Deanh Posted February 6 Share Posted February 6 they desperately need an Edge replacement.... 8 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 6 Share Posted February 6 1 minute ago, DeluxeStang said: If BORG is accurate, it's a bronco BOF truck to replace the ranger. If this holds true, I think the bronco truck will be "affordable" in the sense of being in like the low 40s and relatively affordable as far as passion products go. Eh the Bronco base model starts at 39K already and I don't see any real advantage of selling it for less then the SUV variant, assuming its on the T6. So it wouldn't fit IMO in the sub 40 mark, esp in another 3-4 years from now because we will still have a minimum of 2-3% inflation. 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted February 6 Author Share Posted February 6 3 minutes ago, Sherminator98 said: Eh the Bronco base model starts at 39K already and I don't see any real advantage of selling it for less then the SUV variant, assuming its on the T6. So it wouldn't fit IMO in the sub 40 mark, esp in another 3-4 years from now because we will still have a minimum of 2-3% inflation. Agreed, that's what I'm saying. Probably a case of it starting in the low 40s. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 6 Share Posted February 6 That or Ford math on affordability is already under pressure 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 1 hour ago, DeluxeStang said: I'm all for it, it's just a matter of if there's enough of a market for two rwd performance sedans, but sign me the hell up. This is a really weird idea, but because Ford is trying all these radical new ideas for product development, do you believe it's possible the s650 based mustang sedan, and the affordable EV rwd sedan, are both mustang sedans? Ford could be telling it's teams start with the same basic vehicle concept, a mustang sedan in this case, and we're gonna give both teams a small budget to work with. Come up with differing concepts, one that uses this affordable EV platform, and another that uses the ICE platform, and we'll see which one is the more compelling all around product before deciding which one to greenlight for production. It's just the fact that this affordable EV sedan sounds like something that could easily wear the mustang badge, but we also know there's an s650 based sedan. Well, we've heard for so long that Mustang's platform couldn't handle a sedan, etc. etc.....so if that's true, theoretically a clean sheet BEV version would be "easier" unless they're looking to replatform Mustang altogether with something that replaces the coupe/vert that has the capability of a sedan? 28 minutes ago, Deanh said: they desperately need an Edge replacement.... Agreed. They're pushing Bronco, but not everyone wants one of those /want something more on-road oriented. maybe the reported ICE Mach-E replacement will wind up being the Edge replacement? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 6 Share Posted February 6 (edited) 20 minutes ago, jpd80 said: That or Ford math on affordability is already under pressure Definitely wouldn't be the first time... That's why these years-early "just wait 'til 2047, you'll love our upcoming lineup!!!!"-style announcements get old because so much changes between announcement and launch date.....and that's if the product even gets there, with cancellation being the rule rather than exception lately.... Edited February 6 by rmc523 2 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 6 Share Posted February 6 (edited) 1 hour ago, rmc523 said: Definitely wouldn't be the first time... That's why these years-early "just wait 'til 2047, you'll love our upcoming lineup!!!!"-style announcements get old because so much changes between announcement and launch date.....and that's if the product even gets there, with cancellation being the rule rather than exception lately.... When Ford doesn’t have any products to show, they normally try to paint a lot of blue sky with either affordable pricing or you’re gonna really like what we are doing… The main thing that undoes all the interest in future vehicles is hyping projected pricing because Ford has a nasty habit of walking back all of that the moment it starts taking orders. The most devastating hit to Lightning was changing the price, 200k in reservations evaporated 75% of reservation holders were either new to Ford or buying their first pickup, all gone so quickly. Edited February 6 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted February 6 Share Posted February 6 4 hours ago, DeluxeStang said: If BORG is accurate, it's a bronco BOF truck to replace the ranger. If this holds true, I think the bronco truck will be "affordable" in the sense of being in like the low 40s and relatively affordable as far as passion products go. Ford absolutely blew the Ranger...it went from two body styles and two bed lengths and a base of 28k to One body style, a small bed only , too much content and expensive ( Starting at 35k )....good truck but when I drive into a clients lot and see a lineup of Nissans and ask why...the answers were pretty glaring....its also dating pretty quickly... 3 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted February 6 Share Posted February 6 3 hours ago, rmc523 said: Well, we've heard for so long that Mustang's platform couldn't handle a sedan, etc. etc.....so if that's true, theoretically a clean sheet BEV version would be "easier" unless they're looking to replatform Mustang altogether with something that replaces the coupe/vert that has the capability of a sedan? Agreed. They're pushing Bronco, but not everyone wants one of those /want something more on-road oriented. maybe the reported ICE Mach-E replacement will wind up being the Edge replacement? Yep, read 2wd less off road oriented and cheaper.... Quote Link to comment Share on other sites More sharing options...
pffan1990 Posted February 7 Share Posted February 7 5 hours ago, DeluxeStang said: If BORG is accurate, it's a bronco BOF truck to replace the ranger. If this holds true, I think the bronco truck will be "affordable" in the sense of being in like the low 40s and relatively affordable as far as passion products go. While Borg was right on some things, he was wrong on others. He has lately been incorrectly referring to the production location of the Ranger-replacement BOF Bronco truck as 'Kentucky Truck Plant', which actually builds the Super Duty trucks and Expy/Navi SUVs. He's done this a few times. In fact, he recently started a new thread regarding this topic at GMI, where he mentioned the 'new mothballed Kentucky Truck Plant' instead of properly saying 'newly-renamed Tennessee Truck Plant.' It appears he's confused about two separate truck plants, as well as possibly being confused about the fact that the Louisville Assembly Plant being retooled to soon build the CE1 pickup. But regarding the topic, though, I'm actually excited for this! The whole CE1 skunkworks project soon coming to full fruition, these five new vehicles, new multi-energy Super Duty trucks soon to be built at OAC, the van at OHAP, possible Mustang Mach 4 sedan, and something in Mexico in place of Bronco Sport. I'm sure there's more coming that's not even announced yet. Then there's the redesigns and major updates of existing vehicles. The ICE F-150, for instance, is set to get a whole new next generation at some point, which is likely what the F-150 EREV will be based on. So I'm looking forward to see what will be coming soon! 2 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted February 7 Share Posted February 7 5 hours ago, Deanh said: they desperately need an Edge replacement.... My wife used to drive a 2009 Ford Edge. Last summer, we got this as its replacement 😎 3 1 Quote Link to comment Share on other sites More sharing options...
Texasota Posted February 7 Share Posted February 7 10 hours ago, morgan20 said: ..., and none of the EREV only bullshit like they're plannin' to do for next gen F-150 Lightning. Not following what you are saying here? Are you suggesting there should be a pure EV version of the f-150 Lightning also? F-150 has a rich and diverse power-train lineup now with the multiple ICE power-trains, the F-150 Powerboost and the future EREV Lightning. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted February 7 Share Posted February 7 4 minutes ago, Texasota said: Not following what you are saying here? Are you suggesting there should be a pure EV version of the f-150 Lightning also? F-150 has a rich and diverse power-train lineup now with the multiple ICE power-trains, the F-150 Powerboost and the future EREV Lightning. Yea, there should be a pure EV version of the F-150 Lightning also. When Ford's big shots announced next gen F-150 Lightning back in December, they said Unlike a traditional hybrid, the F-150 Lightning EREV is propelled 100 percent by electric motors. This ensures owners get the pure EV driving experience they love — including rapid acceleration and quiet operation — while eliminating the need to stop and charge during long-distance towing. Sure, but a lot of F-150 Lightning customers including myself don't need and don't want a gasoline or diesel powered range extender (and the cost and complexity that goes with it) to be part of the pure EV driving experience they love. 1 Quote Link to comment Share on other sites More sharing options...
Texasota Posted February 7 Share Posted February 7 3 hours ago, morgan20 said: Yea, there should be a pure EV version of the F-150 Lightning also. When Ford's big shots announced next gen F-150 Lightning back in December, they said Unlike a traditional hybrid, the F-150 Lightning EREV is propelled 100 percent by electric motors. This ensures owners get the pure EV driving experience they love — including rapid acceleration and quiet operation — while eliminating the need to stop and charge during long-distance towing. Sure, but a lot of F-150 Lightning customers including myself don't need and don't want a gasoline or diesel powered range extender (and the cost and complexity that goes with it) to be part of the pure EV driving experience they love. Unfortunately, there wasn’t enough customers. The market has spoken about full sized BEV pickups. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 7 Share Posted February 7 5 hours ago, Deanh said: Ford absolutely blew the Ranger...it went from two body styles and two bed lengths and a base of 28k to One body style, a small bed only , too much content and expensive ( Starting at 35k )....good truck but when I drive into a clients lot and see a lineup of Nissans and ask why...the answers were pretty glaring....its also dating pretty quickly... I think they saw Maverick below and took it as an opportunity to prune cheap Rangers from the lineup, because doing that also allowed them to make more Broncos. i agree that it doesn’t make sense how they’ve handled it, as a SuperCab Ranger would still appeal to a different customer than a Maverick. Also, regarding styling, that’s what happens when you release a truck in the rest of the world a year or two ahead of launching it here….it’ll be old before it even launches. 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 7 Share Posted February 7 (edited) 16 minutes ago, rmc523 said: I think they saw Maverick below and took it as an opportunity to prune cheap Rangers from the lineup, because doing that also allowed them to make more Broncos. i agree that it doesn’t make sense how they’ve handled it, as a SuperCab Ranger would still appeal to a different customer than a Maverick. This, Ford Nth America always wanted a replacement for 2011 Ranger that was smaller than T6 offered, it didn’t really need the robustness of an international 1 tonne pickup and would have preferred the Maverick right from the start but Mulally wouldn’t hear of a small pickup replacing the 2011 Ranger but think about it, if Maverick and Focus had been built at Wayne, maybe the outcome would have been different… 16 minutes ago, rmc523 said: Also, regarding styling, that’s what happens when you release a truck in the rest of the world a year or two ahead of launching it here….it’ll be old before it even launches. That was an issue to do with Ford NA taking a version of last Gen T6 after that global update model PX III had been signed off. That move meant the US was stuck with older Ranger for too long, out of step with T6.2 Ranger global launch… Edited February 7 by jpd80 Quote Link to comment Share on other sites More sharing options...
Hugh Posted February 7 Share Posted February 7 Anyone taken up Mondeo/Taurus (Middle East not US)? I prefer Street driving over the crop of off-roading options. I feel Street tires on a Bronco look skinny just like the original. To each their own.🤷♂️ Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 7 Share Posted February 7 11 hours ago, morgan20 said: My wife used to drive a 2009 Ford Edge. Last summer, we got this as its replacement 😎 I’ve been saying this for years now, between this and the Bronco, the Edge size and pricing has been covered The midsized CUV market is a bit strange, it seems like the best sellers are luxury models in my neck of the woods. People either go big with something like an Explorer if they have a family or stay small with an Escape or whatever if they don’t or want a cheaper option. Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 7 Share Posted February 7 12 hours ago, morgan20 said: My wife used to drive a 2009 Ford Edge. Last summer, we got this as its replacement 😎 I went from an Edge to a MME as well (though I switched to a Lightning). The MME was my favorite Ford I’ve owned, and was a perfect Edge replacement. Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 7 Share Posted February 7 8 hours ago, Texasota said: Unfortunately, there wasn’t enough customers. The market has spoken about full sized BEV pickups. The thing is the EREV is a BEV with a gas engine added. It makes no sense to offer only the EREV when the BEV is essentially the same truck, less an engine, and probably a nominally larger battery. I have no idea how Ford can add an engine to the Lightning without either increasing the price, making it even less profitable, or both. My next vehicle will also be a BEV. Hopefully it continues to be a Ford. 2 Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 7 Share Posted February 7 (edited) 1 hour ago, sullynd said: The thing is the EREV is a BEV with a gas engine added. It makes no sense to offer only the EREV when the BEV is essentially the same truck, less an engine, and probably a nominally larger battery. Prior to launch of Lightning, the speculation and even some tech drawings showed a removable "gas generator" that could be mounted in the bed post purchase to extend the driving range as needed. It never got past the "tech drawing" stage, however, Ford did file a patent on it. That idea could come in handy if you tow occasionally and only needed the "range extending" abilities while doing so....afterward, take the range extender out, put in the corner of the garage and continue on with BEV operations only. Interesting thought would be that you may also be able to use the "range extender" as a stand alone generator to power your home in the event of a power outage. https://www.motorauthority.com/news/1129823_electric-ford-f-150-might-be-available-with-bed-mounted-gas-range-extender https://www.thedrive.com/news/36793/electric-ford-f-150-patent-drawings-show-swappable-range-extending-gas-generator-disguised-as-toolbox Edited February 7 by twintornados 1 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 7 Share Posted February 7 43 minutes ago, sullynd said: The thing is the EREV is a BEV with a gas engine added. It makes no sense to offer only the EREV when the BEV is essentially the same truck, less an engine, and probably a nominally larger battery. I have no idea how Ford can add an engine to the Lightning without either increasing the price, making it even less profitable, or both. My next vehicle will also be a BEV. Hopefully it continues to be a Ford. Im guessing the battery is smaller to make it cheaper. The reason for the EREV is partly psychological-the stereotypical buyer isn’t ready or trusts batteries only-just look at the Scout pre orders as an example. 1 Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 7 Share Posted February 7 11 minutes ago, Sherminator98 said: Im guessing the battery is smaller to make it cheaper. The reason for the EREV is partly psychological-the stereotypical buyer isn’t ready or trusts batteries only-just look at the Scout pre orders as an example. We shall see. The battery cannot be that much smaller or it will be using the engine a lot. If it uses the engine a lot it will need to be a larger engine. If it is a larger engine it will be both expensive and inefficient. 2 Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 7 Share Posted February 7 50 minutes ago, twintornados said: Prior to launch of Lightning, the speculation and even some tech drawings showed a removable "gas generator" that could be mounted in the bed post purchase to extend the driving range as needed. It never got past the "tech drawing" stage, however, Ford did file a patent on it. That idea could come in handy if you tow occasionally and only needed the "range extending" abilities while doing so....afterward, take the range extender out, put in the corner of the garage and continue on with BEV operations only. Interesting thought would be that you may also be able to use the "range extender" as a stand alone generator to power your home in the event of an power outage. https://www.motorauthority.com/news/1129823_electric-ford-f-150-might-be-available-with-bed-mounted-gas-range-extender https://www.thedrive.com/news/36793/electric-ford-f-150-patent-drawings-show-swappable-range-extending-gas-generator-disguised-as-toolbox There’s a team on the Lightning forums that have developed a way to drive the Lightning while connected to a generator. 1 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted February 7 Share Posted February 7 10 hours ago, Texasota said: The market has spoken about full sized BEV pickups. Yea, and what the market has said is that affordability is an issue with the full size BEV pickups being offered currently. When I got my F-150 Lightning PRO in 2022, it was priced just above $42k. Last time I checked, a similar 2025 F-150 Lightning PRO had an MSRP of $57k 2 Quote Link to comment Share on other sites More sharing options...
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