Ford CEO Outlines How Many EVs Company Will Sell With New Platform

[Sherminator98]

27 minutes ago, Andrew L said:

I am just saying I think the 2.0T is a better engine all around for the BS and does NOT have the wet oil belt.

 

Here lies the problem with that, the 2.0L is only on the Badlands model of the BS. All the other models have the 1.5L Ecoboost only.

I've owned several "problematic" Ford engines over the past 20 years:

 

4.6L V8 with sparkplug issues

3.5L Ecoboost FWD with water pump issues

2.0L Ecoboost coolant intrusion issues

2.7L Ecoboost valve 

 

All those cars went to 100K (outside of my 2.7L) or more without any of those issues cropping up, so I guess I'm a bit jaded that I think the issue is a bit overblown-I've been using internet forums for almost 30 years now and problem posts always get eyeballs on them and multiple posts of singular subject makes it seem like its a bigger issue then it actually is. I've also been lucky with the roof on my Bronco and it not doing anything funky with it cracking too...so who knows might be some luck involved there.

 

I've only truly had one terrible experience with a Ford product and that was my SVT Focus that left me stranded a couple of times. 
 

[Andrew L]

5 minutes ago, Sherminator98 said:

 

Here lies the problem with that, the 2.0L is only on the Badlands model of the BS. All the other models have the 1.5L Ecoboost only.

I've owned several "problematic" Ford engines over the past 20 years:

 

4.6L V8 with sparkplug issues

3.5L Ecoboost FWD with water pump issues

2.0L Ecoboost coolant intrusion issues

2.7L Ecoboost valve 

 

All those cars went to 100K (outside of my 2.7L) or more without any of those issues cropping up, so I guess I'm a bit jaded that I think the issue is a bit overblown-I've been using internet forums for almost 30 years now and problem posts always get eyeballs on them and multiple posts of singular subject makes it seem like its a bigger issue then it actually is. I've also been lucky with the roof on my Bronco and it not doing anything funky with it cracking too...so who knows might be some luck involved there.

 

I've only truly had one terrible experience with a Ford product and that was my SVT Focus that left me stranded a couple of times. 
 

 

Look I have been using car forums for a long time as well and I get what you are saying but some of those issues are pretty big.  4.6 and 5.4 Spark Plug issue I do think is overblown and mostly has to do with people over tightening the plugs.

 

I can tell you from first hand experience that I have posted about on here before with my friend that I have known since i was 2 bought a 2018 MKZ 2.0T.  He wanted an MKZ bad and liked my 2017 a lot so he went out and bought one and got coolant intrusion at 69k miles.  He was under on miles but was 1 month past warranty when it happened.  He was extremely upset this happened and was told he would need a new engine and Lincoln was not willing to help out at all and quoted him 10k for a new engine.  The dealership tried to get some kind of help from Lincoln corporate too but they refused to help at all period.  Guess what he will never own a Ford or Lincoln again.  When I posted about this on a few other places I got the typical nasty responses of "he should have done better research" or "Lincoln honored their warranty and he was past it sucks for him tell him to do better or buy the extended warranty".  It's not a good look or great customer service.  I am not even saying they should have given him a new engine they could have at least covered some costs though.  For instance my 2013 MKZ Hybrid started to develop rust on the inside of the door Lincoln covered over half the cost to get the front doors repainted I had to pay I think 1500 total which wasn't horrible.  Still hated the idea of a fairly new car having to have its front doors painted but wasn't the end of the world since i was past the warranty.  My friend even said if they were willing to just cover a little to help him out it would have been different but the fact that they flat out said no soured him.  A car shouldn't need a new engine at 69k miles period.

 

I have had multiple Ford products too and all of them have been pretty reliable.

 

99 Sable 3.0 Duratec 140k miles no issues

04 LS V6 3.0 Duratec 100k miles nothing major had to replace the transmission computer because it was having weird shifting issues, shop wanted to replace the whole transmission but figured out it was the computer itself.

08 Focus 2.0 Duratec, only had this car a few months after I lost my LS in an accident but did it's job.  AC compressor went out but other than that was fine

13 MKZ 2.0 Hybrid, 80k miles no issues

17 MKZ 3.0TT (current) at 72k miles now no issues at all

04 Aviator 4.6 V8 (current) at 172k miles, I have done a lot of work myself.  I did have to have the timing chain guides replaced at 160k miles and replaced the plastic ones with metal ones.  I also did the body mounts.  This is an older vehicle and a beater so I know it will have issues but for the most part has been reliable and has not let me down.

 

I consider myself lucky I have had all good Ford Lincoln and Mercury products none have left me stranded ever.  But I am a little jaded about what happened with my friend and how I was told over and over again the 2.0 Coolant intrusion issue isn't as big of a deal as it is and how "he should have done better"

[morgan20]

3 hours ago, Andrew L said:

I don't know I am just sick of hearing about how many issues newer Ford engines have and it's frustrating.  I get it we are all on a Ford forum and we love our Fords and Lincolns and will defend them to the death but it gets hard to defend when so many issues have been popping up with their engines lately.  Just my 2 cents on it.

 

Fortunately Ford's EV don't have reliability issues with the electric motor and related powertrain components to the extent that some of its gasoline and diesel engines do.  

[jpd80]

6 hours ago, Sherminator98 said:

 

Here lies the problem with that, the 2.0L is only on the Badlands model of the BS. All the other models have the 1.5L Ecoboost only.

I've owned several "problematic" Ford engines over the past 20 years:

 

4.6L V8 with sparkplug issues

3.5L Ecoboost FWD with water pump issues

2.0L Ecoboost coolant intrusion issues

2.7L Ecoboost valve 

 

All those cars went to 100K (outside of my 2.7L) or more without any of those issues cropping up, so I guess I'm a bit jaded that I think the issue is a bit overblown-I've been using internet forums for almost 30 years now and problem posts always get eyeballs on them and multiple posts of singular subject makes it seem like its a bigger issue then it actually is. I've also been lucky with the roof on my Bronco and it not doing anything funky with it cracking too...so who knows might be some luck involved there.

 

I've only truly had one terrible experience with a Ford product and that was my SVT Focus that left me stranded a couple of times. 
 

1.5 dragon has a timing chain but uses a wet belt for the oil pump drive…

[BoomerSooner]

On 4/10/2026 at 10:13 AM, morgan20 said:

 

Nah, the recent JD Power EVX and customer satisfaction study said this:

 

BEVs continue to have higher satisfaction than plug-in hybrid electric vehicles (PHEVs): Overall satisfaction continues to be higher among BEV owners in both the premium (786) and mass market (727) segments versus comparable PHEV owners, particularly when it comes to satisfaction with the cost of ownership. Premium BEVs score 114 points higher than premium PHEVs in this area, while mass market BEVs outperform their PHEV counterparts by 117 points. Although PHEVs benefit from improved performance compared with traditional internal combustion engine (ICE) vehicles, they still carry the maintenance requirements of an internal combustion engine—cost and service needs that BEVs are able to avoid entirely.

I'm highly skeptical of the statistical accuracy of this type of survey--and I can't bring myself to dignify these results with the word "study."  Is is well-documented that the consumer bases for BEV, Hybrid, and ICE vehicles have fractured--even along political lines--such that all I think you can take from this survey is that people who bought BEVs like BEVs.  So, that's not really news and, I would posit, not really a barometer of consumer trends. 

 

Also, I note that Ford's F150 team followed right along with my earlier comments regarding application of a dual power system versus solely BEV: 

 

Perhaps the most crucial economic pivot lies in Ford’s recalibrated electrification strategy. The fully electric F-150 Lightning will be repositioned as an Extended Range Electric Vehicle (EREV). The EREV architecture shifts the paradigm from pure battery dependency to a more pragmatic, dual-power system. The wheels are propelled entirely by electric motors, but a dedicated onboard combustion generator will be used to replenish the battery pack. Targeting an operational range exceeding 700 miles, the EREV mitigates the costly necessity of massive, resource-heavy battery packs while entirely negating consumer range anxiety—a primary barrier to heavy-duty EV adoption and towing.  Source:  https://www.autoblog.com/news/ford-is-reinventing-the-f-150-and-its-nothing-like-before

 

 

[Sherminator98]

16 minutes ago, BoomerSooner said:

I'm highly skeptical of the statistical accuracy of this type of survey--and I can't bring myself to dignify these results with the word "study."  Is is well-documented that the consumer bases for BEV, Hybrid, and ICE vehicles have fractured--even along political lines--such that all I think you can take from this survey is that people who bought BEVs like BEVs.  So, that's not really news and, I would posit, not really a barometer of consumer trends. 

 

Also, I note that Ford's F150 team followed right along with my earlier comments regarding application of a dual power system versus solely BEV: 

 

Perhaps the most crucial economic pivot lies in Ford’s recalibrated electrification strategy. The fully electric F-150 Lightning will be repositioned as an Extended Range Electric Vehicle (EREV). The EREV architecture shifts the paradigm from pure battery dependency to a more pragmatic, dual-power system. The wheels are propelled entirely by electric motors, but a dedicated onboard combustion generator will be used to replenish the battery pack. Targeting an operational range exceeding 700 miles, the EREV mitigates the costly necessity of massive, resource-heavy battery packs while entirely negating consumer range anxiety—a primary barrier to heavy-duty EV adoption and towing.  Source:  https://www.autoblog.com/news/ford-is-reinventing-the-f-150-and-its-nothing-like-before

 

Given the comments here and seeing other things-its interesting that there is a decent subset of people who never owned a F-150 bought a Lightning because it was n EV. Furthermore that success didn't translate well to Cybertruck (well that has its own issues) or GM's electric trucks, which indicates to me that the the typical truck buyer didn't want to deal with the "shortcomings" that an EV pickup can have. Just as an example-if your towing something heavy with the Lightning, you'll have a significantly shortened range to the point that the truck is almost unusable in some circumstances, like towing a large boat over 50 miles.  That indicates that a large EV Truck isn't ready for primetime, unless in a very specific usecase.

 

A smaller EV pickup, like the CE1 would blur the lines since the expectations wouldn't be as high (towing/hauling) and it would be used more as a personal transport vehicle (which the EV Lightning is fine for also) then something that would be expected to do "real" work like an F-150 would be expected to be doing-it would be able handle getting mulch or a new fridge from Home Depot easily, which might be a little hard to do with the Maverick. 

[morgan20]

4 hours ago, BoomerSooner said:

EREV mitigates the costly necessity of massive, resource-heavy battery packs 

 

Compared to pure BEV, EREV also adds cost, complexity, and maintenance requirements of a secondary power generation source with a secondary fueling system - something customers like me and many other current F-150 Lightning owners don't need or want.

 

Hopefully the big shots at Ford will offer both EREV and pure BEV versions of the next F-150 Lightning.

Edited April 23 by morgan20

[Trader 10]

50 minutes ago, morgan20 said:

 

Compared to pure BEV, EREV also adds cost, complexity, and maintenance requirements of a secondary power generation source with a secondary fueling system - something customers like me and many other current F-150 Lightning owners don't need or want.

 

Hopefully the big shots at Ford will offer both EREV and pure BEV versions of the next F-150 Lightning.

Farley has indicated there will not be a NG BEV F 150

[Texasota]

5 hours ago, Sherminator98 said:

A smaller EV pickup, like the CE1 would blur the lines since the expectations wouldn't be as high (towing/hauling) and it would be used more as a personal transport vehicle (which the EV Lightning is fine for also) then something that would be expected to do "real" work like an F-150 would be expected to be doing-it would be able handle getting mulch or a new fridge from Home Depot easily, which might be a little hard to do with the Maverick. 

IMHO a vehicle that weighs 8000-10000 pounds is not a practical personal transport vehicle.

[akirby]

34 minutes ago, Trader 10 said:

Farley has indicated there will not be a NG BEV F 150

That doesn't mean there won't be a larger BEV pickup at some point.

[DeluxeStang]

1 hour ago, akirby said:

That doesn't mean there won't be a larger BEV pickup at some point.

I believe Alan Clark who's one of the head engineers on the skunkworks said in an interview that the skunkworks design approach could work for larger vehicles in the future, but it wasn't the goal for the moment. 

 

My guess is the EREV f-150 is a tactical retreat. Backing away from the large, expensive EVs that currently aren't selling in favor of something better suited to current demand. After a generation or two, if they're able to get the costs of a large EV down, and demand is more resilient, I see them revisiting the idea of a pure BEV f-150 at that time. 

[Sherminator98]

10 hours ago, Texasota said:

IMHO a vehicle that weighs 8000-10000 pounds is not a practical personal transport vehicle.

 

Depending on your viewpoint, the almost every vehicle on the market is like that. Technically we could all get to work in on a motorcycle or something like a Polaris Slingshot....

[Sherminator98]

11 hours ago, morgan20 said:

Compared to pure BEV, EREV also adds cost, complexity, and maintenance requirements of a secondary power generation source with a secondary fueling system - something customers like me and many other current F-150 Lightning owners don't need or want.

 

Well if more people actually bought the lightning, this would be a moot point, thus why an EREV is coming-because hopefully that will sell more even with it being "more complex". The "shortcomings" of the EV Lightning made it a not a good choice for the vast majority of truck buyers. Also that is why IMO I think the CE1 pickup will be more successful-it will actually Aline better for the EV buyer and not be burdened with the expectations that the F-150 might have to carry-literarily and figuratively 

 

As for cost, I'd argue that the EREV will be the same price or cheaper (or at least cheaper for Ford to manufacture) then the EV Lightning. 

Edited April 23 by Sherminator98

[akirby]

47 minutes ago, Sherminator98 said:

As for cost, I'd argue that the EREV will be the same price or cheaper (or at least cheaper for Ford to manufacture) then the EV Lightning. 

Exactly.  This has nothing to do with selling price.  It's Ford trying to eke out a profit at the same selling price.

[morgan20]

1 hour ago, akirby said:

It's Ford trying to eke out a profit at the same selling price.

 

Hopefully the breakthrough processes Ford learned and developed thanks to the skunkworks will allow it to eke out a profit at the same selling price regardless of powertrain type.

 

Come on Ford big shots, make the wish I mentioned in the Ford Is Reinventing the F-150 thread come true!

 

Ideally, Ford will offer 2029 F-150 with these powertrain choices at the same starting price comparably equipped. That's my wish 😄

• V8
• V6 EcoBoost Hybrid
• Lightning EREV
• Lightning pure BEV