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We might finally know what the cancelled Ford three row looked like


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I asked my partner (who’s not a car person) about the Aeros photo without any context, just a “what do you think of this car?

 

the response:

is it a Prius?   A Prius SUV?

 

no it’s not

 

oh.  Well, I don’t like how the back is just cut off.

 

what is it?

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Another interesting note from BORG:

 

As for reception, I know it was pretty negative internally so I'm baffled how it got so far before they decide, yep, nope, won't sell enough to sustain a whole plant. I was skeptical for a long time and not surprised when it died.

 

I’m kinda surprised it got as far as it did if basically everyone hated it lol

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7 hours ago, rmc523 said:

Another interesting note from BORG:

 

As for reception, I know it was pretty negative internally so I'm baffled how it got so far before they decide, yep, nope, won't sell enough to sustain a whole plant. I was skeptical for a long time and not surprised when it died.

 

I’m kinda surprised it got as far as it did if basically everyone hated it lol

It was utter denial, Ford brass didn’t want to believe that few if any would buy what they thought was another milestone in Ford’s history. Someone told them the projected figures were going to be worse than Tesla X and I think that’s when Farley knew the jig was up…

 

And this is how Farley gets when he’s on a mission, he puts the blinkers on and just won’t listen until the last moment when everything is about to crash and burn.

Edited by jpd80
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Some more info from BORG

 

- None of the design sketches Ford shared are similar to the final design

- It'll have the same type of door handles the three row has, described as an evolution of the mach-e handles.

- It'll copy the main screen of the model 3 with just one screen in the center of the interior for all the displays like speed. 

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19 minutes ago, DeluxeStang said:

Some more info from BORG

 

- None of the design sketches Ford shared are similar to the final design

- It'll have the same type of door handles the three row has, described as an evolution of the mach-e handles.

- It'll copy the main screen of the model 3 with just one screen in the center of the interior for all the displays like speed. 

I think the door handles on the mach e are probably the thing I’ve heard most complaints about. I don’t understand the aversion to regular door handles on EVs. For a lower cost product, why not try and save money here?

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38 minutes ago, T-dubz said:

I think the door handles on the mach e are probably the thing I’ve heard most complaints about. I don’t understand the aversion to regular door handles on EVs. For a lower cost product, why not try and save money here?

Better aero, better looks, lower cost. 

 

I don't think the mach-e door handles are bad, I think some customers love to complain. You see it with things like dial shifters as well, where it's just like the easiest thing in the world to understand and use and yet you see people constantly complaining about the dials in their mavericks. 

 

Like I used the mach-e door handles the first time zero issues, and got used to the dial in my maverick within a day or two. 

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2 hours ago, DeluxeStang said:

Better aero, better looks, lower cost. 

 

I don't think the mach-e door handles are bad, I think some customers love to complain. You see it with things like dial shifters as well, where it's just like the easiest thing in the world to understand and use and yet you see people constantly complaining about the dials in their mavericks. 

 

Like I used the mach-e door handles the first time zero issues, and got used to the dial in my maverick within a day or two. 

My point is electronic doors cost more, are less safe and less reliable than a mechanical door. China is actually banning them starting in 2027 due to safety concerns. I think there is a very tiny aero advantage, but it’s so small that you wouldn’t even notice (I read somewhere that it’s like 1-4 miles on a vehicle with 300 mile range). I think the only reason they are used is for looks and to make the vehicle feel more premium, which doesn’t make sense if you are making a low cost EV. 

 

I’m also not a fan of only having a center screen. I think the mach e’s set up of a large center screen with the small screen above the steering wheel is much better. I hope this doesn’t mean it’s not going to have buttons either.

 

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3 hours ago, T-dubz said:

I think the door handles on the mach e are probably the thing I’ve heard most complaints about. I don’t understand the aversion to regular door handles on EVs. For a lower cost product, why not try and save money here?

Interesting fact,

China is banning all non-mechanical door handles as of 2027, the issue is safety,

electric operated door handles make rescues harder in a crash situation.

Edited by jpd80
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4 hours ago, DeluxeStang said:

Credit to Zesty for this render. I think this actually looks pretty. If they're really going for the cab forward, areo, shorter bed look, this is about as good as it's gonna get imo. 

IMG_20260418_144507.png

There is a reason why the “3 row EV” design was published.   CE1 truck design is finalized and Ford wants the public to get acclimated to this styling direction.  I don’t hate it, but I’d rather see something more radical and similar to the CE1 truck sketches.  

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6 hours ago, DeluxeStang said:

Credit to Zesty for this render. I think this actually looks pretty. If they're really going for the cab forward, areo, shorter bed look, this is about as good as it's gonna get imo. 

IMG_20260418_144507.png


“Render” is an ambitious title. I used MS Paint.

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2 hours ago, 02MustangGT said:

There is a reason why the “3 row EV” design was published.   CE1 truck design is finalized and Ford wants the public to get acclimated to this styling direction.  I don’t hate it, but I’d rather see something more radical and similar to the CE1 truck sketches.  


if BORG is to be believed, those sketches are just sketches and not reflective of the actual design.

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2 hours ago, 02MustangGT said:

There is a reason why the “3 row EV” design was published.   CE1 truck design is finalized and Ford wants the public to get acclimated to this styling direction.  I don’t hate it, but I’d rather see something more radical and similar to the CE1 truck sketches.  

 

maybe you missed the timeline-but this was shown over a year ago on Linkedin.

 

I think your reading into it way too much. 

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40 minutes ago, Zestyg said:


if BORG is to be believed, those sketches are just sketches and not reflective of the actual design.

 

Anything he says you have to take with a grain of salt-I don't even see why we should be talking about him because most of the time he's wrong. 

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6 hours ago, Sherminator98 said:

 

Anything he says you have to take with a grain of salt-I don't even see why we should be talking about him because most of the time he's wrong. 

 

...and he has all but abandoned BON and does not comment here to offer his "insight". You have to go to GMI to see his latest prognostications about Ford. 

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2 hours ago, twintornados said:

 

...and he has all but abandoned BON and does not comment here to offer his "insight". You have to go to GMI to see his latest prognostications about Ford. 

 

Which is my point, why even report on what he is saying here since the vast majority of the time it is wrong. 

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4 hours ago, twintornados said:

 

...and he has all but abandoned BON and does not comment here to offer his "insight". You have to go to GMI to see his latest prognostications about Ford. 


Thank god!

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1 hour ago, DeluxeStang said:

Maybe multiple people are right on this? Maybe the overall truck shape doesn't resemble the sketches, but some of the finer details like the light design does?

 

Does it really matter? All of it is just conjecture till Ford shows it. I get people are "desperate" for info from Ford about future products, but does it actually pay the bills?

 

All your doing is arguing over internet "clout" 

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2 hours ago, akirby said:


Thank god!

He still definitely lurks here. Weird guy. 
 

 

My interpretation is that he frequently has  insight into what Ford is doing at that moment in time, but is too egotistical and stubborn to cope with the frequency and speed at which Ford changes their plans.

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1 hour ago, Sherminator98 said:

 

Does it really matter? All of it is just conjecture till Ford shows it. I get people are "desperate" for info from Ford about future products, but does it actually pay the bills?

 

All your doing is arguing over internet "clout" 

It's just a bit of fun, no harm in it. 

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22 hours ago, DeluxeStang said:

Some more info from BORG

 

- None of the design sketches Ford shared are similar to the final design

- It'll have the same type of door handles the three row has, described as an evolution of the mach-e handles.

- It'll copy the main screen of the model 3 with just one screen in the center of the interior for all the displays like speed. 


1) this wouldn’t surprise me.   If they’re trying to keep a design hidden until debut, releasing sketches makes no sense, though I would believe we could see a mixture of some elements from the sketches.

2) this also makes sense with them being so aero-focused

3) if true, this is a mistake.  One of the best things Ford did was to include the small screen behind the wheel on Mach E.

 

we’ll see how much of it is accurate.

 

 

15 hours ago, Sherminator98 said:

 

Anything he says you have to take with a grain of salt-I don't even see why we should be talking about him because most of the time he's wrong. 

 

the way I’ve always viewed it - even if he’s wrong about what the details are, at least it gives us some sort of discussion points. Otherwise what would we talk about, nothing?   Lol

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7 hours ago, Zestyg said:

My interpretation is that he frequently has  insight into what Ford is doing at that moment in time, but is too egotistical and stubborn to cope with the frequency and speed at which Ford changes their plans.

 

 Nah I think he doesn't have any inside contacts anymore and since he has an apparent following that he feels like he can do say certain things. 

I've been around here long enough to see who actually knows whats going on and people who had information (often not Ford employees) see their sources dry up because of NDAs etc that killed information flow out. 

 

Just as an example, Premierdrum had lots of Bronco info, then the information he was putting out dried up right at launch or just afterwards. Ford will put the kabash on things. Borg has been around for a long time so I seriously think he actually has an insider information because I'm sure Ford would be figuring out who was leaking it to him. 

 

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5 hours ago, rmc523 said:

3) if true, this is a mistake.  One of the best things Ford did was to include the small screen behind the wheel on Mach E.


This is how you keep it at $30k.  Maybe there will also be an upgraded version.

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