer than the truck, sportier, more high end inside, and maybe start at like 35k, which for a nice little sports sedan, wouldn't be bad. Like Ford's su7 rival with mustang inspired styling or something would be pretty sweet. I'd imagine it could be a case as well if options for the CE1 truck are pretty limited, and it starts at around 30k, 40k or so would be the maximum price. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 55 minutes ago, Trader 10 said: Ford has seemingly mentioned previously what 4 of the 5 will probably be. CE1 truck The CE1 CUV A small van (CE1?) The affordable pickup that has been discussed on this site. that leaves one model-maybe an Edge sized SUV? As an aside I see Borg mentioned a hybrid 4 door Mustang, but I’m sure it won’t be one of the “affordable models”. Keep in mind we have info on a rwd affordable EV sedan as well. So that's the 5th is my guess. They did go out of their way to mention new affordable car models were arriving. That's the most exciting product out of all of them imo. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 53 minutes ago, rmc523 said: I'd guess the BEV ones are still targeting that 30k area. This new announcement saying sub-40k doesn't negate the 30k amount........it just means that as a whole, all of these 5 will all be sub 40k. Some are 30k, some could be 35k, some could be 39.999k, etc. That was the point I was trying to make 😛 53 minutes ago, rmc523 said: And as pointed out, don't forget about the "affordable" truck at TPP.... I still have my doubts about that actually will be 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 1 hour ago, Harley Lover said: No. It was explicitly stated that all the products will be new nameplates, nothing will be "updated" in this context: "the products will all be new nameplates, not redesigns." A Bronco is a Bronco, but it all depends on what they want to do with it...I'm leaning towards another Bronco product that is Unibody and slotted in between the Bronco Sport and Bronco, but the Sport could move up in size to what the Escape is or slightly larger to slot as an Edge replacement. 54 minutes ago, rmc523 said: I mean, Mustang starts at $32,640 for an EcoBoost. It's not outside the realm of possibility that a base 4-door EcoBoost model could start under $40k..........(and going up quickly from there). As stated above, its new nameplates, so if a Mustang Mach 4 is the sedan name, it would technically be new but actually based on a current product. But I'm of the thought, why not a Mustang Sedan and some sort of other EV sedan under/beside it. Quote Link to comment Share on other sites More sharing options...
bzcat Posted February 6 Share Posted February 6 (edited) I think the 5 vehicles are as follows: 1. UEV Maverick EV (P833) 2. UEV Escape EV (U833) 3. C2 Bronco Sport ICE Mk2 4. C2 Maverick ICE Mk2 5. C2 TBD... probably replacement for Territory that could be called Escape or Edge in North America All the C2 will be hybrid or plug in hybrid obviously. The autonomous driving van program and C2 van program (V758) both appears to be cancelled... haven't heard anything about it for a long time. Edited February 6 by bzcat Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 (edited) 19 minutes ago, bzcat said: The autonomous driving van program and C2 van program (V758) both appears to be cancelled... haven't heard anything about it for a long time. You sure about that? Quote Ford also plans to replace a planned electric commercial van for North America with a new, affordable commercial van — with gas and hybrid models — to meet the needs of commercial customers. This new van will be manufactured at Ford’s Ohio Assembly Plant. https://www.fromtheroad.ford.com/us/en/articles/2025/ford-reinvests-trucks-hybrids-affordable-electric-vehicles OHAP built the Nissan Quest/Mercury Villager and Escape/Mainer unibody products in the past, so shouldn't be a big deal to have a product like that added. Edited February 6 by Sherminator98 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 3 minutes ago, Sherminator98 said: That was the point I was trying to make 😛 I still have my doubts about that actually will be I think I meant to quote the other post questioning the pricing and/or was backing up what you were saying lol. I agree about the TTP product.....it's a wild card to me. Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted February 6 Share Posted February 6 22 minutes ago, bzcat said: I think the 5 vehicles are as follows: 1. UEV Maverick EV (P833) 2. UEV Escape EV (U833) 3. C2 Bronco Sport ICE Mk2 4. C2 Maverick ICE Mk2 5. C2 TBD... probably replacement for Territory that could be called Escape or Edge in North America All the C2 will be hybrid or plug in hybrid obviously. The autonomous driving van program and C2 van program (V758) both appears to be cancelled... haven't heard anything about it for a long time. But Ford stated that the 5 vehicles will be new nameplates and not redesigns of existing models. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 41 minutes ago, Sherminator98 said: A Bronco is a Bronco, but it all depends on what they want to do with it...I'm leaning towards another Bronco product that is Unibody and slotted in between the Bronco Sport and Bronco, but the Sport could move up in size to what the Escape is or slightly larger to slot as an Edge replacement. As stated above, its new nameplates, so if a Mustang Mach 4 is the sedan name, it would technically be new but actually based on a current product. But I'm of the thought, why not a Mustang Sedan and some sort of other EV sedan under/beside it. They definitely need something to slot back in between BS and Explorer that's more on-road oriented. I suppose that's possible.... 24 minutes ago, bzcat said: I think the 5 vehicles are as follows: 1. UEV Maverick EV (P833) 2. UEV Escape EV (U833) 3. C2 Bronco Sport ICE Mk2 4. C2 Maverick ICE Mk2 5. C2 TBD... probably replacement for Territory that could be called Escape or Edge in North America All the C2 will be hybrid or plug in hybrid obviously. The autonomous driving van program and C2 van program (V758) both appears to be cancelled... haven't heard anything about it for a long time. Well, the President of Ford blue/model e did specifically say all-new nameplates, and we know for sure the EV truck/SUV are right, 2 of your suggestions (next-gen BS and Maverick) don't fit that bill. These models won’t be redesigns or cut-down versions of existing vehicles, but all-new nameplates, Andrew Frick, president of Ford’s EV and gas-car divisions, said at the National Automobile Dealers Association trade expo in Las Vegas. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 Here's a thought - are we sure they'll all be Ford products? Could one be a Lincoln Corsair replacement? Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 35 minutes ago, rmc523 said: Here's a thought - are we sure they'll all be Ford products? Could one be a Lincoln Corsair replacement? The current Corsair starts at $39,999, so given inflation, it wouldn't fall into this. That isn't to say it wouldn't be based on a "value" Ford nameplate. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 4 hours ago, Sherminator98 said: No, Ford stated this: https://www.fromtheroad.ford.com/us/en/articles/2025/ford-affordable-electric-vehicle-platform-midsize-electric-truck I'm guessing it will be around $35K or so for starting MSRP The sub 40K price point is to fit in the other products that are coming There are five new products coming: One is the CE1 Pickup We can infer the other is going to be the new van going in Ohio, which will be C1 based hybrid replacement for the Transit Connect So that leaves us with three more products- My assumptions: A new Bronco nameplate to replace the Edge/Escape...but might be just an updated Bronco Sport EV CUV on the CE1, which apparently is going to be called the Escape Some sort of sedan, not sure if it will be a hybrid or based on the CE1. I like the way you think. Maybe the escape EV gets boxier styling, or maybe it goes in the other direction and becomes a sleek coupe SUV with mach-e like styling to appeal to those buyers. I would have assumed one of these affordable models would be a second gen mach-e, but explorerdude kinda hints that mach-e will be replaced by a gas powered rwd crossover, my guess is a mustang V6-V8 powered crossover with a more upscale price, which could be kinda cool. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 1 hour ago, Sherminator98 said: As stated above, its new nameplates, so if a Mustang Mach 4 is the sedan name, it would technically be new but actually based on a current product. But I'm of the thought, why not a Mustang Sedan and some sort of other EV sedan under/beside it. I'm all for it, it's just a matter of if there's enough of a market for two rwd performance sedans, but sign me the hell up. This is a really weird idea, but because Ford is trying all these radical new ideas for product development, do you believe it's possible the s650 based mustang sedan, and the affordable EV rwd sedan, are both mustang sedans? Ford could be telling it's teams start with the same basic vehicle concept, a mustang sedan in this case, and we're gonna give both teams a small budget to work with. Come up with differing concepts, one that uses this affordable EV platform, and another that uses the ICE platform, and we'll see which one is the more compelling all around product before deciding which one to greenlight for production. It's just the fact that this affordable EV sedan sounds like something that could easily wear the mustang badge, but we also know there's an s650 based sedan. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 (edited) IDK why I'm hyping myself up, because it's not gonna happen, but if this affordable sedan was Ford's rival to something like the su7 that Farley really likes, and drove as his personal car for awhile, but with sharper, more American and muscle car like styling, I would go out and immediately buy one. I've said for some time an affordable, low maintenance, incredible looking sedan that's fun to drive would be the best way for Ford to get back into the sedan game, instead of just doing a generic blob. Edited February 6 by DeluxeStang Quote Link to comment Share on other sites More sharing options...
Texasota Posted February 6 Share Posted February 6 (edited) 14 hours ago, DeluxeStang said: Additionally, these will all be new products, not just stripped down variants of existing models, and they'll have multi-energy powertrains. I sure hope this is correct regarding multi-energy power trains. If the Scout pre-orders are any indicator: Scout Pre-Order Reservations then Ford is going to need a good mix of power train options. The EREV option for the Scout is the overwhelming preference. Edited February 6 by Texasota Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 2 hours ago, Sherminator98 said: 😛 I still have my doubts about that actually will be If BORG is accurate, it's a bronco BOF truck to replace the ranger. If this holds true, I think the bronco truck will be "affordable" in the sense of being in like the low 40s and relatively affordable as far as passion products go. Quote Link to comment Share on other sites More sharing options...
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