Biker16 Posted February 20 Share Posted February 20 Toyota bets on four new electric SUVs to win over EV buyers 2026 Toyota bZ electric SUV 2026 Toyota C-HR electric SUV 2027 Toyota Highlander EV three-row electric SUV 2026 Toyota Woodland electric SUV Quote With the new Highlander EV arriving later this year, Toyota will have a full lineup of electric SUVs. Toyota believes the new EVs fill a key gap in its lineup and will help it gain a bigger share of the market. Can four new EVs spark Toyota’s comeback? Toyota has been one of the most outspoken, if not the most, about going all-in on EVs. Instead, the world’s largest car maker has stuck to a “multi-pathway” approach, selling battery-electric (BEV), hybrid (HEV), plug-in hybrid (PHEV), and fuel-cell electric vehicles (FCEV). After unveiling the 2027 Highlander BEV this week, Toyota said it would be exclusively available as an electric vehicle. Even with many automakers reporting slower EV sales after the $7,500 tax credit expired at the end of September, Toyota believes the three-row electric SUV will be a hit. “This is not a niche product. There will be volume,” Toyota Motor North America’s vice president, David Christ, told Automotive News. The Highlander EV arrives at what could be a key turning point, as many other brands have left the door wide open for the taking. Ford abandoned plans for its three-row electric SUV in 2024, and last month, Tesla announced it would discontinue the Model X, with production set to end by the end of the second quarter. Will Toyota take advantage of the opportunity? Christ believes it will. “Other [mass-market] brands have been selling EVs in higher volume than us for several years, and we think we felt one of our portfolio holes was not having EV options in the showroom,” he explained. Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 20 Share Posted February 20 Interesting backstop to their hybrid lineup - so much for Toyota not embracing EV tech in North America... Quote Link to comment Share on other sites More sharing options...
Biker16 Posted February 20 Author Share Posted February 20 34 minutes ago, twintornados said: Interesting backstop to their hybrid lineup - so much for Toyota not embracing EV tech in North America... I made the mistake of renting a first-generation bz4x for a work trip in California. It was awful, poor range, Slow charging. It was an awful experience. Since then, they have made two substantial upgrades to the vehicle and its platform, moving it from the worst EV to one of the best EVs. Now they are expanding the platform's volume across more and more segments. I think Toyota's strategy at the beginning was flawed, but they have learned very quickly how to build high-quality electric vehicles. Most importantly, they learn from their mistakes and failures and build upon them to make much better vehicles. The CH-R looks cool to me. https://youtu.be/79ScSY_ssPM?si=lFJDyzVrGCtGzKK3 2 Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 20 Share Posted February 20 19 minutes ago, Biker16 said: The CH-R looks cool to me. https://youtu.be/79ScSY_ssPM?si=lFJDyzVrGCtGzKK3 According to the youtube video - pricing seems to be spot on in the center of the market for those shopping for an EV...as I have said previously, since the tax credit subsidy has ended, you will see greater competition in the EV market. C-HR also has NACS standard...let the innovations begin!! 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted February 20 Share Posted February 20 1 hour ago, twintornados said: Interesting backstop to their hybrid lineup - so much for Toyota not embracing EV tech in North America... Aren't some of those rebadged Subarus? Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 20 Share Posted February 20 4 minutes ago, akirby said: Aren't some of those rebadged Subarus? Or, are the Subarus just rebadged Toyotas.... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 20 Share Posted February 20 10 minutes ago, akirby said: Aren't some of those rebadged Subarus? I think its the other way around. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 20 Share Posted February 20 48 minutes ago, rmc523 said: I think its the other way around. On further review it appears e-tnga was a joint project with Subaru. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted February 20 Share Posted February 20 Toyota, Oh we aren't working on EVs....comes out with four of them. Lets see how the market reacts to them. 1 1 Quote Link to comment Share on other sites More sharing options...
Schpark Posted February 20 Share Posted February 20 So they are Toybarus Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 20 Share Posted February 20 36 minutes ago, Schpark said: So they are Toybarus Or, Subaotas Quote Link to comment Share on other sites More sharing options...
tbone Posted February 22 Share Posted February 22 On 2/20/2026 at 7:24 AM, Biker16 said: I think Toyota's strategy at the beginning was flawed, but they have learned very quickly how to build high-quality electric vehicles. Most importantly, they learn from their mistakes and failures and build upon them to make much better vehicles. I’m not exactly sure what strategy you’re referencing, but from my perspective, I would argue that Toyota’s strategy was right. They took a measured approach to EV development, instead of the reckless all-in approach. No matter if it’s a Toyota or a Subaru, Toyota didn’t sacrifice their existing lineup by rolling the dice on the EV market. Yet here they are with what appear to be some competitive products, while still maintaining their existing lineup. 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted February 22 Share Posted February 22 8 hours ago, tbone said: I’m not exactly sure what strategy you’re referencing, but from my perspective, I would argue that Toyota’s strategy was right. They took a measured approach to EV development, instead of the reckless all-in approach. No matter if it’s a Toyota or a Subaru, Toyota didn’t sacrifice their existing lineup by rolling the dice on the EV market. Yet here they are with what appear to be some competitive products, while still maintaining their existing lineup. And they also sell market specific vehicles that are different for Europe, North America, Asia and other parts of the world without issue. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 23 Share Posted February 23 Toyota Is Offering $6,500 Off Its bZ Woodland — But Subaru Still Undercuts It - Autoblog Quote Link to comment Share on other sites More sharing options...
morgan20 Posted April 8 Share Posted April 8 On 2/20/2026 at 8:47 AM, twintornados said: C-HR also has NACS standard...let the innovations begin!! Yea, all six 2026 & 2027 Toyota/Lexus EV models announced so far for the U.S. market (C-HR, bZ, bZ Woodland, Highlander, Lexus RZ, Lexus ES) come with native NACS port standard. Quote Link to comment Share on other sites More sharing options...
morgan20 Posted April 8 Share Posted April 8 On 2/20/2026 at 8:24 AM, Biker16 said: I think Toyota's strategy at the beginning was flawed, but they have learned very quickly how to build high-quality electric vehicles. Most importantly, they learn from their mistakes and failures and build upon them to make much better vehicles. Yea, while the Toyota EV aren't yet best in class, and the company failed to achieve its original goal of seven 'bZ' models to be launched globally by 2025, they have come a long way from the half assed bZ4x and its Lexus cousin introduced in 2022. Quote Link to comment Share on other sites More sharing options...
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