Lincoln To Get Bronco-Based Range Rover-Fighter

[SoonerLS]

4 minutes ago, fordmantpw said:

The service department is what's pushing me away from my current dealership as well.

Same here. My family bought a bunch of cars from the local dealership, going back to the ‘80s. Heck, the only place I ever bought new vehicles was from them. 
 

Then they changed ownership a few years ago, and they got rid of everybody that made the dealership what it was. The way the new service people treated my late mother after Dad passed made me swear them off forever, when they had been the only Ford dealership in the metro Oklahoma City area where I hadn’t shaken the dust off my sandals and left forever. 
 

I still get occasional text messages from them to my dad’s old phone number saying that they have a great trade-in offer on his ‘21 F-150. The funny part is that Mom sold the truck after Dad passed in late ‘21–to that very same dealership, no less…

[fordmantpw]

33 minutes ago, Sherminator98 said:

 

Funny thing-after my experience with getting my Bronco, my dealerships service department is 1st rate-they even still pick my Bronco up for service, even though I'm about 5 miles out of their radius. 

 

I barely trust this inept dealership to pull my vehicles in for service from the parking lot, let alone pick them up!  Ain't no freaking way!

[jpd80]

5 hours ago, rmc523 said:

 

I'm still finding it hard to rectify the roll cage from Bronco, though, and make it meet "Lincoln" standards by just throwing a different (presumably permanent) top on.  That's why I threw out the redone Everest idea - not a rebadge, a complete rebody/redo starting from a more traditional SUV body to avoid the aforementioned issues.

Please don’t take Lincoln based Bonco as just a lightly reskinned Bronco. What I tried to convey before was the idea of taking the Bronco’s squarer styling and applying that to a T6 Lincoln, the roof and frame structure could be adapted from Ranger/Bronco to suit, those permit sun/moon roof. A nice mix of traits should be possible provided Fird frees itself from the notion of having to keep things like roll bar for the Lincoln, it can be more like Land Rover.

[The Handler]

10 hours ago, SoonerLS said:

Same here. My family bought a bunch of cars from the local dealership, going back to the ‘80s. Heck, the only place I ever bought new vehicles was from them. 
 

Then they changed ownership a few years ago, and they got rid of everybody that made the dealership what it was. The way the new service people treated my late mother after Dad passed made me swear them off forever, when they had been the only Ford dealership in the metro Oklahoma City area where I hadn’t shaken the dust off my sandals and left forever. 
 

I still get occasional text messages from them to my dad’s old phone number saying that they have a great trade-in offer on his ‘21 F-150. The funny part is that Mom sold the truck after Dad passed in late ‘21–to that very same dealership, no less…

Most of the Ford dealers where I live have changed hands in the past 5 years and they've all been downgrades. These dealer groups have the worst customer service. Also, it seems like the professional car salesman is going extinct. Last time I went to the dealer to look around the only "salesman" in the showroom was this overweight woman covered in tattoos and piercings who didn't seem to care at all about showing me a car and making a sale. They just hire anyone now. 

Edited March 3 by The Handler

[akirby]

On 2/28/2026 at 9:25 PM, Trader 10 said:

I hope Lincoln makes the effort and designs a more differentiated vehicle than simply a Bronco with Lincoln front and rear clips. 

Why are you bringing that up?  They haven't done that since 2010.
 

[Andrew L]

1 hour ago, akirby said:

Why are you bringing that up?  They haven't done that since 2010.
 

 

2017 if you want to count the 3rd gen Navigator 

2014 if you want to count the Mexican only Mark LT

 

🤪

[akirby]

1 hour ago, Andrew L said:

 

2017 if you want to count the 3rd gen Navigator 

2014 if you want to count the Mexican only Mark LT

 

🤪

3rd gen Navi was launched in 2007 and Mark LT in 2006.  
 

Everything launched after the 2013 mkz got bespoke sheetmetal and interiors and some powertrains and suspensions.

[rmc523]

18 hours ago, jpd80 said:

Please don’t take Lincoln based Bonco as just a lightly reskinned Bronco. What I tried to convey before was the idea of taking the Bronco’s squarer styling and applying that to a T6 Lincoln, the roof and frame structure could be adapted from Ranger/Bronco to suit, those permit sun/moon roof. A nice mix of traits should be possible provided Fird frees itself from the notion of having to keep things like roll bar for the Lincoln, it can be more like Land Rover.

 

We're saying the same thing.....I don't think they're going to take Bronco and slap some new fenders on it.  I think they'll take a more thought-out approach since they already have other models on the platform.

[SoonerLS]

On 3/2/2026 at 6:49 AM, Sherminator98 said:

 

Yes I understand that-but given the economics of the Mustang, it would be easier just to keep the D2C/S650 as the coupe and sedan going forward (say till the mid 2030s depending on how things go) and use whatever it can from CD6 (electrical systems, etc) to help off set costs. I don't see anything inherently wrong with the D2C/S197/S550/S650 and its been kept up to date over the past 20 years and doing a major refresh in the next few years with adding a sedan doesn't sound like it would require as much work as making the CD6 into a sedan. 

It might be easier, but it might not be. My point was that when they tried to go from sedan to coupe, they decided that it compromised the coupe too much for the Mustang’s purposes, so they went a new direction. Going from a coupe to a sedan might also compromise the sedan, so it might be better (if not easier/cheaper) to go from CUV to sedan.

 

I don’t recall the history of CD6, but isn’t it an evolution of CD4, which was originally a sedan platform?

[twintornados]

6 minutes ago, SoonerLS said:

..I don’t recall the history of CD6, but isn’t it an evolution of CD4, which was originally a sedan platform?

 

It evolved from D3 which itself is a derivative of Volvo's P2 chassis...CD6 is dedicated as a RWD with AWD capability and an engine that sits in a "north-south" position...CD4 was dedicated as FWD with AWD capability with an engine that sits in an "east-west" position.  

[tbone]

On 3/2/2026 at 9:33 AM, Sherminator98 said:

 

Funny thing-after my experience with getting my Bronco, my dealerships service department is 1st rate-they even still pick my Bronco up for service, even though I'm about 5 miles out of their radius. 

That is good business as far as I’m concerned.  Small things like that make people come back. 

[tbone]

I had some time to kill so I thought I would throw some more concepts out there for discussion.  These were done with Grok. I would have like to refine them a little bit more, but when it got down to the finer details, it wasn’t very responsive, or did not interpret my commands the way I would have liked.

 

 

This last pic was from ChatGPT.  It isn’t what I had in mind for this vehicle but I still thought it looked nice and included it anyway. 
 

 

 

 

Edited March 3 by tbone
Removed extra photo. Well I tried anyway.

[fordmantpw]

Here are a couple I did as well.  Not saying I like them, just what I was able to get out of it. lol

 

Notice the incorrect spelling of Lincoln on each of them.

 

[twintornados]

ChatGPT when I asked it to create a Lincoln version of a Ford Everest...

 

 

Interior...

Edited March 3 by twintornados

[mackinaw]

No comment on these designs, but I wonder why OEM's even bother to have a design studio?  All you have to do is have AI design a vehicle.  Some of these renderings are pretty good.

[rmc523]

30 minutes ago, mackinaw said:

No comment on these designs, but I wonder why OEM's even bother to have a design studio?  All you have to do is have AI design a vehicle.  Some of these renderings are pretty good.

 

I looked at it the other way.....sure it's cool what it can do, but some of them are sad looking lol.

[DeluxeStang]

48 minutes ago, mackinaw said:

No comment on these designs, but I wonder why OEM's even bother to have a design studio?  All you have to do is have AI design a vehicle.  Some of these renderings are pretty good.

Because it's not very good lol. Even our best renderings are just Lincoln grilles on boxy SUVs. The issue with AI is it can't replicate that spark, that creativity, that new design that human designers can. All it can do is pull from a pre-existing same of designs. I asked it to render me a muscle car done in the Italian design style, and it just gave me a mustang with a Maserati badge. 

 

I see AI being really useful for right ideation and communicating a basic idea. I can see a world where like the film industry uses AI to outline a film as an evolution of the storyboarding processes they currently use, and other things like that. But it's not good at producing quality end of line creations. 

 

I see manufacturing and engineering being replaced by AI moreso than design. There's a startup, and their name eludes me, it's called like Cziengler or something. They used AI to engineer a lot of the chassis components on their supercar giving it parameters for weight, stiffness, and cost, and it quickly created an effective suspension design that meets all that criteria. 

[twintornados]

1 hour ago, mackinaw said:

No comment on these designs, but I wonder why OEM's even bother to have a design studio?  All you have to do is have AI design a vehicle.  Some of these renderings are pretty good.

 

Because as well as some of those AI designs may look - sometimes you just gotta touch it, smell it, and feel it...no AI design could ever do all that.

[mackinaw]

ll valid points, but remember that AI for designing cars is in its infancy.  It's only going to get better.  Much better.  

[rmc523]

1 hour ago, mackinaw said:

ll valid points, but remember that AI for designing cars is in its infancy.  It's only going to get better.  Much better.  

 

Oh for sure.

[SoonerLS]

4 hours ago, fordmantpw said:

Here are a couple I did as well.  Not saying I like them, just what I was able to get out of it. lol

 

Notice the incorrect spelling of Lincoln on each of them.

 

Is that second one the Apple edition?

[SoonerLS]

6 hours ago, twintornados said:

It evolved from D3

So it’s still an evolution of a sedan platform.

[Sherminator98]

8 hours ago, twintornados said:

 

It evolved from D3 which itself is a derivative of Volvo's P2 chassis...CD6 is dedicated as a RWD with AWD capability and an engine that sits in a "north-south" position...CD4 was dedicated as FWD with AWD capability with an engine that sits in an "east-west" position.  

 

Where did you get that info? 

https://fordauthority.com/fmc/ford-motor-company-platforms/ford-cd6-platform/

 

I think the CD6 might be a clean sheet that so far as gone nowhere else outside of the Explorer/Aviator. 

[twintornados]

3 minutes ago, Sherminator98 said:

 

Where did you get that info? 

https://fordauthority.com/fmc/ford-motor-company-platforms/ford-cd6-platform/

 

I think the CD6 might be a clean sheet that so far as gone nowhere else outside of the Explorer/Aviator. 

 

Wikipedia...but in fairness, it claims D3 was it's predecessor. I would think it means it evolved from D3, but in truth, I guess that only means that it precedes it but is not directly related to it. 

 

[DeluxeStang]

7 hours ago, tbone said:

I had some time to kill so I thought I would throw some more concepts out there for discussion.  These were done with Grok. I would have like to refine them a little bit more, but when it got down to the finer details, it wasn’t very responsive, or did not interpret my commands the way I would have liked.

 

 

This last pic was from ChatGPT.  It isn’t what I had in mind for this vehicle but I still thought it looked nice and included it anyway. 
 

 

 

 

IDK, I like some of those, but that brown one does not convey a rugged or upscale look to me. It looks like a maverick and a dodge nitro got drunk and snuck into a garage together, and 9 months later this thing popped out.