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New Black Label Theme for Nautilus called Aurora


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https://www.facebook.com/share/r/1BBU2SoWbM/

 

 

Glad to see blue return to the interior colors. I think the Navigator dropped Yacht Club and the latest BL themes were somewhat lacking color. This Aurora looks really good and glad it has some copper and mahogany colored to contrast it.

 

I loved Rhapsody Blue on the Continental but thought it would look so much better with some warm wood to contrast the blue instead of the silver trim.

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1 hour ago, The Handler said:

I had no idea these sticker for $80k and up. Seems too high for this class of vehicle. Like trying to make a silk purse out of a sow's ear.


Remember $80k is the new $60k and it is competitive with similar utilities.  

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2 hours ago, The Handler said:

I had no idea these sticker for $80k and up. Seems too high for this class of vehicle. Like trying to make a silk purse out of a sow's ear.


Yea, exactly. The Aurora interior theme is nice but ultimately this product is a Chinese overpriced boring anonymous unibody blob. 

 

image.thumb.png.c83edf4a967c5be7a19bb060c2801cdd.png

 

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15 minutes ago, morgan20 said:


Yea, exactly. The Aurora interior theme is nice but ultimately this product is a Chinese overpriced boring anonymous unibody blob. 


This is the opposite of all that

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1 hour ago, akirby said:


Remember $80k is the new $60k and it is competitive with similar utilities.  

It's too pricey of a trim for a mid-level luxury utility. Lexus doesn't even offer such an expensive upgrade for the RX. I mean, it's great if enough people are willing to pay that much for an upgrade.....

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8 hours ago, The Handler said:

It's too pricey of a trim for a mid-level luxury utility. Lexus doesn't even offer such an expensive upgrade for the RX. I mean, it's great if enough people are willing to pay that much for an upgrade.....


You can option a RX350 up to $75k and I don't think the interior materials are as nice.  And BL offers some additional perks like free maintenance and car washes.

 

It is pricey but it's not completely out of line considering inflation.   BLs were selling for over $60k in 2017 which is $80k today. 

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1 hour ago, akirby said:


You can option a RX350 up to $75k and I don't think the interior materials are as nice.  And BL offers some additional perks like free maintenance and car washes.

 

It is pricey but it's not completely out of line considering inflation.   BLs were selling for over $60k in 2017 which is $80k today. 

 

Can confirm the window sticker for my 17 BL MKZ 3.0T AWD was a hair over 60k

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On 4/24/2026 at 7:50 PM, The Handler said:

I had no idea these sticker for $80k and up. Seems too high for this class of vehicle. Like trying to make a silk purse out of a sow's ear.

 

You realize Nautilus starts at $54k right?

 

X5's base trim starts at $68k and go way beyond $80k

GLE's base trim starts at $62k and go way beyond $80k

 

 

While I agree it's price, and you're right, there are also competitors that are cheaper on the top end, but they offer the generic combos.

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9 hours ago, rmc523 said:

 

You realize Nautilus starts at $54k right?

 

X5's base trim starts at $68k and go way beyond $80k

GLE's base trim starts at $62k and go way beyond $80k

 

 

While I agree it's price, and you're right, there are also competitors that are cheaper on the top end, but they offer the generic combos.

I do realize that, and I have always viewed it for what it is - a mid-level competitor. A GLE450 with the $12k Manufaktur upgrade can be optioned for as low as $85k. Lincoln charging close to that on a lower-tier product when it's still an anemic, obscure brand seems wild to me. 

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32 minutes ago, The Handler said:

I do realize that, and I have always viewed it for what it is - a mid-level competitor. A GLE450 with the $12k Manufaktur upgrade can be optioned for as low as $85k. Lincoln charging close to that on a lower-tier product when it's still an anemic, obscure brand seems wild to me. 

 

See that is the problem in a nutshell-you feel like Lincoln is a cheap Chinese luxury knock off (well it is built in China) but if the market will buy it still at those prices, why wouldn't Ford Motor Company charge that?

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3 hours ago, The Handler said:

A GLE450 with the $12k Manufaktur upgrade can be optioned for as low as $85k. 

 

Yea, if you go for the 2026 GLE350 which is closer to Nautilus Black Label in terms of powertrain, the MSRP comes to $84,200 with the following packages:

  • MANUFAKTUR Interior Package, Nappa Leather (available in Carmine Red theme as pictured below, or Yacht Blue, or Truffle Brown)
  • Pinnacle Trim (MB's top trim level for GLE)
  • Driver Assistance Package (MB's version of BlueCruise)
  • Outboard rear seat side airbags

 

MANUFAKTUR Signature Interior Package

 

 

Edited by morgan20
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On 4/25/2026 at 8:00 AM, akirby said:


Except for the Chinese part.

 

And the unibody part.

And the anonymous part.

And the boring part.

And the overpriced part.

;)

 

The opposite of all that among Black Label Lincoln vehicles is this American made, body on frame flagship that has the road presence and overall character to justify its price:

 

image.thumb.png.3c5f99c6370229ee6c093e1bb4c61730.png

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1 hour ago, morgan20 said:

 

And the unibody part.

And the anonymous part.

And the boring part.

And the overpriced part.

;)

 

The opposite of all that among Black Label Lincoln vehicles is this American made, body on frame flagship that has the road presence and overall character to justify its price:

 

 


The current Nautilus is not boring or anonymous or overpriced.

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57 minutes ago, morgan20 said:

 

Thanks, I have always respected how polite and judicious you are as a moderator of this site. 👍

 

Some people would disagree with that!  😄 

 

But, most of them aren't around anymore due to their BS attitude.  😄 

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