Biker16 Posted March 15 Share Posted March 15 In today’s fast-paced product development world, staying competitive means constantly improving design and manufacturing. Munro Associates helps companies do exactly that using its design-first approach and proprietary Lean Design® methodology—reducing cost while improving efficiency, performance, and quality. An outside perspective can uncover opportunities internal teams may miss due to “group think.” Munro’s engineers challenge assumptions and analyze products from the ground up to identify hidden complexity and cost drivers. A great example is the Ford Mustang Mach-E frunk. By questioning the original design—filled with extra covers, fasteners, and brackets—Munro developed a simpler, more cost-effective solution that demonstrates the power of Lean Design. 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 15 Share Posted March 15 (edited) I remember seeing a podcast where Jim Farley thanked Sandy and his team for their dedication in researching better assembly way and how his advice would save Ford time and resources. Sandy was on the verge of tearing up that the chief of Ford paid him that amount of credit…. Edited March 16 by jpd80 Sorry annoying typo 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 16 Share Posted March 16 So chopped a ton of parts (and therefore cost) out of it, and then made it an option/started charging for it on top of that. 2 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 16 Share Posted March 16 A "frunkless" Mustang Mach E....what it looks like under the front hood. 3 Quote Link to comment Share on other sites More sharing options...
Biker16 Posted March 16 Author Share Posted March 16 2 hours ago, rmc523 said: So chopped a ton of parts (and therefore cost) out of it, and then made it an option/started charging for it on top of that. This is what customer-focused looks like. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted March 19 Share Posted March 19 (edited) Remembering that GE1 is closely based on modified C2, a lot of the battery heating and cooling pipes came C2 hybrid supplier and was used instead of specific parts, the covering panels were just added in multiple steps so lots of easy changes possible… Ford never disclosed just how much Mach E ended up costing, I guess the cost of going down the wrong path with an electrified C-Max was the throwaway compared to elongating the wheelbase and adding front, centre and rear alloy frame sections to turn the C2 into “body on skateboard”… Edited March 19 by jpd80 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 19 Share Posted March 19 On 3/16/2026 at 10:30 AM, twintornados said: A "frunkless" Mustang Mach E....what it looks like under the front hood. Such lean design, it's almost like it's not even there! 2 Quote Link to comment Share on other sites More sharing options...
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