Sherminator98 Posted February 12 Share Posted February 12 Ford Plans an ‘Affordable’ Gas-Powered Truck That’s Not the Maverick. How Will That Work? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 12 Share Posted February 12 18 minutes ago, Sherminator98 said: Ford Plans an ‘Affordable’ Gas-Powered Truck That’s Not the Maverick. How Will That Work? The 2029 timeline roughly aligns with the next-gen Bronco..... Quote Link to comment Share on other sites More sharing options...
akirby Posted February 12 Share Posted February 12 ExplorerDude said it could be compact, midsize or full size. Make of that what you will...... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 13 Share Posted February 13 15 hours ago, akirby said: ExplorerDude said it could be compact, midsize or full size. Make of that what you will...... That doesn't really help lol. But....there was the line that said models plural..... Quote Link to comment Share on other sites More sharing options...
Deanh Posted March 6 Share Posted March 6 On 2/7/2026 at 4:36 AM, Sherminator98 said: I’ve been saying this for years now, between this and the Bronco, the Edge size and pricing has been covered The midsized CUV market is a bit strange, it seems like the best sellers are luxury models in my neck of the woods. People either go big with something like an Explorer if they have a family or stay small with an Escape or whatever if they don’t or want a cheaper option. Mach E may be the right size but has a serious shortcoming....its electric....so still comes with its limitations. Plus teh edge had slightly more Utility and interior room... Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted March 8 Share Posted March 8 On 3/6/2026 at 1:42 PM, Deanh said: Mach E may be the right size but has a serious shortcoming....its electric....so still comes with its limitations. Plus teh edge had slightly more Utility and interior room... Actually, I think the main reason it sold at all was that it was Ford's first electric car. If you made a gas powered Mustang CUV, the same people who were offended at the use at the Mustang name would still be offended and people who want a gas powered CUV in that size bracket usually go for a 3 row one. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 8 Share Posted March 8 (edited) The cold truth is that Ford killed the Edge to give Mach E every possible chance to thrive and grow. The funny thing was that after the first year, Ford started dialling back on advertising support as it realised that the true sales depth was much less than Edge. The Edge was also something like $20k less to make which put a huge question mark on internal cost levels….and that I think was the foundation for starting CE1, someone had the balls to ask why Mache costs are so high. Edited March 8 by jpd80 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 8 Share Posted March 8 15 minutes ago, jpd80 said: The cold truth is that Ford killed the Edge to give Mach E every possible chance to thrive and grow. The funny thing was that after the first year, Ford started dialling back on advertising support as it realised that the true sales depth was much less than Edge. The Edge was also something like $20k less to make which put a huge question mark on internal cost levels….and that I think was the foundation for starting CE1, someone had the balls to ask why Mache costs are so high. So let's count the missteps with Edge. 2011 - launched MyFordTouch with dozens of sev 1 bugs and no backup plan. Took 2 years to get it really stable. started then abandoned new cd6 version which delayed the cd4 version by 2-3 years 2015 - launched cd4 version with no hybrid declined to move 2 row Edge to C2. Chinese version is an ungainly 3 row. cancelled edge to increase Mach-E sales. Failed. At least they kept the Chinese Nautilus. 1 Quote Link to comment Share on other sites More sharing options...
T hawker Posted March 8 Share Posted March 8 Speaking of the Chinese Nautilus, why does it have a built in the USA VIN code of "5"? The Chinese Buick's have an "L". Quote Link to comment Share on other sites More sharing options...
akirby Posted March 8 Share Posted March 8 1 hour ago, T hawker said: Speaking of the Chinese Nautilus, why does it have a built in the USA VIN code of "5"? The Chinese Buick's have an "L". It's a mystery. Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 8 Share Posted March 8 47 minutes ago, akirby said: It's a mystery. Even a Mystique?? Hat tip to Mercury..... Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 9 Share Posted March 9 (edited) 9 hours ago, akirby said: So let's count the missteps with Edge. 2011 - launched MyFordTouch with dozens of sev 1 bugs and no backup plan. Took 2 years to get it really stable. started then abandoned new cd6 version which delayed the cd4 version by 2-3 years 2015 - launched cd4 version with no hybrid declined to move 2 row Edge to C2. Chinese version is an ungainly 3 row. cancelled edge to increase Mach-E sales. Failed. At least they kept the Chinese Nautilus. Not refuting the many poor engineering decisions of Ford motor but to set the record straight… My Ford Touch (Sync 2) was fitted to no fewer than 15 different Ford models. The reason CD4 wasn’t launched with hybrid was that money was diverted to the 2.0 diesel version for European markets where it failed after 12 months. There was always room to put the hybrid battery under the passenger seat but Ford couldn’t be bothered because Fields already developing CD6 Edge. CD6 Edge was again a poor choice by Ford when just developing a 2 row Edge could have been codeveloped with Nautilus years early, still possible. A lot of Farley’s pride went into redesigning the Mach E and so I doubt he could ever bring himself to sign off on a new Edge, that would be admitting everything before was a huge mistake. Edited March 9 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 9 Share Posted March 9 The 2011 Edge was the very first vehicle with MFT followed by 2012 Focus and 2013 Fusion. They knew it was terrible but had no choice but to launch it and try to fix it because they had no backup plan. An insider told me there were 1500 bugs at one point close to launch. The screwup was going forward with the launch plans before MFT was stable. We know cd4 was hybrid ready since 2013 Fusion had both HEV and PHEV. Quote Link to comment Share on other sites More sharing options...
CurtisH Posted March 9 Share Posted March 9 2 hours ago, akirby said: The 2011 Edge was the very first vehicle with MFT followed by 2012 Focus and 2013 Fusion. They knew it was terrible but had no choice but to launch it and try to fix it because they had no backup plan. An insider told me there were 1500 bugs at one point close to launch. The screwup was going forward with the launch plans before MFT was stable. We know cd4 was hybrid ready since 2013 Fusion had both HEV and PHEV. We had a 2011 Edge. MFT was a nightmare for probably close to 2 years before they finally resolved the issues. 1 Quote Link to comment Share on other sites More sharing options...
BenKohnen Posted March 9 Share Posted March 9 The party line we were being fed was that the Edge factory in Oakville ON was needed for the Explorer EV... that died on the vine. While that may be partially true, I have no doubt that as a direct gas competitor to the Mach-E, it behooved Ford to kill off the Edge to try to squeeze more unit sales out of the Mach-E. Speaking of early versions of SYNC, my wife was part of the very early call center team that was set up to help with turn by turn directions and other navigational help. The idea was to grow it to full concierge services, especially with Lincoln, and try to one-up GM's OnStar. It didn't last long, as Ford found people tended to horde the X-number of help calls they were allotted for free, and didn't subscribe to gain more. Still remember her coming home talking about this new SYNC system they were getting training on right from Ford staff, who brought prototype vehicles to little Stevens Point Wisconsin so they could play with the system and learn it. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 9 Share Posted March 9 1 hour ago, BenKohnen said: The party line we were being fed was that the Edge factory in Oakville ON was needed for the Explorer EV... that died on the vine. While that may be partially true, I have no doubt that as a direct gas competitor to the Mach-E, it behooved Ford to kill off the Edge to try to squeeze more unit sales out of the Mach-E. Well that was true but apparently mach-e helped them make the decision to kill edge rather than kill something else. 1 Quote Link to comment Share on other sites More sharing options...
Deanh Posted March 9 Share Posted March 9 5 hours ago, CurtisH said: We had a 2011 Edge. MFT was a nightmare for probably close to 2 years before they finally resolved the issues. MFT was a disaster..." hold my Beer "said the Backup Camera recall fiasco.... 3 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted March 9 Share Posted March 9 I actually had MFT in my fusion and loved it. Maybe they got it all worked out by then. Quote Link to comment Share on other sites More sharing options...
akirby Posted March 9 Share Posted March 9 46 minutes ago, T-dubz said: I actually had MFT in my fusion and loved it. Maybe they got it all worked out by then. It was pretty stable by early 2013. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 9 Share Posted March 9 On 3/8/2026 at 4:08 PM, jpd80 said: The cold truth is that Ford killed the Edge to give Mach E every possible chance to thrive and grow. The funny thing was that after the first year, Ford started dialling back on advertising support as it realised that the true sales depth was much less than Edge. The Edge was also something like $20k less to make which put a huge question mark on internal cost levels….and that I think was the foundation for starting CE1, someone had the balls to ask why Mache costs are so high. I still argue that Mach E doesn’t replace Edge customers because of vehicle/seating height 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted March 9 Share Posted March 9 4 minutes ago, rmc523 said: I still argue that Mach E doesn’t replace Edge customers because of vehicle/seating height Or maybe because it's missing the engine? 2 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 9 Share Posted March 9 1 hour ago, akirby said: Or maybe because it's missing the engine? Both can be true Quote Link to comment Share on other sites More sharing options...
Trader 10 Posted March 10 Share Posted March 10 MachE was/is too small and too expensive to replace Edge plus the fact that the huge majority of Edge buyers aren’t interested in an EV. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted March 10 Share Posted March 10 I know unpopular option, but the Edge was replaced (in different ways) by the Bronco, Mustang Mach E and to a lesser extent the post 2020 Escape. I'm also guessing that the EV that was expected to come from Oakville would have also fell into that range at the upper end. There was no one for one replacement-but the price/size segment was filled by other products that had their own pluses and minuses. The other issue is, how popular is the 2 row CUV market? I did a quick look and getting the info parsed out is a pain in the ass-the one site I looked at has the Explorer and Bronco Sport listed as "mid sized" CUVs. I'd personally put the Explorer as the start of the "large" CUV range and the Bronco Sport on the small CUV size range. Sub 180in OL is small Plus 192in OL is large anything inbetween that would fall in the midsized range. Quote Link to comment Share on other sites More sharing options...
BenKohnen Posted March 10 Share Posted March 10 I've suspected that both the Escape and the Edge are victims at least partially of the "death to jellybean SUV's" mentality at Ford, too. While both have been solid products, neither invokes actual emotion. Nobody was rushing out to buy hats and shirts that proclaim their love of their... Edge or Escape. I'm in that boat myself. I've bought merch for just about every model I sell, and certainly for my Maverick, but never in three Escapes have I bought anything that proclaims my ownership of an Escape. Edges are kinda the same. Great vehicles, you'll have people who buy them over and over, but they're not passion products. 1 Quote Link to comment Share on other sites More sharing options...
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