Lincoln To Get Bronco-Based Range Rover-Fighter

[rmc523]

7 minutes ago, DeluxeStang said:

I feel like continental would suit a road going model better. Not even a sedan necessarily, just a flagship model. A Lincoln bronco is gonna be a lot more refined than a normal bronco, but will likely feel clunkier than something like a navigator or nautilus. So I don't know if using your most iconic name would suit it well. 

 

Yeah, keep Continental for something else.

[Motorpsychology]

I think the Bronco/Everest-Lincoln should have an all new name. We, or at least I, have had fun with dredging up some of the hoary old names from past vehicles, but names still carry weight for some customers who may be in the market for this type of vehicle. Maybe they had a Pontiac Ventura 50 years ago, or remember the pioneer as a lower Jeep- would they spend 100 grand+ on a Lincoln with that name? 

 

I thought of "Ruidoso," after the picturesque New Mexico town in the Rockies... But it also means "noisy" in Spanish; probably not the best look for a premium Land Rover fighter!

Edited February 24 by Motorpsychology
Correct autocorrect.

[BenKohnen]

Can you imagine if they were still using the MK_ naming scheme? This would be the MKB. Maybe the MKO, for Off-road.

I just looked through the list of Lincoln names from past and present. None really jumped off the screen as "yeah, that'd work for a Lincoln Bronco". Blackwood or Corsair were the closest to being OK. The current theme is a mix of nautical and aviation... sticking to that will be tough with a vehicle like this. Maybe my brain just isn't connecting an idea though.

[rmc523]

Constellation

[Motorpsychology]

1 minute ago, BenKohnen said:

Can you imagine if they were still using the MK_ naming scheme? This would be the MKB. Maybe the MKO, for Off-road.

I just looked through the list of Lincoln names from past and present. None really jumped off the screen as "yeah, that'd work for a Lincoln Bronco". Blackwood or Corsair were the closest to being OK. The current theme is a mix of nautical and aviation... sticking to that will be tough with a vehicle like this. Maybe my brain just isn't connecting an idea though.

True Dat. But this iteration of the T6 won't be here until 2028-9, and by then Lincoln might want to move past their transitional names- Corsair and Aviator to a new theme, keeping Navigator, Continental and Town Car for more exclusive, classic vehicles.

[Motorpsychology]

11 minutes ago, rmc523 said:

Constellation

Could be. It would align with their nautical-aero theme if they were to continue with that. The Lockheed Constellation was the first commercial airliner with a pressurized cabin, and went on to set many aviation records before it was retired, suggesting state of the art and top performance.

 

[T-dubz]

When naming this type of vehicle, you probably want something that portrays luxury and toughness. That’s a hard mix to do. Here are a few, many of which are former ford/lincoln/mercury models or concept vehicle names from the past.

 

Legionnaire

Leviathan

sentinel

vanguard

mariner

mountaineer

atlas

marauder

Evos

interceptor

Messenger

 

Edited February 24 by T-dubz

[Sherminator98]

22 minutes ago, T-dubz said:

When naming this type of vehicle, you probably want something that portrays luxury and toughness. That’s a hard mix to do. Here are a few, many of which are former ford/lincoln/mercury models or concept vehicle names from the past.

 

Legionnaire

Leviathan

sentinel

vanguard

mariner

mountaineer

atlas

marauder

Evos

interceptor

Messenger

 

I like Sentinel or Mountaineer. 
 

Altas isn’t that being used by VW? 

[lincolnt6]

I know the project is far from confirmed but would an early process exist by now? Design sketches?

 

It would be interesting if Corsair adopted a tougher image too (Escape -> Bronco Sport based)

Edited February 24 by ber25

[T-dubz]

11 minutes ago, Sherminator98 said:

I like Sentinel or Mountaineer. 
 

Altas isn’t that being used by VW? 

I think those two are the best as well. Lincoln had the sentinel concept back in 1996. Maybe the own the name still?

yep I  forgot about the VW atlas. Scratch that off the list. Back in 2013 it was a concept for the f150.

[Andrew L]

I would prefer if they didn't use a Mercury name and I really like Mainer and Mountaineer but that's just me.

 

Here are some concept names that Lincoln used in the past:

Anniversary
Contempra
Coronation
Futura
Indianapolis
Machete
Maharaja
Mardi Gras
Model L100
Navicross
Quicksilver
Sentinel
Star
Vignale
XL-500

 

None of these names really jump out at me except maybe Sentinel but I don't know if that would really fit a LR competitor I think that name would work on a sedan more.. but again just me.

 

Kinglouie1957 is naming his one off Lincoln Bronco the Cavallo which is Italian for horse.  Not really a fan but it's not horrible.

 

I joked a while ago that if Lincoln ever did a model based on the Excursion back in the day they should have called it Dominator, to dominate the road.  It would also fit in with the ator naming scheme with Navigator, and Aviator.

 

I think Blackwood name is too damaged to use again but what about Redwood?  

 

Some other names that might work, I did ask AI to try to match the Navigator and Aviator names:

 

Equator - I know Ford uses this in other countries so that may or may not work

Viator - latin root for traveler 

Liberator 

Curator

 

Now of course they don't HAVE to do that just thought it would be kinda cool if they kept that 'theme'

 

Other names it suggested were Zenith, Azimuth, Waymark, Lattitude (Mercury used this on a concept), and Meridian (though it mentions Jeep uses this name in India).  None of those were really jumping out at me I think I need more time to think about it.  Plus Gemini got really stuck on Viator and really kept pushing that one.  I told it to clear all parameters and start over but it still insisted on that one 🤣

[rmc523]

1 hour ago, T-dubz said:

When naming this type of vehicle, you probably want something that portrays luxury and toughness. That’s a hard mix to do. Here are a few, many of which are former ford/lincoln/mercury models or concept vehicle names from the past.

 

Legionnaire

Leviathan

sentinel

vanguard

mariner

mountaineer

atlas

marauder

Evos

interceptor

Messenger

 

 

1 hour ago, Sherminator98 said:

I like Sentinel or Mountaineer. 
 

Altas isn’t that being used by VW? 

 

 

 

I like Sentinel.

 

 

I agree that Mercury names should NOT be used.

[DeluxeStang]

1 hour ago, ber25 said:

I know the project is far from confirmed but would an early process exist by now? Design sketches?

 

It would be interesting if Corsair adopted a tougher image too (Escape -> Bronco Sport based)

I'd imagine they're in the sketching phase right now, or maybe even a bit further along refining a few final design themes before deciding which one to go with. 

[ExplorerDude]

9 hours ago, rmc523 said:

 

I have a goofy thought that may or may not make sense.....

 

 

MAP goes Bronco only, producing Bronco 2 and 4 door, along with a truck variant.

 

TPP gets Ranger, Everest (Land Cruiser competition) and Lincoln variant, with the Lincoln using Everest as a starting point instead of Bronco would solve the "how to solve the NVH/restructure issues of starting with Bronco".

 

 

I know we've seen them in the states before, but I did just see an article about a LHD Everest testing here in the States...

 

 

This would let them focus on Bronco production while also allowing Ranger to re-gain a supercab model (should they wish), while also spreading costs over multiple models.

Close, very close…

[SoonerLS]

6 hours ago, Andrew L said:

Kinglouie1957 is naming his one off Lincoln Bronco the Cavallo which is Italian for horse.

They could always go with Caballo, which is Spanish for horse. 
 

Then again, maybe I just like the name so I can buy a red one and call it the Strawberry Roan. 

[akirby]

18 hours ago, rmc523 said:

MAP goes Bronco only, producing Bronco 2 and 4 door, along with a truck variant.

 

TPP gets Ranger, Everest (Land Cruiser competition) and Lincoln variant, with the Lincoln using Everest as a starting point instead of Bronco would solve the "how to solve the NVH/restructure issues of starting with Bronco".

I don't think the SUVs will go to TTP I think they'll keep all that at MAP and Ranger moves to TTP on this new truck platform.

[rmc523]

9 hours ago, ExplorerDude said:

Close, very close…

 

Interesting....

 

I just hope that they're going to put the effort in to make it unique, i.e. its own silhouette and not the rounded one Everest has.

 

37 minutes ago, akirby said:

I don't think the SUVs will go to TTP I think they'll keep all that at MAP and Ranger moves to TTP on this new truck platform.

 

But then you're talking Bronco 2-door, door, truck, Everest, and Lincoln all at the same factory?  That's a lot, no?

[JTL2017]

I hope the Lincoln, like the Bronco, will have unique styling compared to the other Lincolns. Inside and out.  Don't give it a Navigator face. Make it stand out from all angles.  

[akirby]

7 minutes ago, rmc523 said:

 

But then you're talking Bronco 2-door, door, truck, Everest, and Lincoln all at the same factory?  That's a lot, no?

I don't see doing Everest especially with a mustang utility coming in the 2 row space.  So that leaves 50k trucks and maybe 25k Lincolns which easily replaces Ranger volume.

[rmc523]

15 minutes ago, akirby said:

I don't see doing Everest especially with a mustang utility coming in the 2 row space.  So that leaves 50k trucks and maybe 25k Lincolns which easily replaces Ranger volume.

 

Ford is happy to oversaturate what they're good at.  They're oversaturating the truck market, why not do the same with SUVs that they're also good at.

 

A Mustang utility will appeal to a different customer than Everest would.

[akirby]

5 minutes ago, rmc523 said:

 

Ford is happy to oversaturate what they're good at.  They're oversaturating the truck market, why not do the same with SUVs that they're also good at.

 

A Mustang utility will appeal to a different customer than Everest would.

Nothing about Everest inspires passion like a performance oriented mustang or off road Bronco.  It would just be a filler product at this point.

[rmc523]

Just now, akirby said:

Nothing about Everest inspires passion like a performance oriented mustang or off road Bronco.  It would just be a filler product at this point.

 

And Ford has an entire empty factory to fill with something.

[fordmantpw]

No, the Everest doesn't inspire passion, but I could see it being a great alternative to the Bronco for many folks.  It could be what the Explorer was before it became a soft roader.  It gives you the higher seating and more upright feeling that the Bronco has, but you don't have the trade-offs that you get with the Bronco.  Plus, it should come in at a lower cost than the Bronco as well.  My wife's (and many other women as well) favorite thing about the Bronco is how high it sits and the confidence when driving it.  That could be replicated with the Everest, but not have the expense and drawbacks of removable doors and top, nor the more spartan interior.  And, IIRC, it's shorter than the Explorer for those that don't need or want the extra length of the Explorer.

 

Essentially, this is to the midsize SUV crowd what the Bronco Sport was to the smaller size.  

[akirby]

23 minutes ago, rmc523 said:

 

And Ford has an entire empty factory to fill with something.

Tennessee TRUCK plant.  This appears to be a new truck platform for multiple sized trucks.  Not just Ranger.

[rmc523]

13 minutes ago, fordmantpw said:

No, the Everest doesn't inspire passion, but I could see it being a great alternative to the Bronco for many folks.  It could be what the Explorer was before it became a soft roader.  It gives you the higher seating and more upright feeling that the Bronco has, but you don't have the trade-offs that you get with the Bronco.  Plus, it should come in at a lower cost than the Bronco as well.  My wife's (and many other women as well) favorite thing about the Bronco is how high it sits and the confidence when driving it.  That could be replicated with the Everest, but not have the expense and drawbacks of removable doors and top, nor the more spartan interior.  And, IIRC, it's shorter than the Explorer for those that don't need or want the extra length of the Explorer.

 

Essentially, this is to the midsize SUV crowd what the Bronco Sport was to the smaller size.  

 

Agreed with all of your points.

 

This move may result in slightly lower Bronco sales, but I think overall sales will go up.