akirby Posted April 3 Share Posted April 3 1 hour ago, Deanh said: I respectfully dis-agree...the Ranger is more focused ( at least WAS ) commercially, as cool as a Bronco truck would be, after watching the Gladiators sales plummet ( to the tune of 20 k savings ) Im not sure a viable business case could be made for it... It makes more sense if whatever is going to TTP replaces at least some Ranger sales. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 3 Share Posted April 3 3 hours ago, BenKohnen said: Might be different in various markets, but in middle WI, I haven't seen very many people cross shopping the Maverick and Ranger. They seem like very different buyer groups here. But that doesn't mean they didn't look at both and decide one or the other before they got there. I guarantee Maverick took some sales that would have been a Ranger pre-maverick. 3 hours ago, BenKohnen said: As to any profits, I'd bet that if the Maverick wasn't turning in volume numbers like it does, it'd be on the chopping block. From the dealership perspective, Maverick has financial numbers like the EcoSport did, but it's a vastly more desireable vehicle. If Ford's numbers look like ours, they're not making big bucks off any individual Maverick, but it's thriving because it's an out-of-the-park home run hit. Ah but you're not seeing corporate profit margins. Ranger has to be priced to compete with Tacoma and Canyorado and usually has some incentives. That automatically lowers profit margins whereas Maverick has zero direct competition, raised prices considerably the last few years and no incentives. I bet Ford makes twice as much on a Maverick as a regular Ranger excluding Raptors. Quote Link to comment Share on other sites More sharing options...
Deanh Posted April 3 Share Posted April 3 1 hour ago, akirby said: That helps volume but those aren't profitable versions. And more cheap Rangers means less profitable Broncos. which circles back to my Rangers being ignored comment,,,,theres a market there they are missing somewhat due to the laser focus on Broncos...I think that gives a valid case for expansion.... Quote Link to comment Share on other sites More sharing options...
BenKohnen Posted April 3 Share Posted April 3 Wouldn't surprise me, really... they don't let us see the numbers on their side. 😄 And very true, there are zero true Maverick competitors. It's really set the benchmark for what's going to fly in a compact truck today. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 3 Share Posted April 3 While I'm not a huge fan of long lifecycles, there are a few advantages I can think of. On Ford's end, it's of course more profitable long term of keep the same generation around longer. It also gives people who really like this generation of bronco design more time to buy it before it's replaced. I also believe this approach can lend itself to a better product. It encourages Ford to rely on more timeless, and attractive designs, rather than chasing whatever the latest trend is that will look outdated after a few years. I hope striving for timeless, effortlessly appealing design is a goal Ford sets internally for all of their icons like bronco and mustang. Finally, having longer product cycles hopefully gives engineers and designers more resources to make the next versions even better. 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 3 Share Posted April 3 3 hours ago, morgan20 said: I agree with you DeluxeStang my friend. It's sad. EV version of the full sized bronco or mustang represents Ford's best next big opportunity with EV, perfectly complementing the upcoming CE1 products, and fulfilling Jimbo's own vision: "we’re going to have passion brands; we’re not going to have commodity products like Edges and Escapes. Mustangs and Broncos…good stuff." Yet now Jimbo says he wants to chase Tesla rather than focus on the good stuff for new Ford EV. 🙄 To be fair, I could see a future where Ford does tie these affordable EVs together with its icons. I'd be a lot more excited about a 30k mustang EV small coupe or hatchback, or a Bronco sport EV, than a 70k s650 EV or a 80k full sized bronco EV. I think there's still a lot of room left to run with expanding these sub brands, and having versions of them that were based on this affordable EV platform would be a pretty neat idea. Quote Link to comment Share on other sites More sharing options...
Zestyg Posted April 3 Share Posted April 3 (edited) 5 hours ago, morgan20 said: I agree with you DeluxeStang my friend. It's sad. EV version of the full sized bronco or mustang represents Ford's best next big opportunity with EV, perfectly complementing the upcoming CE1 products, and fulfilling Jimbo's own vision: "we’re going to have passion brands; we’re not going to have commodity products like Edges and Escapes. Mustangs and Broncos…good stuff." Yet now Jimbo says he wants to chase Tesla rather than focus on the good stuff for new Ford EV. 🙄 My interpretation of what he was saying there was that medium/long-term, Ford Blue would be primarily unique passion products and Ford’s commodity products would be on the UEV platform. That is probably altered now since the EREV factor has been introduced, but generally I feel that makes sense. ICE will over the course of the next two decades be a shrinking segment, while EV will be growing. You would be better off not trying to put a lot of investment into high volume lower-margin products in ICE, but would see better returns doing that in EV. The UEV platform also gives Ford a chance to regain sustainable competitiveness in commodity products that they haven’t really had since the great recession. worth mentioning they currently have a Mustang EV and its not working because it is too much like the Mustang - you can’t win on EVs at Mustang volumes and pricing. Bronco EV is a better idea, but lets see how Jeep’s attempt there does. Edited April 3 by Zestyg 1 Quote Link to comment Share on other sites More sharing options...
Texasota Posted April 3 Share Posted April 3 59 minutes ago, Zestyg said: Bronco EV is a better idea, but lets see how Jeep’s attempt there does. Maybe, but there is a lot of hostility toward hybrids and EVs on the Bronco6G forum. https://www.bronco6g.com/forum/threads/bronco-hybrid-confirmed-by-ford-ceo-jim-farley-4-2-26.131139/ Quote Link to comment Share on other sites More sharing options...
Zestyg Posted April 3 Share Posted April 3 19 minutes ago, Texasota said: Maybe, but there is a lot of hostility toward hybrids and EVs on the Bronco6G forum. https://www.bronco6g.com/forum/threads/bronco-hybrid-confirmed-by-ford-ceo-jim-farley-4-2-26.131139/ There are a number of replies with a lot of likes that point to the contrary (for hybrid). Especially since it would just be optional, and also Ford has pretty reputable hybrid powertrains. I think the only brand that would actually have much to fear from introducing a hybrid on a key vehicle is Dodge. And they spent the 2010’s building a ridiculous cult they now live in fear of. Its a shame too because I think the new Charger would be really cool if it were a hybrid (and made by a manufacturer that wouldn’t charge a $20k premium for that). Quote Link to comment Share on other sites More sharing options...
morgan20 Posted April 3 Share Posted April 3 20 minutes ago, Texasota said: Maybe, but there is a lot of hostility toward hybrids and EVs on the Bronco6G forum. https://www.bronco6g.com/forum/threads/bronco-hybrid-confirmed-by-ford-ceo-jim-farley-4-2-26.131139/ Hostility toward hybrids and EVs on that forum should be taken about as seriously as hostility toward Earth ellipsoid on https://www.theflatearthsociety.org/forum/index.php?topic=11211.0 Quote Link to comment Share on other sites More sharing options...
morgan20 Posted April 3 Share Posted April 3 4 minutes ago, Zestyg said: I think the new Charger would be really cool if it were a hybrid The ad and marketing big shots at Dodge thought the old Charger was a hybrid 😄 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 4 Share Posted April 4 20 hours ago, DeluxeStang said: While I'm not a huge fan of long lifecycles, there are a few advantages I can think of. On Ford's end, it's of course more profitable long term of keep the same generation around longer. It also gives people who really like this generation of bronco design more time to buy it before it's replaced. Industrial Materials & Equipment I also believe this approach can lend itself to a better product. It encourages Ford to rely on more timeless, and attractive designs, rather than chasing whatever the latest trend is that will look outdated after a few years. I hope striving for timeless, effortlessly appealing design is a goal Ford sets internally for all of their icons like bronco and mustang. Finally, having longer product cycles hopefully gives engineers and designers more resources to make the next versions even better. While it’s common in the segment, I view this as an excuse and can also result in a product becoming uncompetitive by leaving a product too long without a redesign. At least they’re doing incremental changes and updates (air vents, grab handles etc) to it and not leaving it exactly the same. 17 hours ago, Texasota said: Maybe, but there is a lot of hostility toward hybrids and EVs on the Bronco6G forum. https://www.bronco6g.com/forum/threads/bronco-hybrid-confirmed-by-ford-ceo-jim-farley-4-2-26.131139/ remember too, while enthusiasts make up a bigger percentage of Bronco buyers vs other vehicles, they don’t necessarily make up a majority of buyers. So the average buyer could be interested in them while enthusiasts might not be. I’d have been interested in a hybrid had it been available. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 5 Share Posted April 5 On 4/3/2026 at 10:22 AM, BenKohnen said: Overall size. I hear a lot of "it's getting harder and harder to park a big truck", and for those who still need to pull more than a small boat/trailer, the Ranger fits (heh) the ticket. I’m not buying that being a recent thing. My 3rd vehicle is. 2007 Silverado super cab and it’s harder to park than my Flex despite the length being similar. Hasn’t slowed sales of full size trucks at all. Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted April 5 Author Share Posted April 5 4 hours ago, fuzzymoomoo said: I’m not buying that being a recent thing. My 3rd vehicle is. 2007 Silverado super cab and it’s harder to park than my Flex despite the length being similar. Hasn’t slowed sales of full size trucks at all. I think it boils down to "pain points" when it comes to vehicles: Example-CUVs are generally easier to get in and out of vs cars, but they are often larger, but also offer more "space", so customers deal with it. I'm sure full sized pickups are the same thing-I really haven't ever heard anyone that owns a full size truck complain about parking it, maybe if they where a Raptor owner where its also wide and long. I live in an urbanized area and I still see plenty of F-150 and super duties being used as personal vehicles. I think its personal biases working into peoples arguments-its like the wagon mafia that you saw on line for the past 25 years or so...people are like those are so cool but yet no demand from the actual buying customer. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted April 5 Share Posted April 5 I'm amused seeing people trying to back out of a parking space in a "little" RAV4, and having a hard time and I'm there rolling my eyes thinking "girl it's 181 inches, I'm sure in the 80s you were rolling on a Country Squire at 204 inches and you had no issues"... And here I was passing my driver's license test in a 740iL that was equally 204 inches...🤣 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted April 6 Share Posted April 6 It's not just the size or sheer length, it's how well the sightlines and mirrors are. Fuzzy mentioned his Flex, but I find my Super Duty, which is much larger all round is easier to park than the Flex was. But, it has HUGE mirrors that allows me to see everything along the sides so much easier. Now, the Bronco? It's about as easy to park as you can get! But, it's short, and has great sightlines all around. Oh, and the 360 camera helps tremendously! Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 6 Share Posted April 6 Just now, fordmantpw said: It's not just the size or sheer length, it's how well the sightlines and mirrors are. Fuzzy mentioned his Flex, but I find my Super Duty, which is much larger all round is easier to park than the Flex was. But, it has HUGE mirrors that allows me to see everything along the sides so much easier. Now, the Bronco? It's about as easy to park as you can get! But, it's short, and has great sightlines all around. Oh, and the 360 camera helps tremendously! It’s mostly a turn radius thing. The truck has a much wider turn radius than the flex Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted April 6 Share Posted April 6 44 minutes ago, fuzzymoomoo said: It’s mostly a turn radius thing. The truck has a much wider turn radius than the flex Oh, yeah, you should drive a Super Duty crew cab then! 😄 3, 4, and 5 point turns are a thing and small parking lots suck. Quote Link to comment Share on other sites More sharing options...
BenKohnen Posted April 6 Share Posted April 6 1 hour ago, fordmantpw said: Oh, and the 360 camera helps tremendously! It's one of my favorite recent vehicle technologies to be sure. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 6 Share Posted April 6 On 4/5/2026 at 6:57 AM, fuzzymoomoo said: I’m not buying that being a recent thing. My 3rd vehicle is. 2007 Silverado super cab and it’s harder to park than my Flex despite the length being similar. Hasn’t slowed sales of full size trucks at all. 22 hours ago, Sherminator98 said: I think it boils down to "pain points" when it comes to vehicles: Example-CUVs are generally easier to get in and out of vs cars, but they are often larger, but also offer more "space", so customers deal with it. I'm sure full sized pickups are the same thing-I really haven't ever heard anyone that owns a full size truck complain about parking it, maybe if they where a Raptor owner where its also wide and long. I live in an urbanized area and I still see plenty of F-150 and super duties being used as personal vehicles. I think its personal biases working into peoples arguments-its like the wagon mafia that you saw on line for the past 25 years or so...people are like those are so cool but yet no demand from the actual buying customer. 18 hours ago, ANTAUS said: I'm amused seeing people trying to back out of a parking space in a "little" RAV4, and having a hard time and I'm there rolling my eyes thinking "girl it's 181 inches, I'm sure in the 80s you were rolling on a Country Squire at 204 inches and you had no issues"... And here I was passing my driver's license test in a 740iL that was equally 204 inches...🤣 Yeah, I think this discussion definitely depends on where people live. In a more condensed city, sure a truck will be harder to park, but in a medium sized city it's not a big deal. I learned how to drive in an Expedition, and will drive my dad's Raptor on occasion, so bigger vehicles aren't an issue for me, and you'll get more used to your vehicle over time. It always amuses me when you see people in their Fiestas and Smart cars that have to do an 87 point turn to get in a parking space with nobody next to them. 1 1 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 6 Share Posted April 6 https://fordauthority.com/2026/04/2027-ford-bronco-prototype-suggests-luxury-variant-incoming/ We've seen this prototype before, but some of these details, like the grille mesh, are different. I actually like that, looks pretty classy imo. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted April 6 Share Posted April 6 16 minutes ago, DeluxeStang said: https://fordauthority.com/2026/04/2027-ford-bronco-prototype-suggests-luxury-variant-incoming/ We've seen this prototype before, but some of these details, like the grille mesh, are different. I actually like that, looks pretty classy imo. I think it looks good. It’s probably my second favorite grille behind the wildtrak. It’s disappointing that it still has sync 4. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 7 Share Posted April 7 Sadly, i don't see any AC seats, at least on this particular model. Some at 6G are also speculating that it's a hybrid tester. Quote Link to comment Share on other sites More sharing options...
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