Lincoln To Get Bronco-Based Range Rover-Fighter

[JTL2017]

I do wonder, if the Lincoln Bronco ends up working out and is successful, it turns into a sub-brand like the Bronco. 

[twintornados]

Just now, JTL2017 said:

I do wonder, if the Lincoln Bronco ends up working out and is successful, it turns into a sub-brand like the Bronco. 

 

No, because it will always be known as "The Lincoln Bronco"....

[Andrew L]

17 minutes ago, JTL2017 said:

I do wonder, if the Lincoln Bronco ends up working out and is successful, it turns into a sub-brand like the Bronco. 

 

Realistically Continental could have been a sub brand for Lincoln. I know it didnt sell in the numbers they wanted but the name holds a lot of weight.

 

Navigator is the next oldest name and not sure if it could pull off sub brand or not. Leaning towards no. 

 

This new Lincoln Bronco if it is a success has to be consistent for a while to build that cache.

[akirby]

6 minutes ago, Andrew L said:

 

Realistically Continental could have been a sub brand for Lincoln. I know it didnt sell in the numbers they wanted but the name holds a lot of weight.

 

Navigator is the next oldest name and not sure if it could pull off sub brand or not. Leaning towards no. 

 

This new Lincoln Bronco if it is a success has to be consistent for a while to build that cache.

Subbrand implies more than one vehicle.

[Hugh]

1 hour ago, twintornados said:

 

Well, Zenith did invent the Space Command remote control so there's always that....

Parents didn't need it when you had Mini 2-stroke kids slippers to get up and change. 

[DeluxeStang]

15 hours ago, Texasota said:

Let the speculation begin on what new Ford vehicles will be built on CD6. Mustang Sedan?

Most likely mustang coupe and sedan. If they can get the cost down, as well as prevent the mustang from being dynamically compromised by using cd6, it'll be a great option. 

[rmc523]

16 hours ago, T-dubz said:

these were ones I did a long time ago. Funny thing is, you can see these in the background in one of Biondis first videos about creating his Lincoln bronco

 

These are better than those other ones above.

 

15 hours ago, ExplorerDude said:

Definitely not, CD6 is not going anywhere. It will be expanded, not eliminated 

 

Interesting....

Guess the question is how much it'll be expanded.

 

The only one we "know" (assume) is the Mustang crossover, and CD6 makes sense as its sole use thus far has been for crossover/SUVs.

 

It'd be nice if Lincoln got a version, but who knows.

 

Beyond that, it's question marks!

 

14 hours ago, lincolnt6 said:

Maybe the Mach-E/Edge replacement and a Nautilus-adjacent Lincoln. 

Here is my own attempt at a T6 Lincoln with AI, but it ended up being more extreme so I may revise it later:

 

I'm liking that a lot!

 

I wonder if we'll see the full width screen at the leading edge of the windshield, though - it'd be really cool if they could have a display mode that projected the front camera across the entire dash screen in off road mode, to essentially make the hood "invisible".

 

13 hours ago, tbone said:

I am liking what you have going on here.  
 

I don’t disagree with you, but I still like the names. But if you want to create something unique and defining, come up with a new name. Ford Authority referenced Navigator Sport today, which is a terrible idea.  The two vehicles wouldn’t be comparable in style/type, with respect to the Navigator.  They referenced the Range Rover and Range Rover Sport, which do share quite a bit of design language, but this scenario will be nothing like that.  

 

Yeah, I don't like the Navigator Sport name.  I'd rather have them use something new.

 

10 hours ago, jpd80 said:

Thinking that by 2029, CD6 will then be 10 years old and perhaps Ford wanting to do another platform as Explorer….. or, they may just evolve CD6 with wiring /tech updates ect.

 

The whole thing about sizing of Escape-Edge-Explorer-Expedition- Expedition XL,

Just wondering if the larger size of Explorer bumps up against Expedition sales 

or whether we should be looking at this regarding BOF lineage and unitary lineage.

Everest/Bronco 116” WB to Expedition 122” WB to Expedition XL 131” WB

Bronco Sport 105” WB to Territory 107” WB to Equator 112” WB to Explorer 119” WB

 

Just spitballing here but ther are many choices that could be used to fill in the 

product spaces but whether Ford sees advantage to so many choices?  maybe not 

 

I'm guessing they'll modify CD6 with upgraded tech, and maybe even some CE1 learnings (while still retaining the core CD6 stuff) to not reinvent the wheel.......Ford's issue has long been that it's a new platform every few years instead of massaging/refining what they already have.  I think they should take the latter approach here....

 

3 hours ago, Sherminator98 said:

 

No the whole point of the Mustang Sedan is to help keep the coupe viable. 

 

A Mustang CUV is something all together different and more likely, unless they go the 911 Dakar route with the sedan.  

 

What I guess is going to happen is that Ford will be able share powertrains/harnesses between the CD6 and S650, like they did with CD4 (last gen Fusion in NA) and S550. Powertrains also will be shared with T6 and a lesser degree with T3 (F-150) platform

 

Yeah, the sedan has to be S650 (S750?) for it to make sense, IMO.

 

1 hour ago, JTL2017 said:

I do wonder, if the Lincoln Bronco ends up working out and is successful, it turns into a sub-brand like the Bronco. 

 

1 hour ago, Andrew L said:

 

Realistically Continental could have been a sub brand for Lincoln. I know it didnt sell in the numbers they wanted but the name holds a lot of weight.

 

Navigator is the next oldest name and not sure if it could pull off sub brand or not. Leaning towards no. 

 

This new Lincoln Bronco if it is a success has to be consistent for a while to build that cache.

 

I know Range Rover did it with now having what, 4 sub models, alongside LR's 3 other models, but I think they shouldn't worry about any sub-brands yet.  Just let the product launch/be successful and then you can see from there.  Jumping onto a sub-brand idea for a brand that historically has had trouble staying in the minds of buyers isn't necessary yet.  Let them invigorate the Lincoln brand overall first.

[DeluxeStang]

14 hours ago, lincolnt6 said:

Maybe the Mach-E/Edge replacement and a Nautilus-adjacent Lincoln. 

Here is my own attempt at a T6 Lincoln with AI, but it ended up being more extreme so I may revise it later:

What AI are you guys using? You're getting way cooler results than me, this is some bullshit 😂. 

[rmc523]

8 minutes ago, DeluxeStang said:

What AI are you guys using? You're getting way cooler results than me, this is some bullshit 😂. 

 

I'm not even old, and I don't know how to use AI lol.

 

Is there an image-specific AI?  or is it all that ChatGPT thing the whipper-snappers are talking about?

[DeluxeStang]

17 minutes ago, rmc523 said:

 

I'm not even old, and I don't know how to use AI lol.

 

Is there an image-specific AI?  or is it all that ChatGPT thing the whipper-snappers are talking about?

ChatGTP can generate images, but it's not the best at it. The frustrating thing with AI is it struggles to create something new, at least in my experience. You can give it a detailed prompt to create a next generation mustang, explicitly stating to not pull design cues from the s550, and telling it what you want to see. The end result is often just an s550 with larger wheels or something. 

[akirby]

40 minutes ago, DeluxeStang said:

Most likely mustang coupe and sedan. If they can get the cost down, as well as prevent the mustang from being dynamically compromised by using cd6, it'll be a great option. 

You weren't paying attention.  Sedan is s750 not cd6.

[twintornados]

1 hour ago, Hugh said:

Parents didn't need it when you had Mini 2-stroke kids slippers to get up and change. 

That was my house growing up and dad owned a TV store that sold Zenith too...go figure. I was his remote control....lol

[fordmantpw]

34 minutes ago, rmc523 said:

 

I'm not even old, and I don't know how to use AI lol.

 

Is there an image-specific AI?  or is it all that ChatGPT thing the whipper-snappers are talking about?

 

Just ask it to generate an image of whatever you want.  Then you can refine it, add features, change color, etc.  I used MS CoPilot (akirby will be shocked to hear that) and I played around a bit the other day with Lincoln Bronco designs.  I didn't like any of them lol.

 

14 minutes ago, DeluxeStang said:

ChatGTP can generate images, but it's not the best at it. The frustrating thing with AI is it struggles to create something new, at least in my experience. You can give it a detailed prompt to create a next generation mustang, explicitly stating to not pull design cues from the s550, and telling it what you want to see. The end result is often just an s550 with larger wheels or something. 

 

Well, AI isn't into generating anything new.  It just uses what's already out there to build what it can.  It can't come up with its own ideas, it can just use whatever it has in its database (albeit a large one) to morph/mesh things into something "new."

[DeluxeStang]

14 minutes ago, akirby said:

You weren't paying attention.  Sedan is s750 not cd6.

Explorerdude has said in the past that s750 is scheduled to get a new platform, which could be a modified version of cd6. This was after the cd6 s650 rumor had died so it wasn't pertaining to that. 

 

It would make a lot of sense moving s750 over to cd6 for both a coupe and sedan to improve cost efficiency with more widely utilized platforms. 

[mackinaw]

2 hours ago, Andrew L said:

Realistically Continental could have been a sub brand for Lincoln. I know it didnt sell in the numbers they wanted but the name holds a lot of weight.

 

Back in 1956 and 1957, Continental was a separate division at Ford.  

[twintornados]

15 minutes ago, mackinaw said:

 

Back in 1956 and 1957, Continental was a separate division at Ford.  

 

So was Edsel....

[mackinaw]

24 minutes ago, twintornados said:

 

So was Edsel....

 

Yep, that was the idea.  Ford was going to follow the GM model with several different divisions.  Chrysler did the same thing too.  Didn't work, as we know.  

[twintornados]

3 minutes ago, mackinaw said:

 

Yep, that was the idea.  Ford was going to follow the GM model with several different divisions.  Chrysler did the same thing too.  Didn't work, as we know.  

 

Yep...Ford did not know where to position the divisions...Should've been Ford, Mercury, Edsel, Lincoln, Continental....but they kept jockeying for position in the pricing...

[BenKohnen]

As I think about this, I started thinking about Lincoln's clientelle. Are off-road chops something the average Lincoln buyer wants? I get wanting to go up against Range Rover and the G-Wagon for sure. There's buyers there to be poached. But... I'm thinking the right approach is to borrow the process that developed the Bronco itself. Start with the competing vehicle owners. Ask what they do and don't like about their vehicles. Any must haves or must dos? Any cardinal sins from the other brands that could be fixed on the Lincoln Logger (no, let's not call it that) before it goes into production?

[rmc523]

1 hour ago, fordmantpw said:

 

Just ask it to generate an image of whatever you want.  Then you can refine it, add features, change color, etc.  I used MS CoPilot (akirby will be shocked to hear that) and I played around a bit the other day with Lincoln Bronco designs.  I didn't like any of them lol.

 

 

Well, AI isn't into generating anything new.  It just uses what's already out there to build what it can.  It can't come up with its own ideas, it can just use whatever it has in its database (albeit a large one) to morph/mesh things into something "new."

 

Hmmm.....interesting.  Might have to try it at some point.

 

8 minutes ago, BenKohnen said:

As I think about this, I started thinking about Lincoln's clientelle. Are off-road chops something the average Lincoln buyer wants? I get wanting to go up against Range Rover and the G-Wagon for sure. There's buyers there to be poached. But... I'm thinking the right approach is to borrow the process that developed the Bronco itself. Start with the competing vehicle owners. Ask what they do and don't like about their vehicles. Any must haves or must dos? Any cardinal sins from the other brands that could be fixed on the Lincoln Logger (no, let's not call it that) before it goes into production?

 

Well, we have to assume they're doing that type of thing.

 

I also don't expect it to be some hard-core offroad machine.  More like the models we've been discussing - Defender, Range Rover, G-class, GX, etc - where they're definitely capable off road, but we all know they'll be driven on-road, and have a smooth drive there too.

 

I also think at some point that Lincoln needs to push a bit outside of "Lincoln customers" and actually work to grow the brand.  I'm not saying to scrap what they have and start over, but they can push the envelope a bit to expand their customer base beyond what they have now.

Edited February 27 by rmc523

[lincolnt6]

2 hours ago, DeluxeStang said:

What AI are you guys using? You're getting way cooler results than me, this is some bullshit 😂. 

I used Google Gemini. It’s good at understanding what you want out of an image. You should try it out!

 

33 minutes ago, BenKohnen said:

As I think about this, I started thinking about Lincoln's clientelle. Are off-road chops something the average Lincoln buyer wants? I get wanting to go up against Range Rover and the G-Wagon for sure. There's buyers there to be poached. But... I'm thinking the right approach is to borrow the process that developed the Bronco itself. Start with the competing vehicle owners. Ask what they do and don't like about their vehicles. Any must haves or must dos? Any cardinal sins from the other brands that could be fixed on the Lincoln Logger (no, let's not call it that) before it goes into production?

Personally I can see the appeal in a Lincoln with more ruggedness (durability) inside and out. Especially for travelers who frequent lakes, beaches, mountains, etc. 

 

Vehicle like the new GX can sell on looks alone but the idea of capability/prowess compared to a unibody crossover attracts people as well 

Edited February 27 by lincolnt6

[fordmantpw]

32 minutes ago, rmc523 said:

I also think at some point that Lincoln needs to push a bit outside of "Lincoln customers" and actually work to grow the brand.  I'm not saying to scrap what they have and start over, but they can push the envelope a bit to expand their customer base beyond what they have now.

 

I think that's the main thing.  Lincoln can't be happy with keeping their current customers, they need to expand to bring in more, new customers to the brand.

[Sherminator98]

3 hours ago, DeluxeStang said:

Explorerdude has said in the past that s750 is scheduled to get a new platform, which could be a modified version of cd6. This was after the cd6 s650 rumor had died so it wasn't pertaining to that. 

 

It would make a lot of sense moving s750 over to cd6 for both a coupe and sedan to improve cost efficiency with more widely utilized platforms. 

 

it all depends on if they can actually make a good coupe out of it. It seems like going from a sedan platform to coupe hasn't worked out that great (see last gen Camaro)

 

The D2C platform will be 25+ years old at that point anyways. 

[jpd80]

3 hours ago, DeluxeStang said:

Explorerdude has said in the past that s750 is scheduled to get a new platform, which could be a modified version of cd6. This was after the cd6 s650 rumor had died so it wasn't pertaining to that.

It wouldn’t surprise me to learn that tucking S650 under CD6 wing to cover some of the costs and supplier modules

 

3 hours ago, DeluxeStang said:

It would make a lot of sense moving s750 over to cd6 for both a coupe and sedan to improve cost efficiency with more widely utilized platforms. 

and see this is where derivatives vs differentiation comes into play, coupe needs different features to sedan but that doesn’t mean they can’t be close cousins.

When it comes to a properly differentiated model, it’s better to have a Miquelon design.

 

[DeluxeStang]

1 hour ago, Sherminator98 said:

 

it all depends on if they can actually make a good coupe out of it. It seems like going from a sedan platform to coupe hasn't worked out that great (see last gen Camaro)

 

The D2C platform will be 25+ years old at that point anyways. 

To be fair, the last gen Camaro was a great handling car, it just struggled to sell. But there's an argument to be had that was because it was harder to live with than the mustang and challenger.