Ford to launch 5 new sub 40k affordable models by 2030.

[BenKohnen]

On 3/18/2026 at 3:56 PM, T-dubz said:

IMO mach e buyers were never “Mustang” buyers. They just wanted an EV. I don’t think there would be much cross shopping either. 

if ford can keep the price down with a v8, i have no problem with it. Most competitors with a v8 though are 80k and above. Of course those also have 700+ hp.

 

maybe it will follow similar pricing and engines as the mustang like some of you have suggested. I personally think the 2.3 in my Bronco goes pretty good. I can imagine a smaller, lighter vehicle with the 2.3 and possibly a performance tune being pretty fun to drive. Even better if it starts around the price of a mustang ecoboost. I would be interested in a vehicle like that.

My observation at the dealership I was at when the Mach-E came out was that our buyers were split into three nearly equal groups. We got pretty good at quickly identifying which group folks filtered into. Other areas probably had different experiences, of course.

1. The "I'm saving the planet" buyers. For them, it was about the emissions and environmental impact. Most were coming from a hybrid, usually an import. A few Tesla owners, but not the majority.

2. The "tech forward" buyer. They wanted the most cutting edge tech. This was our Tesla owner who had found that their Tesla was more tech-y, but clearly not built by a car company.

3. The "0-60" buyer. They wanted the performance aspect, the instant torque, and the bragging rights of blowing the doors off anyone who revved their engines at stop lights.

We had VERY few Ford owners come in for a Mach-E, and zero Mustang owners. My wife fell somewhere between Groups 2 and 3. She learned how to drive in an off-road racing VW Beetle, and never lost her taste for quick cars, even through our minivan and "jellybean SUV" days. Then again, she's now shifted away from the Mach-E over to a full size Bronco... and she wants the Badlands 2.3 with the performance tune. Her logic was "it's more power than the V6, but it costs and weighs less, that's just smart". 

[rmc523]

1 hour ago, Motorpsychology said:

Bring back Mercury for the CD6?

1997 Mercury MC4 Concept.  Take my money. I'd sell my Ranger for this if I could get back out of it, lol!

 

 

 

There's no need to bring back Mercury

[akirby]

3 minutes ago, rmc523 said:

 

There's no need to bring back Mercury

Well I can think of one.....

 

 

 

[rmc523]

12 minutes ago, akirby said:

Well I can think of one.....

 

 

 

 

She put Mercury on a lot of people's lists lol

[Motorpsychology]

2 hours ago, rmc523 said:

 

There's no need to bring back Mercury

Probably my age, but from my perspective, a CD6 size car would better be marketed under a name that many buyers still would recognize as being a "Ford sharp;" half step above Ford, rather than further diluting the Mustang brand. Any sedan  would share little in pars or manufacture with an SUV. Mercs could still be sold at existing Ford dealers. 

 

29 year old concept and still looks good IMO. The car, not the babe. OK, both!

Edited March 24 by Motorpsychology

[rmc523]

47 minutes ago, Motorpsychology said:

Probably my age, but from my perspective, a CD6 size car would better be marketed under a name that many buyers still would recognize as being a "Ford sharp;" half step above Ford, rather than further diluting the Mustang brand. Any sedan  would share little in pars or manufacture with an SUV. Mercs could still be sold at existing Ford dealers. 

 

29 year old concept and still looks good IMO. The car, not the babe. OK, both!

 

Seems like unnecessary additional marketing and branding to me.

[Sherminator98]

https://www.motor1.com/features/791002/new-ford-sedan-details-prices-sepcs/?fbclid=IwZnRzaAQw6aJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeY7XLI6L8BRsSdISoK2dwhh_yAbq5XPm6Zg-6xf9jVbfBOmGlcsJ_gHJe4vU_aem_VNwEnStauLj4imf108wb9A

 

 

Motor1 seems to think that the sedan will be a C2 based  Fusion Sedan. Hopefully nothing that boring. 

 

Edited March 25 by Sherminator98

[rmc523]

1 hour ago, Sherminator98 said:

https://www.motor1.com/features/791002/new-ford-sedan-details-prices-sepcs/?fbclid=IwZnRzaAQw6aJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeY7XLI6L8BRsSdISoK2dwhh_yAbq5XPm6Zg-6xf9jVbfBOmGlcsJ_gHJe4vU_aem_VNwEnStauLj4imf108wb9A

 

 

Motor1 seems to think that the sedan will be a C2 based  Fusion Sedan. Hopefully nothing that boring. 

 

 

If that's all it was, they could've imported that from China already.

[bzcat]

26 minutes ago, rmc523 said:

 

If that's all it was, they could've imported that from China already.

 

Exactly... it won't be C2 Mondeo.

 

First, to hit the price point Farley wants to hit, it needs to be produced in North America. The Biden-era tariff on Chinese cars didn't get invalidated by the Supreme Court so for practical purpose, the only car that could be imported from China are high end / more pricy cars with enough profit margin that can absorb part of the tariff. e.g. a Lincoln Nautilus perhaps but not a Ford sedan.

 

Second, Ford doesn't have enough production capacity in North America to build more C2 vehicles. It is down to one plant in Mexico for C2 and it is maxed out building Maverick and Bronco Sport. There is no indication Ford will invest in a second C2 assembly plant in Oakville and Tennessee is now going to be T6. 

 

Just using simple logic and deductive reasoning, we can conclude that Ford's sedan can only come from 1 of these 3 plants:

• Cuautitlán - Assuming GE1 will continues
• Flat Rock - Ford can build a S650 sedan and there is plenty of capacity
• Louisville - UEV sedan can be (and probably already) build into the utilization and production plans

 

 

[DeluxeStang]

2 hours ago, Sherminator98 said:

https://www.motor1.com/features/791002/new-ford-sedan-details-prices-sepcs/?fbclid=IwZnRzaAQw6aJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeY7XLI6L8BRsSdISoK2dwhh_yAbq5XPm6Zg-6xf9jVbfBOmGlcsJ_gHJe4vU_aem_VNwEnStauLj4imf108wb9A

 

 

Motor1 seems to think that the sedan will be a C2 based  Fusion Sedan. Hopefully nothing that boring. 

 

110% the Chinese mondeo isn't a bad car, it just falls into that somewhat bland and unremarkable category. I'd much rather see that affordable EV RWD performance sedan Farley was talking about. That would make for a far more compelling product. 

 

The xpeng p7 is one of the most compelling affordable sedans on sale globally, both in terms of design, and overall package. I'd really like to see a Ford EV sedan that looks a lot like this. 

[morgan20]

16 minutes ago, DeluxeStang said:

The xpeng p7 is one of the most compelling affordable sedans on sale globally, both in terms of design, and overall package. I'd really like to see a Ford EV sedan that looks a lot like this. 

 

Yea, Xpeng P7 has a scissor door option

 

 

 

Edited March 25 by morgan20

[T-dubz]

5 hours ago, DeluxeStang said:

110% the Chinese mondeo isn't a bad car, it just falls into that somewhat bland and unremarkable category. I'd much rather see that affordable EV RWD performance sedan Farley was talking about. That would make for a far more compelling product. 

 

The xpeng p7 is one of the most compelling affordable sedans on sale globally, both in terms of design, and overall package. I'd really like to see a Ford EV sedan that looks a lot like this. 

This is the first time I have seen this. I’d buy that over pretty much any sedan in the market right now in the USA.

[DeluxeStang]

49 minutes ago, T-dubz said:

This is the first time I have seen this. I’d buy that over pretty much any sedan in the market right now in the USA.

Agreed, it's about 30 grand starting as well, so right where CE1 wants to start. I think Ford's take on that where they came out with this sharp, muscular, sculpted sedan that was super affordable would be really neat. 

[rmc523]

Whatever sedan they come out with, they need to give it style, and make it desirable.

 

When the 2013 Fusion came out, people loved it because it had a lot of style for an otherwise boring segment, and then competitors caught up.

[DeluxeStang]

18 hours ago, morgan20 said:

 

Yea, Xpeng P7 has a scissor door option

 

 

 

This might be a bridge too far for my personal tastes, but I respect the ambition. 

[rmc523]

8 minutes ago, DeluxeStang said:

This might be a bridge too far for my personal tastes, but I respect the ambition. 

 

Yeah, no need for those doors lol.

Edited March 26 by rmc523

[DeluxeStang]

24 minutes ago, rmc523 said:

Whatever sedan they come out with, they need to give it style, and make it desirable.

 

When the 2013 Fusion came out, people loved it because it had a lot of style for an otherwise boring segment, and then competitors caught up.

Agreed, what we need is another big leap forward, something good and expressive. If Ford came out with a sedan that looked like this, it would be a shut up and take my money moment. 

 

Something that was a bit model 3, and bit like that Chinese sedan I showed, but had its own flavor. Forget 25 grand, forget 30 grand, if they made a sedan that looked like this using CE1 as the base, and it started at like 35, I think it would be insanely successful. Not to mention if their 30k truck is designed to be profitable, I see no reason why a sedan that starts at 35k using the same platform wouldn't be. 

[BenKohnen]

21 hours ago, Sherminator98 said:

 

 

 

Gut reaction seeing that was "Nissan Sentra". Very cookie cutter. And yet at the $25k range for a nice-ish one, Nissan sells plenty of them.

[DeluxeStang]

So this kinda ties into this topic and kinda doesn't. It's something neat to discuss, but I didn't believe it deserved its own thread. 

 

We know a lot of these affordable new upcoming products are gonna be based on the affordable EV platform, and we're speculating on what they could be. Amid that, I came across some really intriguing comments from Farley. I just like to watch interviews with him, he's basically the only business leader where I do that, just because I find him so interesting. 

 

He talked about how because aero was so important with affordable EVs, he could see a day where design elements and vehicle types could kinda blend together and create what he called new silhouettes. The example he gave was a new form factor that was more of a middle ground between a car and a crossover. Maybe he's thinking like these lifted sedans, who knows. 

 

But I found that interesting, it could imply that some of these upcoming affordable Ford products, especially the EV ones, might take form factors that are less conventional. Like a slightly lifted hatchback that's talked than a normal hatchback, but lower and more car like that a escape or something. Or having a truck that's less like a blocky truck, and more ute like, blending car and truck design cues. 

 

I'm actually kinda excited to see what those new style of blended silhouettes would look like from Ford. 

[T-dubz]

On 3/26/2026 at 9:22 AM, BenKohnen said:

 

Gut reaction seeing that was "Nissan Sentra". Very cookie cutter. And yet at the $25k range for a nice-ish one, Nissan sells plenty of them.

this would have been a good redesign of the fusion back in 2018 or so, but this just looks outdated now.

[rmc523]

Ford CEO Jim Farley Outlines When Midsize EV Pickup Will Be Revealed

 

Farley confirmed we'll see the CE1 pickup sometime this year......doesn't narrow it down much, as we expected it this year, but at least confirms it.

 

 

"No, we think of it as the Model T. The company actually called it that, our Model T Moment, and we'll be showing it later this year. We decided to stick to our swimming, swim lanes, so the first vehicle will be a pickup truck, because that's what Ford does really well," Farley said during a recent appearance at CERA Week, an S&P Global Mobility event.

[DeluxeStang]

11 minutes ago, rmc523 said:

Ford CEO Jim Farley Outlines When Midsize EV Pickup Will Be Revealed

 

Farley confirmed we'll see the CE1 pickup sometime this year......doesn't narrow it down much, as we expected it this year, but at least confirms it.

 

 

"No, we think of it as the Model T. The company actually called it that, our Model T Moment, and we'll be showing it later this year. We decided to stick to our swimming, swim lanes, so the first vehicle will be a pickup truck, because that's what Ford does really well," Farley said during a recent appearance at CERA Week, an S&P Global Mobility event.

Very cool, now we just have to theorize when this year they'll show it. My money is on the LA auto show assuming they reveal it at a larger event and not their own stand alone event. Or Goodwood because there are thousands of enthusiasts there, and they're trying to push these new EVs as being aspirational enthusiast vehicles and have brought EVs to Goodwood in the past. 

[rmc523]

10 minutes ago, DeluxeStang said:

Very cool, now we just have to theorize when this year they'll show it. My money is on the LA auto show assuming they reveal it at a larger event and not their own stand alone event. Or Goodwood because there are thousands of enthusiasts there, and they're trying to push these new EVs as being aspirational enthusiast vehicles and have brought EVs to Goodwood in the past. 

 

Meh, they've been doing their own events lately.  I don't see them picking a show for it.

[DeluxeStang]

7 minutes ago, rmc523 said:

 

Meh. 

Hey, that's supposed to be my line!

[Deanh]

On 3/26/2026 at 7:22 AM, DeluxeStang said:

Agreed, what we need is another big leap forward, something good and expressive. If Ford came out with a sedan that looked like this, it would be a shut up and take my money moment. 

 

Something that was a bit model 3, and bit like that Chinese sedan I showed, but had its own flavor. Forget 25 grand, forget 30 grand, if they made a sedan that looked like this using CE1 as the base, and it started at like 35, I think it would be insanely successful. Not to mention if their 30k truck is designed to be profitable, I see no reason why a sedan that starts at 35k using the same platform wouldn't be. 

reminds me somewhat of one of my fave...the Lincoln MKR concept....